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Luxury Realtor Mallorca: Condo, finca and capital investment on the island

Realtor Mallorca – Spacious finca with sea view, luxury condominium in the middle of the city of Palma de Mallorca or exclusive holiday home with rimless pool and unspoilt views of the beautiful landscape of Mallorca. We help you with the mediation. Real estate made to measure with individual service for buying and selling. Discreet and reliable. When looking for the right property, clients have different wishes, demands and goals. We as luxury realtors solve all challenges, we present you first-class objects.

Mallorca: Living and buying on the Balearic Islands

Advantages Real Estate Agents – Potential risks and sources of error are present on every corner when buying real estate. After all, there are many factors involved, from a very global view of the location of your new property to details such as the roof structure, sanitary facilities or even electronic processing in terms of security and the keyword smart home. Realtors help with the analysis on site but also with the concrete evaluation of properties.

Another important point in the commissioning of realtors by buyers is the risk minimization, that is, protection from too high purchase prices in Mallorca. Private individuals who are not familiar with Mallorca and the Balearic Islands in general, lack the necessary, specialized knowledge, not only in the purchase, but also in the construction and cultivation. For example in local concrete and steel construction work, in addition to local building law and of course more profound national tax law. Many factors and weak points, which, if not dealt with properly, can quickly lead to mistakes on the part of the buyer, which in the case of expensive properties naturally also have a much higher leverage effect. Brokers protect you from bad investments! Accordingly, realtors combine many advantages for buyers of real estate, for condominiums, houses or city villas.

You have questions and want to buy in Mallorca? We are there for you.

Contact person: Stephan M. Czaja
Phone: +49 (0) 30 398 204 207
E-mail: office@lukinski.com

Exclusive objects and network

Did you know? The best properties often do not even land on the regularly accessible property market, they are sold in advance to regular customers and well-known persons. Accordingly, it is important for you as a buyer to approach an estate agent with good valuations and recommendations early enough. So you have the best chances to get a great property in Mallorca. Ultimately, however, it is not only about research and the search, many other aspects are added when hiring an estate agent, all with the great aim of minimizing risk.

Organisational Management

  • Valuation of real estate for buyers and sellers according to the asset value, capitalised earnings value or comparative value method
  • Procurement of all documents and records relating to the property as well as their processing and storage
  • Advice to the client on construction and contract law
  • Qualification of potential buyers (seller) or objects (buyer) for the pre-selection, an extremely time-saving aspect for you

New properties: condominium, house & villa in Mallorca

Luxury properties – Here we present some of our latest properties that are currently for sale. For an exact selection and even more filters, be it the swimming pool, the private spa and wellness area or the spacious rooftop, take a look at more here:

New offers: Buy property

find and commission a realtor

Commissioning – When it comes to commissioning an estate agent, you should pay particular attention to a very serious impression. After all, the process of buying a property is a long one, from initial research to contract negotiations and the final purchase contract.

Realtor advantages: What we do for you

  • Realtors save you money (purchase price, tax laws, etc.)
  • Realtors save you time (research, analyses, valuations, etc.)
  • Risk minimization (research, purchase price, taxes, etc.)
  • International network of top realtors with best recommendations
  • Consultants and agents for demanding buyers
  • Interior design, extras from sports cars to infinity pools
  • Contact person

Mallorca: Living and working in the Mediterranean

Whoever wants to work and live in Mallorca knows about the perfect Mediterranean climate, the Mediterranean year-round temperatures and the many hours of sunshine.

Map: Mallorca

Home visit? Weather in Mallorca

Weather data from WeatherToday.one / Visualization Windy.com

Mallorca: drone flight and mountain scenery

Coast and Palma

Living on the edge & in the mountains of Palma

Living in the city centre

realtors

My team and I support you in your search for real estate in the USA. No matter whether as an investment, for rent or for own use. With good contacts and recommendations we will find the most interesting yield objects in USA Mitte for you. More questions? Call us or write us free of charge:

Contact person: Stephan M. Czaja
Phone: +49 (0) 30 398 204 207
E-mail: office@lukinski.com

Back to Luxury Realtor

Buy Property: The Highlights

Realtor: USA

Realtor: Europe + Dubai

Back to Luxury Realtor.

