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		<title>House types: What types of houses are there? Real estate guide</title>
		<link>https://lukinski.com/house-types-what-types-of-houses-are-there-real-estate-guide/</link>
		
		<dc:creator><![CDATA[L_kinski]]></dc:creator>
		<pubDate>Mon, 08 Feb 2021 15:17:31 +0000</pubDate>
				<category><![CDATA[Build]]></category>
		<category><![CDATA[Buying]]></category>
		<category><![CDATA[House]]></category>
		<category><![CDATA[Law]]></category>
		<category><![CDATA[Real estate]]></category>
		<category><![CDATA[Attachments]]></category>
		<category><![CDATA[Beach house]]></category>
		<category><![CDATA[beheer van digitale activa]]></category>
		<category><![CDATA[Country house]]></category>
		<category><![CDATA[House types]]></category>
		<category><![CDATA[Insured]]></category>
		<category><![CDATA[Investment property]]></category>
		<category><![CDATA[Land price]]></category>
		<category><![CDATA[Low-energy house]]></category>
		<category><![CDATA[Massive house]]></category>
		<category><![CDATA[Photovoltaic system]]></category>
		<category><![CDATA[Prefabricated house]]></category>
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		<category><![CDATA[sync and corrected by elderman -- - for --]]></category>
		<category><![CDATA[Terraced house]]></category>
		<category><![CDATA[Wall paint]]></category>
		<category><![CDATA[Way]]></category>
		<category><![CDATA[Weekend house]]></category>
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					<description><![CDATA[House types &#8211; you just need a bit more space? However, the choices of properties these days are vast. Especially when buying a property, there are many factors to consider, and choosing the right type of house is essential. In the following article, we would like to tell you more about the different house types [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>House types &#8211; you just need a bit more space? However, the choices of properties these days are vast. Especially when <a href="https://lukinski.com/buy-house-financial-planning-broker-commission-loans-service-charges/" target="_blank" rel="noopener" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/haus-kaufen-finanzplanung-makler-provision-kredite-nebenkosten/" data-id="29903">buying a property</a>, there are many factors to consider, and choosing the right type of house is essential. In the following article, we would like to tell you more about the different house types and what makes each of them special. Learn about the characteristics and special features of each type of house, and let us show you the advantages and disadvantages. With the help of this guide, it should be easier for you to choose the perfect property for you. Get an overview and learn about the world of bungalows, terraced houses and villas! Tip: Here you can find all <a href="https://lukinski.com/apartment-types-what-are-the-types-of-apartments-real-estate-guide/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/wohnungstypen-welche-wohnungsarten-gibt-es-immobilien-ratgeber/" data-id="45380">types of apartments</a>.</p>
<h2>Buying a house: Financial planning, brokers, loans &#038; Co.</h2>
<p>The dream of owning your own home, living independently within your own four walls, being able to design everything yourself and furnish it according to your individual wishes. But with this wishful thinking it is far from being done, because there is much more to buying a house. There is a long way to the goal of being able to lean back, relax and enjoy life in your own garden. To make this as easy as possible, here are the best tips &amp; tricks on what you should pay attention to when buying a house and what pitfalls you can avoid.</p>
<ul>
<li><a href="https://lukinski.com/buy-house-financial-planning-broker-commission-loans-service-charges/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/haus-kaufen-finanzplanung-makler-provision-kredite-nebenkosten/" data-id="29903">Buy a house</a></li>
</ul>
<p>House types in a list:</p>
<ul>
<li><a href="https://lukinski.com/buy-house-financial-planning-broker-commission-loans-service-charges/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/haus-kaufen-finanzplanung-makler-provision-kredite-nebenkosten/" data-id="29903">Buy a house</a></li>
<li><a href="https://lukinski.com/buying-a-farm-procedure-broker-costs-prices-tax/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/bauernhof-kaufen-ablauf-makler-kosten-preise-steuer/" data-id="44965">Farm</a></li>
<li><a href="https://lukinski.com/bungalow-build-buy-or-prefabricated-house-features-and-options-for-investment/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/bungalow-bauen-kaufen-oder-fertighaus-deine-investition-in-die-moderne-zukunft/" data-id="45509">Bungalow</a></li>
<li><a href="https://lukinski.com/semi-detached-house-buy-your-own-home-or-build-a-new-one-checklists-tips-and-more/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/doppelhaushaelfte-eigenheim-kaufen-neu-bauen-checklisten-tipps/" data-id="45505">Semi-detached house</a></li>
<li><a href="https://lukinski.com/single-family-home-buy-or-build-everything-about-floor-plan-size-and-advantages-disadvantages/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/einfamilienhaus-kaufen-bauen-grundriss-groesse-vorteil-nachteile/" data-id="45498">Single-family house</a></li>
<li><a href="https://lukinski.com/half-timbered-homes-buy-renovate-or-sell-historic-homes-with-beams-comparison-tips/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/fachwerkhaus-historische-haeuser-kaufen-sanieren-verkaufen-vergleich-tipps/" data-id="45494">Half-timbered house</a></li>
<li><a href="https://lukinski.com/holiday-home-buy-and-rent-out-property-by-the-sea-lake-or-in-the-mountains-achieve-a-return-on-your-investment/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/ferienhaus-immobilie-am-meer-see-berge-kaufen-vermieten-rendite-erzielen/" data-id="45486">Holiday home</a> / weekend house</li>
<li><a href="https://lukinski.com/prefabricated-house-from-supplier-search-to-turnkey-prices-costs-in-comparison-tips-advantages/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/fertighaus-anbietersuche-schluesselfertig-preise-kosten-vergleich-tipps-vorteile/" data-id="45436">Prefabricated house</a></li>
<li><a href="https://lukinski.com/buy-build-wooden-house-construction-forms-tips-trends/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/holzhaus-kaufen-bauen-bauformen-tipps-trends/" data-id="29969">Wooden house</a></li>
<li><a href="https://lukinski.com/country-house-build-buy-or-rent-the-right-choice-for-families-nature-lovers/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/landhaus-bauen-kaufen-mieten-richtige-wahl-familien-naturliebhaber/" data-id="45479">Country house</a></li>
