People Agency Germany – The dream of every model? The big advertising campaigns and photo shoots! No matter if it is for TV advertising, social media, especially for YouTube or the classic lookbook of the fashion designer. If you want to fulfill your dream, you need a good management or a good agency behind you! […]

Social media marketing is more complex than ever before. Facebook, Instagram, TikTok and YouTube have more than two billion users today. Any social media manager who knows how to address people and how to reach them is worth a lot to the company. Social media is the new instrument in marketing. No matter if Facebook […]

Becoming an entrepreneur is not difficult, but being an entrepreneur is very difficult. Already knew 9 of 10 startups failed in the first 5 years. When I am on the road during my lectures, this is often the first step to make it clear to the young entrepreneurs that every person around them has to […]

Writing good SEO texts needs to be learned. Therefore there is now the new book from my SEO Collection, “The Content Book”. Search engine optimization has changed many marketing processes. People today can reach each other globally, within seconds and by pressing a few buttons. Knowing the right tips and tricks, especially from everyday agency […]

Contents Spinning is especially for those who like to work with data packages and big data a nice addition in the area of content marketing. In the second sentence it should be said that content spinning is definitely not for beginners. Contents Spinning requires a lot of practice, at least 15, 20, 30 projects. This […]

SEO and Photoshop don’t belong together for many, but you can (as I show in the video) collect new customers by Google image search. The whole thing, practically free of charge. The problem: Stock photos are legally secure (if purchased with license), but expensive. Alternatives like Unsplash are free but not legally secure because the […]

HTML table formatting – Today a small basic from the practice. Many customers wanted to create their own texts with their employees in WordPress. So that the text is also optimized for search engines, various small features are added. These can be photos from the media library or Youtube video embeddings. Inserting tables simply with […]

The new season of Germany’s Next Topmodel has started – what happened to the Miss Germany election? At Sat1 “Endlich Feierabend” (tv show) we take a look at the world of the Miss Germany election. With insights into the current Model Camp and the question: Is the Miss Germany choice an ancient relic or a […]

When I’m on TV as a guest, it’s mostly as an expert on the subject of models, “top models” and marketing. Today it was once about a very special topic, tattoos in advertising. Maybe you’ve seen it before, crazy tattoos right in the face on your forehead or guys tattooing logos of fast food chains […]

As a modeling agent, I naturally have to deal with a lot of questions in my daily work. The questions are: “How big do I have to be as a model?”, “Why are minimum sizes required?” or “Do photoshoots cost money for my model portfolio?”. Then there are also very specific questions from models in […]

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