Sell, but planned!
Is there more to your property? Welcome to Lukinski Real Estate. If we summarize all our advantages, in only one aspect, then it is briefly: Aplanned real estate sale. The higher the selling price, the more profit for both sides, for you as a seller and the agent (through the commission). Accordingly, optimization possibilities should be examined before the sale.
Many sellers explicitly ask us in advance about options for upgrading, be it minor cosmetic repairs, partial renovation or refurbishment – depending on time and resources.
Then it goes into the sales process, initially off market, to interested parties on the waiting list, and later through other channels, for example our website. Lukinski alone has over 1 million visitors a year.
A personal interview, documents before the sale, checklists for upgrading (only profitable), small beauty corrections, redevelopment if necessary, the right photos, internal prospective buyers of the waiting list.
Simply put: More than “just” a broker.
Best contacts: Evaluation, craftsmen, waiting list
It is precisely the right contacts that matter, especially when it comes to special occupational groups. For example, within the skilled trades, you certainly know the news around the current shortage of craftsmen.
Just a few, of the many advantages of Lukinski.
The highest rating wins! Error?
Always remember:
A bid price is not a sale price.
Surely you will think about the valuation of your property in advance, even before you start looking for a real estate agent. To do this, you might look for comparable properties that are offered on real estate portals, with similar living space, floor area, year of construction and so on.
Many of the offer prices are too high, which is why some properties are sometimes on the real estate portals for many months until they are eventually sold below price. However, not at the asking price, but often at a significantly reduced selling price.
Many brokers will visit you and ask: What are your ideas?
You will then state your asking price and 2,3 days later the real estate agent will send you a valuation, which is usually even 5% higher than your asking price.
You think yourself super!
The brokerage contract is already signed.
Error?
How do reputable brokers proceed? Procedure
Our first step – a personal meeting. It is about sales goals, time frames and the object inspection for the development of checklists. Then, in joint coordination, the most profitable options for you are selected and everything is prepared for the sale.
Sometimes it’s worth doing repairs, sometimes it’s not.
Sometimes it’s worth redeveloping, sometimes it’s not.
This always depends on the very individual conditions.
Example: Last week I was in Düsseldorf (Niederkassel) for the valuation of a multi-family house, but currently used alone as a villa. The last upgrade was a little while ago, yet we did not change anything, because with such an object the new buyer will have his own ideas and will want to refurbish it himself. Only a few small beauty corrections need to be made, especially in the exterior, as well as some minor painting.
Personal consultation and initial meeting
If you have read through the first benefit, sell but planned, then you will have quickly understood why a personal consultation in the initial meeting is so important.
Selling a house & apartment: Procedure
Each real estate sale is individual, this is our approach:
- Initial interview: Information exchange
- Object inspection: real estate factors
- First assessment: actual state
- Checklist: Upgrading opportunities
- Optional evaluation: target state (after consultation)
- Photo, video and exposé: created by professionals
- Prospective buyer waiting list: Internal presentation
- Placement Off Market: Internal for new customers
- Placement On Market: Portals for Reach
- Notary appointment, purchase contract, purchase price transfer, land register
- Sale and handover of keys
So with us by your side, you go step by step to the handover of the keys.
Data-based valuation: house, apartment, land
Ideally, a property is not valued on the basis of a gut feeling, but on the basis of various data.
There are various procedures and methodologies for this. In particular, we rely on the asset value method, the market value method and the capitalized earnings value method. In addition, we use modern tools (currently 4) that provide information on the development of prices per square meter, the attractiveness of your micro-location and many other factors. The more knowledge we have about the development on site, the more knowledge we have about comparable sales in comparable time periods, the more well-founded the valuation for your property will be and the faster your house or apartment will be sold.
Advantage 1: Your property will not become a slow seller.
With a well-founded, data-based valuation, your property will not become a shelf warmer on real estate portal XY, offers from broker XY.
Remember, asking price is not selling price!
Advantage 2: Solid basis for negotiation in sales.
Thus, we have a very good basis in the later negotiations to enforce your sales price.
That’s why the basis for evaluation, all the data in the survey, is so important.
Upgrading (optional): Checklist before the sale
Before selling, it is worth considering whether you can still make optimizations to your property.