<li><a href="https://lukinski.com/solid-house-large-home-with-long-life-for-families-to-build-or-buy/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/massivhaus-lukinski-grosses-eigenheim-lange-lebensdauer-familien-bauen-kaufen/" data-id="45516">Massive house</a></li>
<li><a href="https://lukinski.com/build-buy-apartment-house-construction-costs-interest-financing/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/mehrfamilienhaus-bauen-oder-kaufen-baukosten-zinsen-finanzierung/" data-id="29977">Apartment house</a></li>
<li><a href="https://lukinski.com/terraced-house-buy-build-or-renovate-prices-sales-value-more-about-the-family-house-form/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/reihenhaus-kaufpreis-verkaufswert-familiaere-hausform/" data-id="45472">Terraced house</a></li>
<li><a href="https://lukinski.com/beach-house-advantages-disadvantages-of-real-estate-investment-capital-investment-at-the-beach/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/strandhaus-vorteile-nachteile-immobilie-investition-kapitalanlage-am-strand/" data-id="45465">Beach house</a></li>
<li><a href="https://lukinski.com/villa-build-buy-or-house-with-pool-invest-in-your-modern-villa-as-an-investment/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/villa-bauen-kaufen-haus-pool-moderne-villa-kapitalanlage/" data-id="45456">Villa</a></li>
<li><a href="https://lukinski.com/low-energy-house-energy-efficient-construction-property-purchase-and-5-renovation-measures-for-sustainable-living/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/niedrigenergiehaus-energieeffizient-bauen-immobilienkauf-5-sanierungsmassnahmen-nachhaltiges-wohnen/" data-id="45450">Low-energy house</a></li>
<li><a href="https://lukinski.com/zero-energy-house-and-passive-house-self-sufficient-living-conditions-financing-building-or-buying/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/nullenergiehaus-passivhaus-autarkes-wohnen-finanzierung-bauen-kaufen/" data-id="45443">Zero Energy House &#038; Passive House</a></li>
</ul>
<h2>Farm: Prices, tax, estate agent &#038; procedure for purchase</h2>
<p>The decision to buy a farm is made by families as well as couples or singles in middle or older age, who want to change and appreciate the individual way of living in the middle of nature. We offer you farms in attractive rural locations.</p>
<p> <a href="https://lukinski.com/buying-a-weekend-home-procedure-broker-costs-prices-tax/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/wochenendhaus-kaufen-ablauf-makler-kosten-preise-steuer/" data-id="45434">Buying</a> your own farm as a permanent residence or as a <hiddenlink href="https://lukinski.de/wochenendhaus-kaufen-ablauf-makler-kosten-preise-steuer/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/wochenendhaus-kaufen-ablauf-makler-kosten-preise-steuer/">weekend home</hiddenlink>. You need to decide if you want to buy a property in need of renovation. These farms can often be purchased at very reasonable prices. Alternatively, there are properties that have already been refurbished by their previous owner and are in a modern and very good condition. These farms are usually ready to move into immediately. However, you have to expect a higher purchase price. This is especially true if the farm is in a very central location with a good infrastructure. What else there is to know about farms as real estate, you will learn in the following.</p>
<ul>
<li><a href="https://lukinski.com/buying-a-farm-procedure-broker-costs-prices-tax/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/bauernhof-kaufen-ablauf-makler-kosten-preise-steuer/" data-id="44965">Farm</a></li>
</ul>
<p><a href="https://lukinski.com/buying-a-farm-procedure-broker-costs-prices-tax/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/bauernhof-kaufen-ablauf-makler-kosten-preise-steuer/" data-id="44965"><img fetchpriority="high" decoding="async" class="alignnone wp-image-31826 size-full" src="https://lukinski.de/wp-content/uploads/2020/03/bauernhof-kaufen-steuern-grunderwerbsteuer-bundesland-landhaus-farm-farmhaus-see-tumpel-wald-privatweg-privatgrundstuck-privatwald-grundstuck-fachwerk.jpg" alt="" width="1200" height="799"/></a></p>
<h2>Bungalow: no stairs, barrier-free &#038; often access to the garden</h2>
<p>A bungalow is above all practical and modern. Especially with young families, this type of house is very popular, because you can find all the rooms on one floor and this is a great advantage with children. In addition, a bungalow is extremely durable. You can move in as a young adult and stay in this house all your life. As a pensioner, the absence of stairs and the single storey are a great advantage. Choosing the right house is not easy. You invest a lot of money in the construction or purchase and it is a decision for life.</p>
<p>A bungalow is an ideal investment and investment in the future. This type of house is ideal for families, and perfect for a long life. Besides the special construction of a bungalow, it offers many other advantages. Choose your own design or a prefabricated house. Plan the floor plan, calculate prices and design your own modern home. In this article you will learn everything you need to know about this building type. From the definition to the financing.</p>
<ul>
<li><a href="https://lukinski.com/bungalow-build-buy-or-prefabricated-house-features-and-options-for-investment/" target="_blank" rel="noopener" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/bungalow-bauen-kaufen-oder-fertighaus-deine-investition-in-die-moderne-zukunft/" data-id="45509">Bungalow</a></li>
</ul>
<p><a href="https://lukinski.com/bungalow-build-buy-or-prefabricated-house-features-and-options-for-investment/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/bungalow-bauen-kaufen-oder-fertighaus-deine-investition-in-die-moderne-zukunft/" data-id="45509"><img decoding="async" class="alignnone wp-image-33915 size-full" src="https://lukinski.de/wp-content/uploads/2021/02/bungalow-haus-haustypen-vorteile-nachteile-definition-merkmale-kaufen-bauen-verkaufen-vermieten-tipps.jpg" alt="" width="1200" height="675"/></a></p>
<h2>Semi-detached house: features, checklists &#038; living with neighbours</h2>
<p>The term semi-detached house refers to a residential unit, which usually extends over several floors and is approximately the size of a standard detached house. A semi-detached house offers two almost identical living units, each of which is roughly the same size as a detached house. Of course, this depends entirely on the type of single-family home. In principle, however, the aim of a semi-detached house is to provide space for a medium-sized residential group.</p>
<p>However, the difference between this and a detached house is that, as the name suggests, semi-detached houses, extend over half of a very large, long house. This saves land area and you still experience almost the luxury of your own house with a few restrictions, which we will go into more detail in the course of the article.</p>
<ul>
