Luxury Watch, Handbag, Interior & Co. – Today I wrote a new analysis on the “Luxury Investment Index”, with exciting results (1st place: Rare Whiskey with +373% return in 10 years)! We all think about how to best invest our money, right? Well, we have something interesting: the “Luxury Investment Index”. The compares different things to invest in: Art, cars, watches, handbags, wines, Munich, jewelry and more. But what really brings the best return? Let’s take a closer look, with a look at the developments of the last 10 years!
Of course, I always recommend investing in real estate. But hey, it’s also good to try different things. A healthy mix of real estate, stocks or ETFs, plus maybe art, cars or watches? What do you think makes sense?
Handbags as an investment
Let’s look at something out of the ordinary: Handbags. A real luxury fan and experienced investor in Hermès bags, JTT Wong, shares his thoughts in an interview with ExpressVPN:
“Even if I’m on the waiting list, I’m willing to pay a premium to expedite the process. Whenever I encounter a salesperson willing to sell a bag, at whatever location, I jump at the opportunity, regardless of the model or my personal preference. Duty-free locations like the airports in Frankfurt or Tokyo have proven particularly fruitful.”
And here’s the thing: handbags like these have increased in value by 74% over the last 10 years. That’s really remarkable, isn’t it?
More on handbags, art & co. in a moment, but first to rank 1: Rare whiskey.
The investment landscape is constantly changing, and the last 10 years have seen something surprising. One particular thing has overtaken traditional investments like real estate, art and luxury cars. Surprisingly, it’s not what you would immediately suspect. According to Knight Frank, a well-known real estate consulting firm, rare whiskey has made a surprisingly good return, even outperforming the real estate market.
Why is whiskey so hot? 373% increase in value
Demand for rare whiskey has increased for many reasons. Limited bottles are rare and coveted, and interest from collectors and investors is driving prices up. In addition, well-matured whiskey has an aura of exclusivity that adds to the fascination.
Why diversity is important
The fact that rare whiskey is so successful shows how important it is to invest in different things. Sure, traditional investments have their advantages, but adding unconventional investments can protect against market fluctuations and provide great returns.
From bottle to asset
One cool thing is that auction houses like Sotheby’s play a big role in the rare whiskey trade. Bottles like “The Macallan The Reach,” an 81-year-old single malt, are becoming sought-after treasures that fetch incredible prices at auction. Whiskey has evolved from a beverage to a valuable collector’s item – an exciting change!
So, what are you going to bet on? A mix of real estate, stocks, or maybe a bottle of whiskey? The world of investing offers so many exciting possibilities!
Art: 91% increase in value in the last 10 years
Art is an exciting investment and delivers 91% returns. Over the last 10 years, art has delivered an impressive 91% return. For example, “Andy Warhol Shot Sage Blue Marilyn, 1964” sold at Christie’s for an incredible $195 million. Works by artists such as Jean-Michel Basquiat, Pablo Picasso and Banksy have also fetched high prices.
“Salvator Mundi” by Leonardo da Vinci – Sold for 450 million US dollars
“Les Femmes d’Alger (Version ‘O’)” by Pablo Picasso – Sold for $179 Million
“Untitled” by Jean-Michel Basquiat – Sold for 110.5 million US dollars
“Devolved Parliament” by Banksy – Sold for 12 million pounds
Watches: Impressive 147% increase in value
Jewelry as an investment and watches with a full 147% return. Watches are not only timepieces, but also valuable investments. In the last 10 years, luxury watches have achieved an impressive 147% return. One example: the “Gobbi Milano-signed Patek Philippe Ref.2499” was sold at Sotheby’s for 7.7 million US dollars. This shows that watches are not only chic, but can also add value to your portfolio.
“Patek Philippe Henry Graves Minute Repeater” – Sold for 4.5 million US dollars
“Rolex Paul Newman Daytona” – Sold for 5.4 million US dollars
“Patek Philippe Henry Graves Supercomplication” – Sold for 24 million U.S. dollars
“Audemars Piguet Royal Oak” with diamonds – Sold for 51.4 million HKD
Handbags: Value increase of 74
Handbags as an investment bring a full 74% return. High quality handbags are not only accessories, but also good investments. In the last 10 years, the prices of such bags have increased by 74%. One example is the “Hermès Himalayan Crocodile Kelly” which sold at Sotheby’s for $353,000. So, if you have a penchant for stylish bags, they could bring you financial joy as well!
“Hermès Birkin Bag” made of Nile crocodile leather and diamonds – Sold for $ 500,000
“Chanel Diamond Forever Classic Bag” – Sold for $261,000
“Louis Vuitton Capucines Bag” made of crocodile leather – Sold for 50,000 US dollars
“Fendi Selleria Bag” made of sable fur – Sold for 223,000 US dollars
Furniture: Antique furniture with +34% increase in value
Furniture as an investment brings only 34% return. Antique furniture from the Ming Dynasty has seen a 34% increase in value over the last 10 years. One particular chair from this period sold at auction for an astounding $15.9 million at Sotheby’s. So if you have an eye for special pieces, antique furniture could be an interesting investment.
Ming Dynasty Chair – Sold for 15.9 million US dollars
“Badminton Cabinet” from the Medici family – sold for 36 million US dollars
“Dragon Armchair” from the Ming Dynasty – Sold for 11.1 million US dollars
“Rothschild Fabergé Egg” – Sold for 13.5 million pounds
