Artificial intelligence has by now become as much a part of everyday life as the smartphone itself – ChatGPT, Gemini, Copilot or Claude show up at the office, on the phone, and even in your own home search. For many people, it remains unclear who is actually behind which name, what using it really costs, […]
Anyone who clicks through the Gemini app will quickly come across a model selection with names like “Pro,” “Flash” or “Deep Think.” At first this looks like technical fine print to laypeople, but behind it lies a simple basic idea: not every task needs the biggest, most expensive AI. A quick question about the weather […]
Anyone who says “AI” today often means ChatGPT. But the big rival comes from Mountain View: Google, the company that has organized the world’s search for 25 years, has built an AI system called Gemini that is now deeply woven into Search, Gmail, Google Docs and the Android operating system. For ordinary users, this means: […]
Writing good SEO texts needs to be learned. Therefore there is now the new book from my SEO Collection, “The Content Book”. Search engine optimization has changed many marketing processes. People today can reach each other globally, within seconds and by pressing a few buttons. Knowing the right tips and tricks, especially from everyday agency […]
SEO and Photoshop don’t belong together for many, but you can (as I show in the video) collect new customers by Google image search. The whole thing, practically free of charge. The problem: Stock photos are legally secure (if purchased with license), but expensive. Our guide explains: home buying tips. Alternatives like Unsplash are free […]