<li><a href="https://lukinski.com/semi-detached-house-buy-your-own-home-or-build-a-new-one-checklists-tips-and-more/" target="_blank" rel="noopener" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/doppelhaushaelfte-eigenheim-kaufen-neu-bauen-checklisten-tipps/" data-id="45505">Semi-detached house</a></li>
</ul>
<p><a href="https://lukinski.com/semi-detached-house-buy-your-own-home-or-build-a-new-one-checklists-tips-and-more/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/doppelhaushaelfte-eigenheim-kaufen-neu-bauen-checklisten-tipps/" data-id="45505"><img decoding="async" class="alignnone size-full wp-image-33845" src="https://lukinski.de/wp-content/uploads/2021/02/doppelhaushaelfte-doppelhaus-kaufen-bauen-mieten-verkaufen-haustypen-tipps-vorteile-nachteile-finanzierung.jpg" alt="" width="1200" height="739"/></a></p>
<h2>Detached house: Small house for the whole family</h2>
<p>What is a detached house? Under this term one imagines first of all a terraced house or a semi-detached house, which is correct, but does not explain the term sufficiently. The single-family house describes only that it is designed in principle for a family, the size, shape or location you can choose freely. Decide for a luxurious city villa or a down-to-earth bungalow. Build or buy and bring everything up to date and modern. In this article you will learn everything you need to know about this type of house.</p>
<ul>
<li><a href="https://lukinski.com/single-family-home-buy-or-build-everything-about-floor-plan-size-and-advantages-disadvantages/" target="_blank" rel="noopener" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/einfamilienhaus-kaufen-bauen-grundriss-groesse-vorteil-nachteile/" data-id="45498">Single-family house</a></li>
</ul>
<p><a href="https://lukinski.com/single-family-home-buy-or-build-everything-about-floor-plan-size-and-advantages-disadvantages/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/einfamilienhaus-kaufen-bauen-grundriss-groesse-vorteil-nachteile/" data-id="45498"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-33888" src="https://lukinski.de/wp-content/uploads/2021/02/einfamilienhaus-bauen-kaufen-verkaufen-mieten-kosten-finanzierung-definition-grundriss-kosten-vorteile-nachteile-checkliste.jpg" alt="" width="1200" height="900"/></a></p>
<h2>Half-timbered house: living with charm &#8211; purchase, costs &#038; renovation</h2>
<p>Everyone who grew up in Germany has seen them. But how exactly it is to live in such a house, you probably only know once you get the chance. However, the houses are not for everyone and require a lot of work. You can read about how the construction method influences the living atmosphere in the following.</p>
<p>The exposed wooden beams are also what make up the charm of the houses for many. So if you are thinking about rebuilding a half-timbered house, it is advisable not to plaster it, because that would destroy the characteristic for many. What exactly constitutes a half-timbered house and what there is to know when buying, selling or renovating a half-timbered house, you can find out here.</p>
<ul>
<li><a href="https://lukinski.com/half-timbered-homes-buy-renovate-or-sell-historic-homes-with-beams-comparison-tips/" target="_blank" rel="noopener" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/fachwerkhaus-historische-haeuser-kaufen-sanieren-verkaufen-vergleich-tipps/" data-id="45494">Half-timbered house</a></li>
</ul>
<p><a href="https://lukinski.com/half-timbered-homes-buy-renovate-or-sell-historic-homes-with-beams-comparison-tips/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/fachwerkhaus-historische-haeuser-kaufen-sanieren-verkaufen-vergleich-tipps/" data-id="45494"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-33885" src="https://lukinski.de/wp-content/uploads/2021/02/fachwerkhaus-haus-kaufen-sanieren-renovieren-verkaufen-kosten-finanzierung-tipps-merkmale-vorteile-nachteile.jpg" alt="" width="1200" height="689"/></a></p>
<h2>Holiday home / weekend house: house by the lake, beach or sea, with terrace</h2>
<p>Who does not wish to have their own house in their favourite holiday resort? And this dream is not far away. We&#8217;ll tell you how you can buy a holiday home and make money from it. With a few simple methods. However, it is important to mention in advance that the rental of holiday homes is also dependent on the overall economic situation. If people are doing better financially, they will go on holiday more. So here, too, you can&#8217;t just count on profitable years.</p>
<p>Hardly any other type of property is better suited as an investment than the holiday home. It is not only characterized by an excellent location, but through modern media and Internet portals, the re-renting of these houses has become very easy. This makes it much easier to generate income with holiday homes. Of course, the cost-benefit calculation is particularly relevant. However, if you manage properly, you can afford a holiday home, gain capital by renting it out and also have a very private retreat in your favourite holiday home. What you should look for when buying a holiday home &#8211; and much more &#8211; you can find out here.</p>
<ul>
<li><a href="https://lukinski.com/holiday-home-buy-and-rent-out-property-by-the-sea-lake-or-in-the-mountains-achieve-a-return-on-your-investment/" target="_blank" rel="noopener" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/ferienhaus-immobilie-am-meer-see-berge-kaufen-vermieten-rendite-erzielen/" data-id="45486">Holiday home</a></li>
<li><a href="https://lukinski.com/buying-a-weekend-home-procedure-broker-costs-prices-tax/" target="_blank" rel="noopener" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/wochenendhaus-kaufen-ablauf-makler-kosten-preise-steuer/" data-id="45434">Buy weekend house</a></li>
</ul>
<p><a href="https://lukinski.com/holiday-home-buy-and-rent-out-property-by-the-sea-lake-or-in-the-mountains-achieve-a-return-on-your-investment/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/ferienhaus-immobilie-am-meer-see-berge-kaufen-vermieten-rendite-erzielen/" data-id="45486"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-33905" src="https://lukinski.de/wp-content/uploads/2021/02/ferienhaus-wochenendhaus-kaufen-bauen-mieten-vermieten-kosten-lage-urlaub-vermieter-haus-haustypen-vorteile-nachteile-finanzierung.jpg" alt="" width="1200" height="675"/></a></p>
<h2>Prefabricated house: Turnkey? Costs &#038; advantages and disadvantages</h2>
<p>Especially for young adults, the dream of owning their own four walls is big. You want to invest your money and what is better than a property? If you are interested, a prefabricated house would be ideal, because with this type of construction the prices are usually lower. If you want to move in quickly and don&#8217;t want to put a lot of energy into building a house, you should look into prefabricated houses. Buy your house with land and have a bungalow, a villa or a terraced house built. The repertoire of providers is large. Compare the different types of houses, gather important experience and decide between materials such as wood or concrete. Move into your first and turnkey house soon!</p>
