“Made in Germany” Influencer Marketing – Interview Deutsche Welle DW TV

Our Social Media Agency is now an expert on influencer marketing at Deutsche Welle DW TV. In particular, it’s about Luna Farina (18), a young singer & songwriter, whom we accompany and support in producing her own songs and music videos. With 240k followers on TikTok, more than 100k on Instagram and 60k on Youtube (music videos). In the TV show “Influencer: The I as a business model” Luna gives some insights into her work and we also give some insights into the topic: “How much do influencers actually earn?

TV contribution to the “Business Model Influencer” in the Mediathek

Thanks to the whole team!

Many thanks to my team:

Luna Farina – TikTok Channel

Source: DW TV / Mediathek

Natascha Windgaße – Artist Management / Cocaine Models x Social Media One

Stephan M. Czaja – media expert and speaker

Source: DW TV / Mediathek

TikTok?

Source: DW TV / Mediathek

Have you ever heard of Tik Tok? Tik Tok is one of the latest social networks and perhaps the successor to Instagram and Facebook. Tik Tok is the trend, especially among young people between the ages of 8 and 18, they are mainly present on TikTok. Already today, the app for Android and iOS is number 1 in the download charts in over 30 countries. There is now also a strong investment in Europe.

Thus, TikTok is establishing itself as a brand and is accordingly becoming more relevant for brands from other areas. This is understandable, since today’s youth is tomorrow’s affluent target group. The platform’s target group is very, very young. A target group that becomes increasingly relevant with age, however, for us as advertisers. That is why we also arrange contacts with influencers from the next generation network.

Advertising agency for real estate agents: Online marketing, SEO & construction sign – avoid mistakes

Advertising agency for real estate agents – digital marketing, advertising in social networks, your own website, your own real estate portfolio management: many technical terms, little time. In the area of modern formats around search engines, social networks, websites and portals, there are many aspects for real estate agents to consider. The media mix is becoming more and more complex and the real estate agent competition never sleeps! From your own content management to content marketing, what strategies do you have to pursue as a real estate agent in the 1920s? We take a look at the biggest advantages of digital media, disadvantages but also risks for you as a real estate agent – because deals are what count!

Secret tip: Strategy + Real Estate Agent Know How

As with real estate, the first step is to evaluate the actual state of your existing or non-existing media in comparison to local, regional or national competitors. From this we can make decisions. In summary, we check 3 parameters to plan strategically:

  1. Relevance of the medium, your channel (simply put: a Munich broker should not publish content for Hamburg brokers)
  2. Range of the medium, your channel (quality before quantity)
  3. Competition (competition to the keyword)

Actual status and recommendation of the advertising agency

Most customers of our advertising agency already have their own homepage. Some of them are also (more or less) active on social networks like Facebook, Twitter or Instagram. But most of them are not. Neither (a meaningful) website, nor social media. But in the beginning they are not only “new media”. It is also about broker standard, like exposés. How are the exposés of the properties structured, from the layout to the amount of content, texts and number of pages to the photos of the property.

The first step of a possible cooperation is therefore always a concrete and very precise analysis of your existing media.

After the analysis, we can then develop concrete recommendations for action for you and for us as an advertising agency, as well as detailed objectives that pursue a clear strategic goal. Essentially, however, it is always about building up a qualitative reach.

  • As-built analysis of the existing media and structures of media production and management
  • Concrete recommendations for action based on the evaluation
  • Actual state to be supplemented, extended and optimized by new tools
  • Define strategic goals and fine line

Qualitative range? For simple, quantitative reach is not difficult for a good advertising agency! However, it is important to attract qualitative visitors, potential interested parties and even better, potential tenants and buyers for condominiums and houses.

advantages of our advertising agency

  • 2.4 million reach – We manage and design an extremely exclusive network of properties and brokers. Being a customer also means being part of the network (keyword: Quality Backlinks)
  • Full Media – Many take care of parts, we take care of everything, from strategy development and production to reputation through image material to expert interviews in renowned media

Target: Reach through search engine optimization

The A&O for real estate agents is of course the listing in the major portals, as well as ImmoScout24, Immonet and many others. The larger your own property portfolio becomes, the more interesting it is to invest in your own media.

In the long term, many advertising costs can be saved by using your own, strong media (for example your homepage), which I believe will help you to find the large property portals. For example, if you are a property developer and you want to promote new buildings yourself, you can broker your condominiums or houses directly, without any detours.

Calculation example Google Ads – here you can see an example of how quickly purchased clicks become expensive and directly afterwards what the equivalent value of organically built, own traffic is:

Real estate agent Hamburg – CPC 3,28 €
10.000 clicks / month – 32.800 Euro
100.000 clicks / year – 328.000 Euro

CPC = Costs per clicks; i.e. expenses incurred for a purchased click in the Google.de search engine

For comparison – Did you know? My own Internet pages currently reach 2.4 million users per year; in comparison, this amounts to 7,872,000 euros.

Lukinski Network 2.4 million users / year
equivalent value: 7,872,000 euros saved

direct marketing instead of advertising with third parties

This direct marketing of real estate understandably gives many real estate agents the idea sooner or later to develop their own media portfolio. This ultimately leads to an advertising agency for real estate brokers that knows exactly the risks of the industry.

Search engine optimization (SEO) for real estate agents: errors and risks

How does the success of large real estate portals arise? You operate search engine optimization. The higher the range and the more visitors such a real estate portal attracts to your homepage, the greater the chance of closing deals.

The clou about SEO and organic traffic: Once built, it is consistent.

Target: Qualitative reach for deals

Many real estate agents would like to do search engine optimization with their own homepage, but do not know how big the competition is!

Search engine optimization for real estate is a tough competition. This is where it really gets down to business, many websites and portals are optimized to the depth of the system, for cities, relevant topics, but also for individual square meter prices, districts and streets in the content area as well as in terms of page speed, JS scripts, CSS compression.

If you want to build a stable portal yourself, or at least a website, you’ll need a lot of patience! But in the end there are 10,000 visitors per month who don’t have to be bought, e.g. by advertising on Google, as shown in the calculation example above.

Therefore, it is worthwhile investing in your own media portfolio from a certain size or number of new construction projects.

Costs and duration (as a rule)

Depending on whether one is active as a broker in one of the metropolises such as Hamburg, Berlin, Munich or Düsseldorf or in the countryside, the size of the portfolio that pays for the investment in an advertising agency differs.

Therefore our first tip for you as a real estate agent, start your own homepage only if you have the necessary capital available.

They should usually already have at least four to five employees who take care of property management. The planning time for such a project is at least 24 months / 36 months.

PS: There are faster ways, but we will explain these in personal meetings. One way, for example, is placement in relevant online magazines, keyword recommendation marketing.

  • Search engine marketing has a lot of competition
  • Competition often has high media budgets
  • You have to catch up first, then overtake
  • Target lies in regional / local SEO + general SEO in the subject area (apartment, house, taxes, rent, buy, etc.)
  • Investment only pays off at upper 5-digit, mostly 6-digit amounts / year

Would you have expected such honest statements in advance?
Exactly, that’s what our real estate advertising agency for real estate agents is all about. We have been serving the digital market for several years now and not only do we know what is important, we also warn you in advance of any mistakes you may make as a real estate agent in your advertising – so that your project starts efficiently from day one.

This honest feedback allows you to drive a strategy that works. It is not about making money perse, it is about deals (conversion)!

Our success for clients is to focus on extremely specific content marketing. That means texts that are extremely close to your target group. How exactly does that work? Get in contact with us!

SEO Analysis: Real estate agent – how does it work?

Speaking of SEO… how do you actually analyze certain keywords? Keywords are certain terms that are searched for, one more, the other less. As an advertising agency it is especially about search volume. Even more specific, search volume per month on Google.de (or other languages or search engines).

A small example, the term “broker” is searched for in the month 254.040, as a single term, but mainly in combination with other words.

Search queries / month for “broker”

  1. Real estate agent – 33.100
  2. Real estate agent – 27,100
  3. Broker – 14,800
  4. Without a broker – 9,900
  5. Brokerage commission – 6,600
  6. Real estate agent Berlin – 4.400
  7. Real estate agent Munich – 4.400
  8. Real estate agent Berlin – 4,350
  9. Real estate agent Cologne – 2.900
  10. Real estate agent Hamburg – 2.850

Depending on the volume and competition for the individual keyword, special opportunity keywords are identified and systematically built up.

Social Media Marketing: errors & risks

Social media marketing is also becoming increasingly popular with real estate agents. Especially Facebook and Instagram curls more and more brokers. On Facebook, it is usually target groups between 30 and 50 years. On Instagram, e.g. real estate portal, you can reach excellent target groups between 18 and 30 years. But also here caution is advised! Especially dubious advertising agencies often lure real estate agents with Facebook advertisements. But how effective can these ads be? First of all, a look at the constantly increasing expenditure for social media marketing.

