The Business Book
Start Up, Business Plan & Pitch
Becoming an entrepreneur is not difficult, but being an entrepreneur is very difficult. Already knew 9 of 10 startups failed in the first 5 years. When I am on the road during my lectures, this is often the first step to make it clear to the young entrepreneurs that every person around them has to fail if they want to survive as entrepreneurs themselves. The reality check for entrepreneurs is pretty brutal. Nobody remembers the pyramids that fell. Everything talks about those who are still standing. It’s the same with entrepreneurs. Failure knocks on the door faster than you’d expect. This book is the result of my experience as an entrepreneur, the lectures and the reflection of the audience.
- More about: The Business Book by Stephan M. Czaja
- The Business Book German – Amazon (Print)
- The Business Book German – Amazon (Kindle)
The Business Book
Start Up, Business Plan & Pitch
Becoming an entrepreneur is not difficult, but being an entrepreneur is very difficult. Already knew 9 of 10 startups failed in the first 5 years. When I am on the road during my lectures, this is often the first step to make it clear to the young entrepreneurs that every person around them has to fail if they want to survive as entrepreneurs themselves. The reality check for entrepreneurs is pretty brutal. Nobody remembers the pyramids that fell. Everything talks about those who are still standing. It’s the same with entrepreneurs. Failure knocks on the door faster than you’d expect. This book is the result of my experience as an entrepreneur, the lectures and the reflection of the audience.
- More about: The Business Book by Stephan M. Czaja
- The Business Book German – Amazon (Print)
- The Business Book German – Amazon (Kindle)
The Model Book
Become a model: Agencies, Castings & Jobs
You want to be a model? THE MODEL BOOK gives you a comprehensive overview of what you as a model need to know about the industry and your model agency. In order to prepare models perfectly for the job, good agencies coach their models very intensively. In points such as cooperation with the agency and with customers, your own public image, your personality, but also with practical posing and catwalk training. What do you need to watch out for? What do you need to prepare for? What’s coming your way? How do you write modeling agencies? How do you get good shoots with photographers? How does the agency work behind the scenes? How are castings decided? In the book you will learn everything + insider tips!
- More about: The Model Book by Stephan M. Czaja
- The Model Book English – Amazon (Kindle)
- The Model Book English – Amazon (Kindle)
- The Model Book German – Amazon (Print)
- The Model Book German – Amazon (Print)
The Social Book
Social Media Networks, Management and Marketing
Social media marketing is more complex than ever. Facebook, Instagram, TikTok and YouTube now have more than two billion users. Any social media manager who knows how to address people and how to reach them is worth a lot in the company. Social media is the new instrument in marketing. No matter if Facebook Advertising, Group Marketing, Community Management, Instagram Stories, YouTube SEO or Influencer Marketing. The possibilities and means of social media expand month by month. The development of social networks is progressing and, of course, the complexity for individual social media managers is also increasing. The Social Book provides all the basics that beginners in the field of social media marketing need to run successful campaigns. From practical agency experience, many conversations with customers and of course also concepts and strategies, for individual social media channels or also more complex, cross-media influencers and advertising campaigns.
- More about: The Social Book by Stephan M. Czaja
- The Social Book German – Amazon (Print)
- The Social Book German – Amazon (Kindle)
The Social Book
Social Media Networks, Management and Marketing
Social media marketing is more complex than ever. Facebook, Instagram, TikTok and YouTube now have more than two billion users. Any social media manager who knows how to address people and how to reach them is worth a lot in the company. Social media is the new instrument in marketing. No matter if Facebook Advertising, Group Marketing, Community Management, Instagram Stories, YouTube SEO or Influencer Marketing. The possibilities and means of social media expand month by month. The development of social networks is progressing and, of course, the complexity for individual social media managers is also increasing. The Social Book provides all the basics that beginners in the field of social media marketing need to run successful campaigns. From practical agency experience, many conversations with customers and of course also concepts and strategies, for individual social media channels or also more complex, cross-media influencers and advertising campaigns.
- More about: The Social Book by Stephan M. Czaja
- The Social Book German – Amazon (Print)
- The Social Book German – Amazon (Kindle)
The Content Book
Planning and writing SEO texts
Writing good SEO texts, i.e. content with added value, determines the quality of each page. What does content marketing and creation basically look like and how do you reach not only 1,000 visitors per month, but 10,000 or 100,000? In my book “The Content Book” I explain how to build your search engine optimization step by step so well that you can keep up with big brands and companies. In the book I show how to structure SEO text but also how to structure it, which software possibilities there are at present and still many other topics, as well as keyword planning but also analysis of visitors and of course also further A-B-C categorizations, HTML elements but also many tips and in the end exclusively 3+1 insider tips for SEO relevant content! Search engine optimization and content creation can be designed that easily. My recommendation as SEO basis not only for beginners but for all companies, businesses and especially online shops that rely on content marketing and search engine optimization.
- More about: The Content Book by Stephan M. Czaja
- The Content Book German – Amazon (Print)
- The Content Book German – Amazon (Kindle)
The Spinning Book
Mass text creation and data generation
Did you know? I write many other interesting books and for magazines about marketing, media and content creation. If you want to get deeper into the subject of reach through content, I can recommend The Spinning Book. The Spinning Book deals with the topic of content spinning and content creation through variables. The more variables you use, the more unique a text becomes. The big crux is to understand this syntax and to create grammatically meaningful single sentences, paragraphs and whole pages from it. In addition, the texts are individualized through the use of CSV databases and e.g. geographical or demographic data. However, the book should only be bought by experts or people who want to create content at a high level. Content spinning is absolutely not recommended for individual projects but only for people who want to invest time and practice, the period of knowledge collection extends over at least half a year and at least five projects.
- More about: The Spinning Book by Stephan M. Czaja
- The Spinning Book German – Amazon (Print)
The Spinning Book
Mass text creation and data generation
Did you know? I write many other interesting books and for magazines about marketing, media and content creation. If you want to get deeper into the subject of reach through content, I can recommend The Spinning Book. The Spinning Book deals with the topic of content spinning and content creation through variables. The more variables you use, the more unique a text becomes. The big crux is to understand this syntax and to create grammatically meaningful single sentences, paragraphs and whole pages from it. In addition, the texts are individualized through the use of CSV databases and e.g. geographical or demographic data. However, the book should only be bought by experts or people who want to create content at a high level. Content spinning is absolutely not recommended for individual projects but only for people who want to invest time and practice, the period of knowledge collection extends over at least half a year and at least five projects.
- More about: The Spinning Book by Stephan M. Czaja
- The Spinning Book German – Amazon (Print)
The Social Book 1
Social Media Management & Viral Marketing in the Fashion Context
At the beginning of 2014, however, I wanted to deal more closely with two topics. In other words, to deal one level deeper with new media systems (New Media). This resulted in two new books, the publication of which is now pending. The book “Social Media Marketing – Inspiration für Modeabel” deals with the fundamental considerations of promotion and marketing in dynamic social networks. In addition to best practice examples from labels such as Topshop (UK) or Otto Group (Germany), various scientific findings show how effective social media management can be in turning users into brand fans. Ultimately, all efforts in social media marketing result in the fact that interested parties are bound to their brand – and can thus be constantly informed about new promotions, offers, etc. …
- The Social Book 1 German – Amazon (Print)
