Today I want to present you a book that will change the way you think: “Richer than the Geissens” by Alex Fischer. After we covered the extensive topic of investment comparison last week, this week you must definitely take a look at the book or podcast. Now the book or the audio book is available for free on Spotify and iTunes. The chance for everyone to learn from Alex Fischer. Alex Fischer has become a multimillionaire with real estate, from 0 to 100. As the son of two teachers, he has made his own experiences, collected and learned. He was the first to combine the offline world of real estate with the online world of digital marketing. Learning from someone like him can only bring strong results! “Richer than the Geissens” is a real box-office hit. 200,000 readers, plus the podcast on Spotify and iTunes and the largest real estate YouTube channel in Germany – wow!
Important: Currently the book is only available in Germany! I speak German and discovered this book or audio book two weeks ago. Even if you wouldn’t understand a word in the podcast, I wanted to introduce some of the methods and strategies to you!
Since a few weeks “Richer than the Geissens” is now available for free for everyone on Spotify and iTunes. Why? Alex Fischer shares his knowledge. But the book is also an introduction for those who want to attend further courses. On Alex Fischer’s website there is a free member area with countless videos, checklists and much more. Additionally there is an extra seminar, which can be booked. But before you get there, you need cash flow, equity and real estate. Exactly for this there is the book or audio book.
If you want to earn money with real estate yourself and above all become happier, but also passively generate cash flow through financial freedom, you should take a look at the principles, policies and strategies of Alex Fischer!
In 5 years without equity to become a real estate millionaire
The chance to learn from a pro!
In this little book presentation I want to show you a small selection of very effective methods in a shortened form. Of course I can only show a fraction of the learnings, methods and strategies of the audio book, because in the book you will find more than 600 learnings, 668 to be precise. It was already published in 2016. In addition to the book there is a podcast or audio book. Tip! The audio book on Spotify and Amazon is constantly updated.
First edition was published in 2016; audio book is constantly updated
Now for free as a podcast on Spotify and iTunes
43 ‘timeless laws of success’
668 essential tips
456 pages or 79 episodes in the audio book
3 parts (mindset, strategies / tools and building money machine)
The book offers extremely much content and know-how for you privately (life) and entrepreneurially (business). Structured in 3 parts from the mindset and the basic attitude to the topic “money”, to the structuring of your own life and of course the most important thing, building up cash flow, passive income, equity, the first property and your future property portfolio!
Audio book for free on Spotify and iTunes
If you want to listen to all episodes yourself, you can find the free audio book now on Spotify and iTunes!
Part 1: Mindset & important knowledge as the entrepreneur of your life. Here are a few selective contents, which I find very inspiring myself!
Makes money (really) happy?
Directly into one of the first chapters or episodes comes one of the biggest questions that arises, especially for those who are already having some success, i.e. who are already generating cash flow. Actually, it happened to me as well, at some point you know “money doesn’t make you happy”! If money was the ultimate lucky charm, then hardly anyone in Hollywood would be unhappy. But everyone knows examples of failed personalities. Millions do not protect you from loneliness.
Objective: Your “Purpose”
That is why it is so important to have goals, your “Purpose”. Goals that motivate you to continue! Alex Fischer explains in Equation 14: Know your why, from when on he “really started”. Successful, happy and full of energy was Alex Fischer when he found his “Purpose”. Purpose because there are many definitions of the word “goal” in English. Alex Fischer will go into the exact definitions in the podcast later in part 2 of the audio book. It is important that you know your Purpose! The big “why”.
With the right mindset and the right goals in mind, work no longer feels like work, but like passion! Goals should also not only pursue your own happiness. The world around you should also participate in your success.
Happiness lies outside the comfort zone
Many know the saying, “He who does not dare does not win!” Alex Fischer talks about that at great length, then your luck is not in your own comfort zone.
In business, but also in your own life, it is about understanding systematics (for example, how do I get to know new people [or business partners]) but also about finding new ways. Like Alex Fischer combined the offline world of real estate with the digital world of online marketing. A subject that many property developers and estate agents shy away from, because online marketing is clearly outside their comfort zone. A website is already ultra-modern. That’s why “who dares, wins!”
