Homeday.de – the new real estate portal for real estate agents
Homeday.de is one of the fastest-growing real estate portals in the DACH region and clearly positions itself between traditional real estate agency business and pure online platforms like ImmoScout24 or Immowelt. Those looking to sell as property owners or to find a realistic market value assessment as buyers will find a hybrid model here: digital tools, real-time market data, and fixed regional real estate agents — paid through a commission that, since the buyer’s fee principle introduced in 2020, is split equally between buyer and seller. This guide shows how Homeday works, where its strengths and weaknesses lie, and for which seller profiles the platform is actually worth it.
What is Homeday.de — and what distinguishes the portal from traditional real estate agents?
Homeday was founded in 2015 in Berlin and has been majority owned by Axel Springer SE since 2021. Unlike pure classified portals, Homeday employs around 200 full-time real estate agents in over 100 regions across Germany. The business model is a mix of PropTech and traditional real estate agency work: The platform provides data analysis, lead generation, and digital marketing tools, while the human element takes care of Rating, viewings, and notary appointments.
Compared to pure classified portals, the performance promise shifts — Homeday doesn’t sell visibility, but the completed sale including preparation of the property valuation phase.
| Feature | Homeday.de | ImmoScout24 | Classic real estate agent |
|---|---|---|---|
| Model | Hybrid (Tech + real estate agent) | Ad portal | Local real estate office |
| Seller commission | approx. 1.98–3.57 % including VAT | Ad from approx. 99 € | 3.57 % including VAT |
| Market data | Live price calculator | Living Barometer | Local experience |
| Viewings | 3D tours + on site | Self-organized | On site |
| Reach | Moderate | Very high | Local |
Market value calculator: How accurate is the online rating really?
The core of Homeday is the free price atlas, which is based on over 30 million data sets from asking prices, notary contracts, and official standard land values. Enter address, living area, year of construction, and condition — as a result, the user receives a price range, usually with a ±10–15 % deviation. This is useful for a first indication, but not for negotiations with banks or tax authorities.
Who needs a reliable figure — for example, for inheritance disputes, divorce or loan value — should also use the income approach or, in the case of owner-occupied houses, the asset approach. For condominiums, the comparative value method usually provides the most market-relevant results — and exactly this methodology is also the basis of the Homeday price atlas in the background.
Since December 23, 2020, Germany has implemented the law on the distribution of real estate agent fees when selling apartments and single-family homes (§ 656c, § 656d BGB): buyers and sellers split the agent’s commission equally. Homeday usually charges a total commission of 3.57 % including VAT, i.e., 1.785 % per party — in some regions it may be lower. At a selling price of 500,000 €, this amounts to approximately 8,925 € per side.
Important: This commission is not the only cost block. Anyone wanting to determine the actual proceeds must also
- Real estate agent commission — 1.785 % per party (standard)
- Prepayment — 0.5–3 % of the remaining loan balance
- Energy certificate — 50–500 € depending on the type
- Notary & Mortgage Release — approx. 0.2 % of purchase price
- Capital Gains Tax — when selling within 10 years
For which sellers is Homeday worthwhile — and when not?
Homeday plays to its strengths mainly in the mid-price segment between 250,000 € and 800,000 €, i.e., with classic condominiums and row houses in urban areas like Berlin, Munich, Hamburg, Cologne, or Dusseldorf. Here, the data density is high, the buyer pool is large, and standardized processes work well.
In the luxury segment starting at around 1.5 million € or with complex properties such as apartment building valuation, commercial real estate, or protected villas, the model hits its limits — here, discreet off-market channels and personal buyer networks matter more than algorithms. As described in the sell your house guide, the choice of the right sales channel is by far the biggest lever on the selling price.
3D Tours and digital marketing — real advantage or marketing?
Homeday prominently advertises virtual 3D tours via Matterport camera. Practice shows: the benefit is real — according to platform data, the number of on-site appointments decreases by up to 40 %, because unsuitable interested parties drop out early. This saves time, protects the privacy of occupied properties and increases the quality of the remaining viewings.
For buyers, a 3D tour means more pre-information. Whoever simultaneously prepares the real estate financing and has their
Using Homeday as a buyer
The platform is also interesting from the buyer’s side. Using the search agent function, properties can be filtered by location, price, and return criteria. Anyone evaluating an investment should calculate two key figures in parallel: calculate the
A typical beginner’s mistake: buyers orient themselves only on the gross price and forget to calculate the
Conclusion: Solid platform with a clear scope of application
Homeday.de is not a revolution, but a professional hybrid solution for the German standard real estate sales. Strengths: faster market value check, fair commission structure, good digital tools. Weaknesses: limited depth regarding special usage rights, leasehold rights or high-priced special properties. Anyone selling a standard property in an urban area will do well with it. Those who want to market more complex structures or premium locations should also include classic real estate agent networks.
What is the exact real estate agent commission at Homeday.de?
Homeday calculates a total commission between 1.98 % and 3.57 % including VAT from the purchase price, depending on the region. Since December 2020, this has been split evenly between buyer and seller according to the buyer-pays principle. With a selling price of 500,000 € and a total commission of 3.57 %, each party therefore pays around 8,925 € — the exact amount is fixed in the real estate agent contract and is negotiable, especially for higher selling prices starting at around 800,000 €.
How accurate is Homeday’s free market value calculator?
The Homeday price atlas is based on approximately 30 million data sets and provides a price range with a typical deviation of ±10 to 15 percent. This is sufficient for an initial orientation, but it is not sufficient for official occasions such as inheritance disputes, divorces, bank loans, or tax-related matters with the tax office. In such cases, a certified expert should prepare a classic appraisal using the cost, income, or comparison value method.
Is Homeday also worthwhile for the sale of multi-family homes or commercial properties?
Limited. Homeday is primarily focused on residential real estate in the standard segment — that is, condominiums, row houses, and single-family homes up to about 1 million euros. Multi-family homes, rental apartments with ten or more residential units, or commercial properties require specialized investor networks, discounted cash flow appraisals, and often off-market marketing. For such properties, traditional commercial real estate agencies or specialized investment agents are usually the better choice, as they have direct access to family offices, asset holders, and institutional buyers.
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