Source: Social Media One / Facebook statistics

Social Media Marketing

Investments in social media advertising worldwide in the years 2007 to 2018 and forecast 2022.

  • 2007: 512 million US dollars
  • 2012: 6,274 million US dollars
  • 2017: 50,215 million US dollars
  • 2022: USD 123,070 million
  • Increase 2020 to 2022: 96,190 million US dollars to 123,070 million US dollars

Statistics: Investment in social media advertising worldwide from 2007 to 2018 and forecast 2022 (in millions of US dollars) | Statista

Find buyers/tenants on Facebook, Instagram & Co.

The desire to buy a property is rare, most people buy a property only once in a lifetime. Accordingly, it is quite difficult to address a buyer with the right ad at that particular moment, just because of time constraints. Of course, the ad can be easily played out to 100,000 people, but we are quickly back to the topic of “quantitative and qualitative reach”.

We rely on smart digital marketing, e.g. “remarketing with Facebook Ads“.

Step 1: Through extremely specific content marketing (e.g. regional) we attract a specific target group to your homepage. These users are precisely registered and stored by so-called cookies.

Step 2: In the following we can reach these visitors individually, again with our ads, the less budget to waste. We play out advertisements only to a target group that is already interested in buying a house or condominium, or tenants, the same principle works for me of course with tenants. If a potential tenant looks at a certain property, he can be reached again for 30 days. The same object or similar objects of interest to the user can now be displayed to him or her. E.g. in social networks but also in other online media, e.g. Spiegel, Focus or others, through “Display Ads”.

Online marketing: sensible or not?

Yeah, but… always check how effective a channel will be for you. The media mix from expert interviews to real estate portals to homepage, Facebook, display ads, etc. is so diverse that you should concentrate and focus on 1, max. 2 channels.

Is online marketing now an adequate means to digitally market real estate in the 1920s? Our most important tip: Estimate chances and risks! The comparison between the different channels (own homepage, reputation interviews, Facebook, Instagram, advertising on Google, etc.) must be checked for 3 parameters in particular:

  1. relevance of the medium, your channel (simply put: a Munich broker should not publish content for Hamburg brokers)
  2. Range of the medium, your channel (quality before quantity)
  3. Competition (competition to the keyword)

Building sign: Guarantee for buyers

What works? Either extremely digital or extremely local!

Well designed construction signs still attract most buyers. But why? Especially local and direct advertising does it. On the one hand, the potential buyers and prospective buyers are directly on site, so they profit directly and “directly visible” from the investment. On the other hand they see the object in reality. Of course you could also invest in Dubai or London, but why?! On site, local marketing is still one of the most effective means for you as a real estate agent.

  • Easy to create
  • Local effect with proof-of-concept behind it (construction site)
  • Scarcity becomes immediately clear, there is only 1 object
  • Free of charge in the installation (own building land)

Shopping Mall Dubai – It is not always about apartments:

Frequently asked questions and answers

We as an advertising agency receive many, many questions. But it’s less about special topics like social media marketing on Instagram, Facebook Ads or regional content marketing. Usually it is about more fundamental questions such as: “What agencies are there?”, “What does an advertising agency do?”, “What do you do in a marketing agency?” and “What does a creative agency do? Here we have the most frequently asked questions:

“What are there for agencies?

In the field of advertising, there are various agencies that are more or less specialised in certain areas. The beginning was set by advertising agencies, but it becomes more special with online marketing agencies or PR agencies.

What does an advertising agency do?

An advertising agency takes over all advertising measures that arise in the entire spectrum. Simply put, from the design of the construction sign to content marketing for search engine optimization.

Whoever creates a new brand or company is also concerned with brand and competitor analysis, brand architecture and even more fundamentally with “naming” and “claming” – in technical terms.

An advertising agency sets concrete goals for you, determines strategies to achieve the goals and ways to achieve the goals. From graphic design to search engine optimization and PR (for example interviews in trade magazines to fundraising campaigns).

Tasks at a glance:

Brand

  • Brand / competitor analysis
  • Brand architecture
  • Positioning
  • Naming
  • Brand workshops
  • Identity development

Corporate

  • Corporate identity
  • Corporate design
  • Visual language
  • Styleguide
  • Annual reports

Communication

  • Communication concepts
  • Advertising text / PR
  • Brochures / Exposés / Flyers
  • Adverts / Campaigns
  • Outdoor advertising / posters / construction sign
  • Direct marketing / mailings
  • Sales promotion / POS
  • Internet page / search portal
  • Social Media Marketing
  • SEO / SEA / SEM

What do you do in a marketing agency?

In marketing, the main focus is on placement and external impact. From search engines, keyword online marketing, to articles in a daily newspaper. Marketing agencies are there to bring your company efficiently to target groups (placement and public image). The big questions: How can you reach people? And once they are there, what do you think about us? More precisely, how can we influence what people think about the company?

What does a creative agency do?

Creative agencies are particularly concerned with an effective, modern appearance. Accordingly, creative agencies are particularly interesting for brokers who want to reach a young target group, for example, through contemporary graphic design of ads in social networks.

In the elite area of real estate marketing, however, “creative design” plays only a subordinate role.

What is a marketing agency?

Marketing is all about reach and reputation. This makes you “a little less” than an advertising agency and a little more than a pure communications or PR agency.

What is a communications agency?

Interviews in specialist magazines, fundraising campaigns, PR and communication agencies are particularly concerned with the public image of real estate agents.

The Social Book – Social Media Networks, Management and Marketing

Social media marketing is more complex than ever before. Facebook, Instagram, TikTok and YouTube have more than two billion users today. Any social media manager who knows how to address people and how to reach them is worth a lot to the company. Social media is the new instrument in marketing. No matter if Facebook Advertising, Group Marketing, Community Management, Instagram Stories, YouTube SEO, or Influencer Marketing. The possibilities and means of social media expand month by month, month by month again and again. The development of social networks is progressing and, of course, the complexity for individual social media managers is also increasing. The Social Book provides all the basics that beginners in the field of social media marketing need to run successful campaigns. These basics arise for example from practical agency experience, many conversations with customers and of course also concepts and strategies for individual social media channels or also more complex, cross-media influencers and advertising campaigns.

Important social media tips you should know

There are many questions about social media marketing. As a rule, this is not even about the really complex subject areas, but often only about very central questions such as:

  • What are social networks and what makes them?
  • What is the purpose of social media in everyday life?
  • What is User Generated Content?
  • Why do companies use Social Media Marketing?
  • How does Social Media Marketing actually work?
  • How to measure the success of your social media marketing?
  • For which companies is Social Media Marketing?
  • What skills and knowledge does a Social Media Marketing Manager need?
  • What are the goals of Social Media Marketing?

Who does the Social Book help?

For all social media managers, whether beginners or advanced, for young entrepreneurs and startups, but also for self-employed, such as designers, hairdressers, online shops, “The Social Book is the perfect foundation to understand the world around social media marketing. “The Social Book” is less a concrete recommendation for action than an intellectual guideline. It is a guide that will help you understand social media. More than two billion people are registered in the social networks, an excellent source for new customers, but also prospective customers for projects and campaigns. Those who know how to manage the leap between the different social networks and use the individual advantages of the social networks around Facebook, Instagram, YouTube and TikTok can achieve great success.

In addition to social media marketing, it is also about the basics, social connections and, of course, the emergence of social networks. Because in order to plan the actions in today’s social networks, it is worth taking a look at the history behind it. Although the chapter is only very short, it gives a good insight into the current expansion, but also into future developments. In addition, it deals with social connections and group dynamics.

However, the book not only provides a detailed basis on the subject of social media management, community management and social media marketing, a large chapter also deals with the subject of social advertising in the best-practice example, Facebook. Facebook also includes Instagram and WhatsApp, two of the largest networks we use on a daily basis. That’s exactly why it’s worth taking a look at the Facebook Advertisement Manager, because here you can learn a lot and later put the theory into practice for your own company.

Help the book also in your studies?

The answer is definitely yes! The book can also be used for your bachelor’s or master’s degree. This is because there are absolutely practical tips here, most of which are only derived from expert interviews. Those who adhere to the existing guidelines will definitely be convinced in the paper, the term paper, the Bachelor or Master Thesis.

Recommended book value

More books? Here you can find all publications (Stephan M. Czaja): Books.

The Business Book

Becoming an entrepreneur is not difficult, but being an entrepreneur is very difficult. Already knew 9 of 10 startups failed in the first 5 years. When I am on the road during my lectures, this is often the first step to make it clear to the young entrepreneurs that every person around them has to fail if they want to survive as entrepreneurs themselves. The reality check for entrepreneurs is pretty brutal. Nobody remembers the pyramids that fell. Everything talks about those who are still standing. It’s the same with entrepreneurs. Failure knocks on the door faster than you’d expect. This book is the result of my experience as an entrepreneur, the lectures and the reflection of the audience. More about: The Business Book.