Leaving your own comfort zone requires courage and of course also a willingness to take risks. Alex Fischer has done this himself in bravura, he has connected the world of real estate with the for most unpleasant topic of online marketing. Does that really fit together? Even in my consultations I am often met with a lot of scepticism. The more modern the medium, the less interesting it seems to many property developers and estate agents. Alex Fischer has impressively demonstrated how such new combinations can be successfully used for your own benefit. In the 3rd part of the book you will also get a lot of input when it comes to your own resource planning but also about setting up strengths and matching with industries to find the best possible matches: To whom do you bring the greatest added value with your individual strengths and resources?
For private individuals it is the salary increase, for entrepreneurs the right industry for their own product or service.
It’s a “Hell yeah, baby!” or a “No!”
Ultimately, it’s always about making decisions, because that’s the only way to build strong businesses and business models. Episode 18: It’s a Hell yeah, Baby or a No also stayed very much in my head. In this episode of the audio book, Alex Fischer describes how he makes decisions based on real estate projects he had to choose himself. Which properties deserve attention and which don’t?
There are real estates, to which one says immediately “Yes”! There are real estates for which one knows immediately, “no”! Then there are a lot of real estates where you are not sure. Now the question arises again, which real estates bring in the end the results one wants, thus profit-maximizing sales? In a nutshell: Focus on the projects where you say “yes” immediately. Because in the end a lot of time is invested and in the end there is usually no business. Why not immediately and immediately focus only on those objects for which you immediately say “Yes” and have no doubt? Exactly! Here, too, it’s all about focusing, from Purpose to Pareto principle, more and more elements come together – and you are still in the first part!
Cause and effect
The principle of action and reaction comes from physics. A law of nature. And ultimately the business world is subject to the same principle of cause and effect.
Of course, I cannot go into this complex topic in detail in this little review, but the basic point is that all kinds of goals can be or will be materialized if you work on them thoughtfully and consistently. Simply put, if you firmly believe in yourself (and of course have the dedication and master the tools and strategies) you will succeed, because “faith can move mountains”.
Faith can move mountains
Speaking of faith, believe me, in this audio book you get so much wisdom! In this review of my audiobook I can really only give you a fraction of the aspects Alex Fischer gives in each chapter.
A very special one is this one: Much later, in the third part, there is an impressive example that has remained almost figuratively in my mind even today.
Basically it’s all about: Alex Fischer not only gives tips, he also tells from his own life, from his own experiences (that’s what makes all the tips and strategies from the author so authentic). Extremely honestly he also tells about the moments when he has “negative thoughts”. Every time he thinks, “I can’t do that”, he thinks of this example at the same time:
I will remember this story forever – motivation
The story takes place in the 70s, in India. A man lives with his wife in a village at the foot of a big mountain. One day, the wife falls ill. So ill that her husband had to take her to the nearest doctor quickly. The way over the mountain was too arduous, so he had to carry his wife around the mountain, all by himself over 70km along the foot of the mountain. If there had been a possible way over the mountain, the distance as the crow flies would have been only a little over a kilometer.
But instead of being able to take her to the nearest doctor as the crow flies, he had to walk almost 70 km around the mountain. That with his sick wife in his arms. On the way, she died in his arms.
This man swore to himself that no husband would ever have to bury his wife again, just because he would not make it to the doctor in time. The man began to carve a path through the mountain by the simplest means, so that there was a passable way. For 22 years he worked hard. Then, 22 years later, that path was actually finished. He had worked tons of stones and moved debris with his hands and the simplest tools. Completely unselfish.
If this man can accomplish such an incredible thing, how can I let myself be defeated by small problems? Exactly!
Let’s jump right back to one of the last episodes of part one in the audio book. The building instructions for a money magnet.
Instruction manual for a money magnet
An extremely interesting chapter that I liked from the very beginning and even listened to twice! But, what is a money magnet, explained very quickly? If you already have cash flow but haven’t really thought about reserves yet, you will love this principle or the extended model around the entire account structure!
Explained simply and quickly. In this episode you will learn how to install a money magnet. This “money magnet” attracts money “magically”. In principle, the money magnet is so simple that it can easily be underestimated. How does the money magnet work? Take 10% of your income (private) or 10% of your contribution margin (entrepreneur) and put it into a savings account. You never touch this account. Never! Why and what the money magnet brings you personally, you will learn for free in episode 25: Construction manual for a money magnet.
This was an extremely small insight into the first part of “Richer than the Geissens”. To give you a little more insight into what the first part of the book or audio book is about, here is the complete table of contents!
