Actions, discounts, and special offers are self-explanatory in traditional retail — in the real estate business, different rules apply. Anyone working as a real estate agent, developer, or investor with price promotions operates between psychologically effective marketing levers and legally sensitive territory (UWG, buyer’s principle, commission rules). This section shows how you can use action […]
Sales calls require a lot of skills, abilities and knowledge. The sales talk usually results in a mix of communication, psychology and, of course, elements such as facial expressions, gestures and strategies such as mirroring. Leading and conducting sales calls In a sales conversation, you not only have the advantage of being able to advertise […]
Trade fairs and presentations, as well as media advertising on TV, are associated with relatively high costs. Those who can afford stands at trade fairs either have a large investment or their business is running like clockwork. Congratulations. Because trade fairs and all other forms of conferences and congresses are always associated with high costs […]
Marketing: Media advertising – The absolute classic, advertising in media. From TV commercials to ads in trade magazines to social networks like Facebook, YouTube and Instagram. Advertising in media is so successful because reach / contacts can be bought directly. Here you come back to: Start a company. Social ads, online advertising, ads in newspapers […]
Advertising makes brands known! The quote from Henry Ford fits perfectly here again, “with every dollar you put into your product, you have to have another one ready to make the product known”. Advertising and marketing is the central means to generate buyers. More reach, new customers, more sales, more investment. The classic path of […]
Now comes the biggest construction site in the business plan, the marketing concept. Marketing is all about packaging the product ideally for the customer and the current market. The needs of the customer and use the product are clearly in the foreground. So that your potential customers are interested in finding out more when addressing […]
You can’t be Digital Nomad forever. At some point, you’ll hire your first employees. Those who start directly with their own offices, warehouse or shop space must of course immediately decide on a location. Finding the right property for your business premises will take a lot of time. From viewing various real estate advertisements to […]
Reference customers quickly show new prospective customers that you have experience. References to other brands are not only a guarantee that you have delivered quality, they also lower the barrier to email or call for new customers. Do you already have reference customers? Image transmission Image transfer marketing is a very popular tool to improve […]
Business idea and competition – First google, then found! People come to me all the time and say “I have a brilliant business idea!”, “There’s never been anything like it!”, “No one would think of it!”. Not true. The wheel has already been invented. Even Jeff Bezos, who is about to build the first permanently […]
Increase customer satisfaction – How can you satisfy your customers with the product? How can you also make them happy through subsequent services so that they become returning buyers and/or users? Increase customer satisfaction: New and regular customers Here you can basically distinguish between two areas, the creation of services and the creation of products. […]
Product / Service: USP and unique selling point – From the founder / founding team you are now coming to the actual products. For a step-by-step approach: property selling guide. Your next considerations will be entirely about your product or service. Here you answer above all the question about the USP, the Unique Selling Proposition, […]
At the beginning of the company foundation the focus is on you or the founding team. You run the company every day. Who the fuck are you? That’s what it’s all about today, advantages and disadvantages of different foundation constellations. We take a look at the foundation alone and the foundation with others. Founder and […]
