The Business Book – Startup, Business Plan & Pitch

Becoming an entrepreneur is not difficult, but being an entrepreneur is very difficult. Already knew 9 of 10 startups failed in the first 5 years. When I am on the road during my lectures, this is often the first step to make it clear to the young entrepreneurs that every person around them has to fail if they want to survive as entrepreneurs themselves. The reality check for entrepreneurs is pretty brutal. Nobody remembers the pyramids that fell. Everything talks about those who are still standing. It’s the same with entrepreneurs. Failure knocks on the door faster than you’d expect. This book is the result of my experience as an entrepreneur, the lectures and the reflection of the audience.

What’s Business Book?

The Business Book deals with the pitfalls of entrepreneurship but also with the recipe for success. In short, entrepreneurship means a lot of work. Daily, on weekends, on public holidays and of course sometimes on Christmas and New Year’s Eve. You have to be an entrepreneur from the bottom of your heart. That’s what the book’s about. Topics such as financial plans or press releases are kept extremely short, leaving enough space for the important topics. You as entrepreneur and founder, the business idea, the proof of concept, the profitable business ideas bit to pitch in front of banks, investors and customers.

If you are looking for dry formulas and topics that have already been discussed in hundreds of books, you are in the wrong place. This is about real entrepreneurship. Simply described, kept simple, simply implemented. Good business ideas don’t need buzzwords, words that usually nobody understands. Entrepreneurs are good salespeople, they understand something about their material and products. Entrepreneurs can lead teams but also motivate themselves. But entrepreneurs are also accountants and permanent financial jugglers.

The good thing is that after three or four years you have made it at some point and you notice that things are always going uphill. Now remember the statistics, 9 out of 10 companies fail in the first five years. You hang on a little longer, you’re out of the woods. My new book gives you the necessary motivation and inspiration to make it as an entrepreneur!

Who Does the Entrepreneur Help Book?

The Business Book also helps young entrepreneurs who want to start their own business. In The Business Book you learn how to sell yourself successfully, how to develop a successful business idea and how to bring it successfully to a large audience.

The practical tips help beginners as well as advanced learners to improve their own business model. Anyone who takes all tips and advice into account and also ensures that the checklists are fulfilled himself has a good chance of making it far as an entrepreneur. In the book you learn the absolute basics, but also everything important about business plans, financial planning and pitches for customers, banks and investors.

Help the book also in your studies?

Yes! the book can also be used excellently for your own Bachelor’s or Master’s degree. This is because there are absolutely practical tips here, most of which are only derived from expert interviews. Those who adhere to the guidelines will be convinced in the paper, the term paper, the Bachelor or Master thesis.

Recommended book value

More books? Here you can find all publications (Stephan M. Czaja): Books.

The Social Book

Social media marketing is more complex than ever. Facebook, Instagram, TikTok and YouTube now have more than two billion users. Any social media manager who knows how to address people and how to reach them is worth a lot in the company. Social media is the new instrument in marketing. No matter if Facebook Advertising, Group Marketing, Community Management, Instagram Stories, YouTube SEO or Influencer Marketing. The possibilities and means of social media expand month by month. The development of social networks is progressing and, of course, the complexity for individual social media managers is also increasing. The Social Book provides all the basics that beginners in the field of social media marketing need to run successful campaigns. From practical agency experience, many conversations with customers and of course also concepts and strategies, for individual social media channels or also more complex, cross-media influencers and advertising campaigns. More about: The Social Book.

The Content Book

Writing good SEO texts needs to be learned. Therefore there is now the new book from my SEO Collection, The Content Book. Search engine optimization has changed many marketing processes. Today, people can be reached globally within a few seconds and with just a few tricks. Knowing the right tips and tricks, especially from everyday agency life, is worth its weight in gold for young companies as well as for online shops of all shapes and sizes. The Content Book shows how it works: practical and direct. More about: The Content Book.