The Content Book

Writing good SEO texts needs to be learned. Therefore there is now the new book from my SEO Collection, The Content Book. Search engine optimization has changed many marketing processes. Today, people can be reached globally within a few seconds and with just a few tricks. Knowing the right tips and tricks, especially from everyday agency life, is worth its weight in gold for young companies as well as for online shops of all shapes and sizes. The Content Book shows how it works: practical and direct. More about: The Content Book.

The Model Book

You want to be a model? THE MODEL BOOK gives you a comprehensive overview of what you as a model need to know about the industry and your model agency. In order to prepare models perfectly for the job, good agencies coach their models very intensively. In points such as cooperation with the agency and with customers, your own public image, your personality, but also with practical posing and catwalk training. What do you need to watch out for? What do you need to prepare for? What’s coming your way? How do you write modeling agencies? How do you get good shoots with photographers? How does the agency work behind the scenes? How are castings decided? In the book you will learn everything + insider tips! More about: The Model Book.

Content: The Social Book

  1. Development of social media in Germany
  2. Web 2.0
  3. Affect
  4. revolution
  5. differentiation
  6. SMM: Communication and Interaction
  7. transmitter-receiver model
  8. “Broadcast Yourself”
  9. Always Online
  10. success factors
  11. SMM in companies: Analysis
  12. Worldwide relevance
  13. Modern Information Society
  14. User Generated Content and Company
  15. Trend conscious. Fashion companies are pioneers
  16. Best Practice Asos
  17. Trends and social groups
  18. Social Media Stars
  19. Advertising psychology
  20. adapting principles of the Social Web
  21. Media usage
  22. Use of media in transition
  23. Development of online use
  24. Age groups
  25. Use
  26. Mobile activities in Germany
  27. E-Commerce
  28. Purchases by commodity group
  29. A products and priority
  30. Channel structure
  31. brand, identity and first fans
  32. What social network?
  33. Social Media Mix recommendation
  34. Content with added value
  35. times: Studies and Live
  36. Guiding rules in SMM
  37. Create inspiring content
  38. Ease sharing your content
  39. Reward users
  40. Share contents active
  41. Encourage you to embed your content
  42. Opportunities and Risks
  43. Long Term Optimization
  44. Measurement, goals, target group and reach
  45. Societing – improvement through customer feedback
  46. Metering – Results and analysis
  47. Multipliers and brand ambassadors
  48. Multi-Channel-Management
  49. Synergie: Online / Offline
  50. Conclusion: Core elements
  51. Regular content and added value
  52. Interaction and Communication
  53. Network expansion
  54. Optimization
  55. Social Advertising
  56. Facebook
  57. Success through fanpage, design and ads
  58. Fanpage
  59. B2B Marketing
  60. Create page
  61. What does the perfect posting look like?
  62. Posting times
  63. 1K Generate Facebook Fans
  64. Increase organic reach
  65. Create Attractive Lead Magnets
  66. Youtube
  67. Youtube SEO
  68. Instagram
  69. Product Placement
  70. Alternatives
  71. TikTok
  72. Twitter
  73. Google Plus
  74. Pinterest
  75. Vimeo
  76. Tumblr
  77. LinkedIn
  78. Xing
  79. Influencer Marketing
  80. How do you benefit from the hype?
  81. Lifestyle Meets Media
  82. Effect on buyer
  83. Social Advertising: Facebook
  84. Targeting
  85. age
  86. Residence
  87. Interests
  88. Retargeting
  89. Audience Insights
  90. Select target group
  91. Interaction rate as a success indicator
  92. Retargeting Pixel
  93. Create Advertisements
  94. Display and display groups
  95. Leads
  96. A/B Test
  97. CPC: Cost per click
  98. Costs
  99. Youtube Advertising
  100. Further development
  101. Localization
  102. Social Commerce
  103. Swarm intelligence
  104. Social networks have a great future

The Content Book – Writing Good SEO Texts

Writing good SEO texts needs to be learned. Therefore there is now the new book from my SEO Collection, “The Content Book”. Search engine optimization has changed many marketing processes. People today can reach each other globally, within seconds and by pressing a few buttons. Knowing the right tips and tricks, especially from everyday agency life, is worth its weight in gold for young companies and online shops. The Content Book shows exactly how it works: Practical and direct.

Search engine optimization and its significance in marketing

Search engine optimization allows you to reach people organically. This means that the range does not have to be purchased for a fee. This is also directly the further advantage of search engine optimization. Every visitor, every click does not have to be bought individually. Search engine optimization is sustainable and present for months and even years.

Since we have a lot of questions about search engine optimization and how to write good SEO texts, I became aware at the beginning of the year that I should express myself in the form of a new book on this topic. This is where the most important findings from everyday agency life come together and of course all the experience and knowledge that should be conveyed to the SEO managers of the future, but also to employees in my company. Whoever implements all these tips reaches an estimated 100,000 visitors per month, with a set-up time of two to three years. So you can achieve top rankings in the search engine even without an expensive advertising agency.

Before we talk a lot around the bush, let’s just ask ourselves the question, which tips the book contains exactly? What advice and tricks are included? Here is an overview of the individual topics.

SEO 1×1 for beginners

How do you improve your rankings?

  1. text and language – you always write first for people, then for search engines
  2. Analyses – Work from the beginning with web analytics like Google Search (free) and Google Analytics (free)
  3. Linking – Link relevant content of other websites
  4. Backlinks – Get other relevant, good sites to link yours
  5. load speed – remove anything from your page that slows it down
  6. Page URL – Use clear and easy to read URLs (example www.example.com/produkt245 > www.example.com/sneaker-nike-air-mann-gruen)
  7. Meta Description – Write individual meta descriptions for each article (tip for WordPress: SEO Yoast)
  8. Social Media – Invigorate activity and community
  9. images – URLs should be clear and easy to read (keywords), images should also be
  10. Content – Content with added value for rankings and virality

Frequently asked questions in search engine optimization

  • What is SEO? What does Search Engine Optimization?
  • Why SEO Optimization?
  • What is SEO optimized?
  • What to do with SEO?
  • How can you improve your Google ranking?
  • What is a backlink?

Here are quick and short answers.

What is SEO and what is Search Engine Optimization?

Search engine optimization is the targeted processing of your own website or online shop to improve placement in the search results of search engines such as Google, Yandex or Bing.

Why SEO Optimization?

In marketing, a distinction is made between two forms of reach. On the one hand there is the organic range, on the other there is the paid range. Paid range has the advantage that it is immediately available, but also costs money with every single click. The disadvantage, for each new visitor of the website money must be invested again and again. Organic reach, on the other hand, is concerned with improving reach through “good” content. “Good” content is more often shared in social networks, it is better placed in search engines and therefore more often on the actual content. The great advantage of this placement is sustainable. Every month you get 1.000, 10.000 also 100.000 visitors. No new money has to be invested for this. The disadvantage of this organic range is that it takes some time to build. Otherwise it is not immediately available and needs experts, as well as a lot of capital for concept and production.

What is SEO optimized, or what to do with SEO?

Search engine optimized are all projects that deal with a structured structure of the individual articles, as well as with the use of meaningful and previously defined keywords. Keywords are words that are frequently entered by people when searching. For example, if you are active in make-up, you should include similar words in texts, but also in headings. Quality instead of quantity applies. This optimization method is called Onpage Optimization. In contrast, there is the offpage optimization. It deals to a large extent with backlinks.

How can you improve your ranking on Google?

The own placement in the search engine is improved by adapting the own web offer, no matter if internet page or online shop, to the competition. It is even better if your own website exceeds that of your competitors. The focus is on the diversity of the topics, but also on the depth of the topics.

What exactly is a backlink?

A backlink is a link from another online portal to our website. The more other Internet pages refer to your own, the better it will be placed. The principle of quality instead of quantity applies here again. Better are 10 backlinks from renowned online magazine than 1,000 backlinks from dubious forums and dubious readers. Ultimately it is, as in real life, a person enters a bar, there are two ways. Either people talk about the person entering the bar or they don’t. The more people talk about a person, the more important he or she is felt to be. It’s the same with search engines. The more people talk about their site, the more important it is and the better it is placed.

Recommended book value

More books? Here you can find all publications (Stephan M. Czaja): Books.

If you are interested in good content and first class SEO texts, then you might also like these books from me.