<ul>
<li><a href="https://lukinski.com/prefabricated-house-from-supplier-search-to-turnkey-prices-costs-in-comparison-tips-advantages/" target="_blank" rel="noopener" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/fertighaus-anbietersuche-schluesselfertig-preise-kosten-vergleich-tipps-vorteile/" data-id="45436">Prefabricated house</a>: features, definition, advantages &#038; disadvantages</li>
<li><a href="https://lukinski.com/new-build-home-prices-finances-advantages-disadvantages/" target="_blank" rel="noopener" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/fertighaus-kaufen-schnell-bauen-einziehen-preis-finanzierung-vorteile-nachteile/" data-id="30199">Buying a prefabricated house</a>: Costs, construction, etc.</li>
</ul>
<p><a href="https://lukinski.com/prefabricated-house-from-supplier-search-to-turnkey-prices-costs-in-comparison-tips-advantages/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/fertighaus-anbietersuche-schluesselfertig-preise-kosten-vergleich-tipps-vorteile/" data-id="45436"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-33918" src="https://lukinski.de/wp-content/uploads/2021/02/fertighaus-kosten-merkmale-vorteile-nachteile-kaufen-bauen-verkaufen-finanzierung-tipps.jpg" alt="" width="1200" height="675"/></a></p>
<h2>Wooden house: Sustainable living? Costs, construction time &#038; maintenance</h2>
<p>Due to the advantages and the cozy aura, the wooden house has established itself throughout Germany and is appreciated by many families. With the wooden house, a distinction is generally made between three types of construction. The classic is the log house, closely followed by the Umgebinde house and the wooden panel house. Only the log house is a purely wooden house, while the other two house types are only made of wood in the basic framework and are made of stone or composite materials in the interior fittings and wall surfaces.</p>
<p>As a living material, wood is very high-maintenance and must be regularly protected against the weather. Nevertheless, with a wooden house you can create an oasis of well-being, which convinces both visually, haptically and in the sensation. What else there is to know about buying a wooden house, you will find out in the following article.</p>
<ul>
<li><a href="https://lukinski.com/buy-build-wooden-house-construction-forms-tips-trends/" target="_blank" rel="noopener" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/holzhaus-kaufen-bauen-bauformen-tipps-trends/" data-id="29969">Wooden house</a></li>
</ul>
<p><a href="https://lukinski.com/buy-build-wooden-house-construction-forms-tips-trends/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/holzhaus-kaufen-bauen-bauformen-tipps-trends/" data-id="29969"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-34099" src="https://lukinski.de/wp-content/uploads/2021/02/holzhaus-bauen-kaufen-verkaufen-planung-kosten-finanzierung-haustypen-merkmale-vorteile-nachteile.jpg" alt="" width="1200" height="800"/></a></p>
<h2>Country house: features, characteristics and live in the country</h2>
<p>A country house is defined as a residential building, which is located on an estate. Mostly it is a large property to which a spacious garden belongs. Size, open space and a romantic, rustic style determine the image of a country house. Townhouses in country house style are becoming more and more popular. Both advantages, the good infrastructure and the rustic exterior appearance, are thus combined.</p>
<p>The massive structures with generous proportions are strikingly designed by the long balconies, terraces, dormers and pavilions. Real wood is a defining material of the country house &#8211; folding shutters, windows, doors and railings provide the harmonious style of the house. In some cases, a conservatory or carport is also part of the house. Warm tones, stone, ceramics, rattan and a tiled stove provide a feel-good atmosphere and bring relaxation and recreation.</p>
<ul>
<li><a href="https://lukinski.com/country-house-build-buy-or-rent-the-right-choice-for-families-nature-lovers/" target="_blank" rel="noopener" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/landhaus-bauen-kaufen-mieten-richtige-wahl-familien-naturliebhaber/" data-id="45479">Country house</a></li>
</ul>
<p><a href="https://lukinski.com/country-house-build-buy-or-rent-the-right-choice-for-families-nature-lovers/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/landhaus-bauen-kaufen-mieten-richtige-wahl-familien-naturliebhaber/" data-id="45479"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-29418" src="https://lukinski.de/wp-content/uploads/2020/08/villa-kaufen-buy-fachwerkhaus-alt-landhaus-land-horses-riding-all-inclusive.jpg" alt="" width="1280" height="853"/></a></p>
<h2>Solid house: Robust material &#038; long service life</h2>
<p>A solid house is a construction method of a house, whereby the house is built stone-on-stone from solid building materials. Individual wishes of the builder thus make each house a unique one-of-a-kind. On average, the lifespan of a solid house is about 100-120 years and is therefore more durable than a prefabricated house. The price per square meter of a new house is on average 1,300 euros for the construction costs excluding the land. There is no upper limit for the price limit.</p>
<p>Factors such as costs, materials and the duration of construction are very important when it comes to buying your own home. With the help of information on financing, the choice of land and the life of the house, you can form an opinion and decide which of the listed advantages and disadvantages are decisive for you &#8211; and whether a solid house is right for you.</p>
<ul>
<li><a href="https://lukinski.com/solid-house-large-home-with-long-life-for-families-to-build-or-buy/" target="_blank" rel="noopener" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/massivhaus-lukinski-grosses-eigenheim-lange-lebensdauer-familien-bauen-kaufen/" data-id="45516">Massive house</a></li>
</ul>
<p><a href="https://lukinski.com/solid-house-large-home-with-long-life-for-families-to-build-or-buy/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/massivhaus-lukinski-grosses-eigenheim-lange-lebensdauer-familien-bauen-kaufen/" data-id="45516"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-33920" src="https://lukinski.de/wp-content/uploads/2021/02/massivhaus-bauen-kaufen-verkaufen-merkmale-definition-kosten-finanzierung-grundstueck.jpg" alt="" width="1200" height="800"/></a></p>
<h2>Apartment building: Valuing real estate, apartments, rentals &#038; co.</h2>