Table of contents – part 1: Mindset basics
Chapter 1: Your personal real estate opportunities
Chapter 2: Does money (really) make you happy?
Chapter 3: Why your mindset is (almost) the most important factor
Chapter 4: What is courage?
Chapter 5: How your mind evaluates and what tricks it plays on you
Chapter 6: Happiness is outside the comfort zone
Chapter 7: What I could learn for life from traffic rules
Chapter 8: If you do the same as everyone else
Chapter 9: Know Your Why.
Chapter 10: What is money and why do most people have none?
Chapter 11: How to find your purpose
Chapter 12: On waste of time, patience and unnecessary stress
Chapter 13: It’s a “Hell yeah, baby!” or a “No!”
Chapter 14: You have more departments than you think…
Chapter 15: Am I a good life investor?
Chapter 16: Analyze your beliefs: Can I have it?
Chapter 17: Everything is cause/effect (action/reaction from physics)
Chapter 18: When you get out of the habit, you become incredibly charismatic.
Chapter 19: When you swim up the Rhine…
Chapter 20: Building instructions for a money magnet
Chapter 21: An extract of some monetary laws
Chapter 22: What taps and icebergs have in common
Chapter 23: How to become a true professional
Part 2: The tools to become the manager of your life
After, simply said, the first part is mainly about the right mindset, i.e. the right basic attitude towards you, the relation to money but also the necessary basic knowledge, the second part is now about strategies and tools. But you have not yet reached the point of earning money, because first you need the right tools and strategies.
Toolbox: To have, to understand, to be able
You can’t do something right? The others are somewhere, always better? It’s not you, it’s just that you don’t have the necessary tools, you don’t have the necessary knowledge how to use the tool or you simply lack the practice in handling the tool. Sounds easy at first, but is extremely important, especially in understanding your own abilities.
In episode 31: Your toolbox Alex Fischer personally tells about his experiences and moments when it seemed as if everyone else was passing him by and understanding and implementing things faster. Is it up to you? When he complained about it in a mentor talk, he was told that it’s not that he “can’t do something”, he just doesn’t have the right tools yet. Successful people simply have a better toolbox and they know how to use it. This means that even if you are faced with an initially unsolvable problem, you may just lack the right tool, knowledge or practice with the tool. Get the know how, learn to use it and practice!
Automation and Pareto principle
In the field of online marketing Alex Fischer has done something ingenious. He wanted to automate certain information and processes, that in the real estate sector. Reicher als die Geissens” goes into this topic in great, great detail at the end. But already at the beginning Alex Fischer shows with which basic steps he has built up his success in online marketing.
A topic that Alex Fischer deals with just as intensively is the Pareto principle. He brings the principle and extends it to the mathematical formula that it is. But who has ever thought about the fact that the Pareto Principle can be extended? So in short, what if you divide the 20% further into 20:80 and get 4% for example for 64% of the turnover? Extremely interesting! After all, in life it is important to separate lucrative and interesting options from the less profitable ones. Through this constant optimization, your own cash flow increases permanently.
But to follow all these thoughts, you should definitely listen to the individual episodes in the podcast! I just want to give you a little insight and introduce you to some of the tips and strategies you will find in “Richer than the Geissens” which will help you a lot at the beginning from my experience. Here is a small insight into the table of contents, so that you can see what part 2 of the audio book or podcast is about.
Table of contents – part 2: strategies & tools
Chapter 1: Your Toolbox
Chapter 2: Knowing the basics of marketing and sales
Chapter 3: A problem exists only until you ask the right question
Chapter four: Be honest and authentic.
Chapter 5: Choose your partners wisely
Chapter Six: Good Behavior? It’s much cooler without…
Chapter 12: How to weld a team and what are good guides?
Chapter 13: Of chairs and machinery
Chapter 14: Why many ideas remain just dreams
Chapter 15: My Worst Mistakes
Chapter 16: How to set priorities
Chapter 17: No discipline? That’s what it is…
Chapter 18: With great power comes great responsibility…
Chapter 19: How to Go Viral
Chapter 20: The supreme discipline: strategic planning
Part 3: How to build a money machine
Now it will be exciting, because the third part is about making money! Cash flow, passive cash flow, building up equity, etc. – welcome to the third part of “Richer than the Geissens”. In the last part Alex Fischer gets very concrete, with the big question, how do you actually earn money? From cash flow to your account structure, to reserves and passive income sources as well as the expansion, to a real money machine! In this review I just want to give you a short insight and a detailed look at the table of contents, so that you can see what the third part of “Richer than the Geissens” is about!