The Social Book

Social media marketing is more complex than ever. There are more than two billion users on Facebook, Instagram, TikTok and YouTube today. Any social media manager who knows how to address people and how to reach them is worth a lot in the company. Social media is the new instrument in marketing. No matter if Facebook Advertising, Group Marketing, Community Management, Instagram Stories, YouTube, SEO, or Influencer Marketing. The possibilities and means of social media expand month by month. The development of social networks is progressing and, of course, the complexity for individual social media managers is also increasing. “The Social Book” provides all the basics that beginners in the field of social media marketing need to be able to run successful campaigns. From practical agency experience, many conversations with customers and of course also concepts and strategies, for individual social media channels, or also more complex, cross-media influencers and advertising campaigns. More about “The Social Book”.

The Business Book

Becoming an entrepreneur is not difficult, but being an entrepreneur is very difficult. Already knew 9 of 10 startups failed in the first 5 years. When I am on the road during my lectures, this is often the first step to make it clear to the young entrepreneurs that every person around them has to fail if they want to survive as entrepreneurs themselves. The reality check for entrepreneurs is pretty brutal. Nobody remembers the pyramids that fell. Everything talks about those who are still standing. It’s the same with entrepreneurs. Failure knocks on the door faster than you’d expect. This book is the result of my experience as an entrepreneur, the lectures and the reflection of the audience. More about: The Business Book.

The Spinning Book

Contents Spinning is especially for those who like to work with data packages and big data a nice addition in the area of content marketing. In the second sentence it should be said that content spinning is definitely not for beginners. Contents Spinning requires a lot of practice, at least 15, 20, 30 projects. This means a lot of time investment in training (weeks and months). The topic should therefore only be approached by content managers who want to learn for themselves. Warning! Don’t use it for “SEO,” “sounds simple.” More about: The Spinning Book.

Content: The Content Book

  1. SEO texts, quality and rankings
  2. Quality criteria of good online texts
  3. More quality increases the personality
  4. Structure imparts professionalism
  5. How do I create a good SEO text?
  6. 200, 300, 400 words or more
  7. Internal and external links
  8. bad SEO texts
  9. Good SEO texts with structure with added value
  10. Recommendations for the structure
  11. A, B, C – Analysis of keywords
  12. Keyword Search and Planning
  13. A, B, C – Analysis of content
  14. Text and HTML elements
  15. Titles in articles
  16. List elements
  17. image and video elements
  18. Exkurs: Image compression with Photoshop
  19. Infographics
  20. Table of contents
  21. Internal linking in article
  22. External linking in article
  23. How do I start writing?
  24. Content Management System
  25. Self Made with WordPress
  26. Page, Post, Category and Permalink
  27. Webspace and server – a recommendation
  28. FTP and SQL
  29. Page Speed
  30. Reasons for slow charging times
  31. Content Publishing
  32. Pages and Posts
  33. Categories and keywords distinguish
  34. Table of contents
  35. Internal page linking by plugins
  36. page titles
  37. URL
  38. text optimization through structure
  39. Video Tutorial: Everything to the Point
  40. headings and text length
  41. WordPress: From Login to Publishing
  42. Settings and Post Pictures
  43. Editor vs Composer
  44. Design Principle Shortcodes
  45. Composing in WordPress Editor
  46. Columns, cells and structure
  47. Tools for planning SEO texts
  48. Google Keyword Planner
  49. Google Analytics and WebMaster Tools
  50. Video Tutorial: Setup and Embedding
  51. Keywordshitter
  52. Google Pagespeed Insights
  53. Secret tips
  54. Wiki
  55. Questions and Answers
  56. lists
  57. Homepage
  58. Backlinks
  59. Organic Backlinks
  60. Bought backlinks
  61. Collect active backlinks through requests
  62. Predictive planning
  63. Increase text output
  64. editorial planning with increasing output

Miss Germany Wahl – Guest at Sat1 “Finally closing time”

The new season of Germany’s Next Topmodel has started – what happened to the Miss Germany election? At Sat1 “Endlich Feierabend” (tv show) we take a look at the world of the Miss Germany election. With insights into the current Model Camp and the question: Is the Miss Germany choice an ancient relic or a career springboard?

Many thanks for the interview!

Ryanair Tattoo and its Marketing Effect – Sat1 Breakfast TV

When I’m on TV as a guest, it’s mostly as an expert on the subject of models, “top models” and marketing. Today it was once about a very special topic, tattoos in advertising. Maybe you’ve seen it before, crazy tattoos right in the face on your forehead or guys tattooing logos of fast food chains – in fact. Crazy enough that we had to answer the question on Sat1 breakfast television today, can you really earn money with advertising tattoos? The topic of influencer marketing is on everyone’s lips nowadays, everyone talks about it and everyone would like to do it. Sometimes the ideas are even so creative and crazy that the postings become viral. Just like in our example today, where a young man tattooed himself the logo of his favorite flight line. Not just the logo, there’s a whole plane on his forearm! Will this become a new trend?

Now in the Sat1 library: Ryanair Tattoo

You can find the complete article in the Sat1 media library of “Endlich Feierabend” and Sat1 “Frühstücksfernsehen” now: Marketing with Tattoos (German)

Calculation of advertising costs (digital)

For our example, we are looking at a classic advertising campaign on Instagram.

  1. For each impression (view by user) we pay a few cents and for each click (for example in the Insta Story to the online shop) maybe 40 or 50 cents.
  2. For 1000 impressions we pay maybe 15 €.
  3. For a brand tattoo you can take between 5.000 Euro and 6.000 Euro, for the neck area already 10.000 to 15.000 €.

As a company, we can now simply offset.

The Model Book – The book to become a model #topmodel

As a modeling agent, I naturally have to deal with a lot of questions in my daily work. The questions are: “How big do I have to be as a model?”, “Why are minimum sizes required?” or “Do photoshoots cost money for my model portfolio?”. Then there are also very specific questions from models in agencies. This is about special terms such as “options” or “buyouts” or complex topics such as travel planning.

The Model Book contains many questions, many answers

For all these questions I have written an extensive work, in which young models quickly find a red thread, for the entrance into their model career. You’ve heard you look good before? Or phrases like “You should model!” If so, then maybe this book will be just right for you. In THE MODEL BOOK you learn as a new model everything you need to model. The book does not only show you which mental requirements you have to bring along as a young model in the advertising world, you also learn everything about photographers, test shootings, shows, jobs and castings.

Content of THE MODEL BOOK

Topics Overview:

  • Mental strength as model
  • Find the perfect model agency
  • Agency application
  • Construct model folder
  • test shootings with photographers
  • Castings and E-Castings
  • Photo shootings
  • Showroom, fashion show and fair
  • Advertising spots
  • Beauty Tips for Models
  • Healthy life
  • fashion history
  • Haute Couture and Pret-a-Porter
  • Modeling abroad

Order now cheap & secure on Amazon:

Recommendations from readers

Thorben (rated with 5 stars)

“Well I am basically enthusiastic about the book. It is not a patent recipe for success or says ‘This is how it has to be’, but it gives a good and clear overview of all important topics. It defines, in its opinion, all important “technical terms” from the industry, as well as procedures. How does a “Go-See” work, what should be in my model folder, Where is the difference between a parent agency and a boutique agency?

For the entry and the price an absolute must-have for models, but also for photographers who want to know more.”

Amazon customer (rated with 5 stars)

“Like the other book “Become a model”, this one convinced me of the same quality. This one is written in a little more detail. Have you always wanted to be a model and have the perfect measurements right from the start? Then this book is just right for you! Here you’ll get a great guide to what you need to know, from the perfect appearance in the agencies, how you behave at casting and much more. Super entry to the ascent :-)”

Amazon customer (rated with 5 stars)

“One day my dream is to be a big model who is allowed to run on the catwalks of this world and is photographed by big magazines. However, like many other girls, I probably did not know how I would achieve these goals and where the clues would lie. The author not only explains how to reach your goal, but also gives a realistic (!) insight into the world of models and agencies. I think this is very good, because many people see the model business as a land of milk and honey and lose themselves in it. In addition to this insight, tips on healthy eating are also addressed. It is always emphasized that you don’t have to starve yourself for the model job or only eat cucumbers etc., but you can also treat yourself to a little something to stay happy. The main thing is to eat a balanced and healthy diet. But I also found the selected beauty tips very helpful. From this book you can not only get an insight into the current fashion world, but also learn something about the general fashion and model history, which I find very interesting (and it increases the educational value of the book even more).

The book has also helped me in matters of self-confidence, charisma and enthusiasm of other people. From the tips and tricks you can cut off a thick slice of any area and integrate it into your everyday life. Although I had hoped for a few more pictures, Stephan Czaja does not only give great inspirations, but motivates and gives strength for the possible future career as a model. Thank you!!”

Amazon customer (rated with 5 stars)

“In the beginning I was skeptical if you could learn something in this book. Since I often work with Newfaces as a photographer, I was looking for a book to help them get started in the world of modeling. Thanks to this book, models are perfectly prepared for what’s to come. The author really goes through all the details of model life here and packages the whole thing in a cool design. Also the single graphics and markings I have never seen before in a book, which gives the book its own design and as far as one would read through the notes of a typical booker.
From casting to Polaroids there’s everything you need to know.”