Content: The Business Book

  1. The Business Book
  2. Business – What does that mean?
  3. Many jobs and poorly paid
  4. Finance Juggler
  5. What do you need for your idea / company / brand? – Overview
  6. Team of founders / People / Knowledge / Qualification
  7. Employees or co-founders?
  8. Analysis / Strengths / Deficits / Compensation
  9. Idea / Basics / Special feature(s)
  10. Prerequisites / Development / Rights / Testing
  11. Start / Time (why)
  12. Clients / Demography / Interests / Type → Moodboard (3 persons)
  13. Needs / everyday life / little luxury / dreams
  14. Purchasing behaviour / Places / Ways / Meeting opportunities
  15. Product meets competition / benefit / innovation / difference
  16. Pricing / High Pricing / Low Pricing / Middle
  17. Pricing strategy / Introduction / Conditions / Discounts / Specials
  18. Sales / Partner / Quantities / Regions / Costs / Profitability
  19. Advertising / Offline / Online / Channels or media / Costs
  20. Phase 1: Winning customers / advertising / communication / ways
  21. Phase 2: Customer retention / Advertising / Communication / Ways
  22. Best Practice: Influencer Fee
  23. Exkurs: Satellite Project
  24. Returnability / Benefits / Reach / Conversion
  25. Exkurs: KPI – Key Performance Indicator (Online)
  26. Interaction Rate – Engagement Rate
  27. Click rate – click-through rate CTR
  28. Reaction rate – response rate
  29. Opportunities and risks / 3 x
  30. Market / Development / Growth / Niche / Advantages / Disadvantages
  31. Excursus: niche products
  32. Cost Planning Start / Realistic / Rent / Personnel / Equipment / …
  33. Future / planning for 3 years
  34. Personnel
  35. Recruitment / How do you get the best employees?
  36. Ultra Local
  37. Online Portal
  38. Search engine
  39. Exkurs: Positive reviews in social networks
  40. Positive reviews in social networks
  41. Google Reviews
  42. Facebook reviews
  43. Kununu, Yelp & Co
  44. Human Resources Management / Leadership Style
  45. Press release
  46. E-Business / Which methods do you use for your idea?
  47. Scaling
  48. Course: Learn to scale with Affiliate / Advertisements
  49. How does Affiliate / Ads Scale?
  50. Tip! ROI (Return of Investment) for investors and valuation
  51. Calculation and Formula
  52. ROI for comparison – Investment decision
  53. Partners / Why / How / With what success
  54. Business and financial plan / 3 – 5 years for orientation / Objective
  55. 4 questions for you
  56. Are I a founder or entrepreneur type?
  57. How often does a company foundation fail?
  58. Is your idea profitable later in the market?
  59. I am also an entertainer and motivator?
  60. Entrepreneur – seller
  61. Robert Geis
  62. Carsten Maschmeyer
  63. Kylie Jenner
  64. Elon Musk
  65. Steve Jobs
  66. Failure – Top 11 reasons
  67. Shit happens! Make it a T-shirt
  68. Failure at a young age: Today Icons
  69. Jeff Bezos, Amazon
  70. Morten Lund, Skype
  71. Bill Gates
  72. Business idea
  73. Create ideas? Go openly through the world
  74. Where do you see gaps, missing concepts?
  75. Notebook
  76. What can you do? What do you want?
  77. Brainstorming and Idea Development: Validation
  78. Igniting idea
  79. Foundation
  80. Must I write a business plan?
  81. Business plan
  82. Business Concept (short)
  83. Founder
  84. The unfair advantage
  85. Reality Check: Founder Team
  86. Product/Service
  87. What is special about your offer?
  88. State of development of your product / service?
  89. When can the product be marketed?
  90. Reality Check: Brand protection and evaluation
  91. Customer Satisfaction
  92. Products
  93. Services
  94. Market overview
  95. Customer analysis – Who are your customers? Where are your customers?
  96. Competitor product analysis – Which products are already available?
  97. Do you already have reference customers? Image transmission
  98. Market overview
  99. Reality Check: It’s all been there before…
  100. Location
  101. Reality Check: Expensive or square meter?
  102. Coworking?
  103. Actual state, development and positioning
  104. Marketing
  105. Price strategy
  106. Psychological Price
  107. Sales
  108. Advertising
  109. Winning customers
  110. Media advertising
  111. TKP – thousand contact price
  112. Trade fairs, presentations, conferences and congresses
  113. Information, training, trade advertising
  114. Sales talk
  115. Mailing, Throws
  116. Telephone calls
  117. Sales promotion, sales documents
  118. Merchandising
  119. Promotions, discounts, special offers
  120. Exclusive offers
  121. Additional services, warranties and service
  122. Internet and Social Media Marketing
  123. Recommendation marketing on the Internet
  124. Exkurs: CPC is King! CPM and interaction
  125. Facebook Ad Manager: A/B Test – MOVE
  126. The split test – campaign and analysis
  127. Customer Care
  128. E-Business
  129. Exkurs: Electronic trading
  130. WordPress and WooCommerce
  131. Call Center Provider
  132. Realization expenses
  133. Cooperation
  134. Reality Check: Opportunities and Risks
  135. Financial planning
  136. Pitch Time
  137. What is a pitch?
  138. Pitches in advertising agencies: How the presentation works
  139. Pitches for Investors: Preparation for Start Ups
  140. 3 Tips for your first presentation on a pitch
  141. Get short
  142. Make your presentation simple
  143. Take your audience with you
  144. Do’s & Don’ts
  145. Elevator Pitch
  146. Elevator Pitch – Person
  147. Elevator Pitch – Business
  148. Elevator Pitch – Example
  149. Full Pitch
  150. Time
  151. Story
  152. Focus
  153. Exkurs: Revenue Model
  154. Real Talk – Pitch
  155. Who spends money on it? – Mental
  156. How do we make money? – Content
  157. Book Tips
  158. Social Media: Theory and Marketing – Facebook, Youtube, Instagram
  159. The Content Book: SEO text writing: 1×1 for free reach
  160. The Spinning Book: SEO Content Spinner Tools and Text Writing