Commission for the broker – The most important regulations

Brokerage commission – More than 80 percent of all properties intended for sale or rent are brokered. This means that the owner commissions a real estate agent to advertise the offer and to carry out all tasks up to the conclusion of the contract on his behalf. Professional brokerage is a service that is agreed […]

Hiring a broker – advice and recommendation

Before you place an order and put the sale of a property or the search for a property in professional hands, you need to find a good real estate agent. This is not difficult if you take some points to heart in your search and choose real estate agents who convince with a high success […]

Real estate market: Highest prices achieved in Mainz-Gonsenheim

Best conditions for your house sale in Mainz-Gonsenheim Selling an apartment building in Mainz-Gonsenheim? “No problem”, you will probably think immediately! A sought-after district of Mainz, a fundamentally desirable residential area – what could go wrong? “Quite a lot,” says Sebasstina Matthias, real estate expert at Lukinski. As a specialist for valuations and sales of […]

Financial Planning: Capital and Financing – Becoming Self-Employed Part 18

How long does a financial plan actually have to be? As a rule, banks and investors expect you to provide financial planning for the next 3 years. In individual cases, however, founders also plan for 5 years. However, as already mentioned, the rule is financial planning for 3 years. Financial planning: Foresighted to 3 years […]

Cooperation and the Principle of Cooperation – Becoming Self-Employed Part 17

The principle of cooperation is clear, it is always a win-win situation. Through a precise formulation of the goals, later successes can be accurately evaluated. If both sides benefit, the cooperation has worked well. The big advantage, as described above, is that the costs of cooperation are relatively low, since companies use existing structures, e.g. […]

Marketing: Promotions, Discounts and Special Offers – Self-Employed Part 14

Marketing: Promotions – Discounts! Discounts! Discounts! From the classic market crier at the Hamburg fish market to the fashion industry and monthly discount campaigns, from summer sales to promotional offers in the context of special campaigns, e.g. with influencers or TV stations as well as celebrities. Basically, discounts always work. Here you come back to: […]

Marketing: Sales Talk, Telephone Talk and Psychology – Starting your own Business Part 13

Sales calls require a lot of skills, abilities and knowledge. The sales talk usually results in a mix of communication, psychology and, of course, elements such as facial expressions, gestures and strategies such as mirroring. Leading and conducting sales calls In a sales conversation, you not only have the advantage of being able to advertise […]

Real estate market: House and apartment prices rise in Wiesbaden-Erbenheim

What can be observed throughout the Rhine-Main region also applies to Wiesbaden-Erbenheim: property prices continue to rise. With an increase of around 20% on the previous year, the Wiesbaden district is right at the top of the list. For all those who want to sell their house, flat or property here, this is a real […]

Marketing: Trade fairs, training courses and commercial advertising – becoming self-employed Part 12

Trade fairs and presentations, as well as media advertising on TV, are associated with relatively high costs. Those who can afford stands at trade fairs either have a large investment or their business is running like clockwork. Congratulations. Because trade fairs and all other forms of conferences and congresses are always associated with high costs […]

Marketing: Media Advertising, Costs and CPM – Self-Employed Part 11

Marketing: Media advertising – The absolute classic, advertising in media. From TV commercials to ads in trade magazines to social networks like Facebook, YouTube and Instagram. Advertising in media is so successful because reach / contacts can be bought directly. Here you come back to: Start a company. Social ads, online advertising, ads in newspapers […]

Advertising: Google Ads, SEO, newspaper, radio? – Starting your own business Part 10

Advertising makes brands known! The quote from Henry Ford fits perfectly here again, “with every dollar you put into your product, you have to have another one ready to make the product known”. Advertising and marketing is the central means to generate buyers. More reach, new customers, more sales, more investment. The classic path of […]

Marketing Concept: Sales, Pricing Strategy and Advertising – Becoming Self-Employed Part 9

Now comes the biggest construction site in the business plan, the marketing concept. Marketing is all about packaging the product ideally for the customer and the current market. The needs of the customer and use the product are clearly in the foreground. So that your potential customers are interested in finding out more when addressing […]