The Business Book – Startup, Business Plan & Pitch
Becoming an entrepreneur is not difficult, but being an entrepreneur is very difficult. Already knew 9 of 10 startups failed in the first 5 years. When I am on the road during my lectures, this is often the first step to make it clear to the young entrepreneurs that every person around them has to fail if they want to survive as entrepreneurs themselves. The reality check for entrepreneurs is pretty brutal. Nobody remembers the pyramids that fell. Everything talks about those who are still standing. It’s the same with entrepreneurs. Failure knocks on the door faster than you’d expect. This book is the result of my experience as an entrepreneur, the lectures and the reflection of the audience.
- The Business Book German – Amazon (Print, German)
- The Business Book German – Amazon (Kindle, German)
What’s Business Book?
The Business Book deals with the pitfalls of entrepreneurship but also with the recipe for success. In short, entrepreneurship means a lot of work. Daily, on weekends, on public holidays and of course sometimes on Christmas and New Year’s Eve. You have to be an entrepreneur from the bottom of your heart. That’s what the book’s about. Topics such as financial plans or press releases are kept extremely short, leaving enough space for the important topics. You as entrepreneur and founder, the business idea, the proof of concept, the profitable business ideas bit to pitch in front of banks, investors and customers.
If you are looking for dry formulas and topics that have already been discussed in hundreds of books, you are in the wrong place. This is about real entrepreneurship. Simply described, kept simple, simply implemented. Good business ideas don’t need buzzwords, words that usually nobody understands. Entrepreneurs are good salespeople, they understand something about their material and products. Entrepreneurs can lead teams but also motivate themselves. But entrepreneurs are also accountants and permanent financial jugglers.
The good thing is that after three or four years you have made it at some point and you notice that things are always going uphill. Now remember the statistics, 9 out of 10 companies fail in the first five years. You hang on a little longer, you’re out of the woods. My new book gives you the necessary motivation and inspiration to make it as an entrepreneur!
Who Does the Entrepreneur Help Book?
The Business Book also helps young entrepreneurs who want to start their own business. In The Business Book you learn how to sell yourself successfully, how to develop a successful business idea and how to bring it successfully to a large audience.
The practical tips help beginners as well as advanced learners to improve their own business model. Anyone who takes all tips and advice into account and also ensures that the checklists are fulfilled himself has a good chance of making it far as an entrepreneur. In the book you learn the absolute basics, but also everything important about business plans, financial planning and pitches for customers, banks and investors.
Help the book also in your studies?
Yes! the book can also be used excellently for your own Bachelor’s or Master’s degree. This is because there are absolutely practical tips here, most of which are only derived from expert interviews. Those who adhere to the guidelines will be convinced in the paper, the term paper, the Bachelor or Master thesis.
- The Business Book – Amazon (Print, German)
- The Business Book – Amazon (Kindle, German)
Recommended book value
More books? Here you can find all publications (Stephan M. Czaja): Books.
The Social Book
Social media marketing is more complex than ever. Facebook, Instagram, TikTok and YouTube now have more than two billion users. Any social media manager who knows how to address people and how to reach them is worth a lot in the company. Social media is the new instrument in marketing. No matter if Facebook Advertising, Group Marketing, Community Management, Instagram Stories, YouTube SEO or Influencer Marketing. The possibilities and means of social media expand month by month. The development of social networks is progressing and, of course, the complexity for individual social media managers is also increasing. The Social Book provides all the basics that beginners in the field of social media marketing need to run successful campaigns. From practical agency experience, many conversations with customers and of course also concepts and strategies, for individual social media channels or also more complex, cross-media influencers and advertising campaigns. More about: The Social Book.
The Content Book
Writing good SEO texts needs to be learned. Therefore there is now the new book from my SEO Collection, The Content Book. Search engine optimization has changed many marketing processes. Today, people can be reached globally within a few seconds and with just a few tricks. Knowing the right tips and tricks, especially from everyday agency life, is worth its weight in gold for young companies as well as for online shops of all shapes and sizes. The Content Book shows how it works: practical and direct. More about: The Content Book.
Content: The Business Book
- The Business Book
- Business – What does that mean?
- Many jobs and poorly paid
- Finance Juggler
- What do you need for your idea / company / brand? – Overview
- Team of founders / People / Knowledge / Qualification
- Employees or co-founders?