Amazon customer (rated with 5 stars)

“The book is awesome!
Lots of useful information, tips from an insider of the industry and a great layout! The book opens the whole view on the world of the models to one. From the beginnings, like applications at agencies, poses at shootings and basic knowledge for models up to the professional model life everything is to be found what one must know. The best thing about it – it was written by the agency boss of a big model agency and if he doesn’t know how this world works, who else? I got the book as a birthday present from my mother and I really have to say that it helped me a lot. I read it completely in 2 days and just at the start of the new GNTM season it inspired me to try it out in the model world. I can recommend the book to anyone who is interested in the world of fashion, models and fashion!”

Recommended book values

More books? Here you can find all publications (Stephan M. Czaja): Books.

The Social Book

Social media marketing is more complex than ever. Facebook, Instagram, TikTok and YouTube now have more than two billion users. Any social media manager who knows how to address people and how to reach them is worth a lot in the company. Social media is the new instrument in marketing. No matter if Facebook Advertising, Group Marketing, Community Management, Instagram Stories, YouTube SEO or Influencer Marketing. The possibilities and means of social media expand month by month. The development of social networks is progressing and, of course, the complexity for individual social media managers is also increasing. The Social Book provides all the basics that beginners in the field of social media marketing need to run successful campaigns. From practical agency experience, many conversations with customers and of course also concepts and strategies, for individual social media channels or also more complex, cross-media influencers and advertising campaigns. More about: The Social Book.

The Business Book

Becoming an entrepreneur is not difficult, but being an entrepreneur is very difficult. Already knew 9 of 10 startups failed in the first 5 years. When I am on the road during my lectures, this is often the first step to make it clear to the young entrepreneurs that every person around them has to fail if they want to survive as entrepreneurs themselves. The reality check for entrepreneurs is pretty brutal. Nobody remembers the pyramids that fell. Everything talks about those who are still standing. It’s the same with entrepreneurs. Failure knocks on the door faster than you’d expect. This book is the result of my experience as an entrepreneur, the lectures and the reflection of the audience. More about: The Business Book.

Company Foundation + Start Up Strategy Speaker @ Berlin, Alexanderplatz

Setting up a company requires a lot of ambition. Very, very ambitious! Many would like to found a start-up, their own company, their own company and independence. A few days ago I met with Swiss students from the University of Applied Sciences Zurich. 100 really smart students, two days time, Berlin Alexanderplatz. In my new lecture series, I was asked whether I could give a lecture on business, business start-ups, and the founding of companies with my experience as a kind of young Carsten Maschmeyer or Frank Thelen. Actually, in my lectures I rather talk about single topics, online marketing with focus on search engines, social media marketing with focus on influencer relations, content creation, many topics that ultimately all belong to business. However, starting a business is more than just a modern slogan. Setting up a company also means personnel management, satisfied employees, holidays, sockets, WLAN connections, setting up telephone systems, sometimes even shopping in the supermarket. Not every day every expert is on site and as a self-employed person you never have to take care of everything on your own. No one stands above you and says, do this, do that. You gotta figure everything out, every single day. While others dream of holidays in the evening, you have the remittances at the end of the month in your head and the various transactions that you still have to complete so that the additional investments that are due are also covered. What’s the contract? Which e-mail should I formulate, so that I also come on a long-term basis?

That’s entrepreneurship! That’s starting a business! Before you have ten or twenty employees at your disposal, you have to take care of a lot yourself. That means responsibility, but also a lot of fun and experience. This is exactly what my lecture is about, honest words, business plans and international strategies. From A to Z.

Lecture: Start Ups and Business Start-Ups 2019

In our two-day workshop on the subject of setting up a company, all key facts were discussed for four hours. At the end of the presentation, which was one of my longest with over 100 slides, all students went into the group phase to think up, create, plan and finally present their own companies in front of everyone, like in a real pitch situation. Many of the young students of the Zurich University of Economics and Computer Science will experience pitches, because pitches do not only take place for investors, but also in the company ideas are constantly pitched or new projects.

What is a pitch?

Maybe you’ve seen the TV format Cave of the Lions before. Here you can see very well in a public setting how a pitch works. Investors or managing directors or department heads listen to the different ideas. On the basis of the large number of projects, one can weigh up and compare very well, but also evaluate which idea has the most potential. Depending on this, one person or the entire group decides for Project A or Project B. Investors are then invested in this idea and, if necessary, know-how and structure are made available. In companies, a project is implemented, if necessary the person then also becomes a manager, perhaps even the managing director of a spun-off subsidiary. Don’t count on anything, but always dream of the great! If you want to know more about pitches, you can find an article here:

Live Alexanderplatz Berlin from HSO School of Economics and Computer Science (Zurich, CH)

Twice a year we meet at Alexanderplatz in Berlin, high above the rooftops, to talk about startups and companies. With over two hours of lecture time, one hour of group work to train the entire pitch situation, the students get to know reality within a very short time. We try to convey a quick, comprehensive picture instead of discussing individual and individual points. The young students should learn directly from my experiences, in order to draw their own conclusions from them, in order to advance even faster.

My goal is to always pass on knowledge so that the next generation can do great things. Just as we had our role models, we must also be role models for the future. In all my lectures, I therefore always try to deal with issues such as employee satisfaction, the agency offices and the environment. Because the feel-good factor also plays a role in a company. Of course it is 90% work and only 10% should go into such thoughts, but to every good company belongs a Christmas party!

With exactly this mix of business plan, online marketing strategies, experiences from my business life, small inspiration and thought-provoking impulses like employee satisfaction, I try to introduce the students realistically to the topic of self-employment and entrepreneurship, so that they would survive directly in everyday life. That’s why I’m very pleased to be working with the Zurich University of Economics and Computer Science. The students are very smart and always present very interesting concepts. One or the other is certainly realized, which you will notice in later conversations or in e-mails that come two or three weeks later with: “Hey, I’ve started!”. – Let’s do it!

Here you will find further information about the:

Example slides from the presentation – selection

For a small insight into the lecture I have here still a selection of individual slides, which we can show also here publicly. Let’s start with an overview of the topic of setting up a company.

Book now: Lectures on business start-ups and start-up strategies

Are you interested in an own workshop or lecture in your company or university? Write me an e-mail or give me a call, we are looking forward to your inquiry.

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Real Estate Agents WordPress Themes: House and apartment marketing – Recommendations

After I already wrote a big article about real estate optimization with Photoshop, WordPress and search engine optimization last week, I wanted to introduce good WordPress themes for real estate agents and companies who want to create a platform for real estate search. Thanks to WordPress Themes a lot has changed. In the past you had to build each page individually and of course link it. Today all this is done by a content management system. The most popular CMS in the world is WordPress. Millions of pages were built with it and many more will follow. Many real estate agents and, of course, online marketing and advertising agencies use WordPress and modern WordPress themes.

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Advertisements and presentation with WordPress

WordPress Themes are prefabricated internet pages that can be edited and individualized for yourself through settings. Important is, if you have never worked with a content management system or WordPress system before, you should not start directly with a real estate portal. The functionalities are relatively complex and elaborate. Accordingly one should bring along sufficient previous experience. But enough small talk, let’s look at the essential features of a real estate feed. At the end I have my toplist and recommendation for real estate WordPress Themes.

Translation into languages

For many users it is important that the topic is translated into several languages. Because not everyone is fluent in English and with technical terms, especially in the real estate sector, it can quickly take a lot of time to constantly translate individual words. Therefore one should already pay attention to the fact during the selection that the topic, if one does not feel so sure of the English language, already contains a translation and/or a translation.

Very few themes are translated, you usually have to create this translation yourself. My tip, for all of you who are searching, create an extra language file in your plugin folder, edit it e.g. with a program like PoEdit.

Pre made homepage – Prefabricated website

The layout of a website, which has different elements and formatting and design, can take a lot of time. Therefore, many of the WordPress templates offer directly finished pages as layout. These can be easily packed with a One Click installation as a demo on your own page. You already have a beautifully designed start page or a clear page with all team members.

The pages are mostly built with Page Builder. We already have a detailed article about this on YouTube Video! If you want to know more about Page Builder and Content Creation, you can find the detailed article here.

One click importer – Demo example insert for learning

For all those who haven’t built 20, 50 or 100 WordPress pages yet, this demo content is really worth a lot! Here you can see how the author of the team integrates his structure, the elements and the embedding work. You can also view the extra menu items, such as the new real estate listings. Here one can recognize directly from several examples, how the information is structured and where which data is entered or how a finished real estate advertisement would look on their side.