Luxury Properties Right Now

Looking for a luxury property? New York, Los Angeles, Miami - Take a look at Lukinski: Buy Realty

Luxury Realtor Kitzbühel: Exclusive condo, houses and alpine panorama

Realtor Kitzbühel – Villa, house, condominium, Kitzbühel is the most legendary sports town in the Alps in Tyrol (Austria) and hotspots for celebrities and VIPs, especially in winter. If you are here more often or are looking for a property in Kitzbühel for other reasons, you have come to the right place. We will help you with the mediation. Custom-made real estate with individual service for buying and selling. Discreet and reliable. Whether penthouse apartments in premium locations, houses, villas or holiday homes – send us your wishes, ideas and goals for Kitzbühel and we will put together a portfolio of exclusive properties for you.

Kitzbühel: Living and buying in the exclusive mountain village

Kitzbühel is a special place, very different from mega-cities like New York, Los Angeles or London, there are special guidelines here. Experienced estate agents will find the right solution for you. Get individual advice now & find your personal real estate jewel! Exclusive properties with a dream panorama and top location in Kitzbühel.

Realtors: Avoid risks – advantages

Advantages Real Estate Agents – It is not for nothing that the realtor industry is as big as it is today. Because realtors are the guarantor for security, fair purchase and sales prices. They are also advisors and agents for special situations in the areas of taxes, building law. Realtors are your contact for everything concerning the purchase and sale of a property. Especially the minimization of risk plays a major role in the commissioning of realtors, for clients. The more expensive the property, the greater the potential for error in the end.

Exclusivity meets challenge: Welcome to Kitzbühel. Attractive apartment buildings for sale, houses and villas, even private ones! We mediate.

Contact person: Stephan M. Czaja
Phone: +49 (0) 30 398 204 207
E-mail: office@lukinski.com

In residential areas such as Kitzbühel, the situation on the property market is of course particularly tense.

Little supply, much demand

Accordingly, it is not only the minimization of risk when commissioning a realtor that plays a decisive role for customers, but the exclusive local network also brings great advantages when buying real estate. For example, many exclusive properties will never be placed on the regular and public real estate market, they will be passed on directly to good contacts and regular customers. The best insider tip for good real estate: Get in touch early on, so that you have no pressure and can benefit from exclusive offers.

You are interested in buying a property? Get in touch with us here: Luxury estate agents

Purchase plots: Knitted specifications

As can currently be seen in the case of the purchase of land by a national player of the German national football team, there are special laws for the purchase of land in Kitzbühel.

Kitzbühel is a very special place, because here you can’t just buy and sell land like in the big cities of the world. If you want to buy a plot of land here in Kitzbühel, you have to live in the town for 5 years.

In this way, the community wants to protect itself from speculative land purchases and empty properties. Not only are there many VIPs and celebrities here, Kitzbühel also has a regular village life. There are sports clubs, active community life, exactly what makes a cosy community in the mountains. Nevertheless, many are looking for a possibility to buy a plot of land. In the middle of the Alps, with an excellent mountain panorama. In a personal conversation our luxury estate agents will inform you about possibilities and options on site.

New properties: condominium, house & villa in Kitzbühel

Luxury properties – As soon as we have new, public properties from Kitzbühel on offer, you will be the first to know! As an alternative, we have current real estate offers to buy for you here.

New offers: Buy real estate

Kitzbühel map and weather actual

Map: Kitzbühel / Hahnenkamm

Visit Kitzbühel? Weather right now

Weather data from WeatherToday.one / Visualization Windy.com

Living in Kitzbühel: region and view

You want to buy? Our realtors offer you unbeatable advantages:

Realtor advantages: What we do for you

  • Realtors save you money (purchase price, tax laws, etc.)
  • Realtors save you time (research, analyses, valuations, etc.)
  • Risk minimization (research, purchase price, taxes, etc.)
  • International network of top realtors with best recommendations
  • Consultants and agents for demanding buyers
  • Interior design, extras from sports cars to infinity pools
  • Contact person

Exclusive living in a multi-storey villa. Here in Kitzbühel you don’t just have jet set, there is a lot of fresh air, a strong view and with clear skies a great alpine panorama.

Due to the impassable roads in winter, many take off by helicopter. Shuttle services for transfers between the house and the event location are easy to find.

Fantastic mountain view over the entire alpine panorama. Kitzbühl is a real gem.

Villas here are sometimes very generously built, already in the foyer the luxury begins with architecture and interior design.

Rolls Royce, Lamborghini, Porsche, here you will find everything your heart desires. At exclusive sports car dealerships on site or delivered on request.

Kitzbühel stands for jet set and party but also for the good, cosy life, like here with open kitchen in the mountain scenery.

Wellness and relaxation with friends, in our own spa area and view of the mountain lake.