- Analysis / Strengths / Deficits / Compensation
- Idea / Basics / Special feature(s)
- Prerequisites / Development / Rights / Testing
- Start / Time (why)
- Clients / Demography / Interests / Type → Moodboard (3 persons)
- Needs / everyday life / little luxury / dreams
- Purchasing behaviour / Places / Ways / Meeting opportunities
- Product meets competition / benefit / innovation / difference
- Pricing / High Pricing / Low Pricing / Middle
- Pricing strategy / Introduction / Conditions / Discounts / Specials
- Sales / Partner / Quantities / Regions / Costs / Profitability
- Advertising / Offline / Online / Channels or media / Costs
- Phase 1: Winning customers / advertising / communication / ways
- Phase 2: Customer retention / Advertising / Communication / Ways
- Best Practice: Influencer Fee
- Exkurs: Satellite Project
- Returnability / Benefits / Reach / Conversion
- Exkurs: KPI – Key Performance Indicator (Online)
- Interaction Rate – Engagement Rate
- Click rate – click-through rate CTR
- Reaction rate – response rate
- Opportunities and risks / 3 x
- Market / Development / Growth / Niche / Advantages / Disadvantages
- Excursus: niche products
- Cost Planning Start / Realistic / Rent / Personnel / Equipment / …
- Future / planning for 3 years
- Personnel
- Recruitment / How do you get the best employees?
- Ultra Local
- Online Portal
- Search engine
- Exkurs: Positive reviews in social networks
- Positive reviews in social networks
- Google Reviews
- Facebook reviews
- Kununu, Yelp & Co
- Human Resources Management / Leadership Style
- Press release
- E-Business / Which methods do you use for your idea?
- Scaling
- Course: Learn to scale with Affiliate / Advertisements
- How does Affiliate / Ads Scale?
- Tip! ROI (Return of Investment) for investors and valuation
- Calculation and Formula
- ROI for comparison – Investment decision
- Partners / Why / How / With what success
- Business and financial plan / 3 – 5 years for orientation / Objective
- 4 questions for you
- Are I a founder or entrepreneur type?
- How often does a company foundation fail?
- Is your idea profitable later in the market?
- I am also an entertainer and motivator?
- Entrepreneur – seller
- Robert Geis
- Carsten Maschmeyer
- Kylie Jenner
- Elon Musk
- Steve Jobs
- Failure – Top 11 reasons
- Shit happens! Make it a T-shirt
- Failure at a young age: Today Icons
- Jeff Bezos, Amazon
- Morten Lund, Skype
- Bill Gates
- Business idea
- Create ideas? Go openly through the world
- Where do you see gaps, missing concepts?
- Notebook
- What can you do? What do you want?
- Brainstorming and Idea Development: Validation
- Igniting idea
- Foundation
- Must I write a business plan?
- Business plan
- Business Concept (short)
- Founder
- The unfair advantage
- Reality Check: Founder Team
- Product/Service
- What is special about your offer?
- State of development of your product / service?
- When can the product be marketed?
- Reality Check: Brand protection and evaluation
- Customer Satisfaction
- Products
- Services
- Market overview
- Customer analysis – Who are your customers? Where are your customers?
- Competitor product analysis – Which products are already available?
- Do you already have reference customers? Image transmission
- Market overview
- Reality Check: It’s all been there before…
- Location
- Reality Check: Expensive or square meter?
- Coworking?
- Actual state, development and positioning
- Marketing
- Price strategy
- Psychological Price
- Sales
- Advertising
- Winning customers
- Media advertising
- TKP – thousand contact price
- Trade fairs, presentations, conferences and congresses
- Information, training, trade advertising
- Sales talk
- Mailing, Throws
- Telephone calls
- Sales promotion, sales documents
- Merchandising
- Promotions, discounts, special offers
- Exclusive offers
- Additional services, warranties and service
- Internet and Social Media Marketing
- Recommendation marketing on the Internet
- Exkurs: CPC is King! CPM and interaction
- Facebook Ad Manager: A/B Test – MOVE
- The split test – campaign and analysis
- Customer Care
- E-Business
- Exkurs: Electronic trading
- WordPress and WooCommerce
- Call Center Provider
- Realization expenses
- Cooperation
- Reality Check: Opportunities and Risks
- Financial planning
- Pitch Time
- What is a pitch?
- Pitches in advertising agencies: How the presentation works
- Pitches for Investors: Preparation for Start Ups
- 3 Tips for your first presentation on a pitch
- Get short
- Make your presentation simple
- Take your audience with you
- Do’s & Don’ts
- Elevator Pitch
- Elevator Pitch – Person
- Elevator Pitch – Business
- Elevator Pitch – Example
- Full Pitch
- Time
- Story
- Focus
- Exkurs: Revenue Model
- Real Talk – Pitch
- Who spends money on it? – Mental
- How do we make money? – Content
- Book Tips
- Social Media: Theory and Marketing – Facebook, Youtube, Instagram
- The Content Book: SEO text writing: 1×1 for free reach
- The Spinning Book: SEO Content Spinner Tools and Text Writing