Real estate management software or plugin

The core of any WordPress installation are the various extensions that extend the content management system with blog function to an online shop, a real estate portal or even a social media platform. Would you have thought that this is possible with WordPress if possible? That’s exactly what makes it the most popular CMS in the world! Let’s take a look at which plugin functions are indispensable for you as a broker.

Front-End – Real estate ,anagement

Those who like to work directly from the website and don’t want to deal with a purely informative back-end should make sure that the topic also has a front-end editing function for the real estate. This means that all advertisements can be edited directly on the website with a simple push of a button. This means that you don’t have to switch to the back end first, but can see the results live, so to speak.

Front-End – Submission of new properties

For brokers, the front-end or back-end editing function as administrator of the page is sufficient. Who wants to build up his real estate page, however, to a large real estate portal, that must give also other brokers the possibility to place their advertisements. For this there is a user management with which new brokers can register. These are automatically or manually accepted and activated. You get the possibility to place your own real estate advertisements, to edit them or to delete them. So you can invite various brokers to present their houses or apartments or plots of land on your platform.

Integrated live messaging system (communication)

If you think modern, you should also have a functioning messaging system. Do you know any websites on which you have a small chat window or speech bubble at the bottom left or right? That’s what this is all about. Users and visitors can contact our team and broker directly. Without detours and without telephone calls, quite simply via the browser.

Your employees can start communication immediately or process the request a little later. In this messaging system it is also possible to create predefined message modules, e.g. for standard questions. But let’s get back to the basic question, which real estate is the best for WordPress?

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E-mail notification and saved search

Notifications and saved searches for already registered users are an important tool for you to get you back to your site. Recurring users are very important, not only for search engine optimization, but also for your sales. The more often you can reactivate users, the more traffic you have on your website and the more sales you will be able to generate. With extensions that allow you to receive e-mail notifications, e.g. new advertisements for a certain area in Berlin or even when a property has been taken off the market, you are even more interactive and interesting as a platform. You should also allow your users to save searches so that they can directly connect to meaningful email notification functions. Most real estate themes already have such user management on board.

Login and real estate comparisons

Buying a property is a big investment. But also renting an apartment and paying the rent deposit is a lot of money for most fellow citizens. Therefore, it is worthwhile to offer a comparison function as a real estate portal but also as an individual broker. With this feature, your users can easily save individual real estate listings and later compare them with each other. Just as you know it from online shops like Amazon, where you can compare several products with each other.

Payment system for brokers (external)

Directly integrated payment systems make it possible that if you build a portal with several brokers, amounts for real estate advertisements can be collected directly. With various payment providers, from credit card to Paypal and of course the classic bank transfer. By the integrated payment system you can save a lot of effort in the invoicing, as well as the administration of customers.

Important functions: Search and localization

In addition to these features, there are of course many more ways for users to make a comfortable visit to their homes clean. This includes, for example, auto-completion in the search field.

Autocomplete in search field

If you are looking for something, you need an autocompletion just like with search engines. If you enter a spelling error, for example, no search result would be available in theory. When you make a suitable suggestion for the search query in advance, we can avoid many mistakes and thus also minimize the previously mentioned bounce rate.

Search for radius (km) and geolocation

In particular for the search of flats and condominiums, for purchase or rent it is important that one considers regional aspects. Regional aspects are particularly important when it comes to investing in a property that you want to live in the longer term. So that only those offers are displayed that are relevant, the search should also contain a slider for the number of kilometres. So you can directly select a city area and filter only objects in the vicinity. This makes the search process much easier for our users.

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Resuming search: type of construction, plot, etc.

Almost all themes have of course integrated the further information, so that I can leave a user in the search directly, whether he wants to see e.g. only advertisements that are with balcony or with a fitted kitchen. You can define all these filters and parameters in your back-end, depending on the properties of a single property.

Performance: Pagespeed & search engine optimization

Last but not least you should always think about the performance of your own website. The better and more structured the page is, the faster it is in the loading time, the higher it will be placed in the search engines. In Germany, the search engine Google is the most important, followed by Telekom, Yahoo and other platforms. Therefore, pay a little attention to the performance of your potential new website.

SEO and search engine – Optimization of the real estate page

The term SEO comes from Search Engine Optimization and means translated search engine optimization. But why is search engine optimization so important?

Search engine optimization constantly brings new leads, i.e. customers who, for example, buy a product or sign up for a specific list or newsletter. The more visitors we have on a website, the higher the chance that we will make good deals. Search engine optimization costs in relation to permanent advertising, only a one-time investment. Advertising that is optimized for clicks costs money with every single click or sometimes with every impression. This is why many companies attach great importance to search engine optimization. You should do the same with your new real estate project!

Pagespeed – Loading time of the internet page

The last important point before we come to the concrete recommendations is the Pagespeed. Pagespeed is the English term for the loading time of a website. The shorter the loading time, especially in relation to the competition and also with applications, the better it is for your website and the more positive it has an effect on search engine placement. With Pagespeed you can achieve CSS by optimizing scripts like HTML, Java but also by compressing image files. A detailed tutorial on compression for real estate advertisements can be found here

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WordPress Theme Recommendation

After you have learned a lot about search engine optimization but also about advertising real estate on WordPress, we now come to my recommendations for real estate WordPress themes! You can simply buy the themes for a really very fair amount at the biggest platform there is in the world. You can install the themes with just a few clicks. Have fun and good luck!

Theme 1 – MyHome by TangibleDesign

Rating of MyHome on Themeforest:

  • $59 – Price
  • 5 Stars (168 Ratings)
  • 2,400 Sales
  • WordPress Theme – Download

Theme 2 – Houzez by favethemes

Current rating of Houzez on Themeforest:

  • $59 – Price
  • 5 Stars (828 Ratings)
  • 11,900 Sales
  • WordPress Theme – Download

Theme 3 – Reality by inwavethemesThemes

The reviews of Residence Immoblien WordPress Theme on Themeforest:

  • $49 – Price
  • 5 Stars (62 Ratings)
  • 781 Sales
  • WordPress Theme – Download

Theme 4 – Residence by WpEstate

Residence reviews on Themeforest:

  • $59 – Price
  • 5 stars (1,000+ ratings)
  • 13,100 Sales
  • WordPress Theme – Download

Theme 5 – Realtyspace by codefactory47

The reviews of Realtyspace:

  • $59 – Price
  • 5 Stars (202 Ratings)
  • 3,110 Sales
  • WordPress Theme – Download

Theme 6 – Findeo by purethemes

Current rating of Findeo on Themeforest:

  • $59 – Price
  • 5 Stars (80 Ratings)
  • 870 Sales
  • WordPress Theme – Download

Theme 7 – Benaa by G5Themes

Rating of Benaa Immoblien WordPress Theme for real estate agents on Themeforest:

  • $60 – Price
  • 5 Stars (20 Ratings)
  • 441 Sales
  • WordPress Theme – Download

Theme 8 – casaRoyal by Fantasy

Opinions and ratings about casaRoyal:

Theme 9 – Hometown by LeafThemes

Hometown reviews on Themeforest:

  • $59 – Price
  • 4.5 stars (111 ratings)
  • 1,600 Sales
  • WordPress Theme – Download

Theme 10 – Real Estate 7 by contempoinc

Current reviews of Real Estate 7 on Themeforest:

  • $59 – Price
  • 5 Stars (506 Ratings)
  • 6,400 Sales
  • WordPress Theme – Download

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Influencer Marketing & Blogger Relations – Speaker Lecture @ ISM, Cologne

My last Influencer Marketing lecture at the Cologne International School of Management, ISM for short, was one of the last in the year! While I don’t usually take an extra camera with me for lectures, this time I grabbed our videographer and shot a small video that briefly summarizes the lecture. Without content, because it’s top secret! Of course I have a few slides in the article that give some insights into the lecture about Influencer Marketing Blogger Relations.

Lecture: Influencer Marketing & Blogger Relations 2019

In my lectures on influencer marketing, the main focus is on company information, education and training for employees and students from universities. Social networks have changed the world forever, as have our perceptions and buying patterns. All these aspects have to be considered when thinking of influencer marketing today. Because at the end of the day it is always the return of investment that counts for every company. How effective was our campaign?

However, before we come to the monitoring of influencer campaigns, we need to look at the absolute basics. Because before you make an evaluation, you should invest time to perfect the planning. A classic commercial is brisk, in purchasing lies the profit. So if we have good planning and a correspondingly good organisation, we can save money here in purchasing. The more we save, the more we can book and the greater the ultimate reach we will achieve for our product or service.

Today it was mainly about the most important basics, what does influencer marketing mean nowadays and which best practice examples are working at the moment? I show the students of the International School of Management how interesting the profession of a Social Media Manager or more precisely an Influencer Marketing Manager is. Especially since there are hardly any experts in this field, the first degree courses are currently being developed.