Luxury country house on 330m²

Realtors

My team and I support you in your search for real estate in Europe. No matter whether as capital investment, for rent or for own use. With good contacts and recommendations, we will find the most interesting investment properties in Kitzbühel for you. Any further questions? Call us or write us free of charge:

Contact person: Stephan M. Czaja
Phone: +49 (0) 30 398 204 207
E-mail: office@lukinski.com

Back to Luxury Realtor

Buy Property: The Highlights

Realtor: USA

Realtor: Europe + Dubai

Back to Luxury Realtor.

Luxury Properties Right Now

Looking for a luxury property? New York, Los Angeles, Miami - Take a look at Lukinski: Buy Realty

Advertising agency for real estate agents: Online marketing, SEO & construction sign – avoid mistakes

Advertising agency for real estate agents – digital marketing, advertising in social networks, your own website, your own real estate portfolio management: many technical terms, little time. In the area of modern formats around search engines, social networks, websites and portals, there are many aspects for real estate agents to consider. The media mix is becoming more and more complex and the real estate agent competition never sleeps! From your own content management to content marketing, what strategies do you have to pursue as a real estate agent in the 1920s? We take a look at the biggest advantages of digital media, disadvantages but also risks for you as a real estate agent – because deals are what count!

Secret tip: Strategy + Real Estate Agent Know How

As with real estate, the first step is to evaluate the actual state of your existing or non-existing media in comparison to local, regional or national competitors. From this we can make decisions. In summary, we check 3 parameters to plan strategically:

  1. Relevance of the medium, your channel (simply put: a Munich broker should not publish content for Hamburg brokers)
  2. Range of the medium, your channel (quality before quantity)
  3. Competition (competition to the keyword)

Actual status and recommendation of the advertising agency

Most customers of our advertising agency already have their own homepage. Some of them are also (more or less) active on social networks like Facebook, Twitter or Instagram. But most of them are not. Neither (a meaningful) website, nor social media. But in the beginning they are not only “new media”. It is also about broker standard, like exposés. How are the exposés of the properties structured, from the layout to the amount of content, texts and number of pages to the photos of the property.

The first step of a possible cooperation is therefore always a concrete and very precise analysis of your existing media.

After the analysis, we can then develop concrete recommendations for action for you and for us as an advertising agency, as well as detailed objectives that pursue a clear strategic goal. Essentially, however, it is always about building up a qualitative reach.

  • As-built analysis of the existing media and structures of media production and management
  • Concrete recommendations for action based on the evaluation
  • Actual state to be supplemented, extended and optimized by new tools
  • Define strategic goals and fine line

Qualitative range? For simple, quantitative reach is not difficult for a good advertising agency! However, it is important to attract qualitative visitors, potential interested parties and even better, potential tenants and buyers for condominiums and houses.

advantages of our advertising agency

  • 2.4 million reach – We manage and design an extremely exclusive network of properties and brokers. Being a customer also means being part of the network (keyword: Quality Backlinks)
  • Full Media – Many take care of parts, we take care of everything, from strategy development and production to reputation through image material to expert interviews in renowned media

Target: Reach through search engine optimization

The A&O for real estate agents is of course the listing in the major portals, as well as ImmoScout24, Immonet and many others. The larger your own property portfolio becomes, the more interesting it is to invest in your own media.

In the long term, many advertising costs can be saved by using your own, strong media (for example your homepage), which I believe will help you to find the large property portals. For example, if you are a property developer and you want to promote new buildings yourself, you can broker your condominiums or houses directly, without any detours.

Calculation example Google Ads – here you can see an example of how quickly purchased clicks become expensive and directly afterwards what the equivalent value of organically built, own traffic is:

Real estate agent Hamburg – CPC 3,28 €
10.000 clicks / month – 32.800 Euro
100.000 clicks / year – 328.000 Euro

CPC = Costs per clicks; i.e. expenses incurred for a purchased click in the Google.de search engine

For comparison – Did you know? My own Internet pages currently reach 2.4 million users per year; in comparison, this amounts to 7,872,000 euros.

Lukinski Network 2.4 million users / year
equivalent value: 7,872,000 euros saved

direct marketing instead of advertising with third parties

This direct marketing of real estate understandably gives many real estate agents the idea sooner or later to develop their own media portfolio. This ultimately leads to an advertising agency for real estate brokers that knows exactly the risks of the industry.

Search engine optimization (SEO) for real estate agents: errors and risks

How does the success of large real estate portals arise? You operate search engine optimization. The higher the range and the more visitors such a real estate portal attracts to your homepage, the greater the chance of closing deals.

