Social media marketing is more complex than ever before. Facebook, Instagram, TikTok and YouTube have more than two billion users today. Any social media manager who knows how to address people and how to reach them is worth a lot to the company. Social media is the new instrument in marketing. No matter if Facebook […]

Writing good SEO texts needs to be learned. Therefore there is now the new book from my SEO Collection, “The Content Book”. Search engine optimization has changed many marketing processes. People today can reach each other globally, within seconds and by pressing a few buttons. Knowing the right tips and tricks, especially from everyday agency […]

HTML table formatting – Today a small basic from the practice. Many customers wanted to create their own texts with their employees in WordPress. So that the text is also optimized for search engines, various small features are added. These can be photos from the media library or Youtube video embeddings. Inserting tables simply with […]

The new season of Germany’s Next Topmodel has started – what happened to the Miss Germany election? At Sat1 “Endlich Feierabend” (tv show) we take a look at the world of the Miss Germany election. With insights into the current Model Camp and the question: Is the Miss Germany choice an ancient relic or a […]

When I’m on TV as a guest, it’s mostly as an expert on the subject of models, “top models” and marketing. Today it was once about a very special topic, tattoos in advertising. Maybe you’ve seen it before, crazy tattoos right in the face on your forehead or guys tattooing logos of fast food chains […]

As a modeling agent, I naturally have to deal with a lot of questions in my daily work. The questions are: “How big do I have to be as a model?”, “Why are minimum sizes required?” or “Do photoshoots cost money for my model portfolio?”. Then there are also very specific questions from models in […]

Setting up a company requires a lot of ambition. Very, very ambitious! Many would like to found a start-up, their own company, their own company and independence. A few days ago I met with Swiss students from the University of Applied Sciences Zurich. 100 really smart students, two days time, Berlin Alexanderplatz. In my new […]

After I already wrote a big article about real estate optimization with Photoshop, WordPress and search engine optimization last week, I wanted to introduce good WordPress themes for real estate agents and companies who want to create a platform for real estate search. Thanks to WordPress Themes a lot has changed. In the past you […]

My last Influencer Marketing lecture at the Cologne International School of Management, ISM for short, was one of the last in the year! While I don’t usually take an extra camera with me for lectures, this time I grabbed our videographer and shot a small video that briefly summarizes the lecture. Without content, because it’s […]

In our Advertising agency we deal a lot with the subject of search engine optimisation. Content spinning is on your topic on which we are asked questions. This is about security in content spinning but also about the effectiveness in search engine placement. Search engine placement is the be-all and end-all when it comes to […]

Today I found in our advertising agency again the problem that I have to merge several text files into one. Therefore a small tutorial for merging text files. If you create a lot of content, you will often find that several TXT files are exported. These are then corrected to standard errors by “Search & […]

Good texts are essential for search engine optimization (SEO). Many already achieve good results by working simply and cleanly. A good text structure facilitates optimal placement in the search results. The advantage is obvious, the texts are on the one hand reader-friendly (usability), but at the same time are also more easily identifiable for search […]