<p>Your idea has manifested itself and your dream of a house is becoming reality. You have already looked at a few properties, compared prices and set your budget for buying a house. Before you enter into closer negotiations with sellers or reserve a property, you should plan the house financing and determine your conditions. The more professionally you proceed and the more concretely you plan, the less complicated the house purchase will be, from the idea to the financing to the notarisation to the conclusion of the contract. Then everything is ready for the rental of the apartment house. Learn everything here, from the valuation, to the rental of apartment buildings.</p>
<ul>
<li><a href="https://lukinski.com/buy-apartment-house-property-evaluation-procedure-costs-taxes-tenants/" target="_blank" rel="noopener" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/mehrfamilienhaus-kaufen-immobilie-bewerten-ablauf-kosten-steuern-mieter/" data-id="29898">Buy apartment house</a></li>
<li><a href="https://lukinski.com/build-buy-apartment-house-construction-costs-interest-financing/" target="_blank" rel="noopener" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/mehrfamilienhaus-bauen-oder-kaufen-baukosten-zinsen-finanzierung/" data-id="29977">Buy or build a multi-family house?</a></li>
</ul>
<p><a href="https://lukinski.com/buy-apartment-house-property-evaluation-procedure-costs-taxes-tenants/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/mehrfamilienhaus-kaufen-immobilie-bewerten-ablauf-kosten-steuern-mieter/" data-id="29898"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-31008" src="https://lukinski.de/wp-content/uploads/2020/10/stiftung-familienstiftung-vermoegen-innenstadt-berlin-apartments-kauf-immobilie-mehrfamilienhaus-modern-saniert-vermietung-mieteinnahmen.jpg" alt="" width="1200" height="804"/></a></p>
<h2>Terraced house: Living door to door &#8211; Costs and advantages &#038; disadvantages of building a house</h2>
<p>Young families and couples, as well as anyone in the family planning process, are attracted to townhomes in the same way. Not because they are particularly modern and cool. On the contrary, terraced houses have acquired a somewhat dusty image over the years. But the cliché that terraced houses are only for squares is not at all true.</p>
<p>Due to its space-saving design, the housing form has a huge advantage, because often you can get them even in large cities still relatively close to the city center. Often you don&#8217;t even know that you are dealing with a terraced house, because the image that we have been given is wrong. Row houses can be found in Paris London, New York Berlin and all other metropolises. The simple reason for this is that terraced houses are built side by side without leaving space between the individual housing units, thus they require little land area and even in urban regions often come with a front garden or real garden.</p>
<ul>
<li><a href="https://lukinski.com/terraced-house-buy-build-or-renovate-prices-sales-value-more-about-the-family-house-form/" target="_blank" rel="noopener" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/reihenhaus-kaufpreis-verkaufswert-familiaere-hausform/" data-id="45472">Terraced house</a></li>
</ul>
<p><a href="https://lukinski.com/terraced-house-buy-build-or-renovate-prices-sales-value-more-about-the-family-house-form/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/reihenhaus-kaufpreis-verkaufswert-familiaere-hausform/" data-id="45472"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-33911" src="https://lukinski.de/wp-content/uploads/2021/02/reihenhaus-vorteile-nachteile-haustypen-hausformen-bau-sanierung-kaufen-verkaufen-kosten-mieten.jpg" alt="" width="1200" height="553"/></a></p>
<h2>Beach house: living by the sea or renting to holidaymakers</h2>
<p>A beach house can be used as a retreat as well as a modern home. A home that many dream of &#8211; do you? While the type of home can vary greatly, it remains true to its location &#8211; right on the beach. Whether it&#8217;s a luxury villa in the Hamptons, a modern bungalow in Calabria, or an aesthetically pleasing single-family home on the Baltic Sea, a direct oceanfront location makes the heart beat faster for many.</p>
<p>You&#8217;ve been dreaming of your own house for a long time? Do you prefer to spend time at the beach? Or do you want to invest in a holiday home to rent it out or sell it after renovation with added value? Then it&#8217;s time for you to look into beach homes. The beach house, which inspires with a dreamlike beach location, can be used as a home or as a profit-promising capital investment. In the following article you will learn what a beach house is and what advantages and disadvantages it has. Furthermore, the house construction as well as the house purchase will be explained to you in more detail and it will be pointed out what needs to be considered for different needs!</p>
<ul>
<li><a href="https://lukinski.com/beach-house-advantages-disadvantages-of-real-estate-investment-capital-investment-at-the-beach/" target="_blank" rel="noopener" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/strandhaus-vorteile-nachteile-immobilie-investition-kapitalanlage-am-strand/" data-id="45465">Beach house</a></li>
</ul>
<p><a href="https://lukinski.com/beach-house-advantages-disadvantages-of-real-estate-investment-capital-investment-at-the-beach/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/strandhaus-vorteile-nachteile-immobilie-investition-kapitalanlage-am-strand/" data-id="45465"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-33847" src="https://lukinski.de/wp-content/uploads/2021/02/strandhaus-kaufen-bauen-mieten-verkaufen-kosten-haustypen-tipps-vorteile-nachteile-suchen.jpg" alt="" width="1200" height="803"/></a></p>
<h2>Villa: plot, garden and many rooms &#8211; city villa or villa in the countryside</h2>
<p>You want to invest your money in real estate and <a href="https://lukinski.com/build-buy-apartment-house-construction-costs-interest-financing/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/mehrfamilienhaus-bauen-oder-kaufen-baukosten-zinsen-finanzierung/" data-id="29977">build or buy</a> a <a href="https://lukinski.com/build-buy-apartment-house-construction-costs-interest-financing/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/mehrfamilienhaus-bauen-oder-kaufen-baukosten-zinsen-finanzierung/" data-id="29977">house</a>? If you have an affinity for luxury and elegance, you should definitely look into the subject of a villa. A villa is long-lasting and an investment in the future. In this article you will learn everything you need to know about this special type of house. Do you prefer a modern or more Mediterranean style and when is a house a villa? It doesn&#8217;t matter whether you want to build in the city centre, in the countryside or on a hill with a pool. You can find the most important information here.</p>
