Influencers? The comeback of musicians in advertising campaigns & fashion

A new interview comes out today: Exciting, because it’s about influencers vs musicians! In many advertising agencies the importance of young musicians is increasing. In Textilwirtschaft magazine there is now an interesting article about young music stars like Elli Goulding (Deichmann) and A$ap Rocky (Zalando). After my Stylebook interview on the current Asos campaign with Thi Thuy, Jordyn Woods and Joshua Williams, this time we talked about music stars in advertising. They represent lifestyle, see the most beautiful countries in the world and live the dream of millions. The magazine is on sale from today and has even more interesting topics in the current issue, including the current, first billion profit of Adidas! In the interview I spoke on behalf of our social media agency.