Interview on Deutschlandradio Wissen: Criticism of the model trend

Two new interviews appeared this week. Both on the topic of model agency. The views of the interviews are very exciting. For DRadio Wissen I gave insights into the fashion and advertising industry in relation to models in the radio interview. The thesis of a Spanish artist is that the trend around totally emaciated models has never really stopped. I could confirm her view in parts of the fashion world. For the advertising world, however, different rules apply. If you want to know more about it, you can listen to the radio interview online in the next few weeks. In the second interview I talked to Anne. Anne writes about emerging, young companies and the people behind them in her blog ‘Wundermenschen’. She accompanied us for an afternoon and gave a really, honest insight into our model agency. The portrait: What do they actually do who usually make the models?

Dradio

Here is the complete article: Deutschlandradio, Interview on criticism of the model trend

Anorexia? More about skinny models, laws and nutrition

Already in the middle/end of last year, the topic of anorexia came up again in the modeling world. In 2015, French politicians passed their ‘skinny model law’. Since then, models are only allowed to work above a certain BMI. We have written two articles directly on the subject of anorexia and nutrition:

1. Skinny model law: Thin models will be banned in France
2. Healthy diet: proper lifestyle & exercise

Interview on Deutschlandradio about models & skinny mania

Of course, it’s important to link such a hot topic as “Stunned, Weak, Participationless” with information from the modeling agency industry as well. By doing so, we give listeners an insight into the fashion and advertising world. The interview was aired on June 21, 2016 on the radio show Grünstreifen (Dradio Wissen). The presenter was Christian Schmitt from Deutschlandradio with interlocutor Julia Demming in the studio on the topic: Criticism of the Model Trend – Stunned, Weak, Participationless.

Quote

We all still have the heroin chic from the 90s in mind. This trend with the totally emaciated models has never really stopped. Right now it is experiencing a renaissance with completely impassive looking women.

[…]

It’s not about the model, it’s about the clothes…

Fashion photographers who show their models with expressionless faces and postures pursue several goals. Stephan Czaja from the agency CM Models explains: When the models are portrayed like dolls, it is primarily about the clothes. Another explanation: The photographers want to create a feeling of exclusivity.

“Models staring emotionlessly around – it looks cool and sells.”
Stephan Czaja from the agency CM Models

We find this mechanism especially with high-priced brands. While the Aldi catalogue tends to advertise happy, normal people, Vogue is all about showing what’s trendy at the moment. Apparently, the way the models are portrayed also depends on which market the shots are for. In fashion capitals like Paris and Milan, the introverted type is currently more in demand, says Stephan Czaja. In Germany, people tend to be more cheerful.

Deutschlandradio, Interview with Stephan Czaja

Here is the complete article: Deutschlandradio, Interview on criticism of the model trend

Next

Miracle People, Portrait to CM Models

Many thanks to Anna and her blog Wundermenschen. She has drawn a very honest picture of us, our work and the model agency. The full portrait of CM Models: What do they actually do who usually make the models?

Further press reports, TV reports and interviews

Press reviews can be found here: Press & Media