Location: International School of Management (University)

The International School of Management is a private university where you can attend media courses for Bachelor and Master degrees. The International School of Management is located at Mediapark 5 in Cologne, in the middle of the epicenter of startup and corporate culture. Here students can learn what marketing management means in a modern environment. In all its facets and forms, as well as in my lectures on influencers and social media marketing. You can find more information about the university and the course here

Example slides from the speech – selection

For a small insight into my lecture at the International School of Management, of course also at other universities and in companies, I will give you here at the end of this article. In the slides, a selection from 93 pages, we will discuss briefly here.

Influencer Marketing Online Course – now on Youtube (German)

My free online workshop is now available on Youtube. Whole 6 parts about Influencer Marketing. This is part one:

Speaker for Influencer & Social Media Marketing

If you are looking for a speaker or speaker on social media marketing and influencer marketing on the modern platforms Instagram and YouTube as well as Facebook, please contact us. In our lectures, we also offer plant security, advanced training and further education for employees, also at the pulse of time and expertise, with a lot of motivation and entrepreneurial spirit.

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Text optimization – search engine optimization (SEO) with structure in texts

Good texts are essential for search engine optimization (SEO). Many already achieve good results by working simply and cleanly. A good text structure facilitates optimal placement in the search results. The advantage is obvious, the texts are on the one hand reader-friendly (usability), but at the same time are also more easily identifiable for search engines such as Google. You can find the video directly below the basic structure or directly on YouTube. You check your own rankings yet? In my new video tutorial I show the 3 basics for the free tool from Google: Webmaster Tools. It allows the check of search engine placements but also comparisons of periods and much more.

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Video, example and tips for first images SEO:

  • Video Tutorial – Text Optimization with Headings (Example: WordPress)
  • Basic structure of simple SEO texts – headings and text length
  • The optimal text length for web pages – How many words does a text need
  • Question on YouTube: Images, alt attribute & SEO

Basic structure of simple SEO texts – headings and text length

 

Heepage 1 (h1) – Title of the website, is only used once!

introductory text – About 80-100 words that summarize the coming text and its content briefly and concisely.

heading 2 (h2)

Text

Heading 3 (h3) – Always as subheading of h2, of course several can be used one after the other

Text

Heading 4 (h3) – Always as subheading of h3

Text

heading 2 (h2) – Then follows the same structure, again and again

Text

 

The optimal text length for web pages – how many words a text needs

Tip! Texts should always be written in continuous text. They should each have meaningful meanings (paragraphs). Good pages easily have over 900 words of text. Who makes good lists or long texts, uses also gladly once 50 photos, 20 videos or 3000 words.

Question on YouTube: Images, alt attribute & SEO

I wanted to add these 4 steps for pictures in the article! Images are also an important element for search engine optimization. Not only do they make the content more interesting for your readers and thus increase the length of stay, etc. (this is now also called Search Engine Expirience, a new important factor for the evaluation of pages in competition), also in the image search results you attract new users to your page.

  1. Keywords in file name – You should have your keywords in file name before uploading. Mostly they come from the camera and have names like “DCIM2053.jpg”. Rename your pictures directly before upload, e.g. “berlin-innenstadt-fruehling-cafe-freudin.jpg”
  2. Image Compression – Compress your images to optimize your loading times (pagespeed), instructions you will find in this tutorial from me (for Photoshop and online compression): Image Compression Video Tutorial #7 – Photoshop and online compression
  3. Alt-Text – Use your keywords in Alt-Text.
  4. Not forgotten – Use your keywords in the surrounding text

1000+ Emoticons: Complete list of symbols & emojis

Emoticons “everyone knows them and yes, everybody uses them! Whether Whatsapp, Instagram or Facebook. Emoticons are omnipresent and are an important part of our digital communication. Why? Emotions and feelings are difficult to convey in text messages. Emoticons help to do this. Also advertising agencies and social media managers need for postings and advertising the small, below smilies, objects and gestures. By certain sequences of characters or sequences of ASCII characters. The word is formed from “emotion” and “icon”. Today we have summarized all the most important emoticons for you! Just copy (Ctrl+C) and paste into your postings (Ctrl+V). Have fun! All Emojis at a glance:

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Smilies and Emojis: The complete list

Smilies and emojis are indispensable! Whether sad, funny, cheerful, angry, in love or irritated. Find your emoji:

😀 😃 😄 😆 😁 😍 😟 😅 😎 😂 🤣 ☺️ 😊 😇 😚 😌 🙂 😖 😯 😵 😬 😤 😘 😗 😞 😉 😙 😋 😜 😧 😝 😛 🤑 🤗 😕 😮 🙃 😏 🙁 🤢 👺 👺 👺 👺 👺 ☹️ 😣 🎃 😽 😿 😿 😩 😠 😐 😢 🤕 🤕 🤕 😡 😿 😔 😼 🤐 😬 😳 😱 😑 😨 🤔 😰 🤕 🤕 🤠 🤤 🤡 😭 😓 👾 👾 👾 😶 🙄 🤥 🤥 🤥 🤥 😬 😷 😷 😷 😷 😷 😷 😥 🤕 🤕 🤕 🤕 😈 💀 🤖 😸 😸 😿 👹 👻 👺 👻 👻 👻 👻 😸 😪 ☠️ 😫 👾 😸 😿 😿 😿 😿 💩 😸 🤧 😼 😼 😿 😦 😿 🤒 😾 😾 👾 ☠ ☠️ 👾 😸 😿 😿 😿 😿 😿 😿 😒 😾 😾 😾 😴 😿 😾 😾 😾 😾 😾 😾 😾 😾 😾 🙀 😾 😾 😾 😾

gestures and people

👐 🙌 👏 🙏 🤝 👍 👍 👎 👊 ✊ 🤛 🤜 👖 🤞 ✌️ 🤘 👢 👌 ️ 👈 👉 👆 👇 💋 ☝ 🤙️ ✋ 🤚 👙 🖖 👋 👃 💪 🖕 ✍👜 🤳 💅 👂 🖖 💄 💄 💋 👄 👅 👀 👣 👚 👡 👁 👠👓 👕 👖 👔 👟 👒 👒 👒 👠 👓 👛 👗 👟 👟 👒 👒 👘 🎓 👑 🎩 🎒 ⛑ 🎒 👝 🌂 🌂 🌂 💼 👓 👓 👓 🖐️

Animals and nature


🐶 🐱 🐭 🐹 🐰 🦊 🐻 🐼 🐨 🐯 🦁 🐮 🐷 🐽 🐸 🐵 🙊 🙉 🙊 🐒 🐔 🐧 🐦 🐤 🐣 🐥 🦆 🦅 🦉 🦇 🐺 🐗 🐴 🦄 🐝 🐛 🦋 🐌 🐚 🐞 🐜 🕷 🕸 🐢 🐍 🦎 🦂 🦀 🦑 🐙 🦐 🐠 🐟 🐡 🐬 🦈 🐳 🐋 🐊 🐆 🐅 🐃 🐂 🐄 🦌 🐪 🐫 🐘 🦏 🦍 🐎 🐖 🐐 🐏 🐑 🐕 🐩 🐈 🐓 🦃 🕊 🐇 🐁 🐀 🐿 🐾 🐉 🐲 🌵 🎄 🌲 🌳 🌴 🌱 🌿 ☘ ☘️ 🍀 🎍 🎋 🌈 🍃 🍂 🍁 🍄 🌾 🌕 💐 🌞 🌷 🥀 🌼 💫 ⚡ ⚡ ⚡ ⚡ ⚡ 🌺 🌘 🌊 🌍 🌟 🌏 ️ 🌖 🌎 🌊 🌸 🌓 🌔 🌚 🌚 🌝 🌝 🌝 🌒 🌗 🌙 ⚡️ ✨ ☃ ⚡️ 🔥 💥 ☄️ 🌜️ ⭐ ☀️ 🌤 🌦 🌪 ☁🌧 ️ 🌑 ⛈ 🌩 🌨 ⛄️ ⛄️ ⛅️ 🌥 💨 💦 🌹 💦 🌫 💧 💧 💧 💧 💦 ☔️
⛄️

food and beverages

🍏 🍎 🍐 🍋 🍉 🍒 🥑 🌽 🥓 🍢 🍇 🍓 🍈 🍑 🥐 🍍 🥞 🥝 🥔 🍻 🍅 🍆 🥒 🥕 🥜 🍻 🌶 🥖 🥖 🌰 🍯 🍤 🍞 🌭 🍔 🍟 🥗 🍳 🌮 🍚 🧀 🍿 🍿 🍿 🍝 🍦 🍜 🍖 🥙 🍣 🍘 🍱 ️ 🍛 🍡 🥘 🍨 🍨 🍻 🍪 🍸 🍌 🍨 🍭 🍭 🌯 🎂 🍥 🍭 🍗 🍬 🍠 🍿 🍿 🍰 🍸 🥛 🥂 🍕 ☕🍺 🍧 🍺 🍻 🥂 🍼 🍷 🍙 🍸 🍩 🥄 🍴 🍽 🍾 🍾