<p>Are you interested in investing in a luxury property and would like to build or buy a villa? Then you will find a few useful tips on the subject here. Decide for yourself whether you want to renovate an old building to keep the charm or build a new building to design everything according to your ideas. Choose between a prefabricated house or a solid house because both have their advantages and disadvantages. Find out what they are below.</p>
<ul>
<li><a href="https://lukinski.com/villa-build-buy-or-house-with-pool-invest-in-your-modern-villa-as-an-investment/" target="_blank" rel="noopener" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/villa-bauen-kaufen-haus-pool-moderne-villa-kapitalanlage/" data-id="45456">Villa</a></li>
<li><a href="https://lukinski.com/buy-villa-exclusive-real-estate-house-investment-checklist-procedure/" target="_blank" rel="noopener" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/villa-kaufen-exklusive-immobilie-haus-geldanlage-checkliste-ablauf/" data-id="36030">Buying a villa</a>: Procedure, Checklist &#038; Co.</li>
</ul>
<p><a href="https://lukinski.com/villa-build-buy-or-house-with-pool-invest-in-your-modern-villa-as-an-investment/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/villa-bauen-kaufen-haus-pool-moderne-villa-kapitalanlage/" data-id="45456"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-33865" src="https://lukinski.de/wp-content/uploads/2021/02/villa-kaufen-verkaufen-bauen-vermieten-haus-haustypen-kosten-tipps-vorteile-nachteile-finanzierung.jpg" alt="" width="1200" height="900"/></a></p>
<h2>Energy efficient building</h2>
<ol>
<li>Low-energy house</li>
<li>Zero-energy house</li>
<li>Passive House</li>
</ol>
<h3>Low-energy house: Live sustainably and save on ancillary costs?</h3>
<p>Since 2007, there has been a draft law that attempts to regulate the energy efficiency of construction projects and thus improve the housing landscapes in cities and in the countryside in terms of sustainability. In order to obtain a building license, certain requirements must be met.</p>
<p>In addition, low-energy houses are supported with development loans, as the interest of the government and development banks also continues. Of course, not all new buildings have to be low-energy houses and categories under the definition of low-energy house also receive funding. However, with sustainable living, not only does the environment benefit, but you also save on energy costs. What it has to do with low-energy houses, you will learn in the following.</p>
<ul>
<li><a href="https://lukinski.com/low-energy-house-energy-efficient-construction-property-purchase-and-5-renovation-measures-for-sustainable-living/" target="_blank" rel="noopener" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/niedrigenergiehaus-energieeffizient-bauen-immobilienkauf-5-sanierungsmassnahmen-nachhaltiges-wohnen/" data-id="45450">Low-energy house</a></li>
</ul>
<p><a href="https://lukinski.com/low-energy-house-energy-efficient-construction-property-purchase-and-5-renovation-measures-for-sustainable-living/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/niedrigenergiehaus-energieeffizient-bauen-immobilienkauf-5-sanierungsmassnahmen-nachhaltiges-wohnen/" data-id="45450"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-33851" src="https://lukinski.de/wp-content/uploads/2021/02/niedrigenergiehaus-haus-kaufen-bauen-verkaufen-vermieten-kosten-tipps-vorteile-nachteile-kosten.jpg" alt="" width="1200" height="800"/></a></p>
<h3>Zero energy house &#038; passive house: definition, function, costs &#038; requirements</h3>
<p>Construction and architectural trends are moving more and more into the realm of sustainable living, as not only the environment demands it, but also legislators and consumers. Accordingly, the number of energy-efficient houses among new buildings has more than quadrupled in the area of office buildings, commercial spaces, hotels and also private households.</p>
<p>The zero-energy house and the passive house can be considered as a kind of master class of living. These house forms have the claim to have an energy balance of 0. This means that the already extremely reduced energy consumption is additionally covered by the house&#8217;s internal installations for generating renewable energies.</p>
<ul>
<li><a href="https://lukinski.com/zero-energy-house-and-passive-house-self-sufficient-living-conditions-financing-building-or-buying/" target="_blank" rel="noopener" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/nullenergiehaus-passivhaus-autarkes-wohnen-finanzierung-bauen-kaufen/" data-id="45443">Zero Energy House &#038; Passive House</a></li>
</ul>
<p><a href="https://lukinski.com/zero-energy-house-and-passive-house-self-sufficient-living-conditions-financing-building-or-buying/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/nullenergiehaus-passivhaus-autarkes-wohnen-finanzierung-bauen-kaufen/" data-id="45443"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-33867" src="https://lukinski.de/wp-content/uploads/2021/02/nullenergiehaus-passivhaus-haustypen-kaufen-bauen-auflagen-energieeffizient-bauen-tipps-vorteile-nachteile-kosten.jpg" alt="" width="1200" height="797"/></a></p>
<h2>Commercial real estate</h2>
<p>Buying commercial property &#8211; Would you like to buy a retail business, a kebab shop, a tattoo studio, practice and law firm premises, industrial property or entire technology parks? Avoid bad investments and make the best decision from the beginning with us. Buying commercial real estate is an investment for start-ups and business owners. The company grows in the new property. Location and selection criteria are of the commercial property set the course for the future of the company.</p>
<ul>
<li><a href="https://lukinski.com/buying-commercial-property-guide-to-the-procedure/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/gewerbe-immobilie-kaufen-kosten-steuern-ratgeber-ablauf/" data-id="45419">Commercial property</a></li>
</ul>
<p><a href="https://lukinski.com/buying-commercial-property-guide-to-the-procedure/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/gewerbe-immobilie-kaufen-kosten-steuern-ratgeber-ablauf/" data-id="45419"><img decoding="async" src="https://lukinski.de/wp-content/2018/09/innenstadt-immobilie-verkaufen-erfahrung-renommiert-experte-spezialist-city-teuer-exklusiv-hd-foto.jpg"/></a></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Podcast: Marketing! With Lasse &#038; Lukinski &#8211; strategies, social media, advertising, making money &#038; Co.</title>
		<link>https://lukinski.com/podcast-marketing-with-lasse-lukinski-strategies-social-media-advertising-making-money-co/</link>
		
		<dc:creator><![CDATA[L_kinski]]></dc:creator>
		<pubDate>Wed, 25 Nov 2020 19:43:04 +0000</pubDate>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Advertising agency]]></category>
		<category><![CDATA[Assured property]]></category>
		<category><![CDATA[Audio book]]></category>
		<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Company forms]]></category>