The clou about SEO and organic traffic: Once built, it is consistent.

Target: Qualitative reach for deals

Many real estate agents would like to do search engine optimization with their own homepage, but do not know how big the competition is!

Search engine optimization for real estate is a tough competition. This is where it really gets down to business, many websites and portals are optimized to the depth of the system, for cities, relevant topics, but also for individual square meter prices, districts and streets in the content area as well as in terms of page speed, JS scripts, CSS compression.

If you want to build a stable portal yourself, or at least a website, you’ll need a lot of patience! But in the end there are 10,000 visitors per month who don’t have to be bought, e.g. by advertising on Google, as shown in the calculation example above.

Therefore, it is worthwhile investing in your own media portfolio from a certain size or number of new construction projects.

Costs and duration (as a rule)

Depending on whether one is active as a broker in one of the metropolises such as Hamburg, Berlin, Munich or Düsseldorf or in the countryside, the size of the portfolio that pays for the investment in an advertising agency differs.

Therefore our first tip for you as a real estate agent, start your own homepage only if you have the necessary capital available.

They should usually already have at least four to five employees who take care of property management. The planning time for such a project is at least 24 months / 36 months.

PS: There are faster ways, but we will explain these in personal meetings. One way, for example, is placement in relevant online magazines, keyword recommendation marketing.

  • Search engine marketing has a lot of competition
  • Competition often has high media budgets
  • You have to catch up first, then overtake
  • Target lies in regional / local SEO + general SEO in the subject area (apartment, house, taxes, rent, buy, etc.)
  • Investment only pays off at upper 5-digit, mostly 6-digit amounts / year

Would you have expected such honest statements in advance?
Exactly, that’s what our real estate advertising agency for real estate agents is all about. We have been serving the digital market for several years now and not only do we know what is important, we also warn you in advance of any mistakes you may make as a real estate agent in your advertising – so that your project starts efficiently from day one.

This honest feedback allows you to drive a strategy that works. It is not about making money perse, it is about deals (conversion)!

Our success for clients is to focus on extremely specific content marketing. That means texts that are extremely close to your target group. How exactly does that work? Get in contact with us!

SEO Analysis: Real estate agent – how does it work?

Speaking of SEO… how do you actually analyze certain keywords? Keywords are certain terms that are searched for, one more, the other less. As an advertising agency it is especially about search volume. Even more specific, search volume per month on Google.de (or other languages or search engines).

A small example, the term “broker” is searched for in the month 254.040, as a single term, but mainly in combination with other words.

Search queries / month for “broker”

  1. Real estate agent – 33.100
  2. Real estate agent – 27,100
  3. Broker – 14,800
  4. Without a broker – 9,900
  5. Brokerage commission – 6,600
  6. Real estate agent Berlin – 4.400
  7. Real estate agent Munich – 4.400
  8. Real estate agent Berlin – 4,350
  9. Real estate agent Cologne – 2.900
  10. Real estate agent Hamburg – 2.850

Depending on the volume and competition for the individual keyword, special opportunity keywords are identified and systematically built up.

Social Media Marketing: errors & risks

Social media marketing is also becoming increasingly popular with real estate agents. Especially Facebook and Instagram curls more and more brokers. On Facebook, it is usually target groups between 30 and 50 years. On Instagram, e.g. real estate portal, you can reach excellent target groups between 18 and 30 years. But also here caution is advised! Especially dubious advertising agencies often lure real estate agents with Facebook advertisements. But how effective can these ads be? First of all, a look at the constantly increasing expenditure for social media marketing.

Source: Social Media One / Facebook statistics

Social Media Marketing

Investments in social media advertising worldwide in the years 2007 to 2018 and forecast 2022.

  • 2007: 512 million US dollars
  • 2012: 6,274 million US dollars
  • 2017: 50,215 million US dollars
  • 2022: USD 123,070 million
  • Increase 2020 to 2022: 96,190 million US dollars to 123,070 million US dollars

Statistics: Investment in social media advertising worldwide from 2007 to 2018 and forecast 2022 (in millions of US dollars) | Statista

Find buyers/tenants on Facebook, Instagram & Co.

The desire to buy a property is rare, most people buy a property only once in a lifetime. Accordingly, it is quite difficult to address a buyer with the right ad at that particular moment, just because of time constraints. Of course, the ad can be easily played out to 100,000 people, but we are quickly back to the topic of “quantitative and qualitative reach”.

We rely on smart digital marketing, e.g. “remarketing with Facebook Ads“.