This starts with minor cosmetic repairs, minor painting work, up to refurbishment. Together with our experts, we check which work will result in a profitable increase in value and which will not. With these checklists, you as a seller have a simple decision-making basis with which you can positively influence the amount of the purchase price.
For this, our experts take a look at all the important aspects, masonry, roof, basements bathrooms, kitchens, so that a holistic picture of your property is created. Subsequently, the most profitable upgrade options are categorized and simply summarized.
Checklist with recommendation and subsequent increase in value
Should you decide to do upgrading work, we can usually act relatively quickly with our local partners on site. After all these years, we are excellently positioned from Hamburg to Munich from Berlin to Cologne and Düsseldorf.
Speaking of which, with us you will reach not only regional buyers, but also national and international buyers.
Another advantage of Lukinski.
International presence: regional and national buyers
Our websites are no longer only available in Germany, but also in France, Italy, Spain, England, USA, Russia and also in China.
Our extended, international buyer group is particularly interested in properties in A-locations or also in good B-locations. Many international buyers and investors are looking for yield properties in Germany. Especially multi-family houses, apartment buildings are in great demand.
Your property will not be presented openly, but only sent to personal contacts who are already on the waiting list.
Picture / video portfolio and exposé for buyers from professional
What do buyers and investors see first? Photos of object.
Especially in the case of smaller properties such as condominiums, terraced houses, semi-detached houses or even detached single-family houses, the visual material is very important to arouse the interest of buyers.
When it comes to condominiums and houses, not many people are looking for yield properties to rent out; it’s mostly about the dream house and the dream apartment. Private buyers accordingly also pay a lot of attention to visuals, quite unlike investors and capital investors, who look almost exclusively at figures and ratios.
Good real estate photographers have an eye for light, spatial relationships and proportions.
It makes a huge difference if a property is presented bright and friendly in the exposé, ideally with a little blue from the sky and a little green from nature (if possible). In stark contrast, the photos are taken at sunrise, sunset or even in the evening, with room lighting, it already scares off most of the prospective buyers. The newer, the more openly designed and presented, the higher the demand.
That is why we only work with selected photographers. We also make them available to you free of charge during the sales process. So that together we can achieve the best result.
Prospective buyers and waiting list (off market)
Many brokers have a principle, “I give you a high rating, you sign the contract” and your property immediately goes online on 20 different real estate portals. This is not our strategy.
What does Off Market mean?
Simply put, your property will only be presented in person, it will not be found in any newspaper, in any classified ad on Ebay and on any real estate portal. This means your property will first be offered discreetly to internal buyer circles, mostly from the waiting list.
Here the buyer profiles are already stored, also the special search requests, depending on the square footage, location, … if there is already a suitable buyer, this is a great advantage for you, because here you can also play a little with the price and the exclusive offer.
Network of experts and craftsmen: On site
15 years in the market bring one thing in particular, many good contacts. Through the cooperation with our partners throughout Germany, we are now excellently positioned from north to south, from east to west.
You will also benefit from this in the sale, because you will not only get an offer from a regional company that is ideally still friends with the broker, but you will get the best price for quality.
Many sellers ask us what possibilities of upgrading before the sale. Accordingly, the expertise and network in the craft is important to us. Minor work on the roof, major work in the basement, work on the facade and exterior.
In addition: Only 50% of the brokerage costs for private sellers
Did you know? When selling houses, apartments or even land privately, you pay only half of the brokerage costs.
The other half of the broker’s commission is paid by the buyer. This way, you directly save 50% of the ancillary sales costs when selling a property privately.
Many advantages for the sale of your property!
Advantages at a glance
Let’s summarize the advantages once again:
- Sell, but planned!
- Personal consultation and initial meeting always free of charge
- Object valuation: For house, apartment, land always free of charge
- Object revaluation: checklist of our professionals before the sale
- International presence: regional and national buyers
- Image / video portfolio and exposé for buyers from professional
- Prospective buyers and waiting list (off market)
- Network of experts and craftsmen: On site
- In addition: Only 50% of the brokerage costs for private sellers
Do you have any questions? We and I look forward to your call or e-mail:
