Writing good SEO texts needs to be learned. Therefore there is now the new book from my SEO Collection, “The Content Book”. Search engine optimization has changed many marketing processes. People today can reach each other globally, within seconds and by pressing a few buttons. Knowing the right tips and tricks, especially from everyday agency life, is worth its weight in gold for young companies and online shops. The Content Book shows exactly how it works: Practical and direct.

Search engine optimization and its significance in marketing

Search engine optimization allows you to reach people organically. This means that the range does not have to be purchased for a fee. This is also directly the further advantage of search engine optimization. Every visitor, every click does not have to be bought individually. Search engine optimization is sustainable and present for months and even years.

Since we have a lot of questions about search engine optimization and how to write good SEO texts, I became aware at the beginning of the year that I should express myself in the form of a new book on this topic. This is where the most important findings from everyday agency life come together and of course all the experience and knowledge that should be conveyed to the SEO managers of the future, but also to employees in my company. Whoever implements all these tips reaches an estimated 100,000 visitors per month, with a set-up time of two to three years. So you can achieve top rankings in the search engine even without an expensive advertising agency.

Before we talk a lot around the bush, let’s just ask ourselves the question, which tips the book contains exactly? What advice and tricks are included? Here is an overview of the individual topics.

SEO 1×1 for beginners

How do you improve your rankings?

  1. text and language – you always write first for people, then for search engines
  2. Analyses – Work from the beginning with web analytics like Google Search (free) and Google Analytics (free)
  3. Linking – Link relevant content of other websites
  4. Backlinks – Get other relevant, good sites to link yours
  5. load speed – remove anything from your page that slows it down
  6. Page URL – Use clear and easy to read URLs (example www.example.com/produkt245 > www.example.com/sneaker-nike-air-mann-gruen)
  7. Meta Description – Write individual meta descriptions for each article (tip for WordPress: SEO Yoast)
  8. Social Media – Invigorate activity and community
  9. images – URLs should be clear and easy to read (keywords), images should also be
  10. Content – Content with added value for rankings and virality

Frequently asked questions in search engine optimization

  • What is SEO? What does Search Engine Optimization?
  • Why SEO Optimization?
  • What is SEO optimized?
  • What to do with SEO?
  • How can you improve your Google ranking?
  • What is a backlink?

Here are quick and short answers.

What is SEO and what is Search Engine Optimization?

Search engine optimization is the targeted processing of your own website or online shop to improve placement in the search results of search engines such as Google, Yandex or Bing.

Why SEO Optimization?

In marketing, a distinction is made between two forms of reach. On the one hand there is the organic range, on the other there is the paid range. Paid range has the advantage that it is immediately available, but also costs money with every single click. The disadvantage, for each new visitor of the website money must be invested again and again. Organic reach, on the other hand, is concerned with improving reach through “good” content. “Good” content is more often shared in social networks, it is better placed in search engines and therefore more often on the actual content. The great advantage of this placement is sustainable. Every month you get 1.000, 10.000 also 100.000 visitors. No new money has to be invested for this. The disadvantage of this organic range is that it takes some time to build. Otherwise it is not immediately available and needs experts, as well as a lot of capital for concept and production.

What is SEO optimized, or what to do with SEO?

Search engine optimized are all projects that deal with a structured structure of the individual articles, as well as with the use of meaningful and previously defined keywords. Keywords are words that are frequently entered by people when searching. For example, if you are active in make-up, you should include similar words in texts, but also in headings. Quality instead of quantity applies. This optimization method is called Onpage Optimization. In contrast, there is the offpage optimization. It deals to a large extent with backlinks.

How can you improve your ranking on Google?

The own placement in the search engine is improved by adapting the own web offer, no matter if internet page or online shop, to the competition. It is even better if your own website exceeds that of your competitors. The focus is on the diversity of the topics, but also on the depth of the topics.

What exactly is a backlink?

A backlink is a link from another online portal to our website. The more other Internet pages refer to your own, the better it will be placed. The principle of quality instead of quantity applies here again. Better are 10 backlinks from renowned online magazine than 1,000 backlinks from dubious forums and dubious readers. Ultimately it is, as in real life, a person enters a bar, there are two ways. Either people talk about the person entering the bar or they don’t. The more people talk about a person, the more important he or she is felt to be. It’s the same with search engines. The more people talk about their site, the more important it is and the better it is placed.