Step 1: Through extremely specific content marketing (e.g. regional) we attract a specific target group to your homepage. These users are precisely registered and stored by so-called cookies.

Step 2: In the following we can reach these visitors individually, again with our ads, the less budget to waste. We play out advertisements only to a target group that is already interested in buying a house or condominium, or tenants, the same principle works for me of course with tenants. If a potential tenant looks at a certain property, he can be reached again for 30 days. The same object or similar objects of interest to the user can now be displayed to him or her. E.g. in social networks but also in other online media, e.g. Spiegel, Focus or others, through “Display Ads”.

Online marketing: sensible or not?

Yeah, but… always check how effective a channel will be for you. The media mix from expert interviews to real estate portals to homepage, Facebook, display ads, etc. is so diverse that you should concentrate and focus on 1, max. 2 channels.

Is online marketing now an adequate means to digitally market real estate in the 1920s? Our most important tip: Estimate chances and risks! The comparison between the different channels (own homepage, reputation interviews, Facebook, Instagram, advertising on Google, etc.) must be checked for 3 parameters in particular:

  1. relevance of the medium, your channel (simply put: a Munich broker should not publish content for Hamburg brokers)
  2. Range of the medium, your channel (quality before quantity)
  3. Competition (competition to the keyword)

Building sign: Guarantee for buyers

What works? Either extremely digital or extremely local!

Well designed construction signs still attract most buyers. But why? Especially local and direct advertising does it. On the one hand, the potential buyers and prospective buyers are directly on site, so they profit directly and “directly visible” from the investment. On the other hand they see the object in reality. Of course you could also invest in Dubai or London, but why?! On site, local marketing is still one of the most effective means for you as a real estate agent.

  • Easy to create
  • Local effect with proof-of-concept behind it (construction site)
  • Scarcity becomes immediately clear, there is only 1 object
  • Free of charge in the installation (own building land)

Shopping Mall Dubai – It is not always about apartments:

Frequently asked questions and answers

We as an advertising agency receive many, many questions. But it’s less about special topics like social media marketing on Instagram, Facebook Ads or regional content marketing. Usually it is about more fundamental questions such as: “What agencies are there?”, “What does an advertising agency do?”, “What do you do in a marketing agency?” and “What does a creative agency do? Here we have the most frequently asked questions:

“What are there for agencies?

In the field of advertising, there are various agencies that are more or less specialised in certain areas. The beginning was set by advertising agencies, but it becomes more special with online marketing agencies or PR agencies.

What does an advertising agency do?

An advertising agency takes over all advertising measures that arise in the entire spectrum. Simply put, from the design of the construction sign to content marketing for search engine optimization.

Whoever creates a new brand or company is also concerned with brand and competitor analysis, brand architecture and even more fundamentally with “naming” and “claming” – in technical terms.

An advertising agency sets concrete goals for you, determines strategies to achieve the goals and ways to achieve the goals. From graphic design to search engine optimization and PR (for example interviews in trade magazines to fundraising campaigns).

Tasks at a glance:

Brand

  • Brand / competitor analysis
  • Brand architecture
  • Positioning
  • Naming
  • Brand workshops
  • Identity development

Corporate

  • Corporate identity
  • Corporate design
  • Visual language
  • Styleguide
  • Annual reports

Communication

  • Communication concepts
  • Advertising text / PR
  • Brochures / Exposés / Flyers
  • Adverts / Campaigns
  • Outdoor advertising / posters / construction sign
  • Direct marketing / mailings
  • Sales promotion / POS
  • Internet page / search portal
  • Social Media Marketing
  • SEO / SEA / SEM

What do you do in a marketing agency?

In marketing, the main focus is on placement and external impact. From search engines, keyword online marketing, to articles in a daily newspaper. Marketing agencies are there to bring your company efficiently to target groups (placement and public image). The big questions: How can you reach people? And once they are there, what do you think about us? More precisely, how can we influence what people think about the company?

What does a creative agency do?

Creative agencies are particularly concerned with an effective, modern appearance. Accordingly, creative agencies are particularly interesting for brokers who want to reach a young target group, for example, through contemporary graphic design of ads in social networks.

In the elite area of real estate marketing, however, “creative design” plays only a subordinate role.

What is a marketing agency?

Marketing is all about reach and reputation. This makes you “a little less” than an advertising agency and a little more than a pure communications or PR agency.

What is a communications agency?

Interviews in specialist magazines, fundraising campaigns, PR and communication agencies are particularly concerned with the public image of real estate agents.