		<category><![CDATA[Determination]]></category>
		<category><![CDATA[Instruments]]></category>
		<category><![CDATA[Learn marketing]]></category>
		<category><![CDATA[Massive house]]></category>
		<category><![CDATA[Method]]></category>
		<category><![CDATA[Purchase price ancillary costs]]></category>
		<category><![CDATA[Trading]]></category>
		<guid isPermaLink="false">https://lukinski.de/podcast-marketing-with-lasse-lukinski-strategies-social-media-advertising-making-money-co/</guid>

					<description><![CDATA[Marketing Podcast by Lasse &#038; Lukinski &#8211; Learn marketing: online marketing, social media, print, business. Learn marketing on our Spotify show. Top insights from our social media agency. Facebook, Instagram, TikTok to Google, referral marketing, learnings, best practices and case studies. More importantly, live hacks, ultra breaking marketing news. Follow now &#038; never miss a [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Marketing Podcast by Lasse &#038; Lukinski &#8211; Learn marketing: online marketing, social media, print, business. Learn marketing on our Spotify show. Top insights from our <a href="https://socialmediaone.de" target="_blank" rel="noopener noreferrer">social media agency</a>. Facebook, Instagram, TikTok to Google, referral marketing, learnings, best practices and case studies. More importantly, live hacks, ultra breaking marketing news. Follow now &#038; never miss a show on Spotify, iTunes, Amazon &#038; more. More about social media marketing? Find my social media agency and our <a href="https://socialmediaone.de/podcast/" target="_blank" rel="noopener noreferrer">marketing podcast</a> here.</p>
<h2>Marketing Podcast: Basics + Expert Tips</h2>
<p>Let&#8217;s start with the marketing basics. Further reading: <a href="https://lukinski.com/blog/">all articles</a>. Because in our podcast you will not only get to know extremely practical examples of large companies and corporations, but also the little basics of marketing, from social to content marketing to offline marketing, trade fairs, POS and Co.</p>
<blockquote><p>Marketing Podcast: Spotify, iTunes, Amazon &amp; Co.</p></blockquote>
<p>Marketing pursues one goal above all: sales are promoted through targeted marketing. The secret recipe: a &#8220;proof of concept&#8221;, i.e. a working business model. The same can be applied to your marketing, a functioning marketing channel is worth more than ten different attempts. With us you will learn about the individual channels, instruments and methods in marketing. We speak at a high level with insights, but also break down all the steps so that beginners can follow along.</p>
<p>Now stream &amp; learn for free on:</p>
<ul>
<li><a href="https://open.spotify.com/show/4IOnrV8LsU2lhNiGefjGLR" target="_blank" rel="nofollow noopener noreferrer">Spotify &#8211; Marketing Podcast</a></li>
<li><a href="https://podcasts.apple.com/de/podcast/lasse-lukinski/id1542462542" target="_blank" rel="noopener noreferrer">ITunes &#8211; Marketing Podcast</a></li>
<li><a href="https://music.amazon.de/podcasts/3dca2830-1a07-477c-b7cc-a38957597409/Lasse-Lukinski" target="_blank" rel="nofollow noopener noreferrer">Amazon &#8211; Marketing Podcast</a></li>
<li><a href="https://www.deezer.com/show/1918112" target="_blank" rel="nofollow noopener noreferrer">Deezer &#8211; Marketing Podcast</a></li>
<li><a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9sYXNzZWx1a2luc2tpLnBvZGlnZWUuaW8vZmVlZC9tcDM%3D" target="_blank" rel="nofollow noopener noreferrer">Google &#8211; Marketing Podcast</a></li>
</ul>
<h3>Marketing mix: instruments, methods and strategies</h3>
<p>It sounds simple enough, but there&#8217;s a lot that goes into the marketing mix these days, and new methods are being added all the time. The strategies and methods have diversified. From newspaper articles and posters to radio advertising, TV advertising, online marketing, social media marketing and even more specifically content marketing.</p>
<p>The best way to learn marketing is definitely to learn from examples (and yes, mistakes). Galileo already said:</p>
<blockquote><p>We can only see so far because we sit on the shoulders of giants.</p></blockquote>
<p>That means: Learn from the mistakes or successes of others to plan your marketing campaigns as optimized as possible right from the start. In the same way, you need to understand marketing learning:</p>
<ul>
<li>Either: Trial and error (try it yourself)</li>
<li>Or: Learning from others</li>
</ul>
<p>The more examples you hear, the more conclusions you can draw for your activities.</p>
<p>In the beginning, for you as a beginner, it&#8217;s all about building your own working channel. The big question:</p>
<blockquote><p>Where do you find your specific target group?</p></blockquote>
<h3>Example Amazon: Find and expand your target group</h3>
<p>Explained very simply: Look at Amazon. The goal has always been to sell all kinds of products, to all kinds of audiences. But you can&#8217;t do that on day one.</p>
<p>The more specific the target group, the more specific the product, the lower the investment in advertising. But they started with books and book lovers. Why focusing makes sense, you learn in the Marketing Podcast!</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-7911" src="https://lukinski.de/wp-content/uploads/2016/04/amazon-affiliate-theme-wordpress-immobilien-hamburg-architektur-lukinski.webp" alt="" width="1280" height="580" /></p>
<h2>Marketing explained simply: basic knowledge, marketing mix and tasks</h2>
<p>You want to learn marketing? Then you should first deal with the question of what your specific goal is!</p>
<blockquote><p>What do you want to have accomplished in three or five years?</p></blockquote>
<blockquote><p>What skills, abilities and knowledge do you want to possess?</p></blockquote>
<p>Depending on the specifics of your profession or even your business, you need to focus on individual areas that promise you the most profit.</p>
<h3>Marketing jobs</h3>
<p>As a marketing manager you can (at the beginning) never dance on all weddings. That&#8217;s why jobs in marketing are so diverse. Here is a small overview.</p>
<p>Jobs in Marketing:</p>
<ul>
<li>Marketing manager</li>
<li>Product Manager</li>
<li>Sales Manager (Sales)</li>
<li>Online Marketing Manager</li>
<li>Social media manager</li>
<li>Media planner</li>
<li>Market Researcher</li>
<li>Project Manager</li>
</ul>
<p>There are hundreds of books for every single area of marketing, with hundreds of pages each. There are many good marketing book recommendations, but the best recommendation is: practice, practice, practice!</p>
<p>That&#8217;s exactly why we launched our Marketing Podcast, with best practices from our agency! Books rarely lose their relevance as quickly as in marketing. Whether big business or start up, every year new methods come into play, new social networks, new offline marketing options. We take you with us into the marketing jungle. Here you will learn what is important, especially in online marketing.</p>
