Wilmersdorf ranks alongside Grunewald, Dahlem, and Charlottenburg as one of Berlin’s most expensive residential areas — with square meter prices that are on average 30–50% above the Berlin average. Those selling a condominium here operate in an A-location market with affluent but discerning buyers: business lawyers, doctors, entrepreneur families, and international investors. This guide shows […]
Selling an Apartment building in Mainz-Gonsenheim? “No problem,” many owners will think immediately. A sought-after district, a generally strong residential area between the Rhine, the university, and the Frankfurt commuter belt — what could possibly go wrong? “A lot,” says Sebastian Matthias, real estate expert from Lukinski. As a specialist in the evaluation and sale […]
How long does a financial plan actually have to be? As a rule, banks and investors expect you to provide financial planning for the next 3 years. In individual cases, however, founders also plan for 5 years. However, as already mentioned, the rule is financial planning for 3 years. Financial planning: Foresighted to 3 years […]
The principle of cooperation is clear, it is always a win-win situation. Through a precise formulation of the goals, later successes can be accurately evaluated. If both sides benefit, the cooperation has worked well. The big advantage, as described above, is that the costs of cooperation are relatively low, since companies use existing structures, e.g. […]
Business and e-commerce, two of the last big topics in your business plan. E-business deals with all processes that can be automated. This includes, for example, digital financial accounting and invoicing, as well as the machine that carries out a certain work process automatically. Which core elements do you use to make your business even […]
The digital possibilities of the World Wide Web 2.0 we summarize for the sake of simplicity as “Internet”. Advertising on the Internet is felt every day more diverse, large, powerful. Only 10 years ago search engine optimization was the new trend (of course until today). Then there were options like Facebook Ads, everyone was on […]
Actions, discounts, and special offers are self-explanatory in traditional retail — in the real estate business, different rules apply. Anyone working as a real estate agent, developer, or investor with price promotions operates between psychologically effective marketing levers and legally sensitive territory (UWG, buyer’s principle, commission rules). This section shows how you can use action […]
Sales calls require a lot of skills, abilities and knowledge. The sales talk usually results in a mix of communication, psychology and, of course, elements such as facial expressions, gestures and strategies such as mirroring. Leading and conducting sales calls In a sales conversation, you not only have the advantage of being able to advertise […]
Trade fairs and presentations, as well as media advertising on TV, are associated with relatively high costs. Those who can afford stands at trade fairs either have a large investment or their business is running like clockwork. Congratulations. Because trade fairs and all other forms of conferences and congresses are always associated with high costs […]
Marketing: Media advertising – The absolute classic, advertising in media. From TV commercials to ads in trade magazines to social networks like Facebook, YouTube and Instagram. Advertising in media is so successful because reach / contacts can be bought directly. Here you come back to: Start a company. Social ads, online advertising, ads in newspapers […]
Advertising makes brands known! The quote from Henry Ford fits perfectly here again, “with every dollar you put into your product, you have to have another one ready to make the product known”. Advertising and marketing is the central means to generate buyers. More reach, new customers, more sales, more investment. The classic path of […]
Now comes the biggest construction site in the business plan, the marketing concept. Marketing is all about packaging the product ideally for the customer and the current market. The needs of the customer and use the product are clearly in the foreground. So that your potential customers are interested in finding out more when addressing […]