Primarily, at the beginning of the 3rd part, it is about the question, which own resources do you have, which strengths and possibilities? But it is also about the whole structure behind it! Tip, listen to episode 27 from the first part: What taps and icebergs have in common.
Set up money magnets
The A&O is your own money magnet. Quickly explained, it is a reserve account to which 10% of your earnings flow, always. You have no access to this account, just throw your PIN and TAN directly into the trash can. Never access this account! This point is so important that Alex Fischer is one of the few people to mention it twice. First the first part about the mindset and now much more concrete in part 3, because the money magnet is again part of a more complex structure. In general, it is about building reserves, through a certain distribution structure.
In simple terms, there is an incoming account, to which all revenues flow. This account does not make transfers to external accounts, but only to internal sub-accounts. These sub-accounts then form your reserves for the important business areas that you have identified. Part of these reserves is, as mentioned, your money magnet. At the end of this distribution key is the outgoing account, you calculate with this sum!
Exactly these basic tips make the book interesting not only for those who already have a good and solid foundation, but also for private individuals and beginners who want to earn money with real estate themselves.
Purpose, resources, strengths and sectors
Purpose, resources, strengths and industries – Where does the journey in life go? Those who think concretely will find the optimal path. Alex Fischer deals with the following keywords in several episodes: Finding Purpose, Resource Planning, Strengths and the Business Directory. Why and how to use these for yourself, you will learn from episode 56: Income and creative time increase according to Pareto.
Through this combination of purpose, resources, strengths and industries you will find the optimal way to become successful. First of all you have to find your own purpose, which means your higher goals for yourself privately but also entrepreneurially. After that it’s time for resources, what is at your disposal? What do you have access to (know how, goods or contacts)? Then come the strengths, what are you particularly good at? The last step is different: For whom could your knowledge, your strengths and your resources be particularly interesting?
In several episodes Alex Fischer addresses this topic in the podcast of “Richer than the Geissens”, because before it comes to cash flow and equity, you need to know where you want to go and for whom you are interesting with your very individual skills and abilities!
Increase cash flow and equity capital
How can you increase your cash flow and equity? Those who are aware of their own potential, as well as those who could use this potential profitably for themselves, can now jump at the generation of steady income (cash flow), the building of equity capital, in order to then take the really big step, the first own property!
For the majority of the readers this is the big primary goal: the first property. Because very few of the more than 200,000 readers so far will already own a portfolio of 3.4 or even more properties. If you listen to the podcast, you can be one of those few who have built up their own real estate portfolio.
The strong point of the audio book, the journey is not over yet! At this point you have read or heard about 80% to 85% of the book. The last 15% to 20% then deal with the development. At the latest from here on I don’t want to give you any more small insights, but would like to refer you directly to the free podcast at Spotify and iTunes!
Important: Listen chapter by chapter
Be careful not to read or hear the book in pieces. Start at the very beginning, listen to the individual episodes at your leisure and if necessary, repeat individual episodes for your own learning success. Within a week at the latest, you will have recorded all the information, thought it through several times and perhaps already talked about it with one or two friends. Talking about it helps, because it deepens your learning.
Good luck! In five years with 0 Euro equity to become a real estate millionaire, listen to the free audio book now:
Table of contents – Part 3: Building a money machine
Chapter 1: The sub-goals on your way to financial freedom. An overview…
Chapter 2: Setting up the money magnet
Chapter 3: Analyse and reduce costs
Chapter 4: Increase income and creative time after Pareto
Chapter 5: Finding Your Purpose
Chapter 6: Your Resource List
Chapter 7: Your Strength List
Chapter 8: The list of branches/market niches
Chapter 9: Cash flow increase
Chapter 10: Increase in equity
Chapter 11: Commercial operations
Chapter 12: Credit enhancement (increase in creditworthiness)
Chapter 13: Financed commercial operations
Chapter 14: Continuous learning and intangible capital formation
Chapter 15: How to be a billionaire…
Chapter 16: Analysing and optimising your balance sheet
Chapter 17: Analyzing and building your intangible assets
Chapter 18: How to find investors and kick starters
Chapter 19: The structure of your power network
Chapter 19: The Kangaroo Financing – Big Jumps Despite Empty Bag…
Chapter 20: The first property – get the white ball ready
Chapter 21: Increasing value and cash flow
Chapter 22: Expansion and further
Strategies and learning in everyday life
About a week later – Suddenly, more and more of the learning can be found in my everyday life. For example, chapter 16. How to find your purpose and the basic idea of turning negative into positive, that is: transforming “what I don’t like” into “what I like”.