Fitness and Sports

span style=”font-size: 3em;letter-spacing: 10px; line-height: 1.5em;”>⚽️⚽️ 🏀 🏈 ⚾️ 🎾 🏐 🏉 🎱 🏓 🏸 🥅 🏒 🏑 🏏 ⛳️ 🏹 🎣 🥊 🥋 ⛸ 🎿 ⛷ 🏂 🏋️♀️ 🏋️ 🤺 🤼♀️ 🤼♂️ 🤸♀️ 🤸♂️ ⛹️♀️ ⛹️ 🤾♀️ 🤾♂️ 🏌️♀️ 🏌️ 🏄♀️ 🏄 🏊♀ 🏊 🤽 🤽♀️ 🎟♂♀ 🚣♀️ 🚣 🚣 🚣 🏇 🎺 🚴♀️ 🚴 🏆 🚵 🚵♀ 🎳 🎽 🏅 🎖 🥇 🥈 ️ 🎹 🏵 🎗 🎫 🤹 🎟 🎪 🤹♂ 🎻️ 🎭 🎨 🎬 🎤 🎧 🎼 🥁 🎮 🎮 🎷 🎷 🎺 🎸 🎲 🎲 🎲 🎯 🎯 🎯 🎳 🎮 🎰 🎰

Travel and places

🚗 🚕 🚙 🚌 🚎 🏎 🚓 🚑 🚒 🚐 🚚 🚛 🚜 🛴 🚲 🛵 🏍 🚨 🚔 🚍 🚘 🚖 🚡 🚠 🚟 🚃 🚋 🚞 🚝 🚄 🚅 🚈 🚂 🚆 🚇 🚊 🚉 🚁 🛩 ✈️ 🛫 🛬 🚀 🛰 💺 🛶 ⛵️ 🛥 🚤 🛳 ⛴ 🚢 ⚓️ 🚧 ⛽️ 🚏 🚦 🚥 🗺 🗿 🗽 ⛲️ 🗼 🏰 🏯 🏟 🏖 🎡 🎢 🎠 ⛱ 🏝 🗻 🌃 🌃 🌃 ⛰ 🏗 🏔 🏭 🌋 🏜 ⛺️ 🛤 🛣 🛣 🏥 ⛪ 🏠 🏡 🏘 🏚 🏢 🏬 🌉 🏣 🏤 🏦 🕋 🏦 🏨 🏪 🏫 🏩 🏩 💒 🏛 🌁️ 🕌 🕍 ⛩ 🎑 🗾 🌠 🌠 🏞 🌅 🌄 🌄 🌠 🎇 🎇 🎆 🌇 🌆 🏙 🌃 🌃 🌉 🌁 🌉

Office & Objects

⌚️ 📱 📲 💻 ⌨️ 🖥 🖨 🖱 🖲 🕹 🗜 💽 💾 💿 📀 📼 📷 📸 📹 🎥 📽 🎞 📞 ☎️ 📟 📠 📺 📻 🎙 🎚 🎛 ⏱ ⏲ ⏰ 🕰 ⌛️ ⏳ 📡 🔋 🔌 💡 🔦 🕯 🗑 🛢 💸 💵 💴 💶 💷 💰 💳 💎 ⚖️ 🔧 🔨 ⚒ 🛠 ⛏ 🔩 ⚙️ ⛓ 🔫 💣 🔪 🗡 ⚔️ 🛡 🚬 ⚰️ ⚱️ 🏺 🔮 📿 💈 ⚗️ 🔭 🔬 🕳 💊 💉 🌡 🚽 🚰 🚿 🛁 🛀 🛎 🔑 🗝 🚪 🛋 🛏 📆 🛌 🎎 🖼 🛍 🛒 🎀 🎁 🎈 🎏 🎐 📩 🎊 📥 📮 🏮 📫 ✉️ 🔗 📨 🗓 📚 📧 💌 📜 📤 📤 📦 📄 📝 🏷 📪 📃 📊 🎌 🖊 🖊 🖊 🖊 🖊 🖊 🖊 📝 📑 🗃 📈 🎉 🗒 📍 ✒ 🗃 🗃 🗃 🗃 📯 📋 📁 📂 📉 🗂 📓 🗄 📔 📇 📕 📅 🗳 📰 📚 📚 📖 🔖 🏴 🏴 🗞 📎 📘 📐 ✏ 📭 📌 📌 🏁 🖊 📬️ 🏴 🔒 🏳️🌈 📏 🖊 🖊 ️ ✒🖋 🖌 🖍 📝 📝 ✏️ 🔍 🔎 🔏 🔎 🔏 🏳 🔒 ✂ 🔓 🔓 🖊 ✒ ✒️️ 🖌 🔓

symbols and characters

❤️ ❤️ 💛 💚 💙 💜 🖤 💔 ❣️ 💕 💞 💓 💗 💖 💘 💝 💟 ☮️ ✝️ ☪️ 🕉 ☸️ ✡️ 🔯 🕎 ☯️ ☦️ 🛐 ⛎ ♈️ ♉️ ♊️ ♋️ ♌️ ♍️ ♎️ ♏️ ♐️ ♑️ ♒️ ♓️ 🆔 ⚛️ 🉑 ☢️ ☣️ 📴 📳 🈶 🈚️ 🈸 🈺 🈷️ ✴️ 🆚 💮 🉐 ㊙️ ㊗️ 🈴 🈵 🈹 🈲 🅰️ 🅱️ 🆎 🆑 🅾️ 🆘 ❌ ⭕️ 🛑 ⛔️ 📛 🚫 💯 💢 ♨️ 🚷 🚯 🚳 🚱 🔞 📵 🚭 ❗️ ❕ ❓ ❔ ‼️ ⁉️ 🔅 🔆 〽️ ⚠️ 🚸 🔱 ⚜️ 🔰 ♻️ ✅ 🈯️ 💹 ❇️ ✳️ ❎ 🌐 💠 Ⓜ️ 🌀 💤 🏧 🚾 ♿️ 🅿️ 🈳 🈂️ 🛂 🛃 🛄 🛅 🚹 🚺 🚼 🚻 🚮 🎦 📶 🈁 🔣 ℹ️ 🔤 🔡 🔠 🆖 🆗 🆙 🆒 🆕 🆓 0️⃣ 1️⃣ 2️⃣ 3️⃣ 4️⃣ 5️⃣ 6️⃣ 7️⃣ 8️⃣ 9️⃣ 🔟 🔢 #️⃣ *️⃣ ▶️ ⏸ ⏯ ⏹ ⏺ ⏭ ⏮ ⏩ ⏪ ⏫ ⏬ ◀️ 🔼 🔽 ➡️ ⬅️ ⬆️ ⬇️ ️ ↘️ ↙️️ ↕️ ↔️ ↪️ ↩️ ⤴️ ⤵️ 🔀 🔁 🔂 🔄 🔃 🎵 🎶 ➕ ➖ ➗ ✖️ 💲 💱 ™️ ©️ ®️ 〰️ ➰ ➿ 🔚 🔙 🔛 🔝 ⬛ ✔️ ☑️ 🔻🔘 ️ ⚪️ ⚫🔳 🔲️ 🔴 🔵 🔺 🕝 🔸 ◾ 🔊 🔹 ♥ 🔷 ️ ◽️ ▫️ 🕖◼ 🕖️ 🗯️ 🔉️ 🔉️ ️ 💬️ ▪️ 🔈 🔇 🔉 🔉 🔉 🔔 🔕 📢 👁 🕡 🕡📣 💬 💭 ♠ 🕑 🕚️ 🕟️ ⬜️ 🃏 🎴 🀄️ ◻ ♣ 🕐 🕐 🕐 🕚 🕚 🕓 🕔️ 🕐 🕘 🕦 🕖 🕕 🕖 🕜 🕥 🕥 🕥 🕗 🕧 🕘 🕘 🕘 🕘 🗨 🕤 🕤 🕤 🕤 🕥 🕥 🕥 🕥 🕥 🕥 🕧 🕥 🕚 🕚 🕥 🕥 🕥 🕝 🕝 🕞 🕞 🕞 🕙 🕥 🕥 🕥 🕥 🕦

Enjoy your next posting! Here are my favorites:

My most popular emojis: Top 10 + pineapple

Boom! Bang! Emojis

🔥 💥

Awesome Emoji

😍

Kiss Emoji

😘

lucky cloverleaf

🍀

Hearts in all colors

❤️ 💚 💙 🖤

100% Emoji

💯

Yay Emoji

🤗

Grinning Emoji

😄

star emoji

⭐️ 🌟

Strong!

💪
pineapple emoji

🍍

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