Recommended book value

More books? Here you can find all publications (Stephan M. Czaja): Books.

If you are interested in good content and first class SEO texts, then you might also like these books from me.

The Social Book

Social media marketing is more complex than ever. There are more than two billion users on Facebook, Instagram, TikTok and YouTube today. Any social media manager who knows how to address people and how to reach them is worth a lot in the company. Social media is the new instrument in marketing. No matter if Facebook Advertising, Group Marketing, Community Management, Instagram Stories, YouTube, SEO, or Influencer Marketing. The possibilities and means of social media expand month by month. The development of social networks is progressing and, of course, the complexity for individual social media managers is also increasing. “The Social Book” provides all the basics that beginners in the field of social media marketing need to be able to run successful campaigns. From practical agency experience, many conversations with customers and of course also concepts and strategies, for individual social media channels, or also more complex, cross-media influencers and advertising campaigns. More about “The Social Book”.

The Business Book

Becoming an entrepreneur is not difficult, but being an entrepreneur is very difficult. Already knew 9 of 10 startups failed in the first 5 years. When I am on the road during my lectures, this is often the first step to make it clear to the young entrepreneurs that every person around them has to fail if they want to survive as entrepreneurs themselves. The reality check for entrepreneurs is pretty brutal. Nobody remembers the pyramids that fell. Everything talks about those who are still standing. It’s the same with entrepreneurs. Failure knocks on the door faster than you’d expect. This book is the result of my experience as an entrepreneur, the lectures and the reflection of the audience. More about: The Business Book.

The Spinning Book

Contents Spinning is especially for those who like to work with data packages and big data a nice addition in the area of content marketing. In the second sentence it should be said that content spinning is definitely not for beginners. Contents Spinning requires a lot of practice, at least 15, 20, 30 projects. This means a lot of time investment in training (weeks and months). The topic should therefore only be approached by content managers who want to learn for themselves. Warning! Don’t use it for “SEO,” “sounds simple.” More about: The Spinning Book.

Content: The Content Book

  1. SEO texts, quality and rankings
  2. Quality criteria of good online texts
  3. More quality increases the personality
  4. Structure imparts professionalism
  5. How do I create a good SEO text?
  6. 200, 300, 400 words or more
  7. Internal and external links
  8. bad SEO texts
  9. Good SEO texts with structure with added value
  10. Recommendations for the structure
  11. A, B, C – Analysis of keywords
  12. Keyword Search and Planning
  13. A, B, C – Analysis of content
  14. Text and HTML elements
  15. Titles in articles
  16. List elements
  17. image and video elements
  18. Exkurs: Image compression with Photoshop
  19. Infographics
  20. Table of contents
  21. Internal linking in article
  22. External linking in article
  23. How do I start writing?
  24. Content Management System
  25. Self Made with WordPress
  26. Page, Post, Category and Permalink
  27. Webspace and server – a recommendation
  28. FTP and SQL
  29. Page Speed
  30. Reasons for slow charging times
  31. Content Publishing
  32. Pages and Posts
  33. Categories and keywords distinguish
  34. Table of contents
  35. Internal page linking by plugins
  36. page titles
  37. URL
  38. text optimization through structure
  39. Video Tutorial: Everything to the Point
  40. headings and text length
  41. WordPress: From Login to Publishing
  42. Settings and Post Pictures
  43. Editor vs Composer
  44. Design Principle Shortcodes
  45. Composing in WordPress Editor
  46. Columns, cells and structure
  47. Tools for planning SEO texts
  48. Google Keyword Planner
  49. Google Analytics and WebMaster Tools
  50. Video Tutorial: Setup and Embedding
  51. Keywordshitter
  52. Google Pagespeed Insights
  53. Secret tips
  54. Wiki
  55. Questions and Answers
  56. lists
  57. Homepage
  58. Backlinks
  59. Organic Backlinks
  60. Bought backlinks
  61. Collect active backlinks through requests
  62. Predictive planning
  63. Increase text output
  64. editorial planning with increasing output