The more often you deal with the individual chapters or episodes, the more knowledge you take with you. In the same way, you will only really understand some of the findings when they are applied in everyday life. Here is a small example:
In order to find your own purpose, i.e. your own superordinate goals, Alex Fischer advises you to make a list of all the negative things, the hate list! In short: He wrote a list of things he no longer feels like doing. So that they no longer buzz around in his head, but are written down. The name of the list: “What I do not like to do. What I don’t want to do anymore. What I really hate to do”. While writing, he realized that as hard as it is to find things you want to do, it was easy to write down things you no longer want to do. The Dislike List. With all of this written out of his head on paper, he feels free as never before. He also realized that he didn’t hate his job, he only hated individual areas. In addition, there were superordinate points in which several key points could be summarized.
Ergo, take all your negative thoughts, organize them, categorize them and conclude exactly the opposite!
Another aha-moment!
Everyone, including me, has negative thoughts all the time.
Especially as an entrepreneur (and managing director) you are not only responsible for your own life, but of course also to a certain extent for employees and other people in your immediate environment, from suppliers to insurance companies. Wages have to be paid on time, rents, investments, the above-mentioned insurances, suppliers, software, communication, vehicle fleet… and everything has to be optimized constantly… and of course also expanded!
Anyone who leaves his own comfort zone, e.g. by growing and reaching new markets, is constantly exposed to risks. Accordingly, you have to rack your brains to ensure that all eventualities are taken into account. There is nobody else to do for you, you have to do it yourself! A lot of room for risks, potential difficulties, problems or even failures. Already they are there: negative thoughts. If bad weather is added to this, not uncommon in Germany, the ceiling can fall on your head.
Typically I then complain about the weather, of course!
But now I’m trying to use the insights from the podcast to turn all the negative thoughts into something positive.
I hate bad weather = I like good weather
The weather is bad? It’s cold? On a superordinate level, you could say that I don’t like cold weather! Accordingly, I collect my negative insights, categorize them and, according to Alex Fischer, form the exact opposite out of them. Rain, wind, cold, all this belongs to bad weather.
The reverse conclusion is: I like warm and sunny weather!
Doesn’t that sound much better? Doesn’t this positive thought bring me much more in life, today and for my future? Exactly.
There are two advantages to this. On the one hand, my own mindset is formed positively, so that I don’t constantly think about the negative, but about my positive belief system! The second advantage, this is exactly where my “Purpose” comes from. If I want warm and sunny weather, I have to make sure that I get to such places.
This changes my mindset and of course the steps I will take. Very simply put, we will focus the work in the magazine, for example, on writing about topics like “Los Angeles” and “Miami” instead of “Oslo” or the “Swiss Alps”. That sounds simple but it will lead to more corporations in these areas in the future and consequently I will have more business contacts in warm regions that I like. Thinking one level further, a more intensive cooperation would develop and eventually more frequent visits would be the result, and so my center of life would, little by little, move more and more to warm and sunny regions – wow.
All this, just through a newly formed mindset.
Many small streams become one big, rushing river.
How you should listen to the podcast
The same way you can understand the podcast and the book “Richer than the Geissens”. You have to take your time to repeat single chapters. When you have completed one step, you will hear further episodes again, which are important for your next steps. But the most important thing is to start at episode 1 and listen to episode after episode.
Excerpt from Amazon:
You will find 43 timeless laws of success to get you off to a maximum start.
14 concrete steps to become a real estate millionaire in just five years
Essential principles and tools to build a freedom and money machine
The real reason why money alone doesn’t make you happy…
The 7-contact rule for an extensive network of experts
Your 1st property: Effective strategies to build up equity and double cash flow
The book in short form – The podcast or book is first of all about forming your own mindset, your own beliefs. This is the absolute foundation for private individuals, but also for entrepreneurs.
It is about financial patterns, the first own money magnet and many other details that I prepare to achieve your first relevant cash flow. The next step is to build up equity. Then it goes step by step, passive sources of income, the first own property and… listen to the podcast! In five years with 0 € equity to become a real estate millionaire.
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