The Social Book
Social Media Networks, Management and Marketing
Social media marketing is more complex than ever. Facebook, Instagram, TikTok and YouTube now have more than two billion users. Any social media manager who knows how to address people and how to reach them is worth a lot in the company. Social media is the new instrument in marketing. No matter if Facebook Advertising, Group Marketing, Community Management, Instagram Stories, YouTube SEO or Influencer Marketing. The possibilities and means of social media expand month by month. The development of social networks is progressing and, of course, the complexity for individual social media managers is also increasing. The Social Book provides all the basics that beginners in the field of social media marketing need to run successful campaigns. From practical agency experience, many conversations with customers and of course also concepts and strategies, for individual social media channels or also more complex, cross-media influencers and advertising campaigns.