<blockquote><p>Now on Spotify: Our <a href="https://socialmediaone.de/podcast/" target="_blank" rel="noopener noreferrer">Marketing Podcast</a>!</p></blockquote>
<p><a href="https://socialmediaone.de/podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-31804" src="https://lukinski.de/wp-content/uploads/2020/11/spotify-marketing-podcast-folge-6-canvas-marketing-digital-online-print-vergleich-preise-kosten-vertrieb-aufbau-verkauf-kunden.jpg" alt="" width="1400" height="1400"/></a></p>
<h2>Expert Know-How: Marketing Examples</h2>
<p>Podcast on marketing strategy and methodology &#8211; every week we, Lasse and Lukinski, explain business and marketing details from real agency life. It&#8217;s all about practical examples from corporations, international marketing campaigns and of course real life hacks that we might have just found out this week! No matter what your job as a marketing manager entails, you&#8217;ll learn the right tools and strategies here.</p>
<h3>Marketing Tools: Software for Marketing</h3>
<p>In addition to marketing methods and strategies, you also need software and <a href="https://socialmediaone.de/social-media-tools-monitoring-analyse-reporting/" target="_blank" rel="noopener noreferrer">tools for</a> reporting and <a href="https://socialmediaone.de/monitoring-social-media-monitoring/" target="_blank" rel="noopener noreferrer">monitoring</a>.</p>
<p>With software you can cover different areas, e.g. keyword research to discover trending topics (for example via Google Trends) or also frequently searched topics (XOVI, Sistrix &#038; Co). There is also software for re-targeting, e.g. for <a href="https://socialmediaone.de/agentur/facebook/" target="_blank" rel="noopener noreferrer">Facebook Ads</a>.</p>
<p>A very large area where we talk about these blocks of topics, among others:</p>
<ul>
<li>Keyword and topic research tools</li>
<li>Email Marketing Tools</li>
<li>Graphic Tools</li>
<li>Video Tools</li>
<li>Audio Tools</li>
<li>Influencer Marketing Tools</li>
<li>Promotion, retargeting and personalization tools</li>
</ul>
<h2>Frequently asked questions about learning marketing</h2>
<p>Finally, a few common questions that come to us not only through the podcast, but also at the agency via email and on Instagram.</p>
<h3>What do you do in marketing?</h3>
<p>As mentioned at the beginning of this article, marketing is all about driving sales of products (whether physical or digital, individual or subscription). Already Henry Ford said, founder of modern automation:</p>
<blockquote><p>For every dollar you put into your product, you have to have another one ready to make it popular</p></blockquote>
<p>True words, from one of the greatest entrepreneurs that&#8217;s been on this planet. And of course, we also talk about famous personalities in our Spotify Podcast. From Höhle der Löwen with Carsten Maschmeyer to Elon Musk and his crazy projects around electric cars and space travel. You&#8217;ll learn that and more, in our Digital Marketing Podcast. As mentioned, there are many strategies, methods and also marketing tools with which you can reach target groups extremely precisely.</p>
<h4>KPI: Key Performance Indicator</h4>
<p>The mix of strategies is just as important as the performance on the individual platforms, as well as their reporting and monitoring. Here you check the important key figures (KPI: Key Performance Indicator).</p>
<p>With these metrics you can compare different time frames, e.g. the current and the previous month. This in turn allows you to optimize your content and ads.</p>
<p>That&#8217;s the typical marketing cycle you go through.</p>
<ol>
<li>Establish ideas / strategies</li>
<li>Launch campaigns</li>
<li>Evaluate campaigns / ideas</li>
<li>Optimize campaigns / ideas</li>
</ol>
<p>You can learn a lot from all these insights, for new campaigns.</p>
<h3>What is there for marketing?</h3>
<p>This question can only be answered very briefly, as the answers would be very long. In marketing, there are nowadays so many areas, as never before. From classic direct marketing to ultra modern methods such as digital content marketing via magazines and influencers.</p>
<p>The marketing methods are of course extremely different. With event marketing you are directly at the target group, content marketing is very passively scattered. A currently very well-known example is influencer marketing. People with a large reach use, test and rate products on their social media channels. Through these recommendations, their followers become aware of the product. Keyword sales promotion and recommendation marketing.</p>
<p>Through cross-channel marketing, you can then connect different areas with each other and, for example, send influencer marketing directly to your own Instagram shop. <a href="https://socialmediaone.de/instagram-shopping-voraussetzungen-anleitung-kosten-tipps-verkaufen-insta/" target="_blank" rel="noopener noreferrer">Instagram shopping</a> is an increasingly important topic, especially for target groups between 18 and 35 years.</p>
<h4>Marketing areas</h4>
<p>Here is a small excerpt of the different marketing areas:</p>
<ul>
<li>Direct Marketing</li>
<li>Content marketing</li>
<li>Social media marketing</li>
<li>Influencer marketing</li>
<li>Guerrilla marketing</li>
<li>Experiential Marketing</li>
<li>Marketing through trade fairs</li>
</ul>
<p>Source: Social Media One:</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-31806" src="https://lukinski.de/wp-content/uploads/2020/11/instagram-shopping-beispiel-dior-immobilien-koeln-architektur-lukinski.webp" alt="" width="1200" height="835" /></p>
<h2>What are the 4 marketing tools?</h2>
<p>If you want to have a job in marketing later, you have to deal with the basics. No matter if you study business or watch YouTube videos and learn. No matter how, the first thing you will learn are the 4 P&#8217;s of marketing.</p>
<p>Strategies like to be expanded, so there are now also 5 P in marketing, 6 P marketing. But these four basic aspects in marketing are the central ones that have worked since Henry Ford.</p>
<blockquote><p>Price, Product, Place and Promotion!</p></blockquote>
<p>The mix of these sub-areas enables the optimal marketing of products.</p>
<h3>Price: Cheap cheap or&#8230; High price segment?</h3>
<p>Price &#8211; price is the core segment in marketing for almost everyone. Do you operate a low price strategy or a high price strategy? You know it yourself, from every supermarket or online shop, there are cheap products and there are the expensive branded products.</p>
<p>Both have their advantages and disadvantages. However, the active decision and positioning is important for your brand image.</p>
<h3>Product: quality, quantity or both?</h3>
<p>Product &#8211; Your product is what draws and keeps customers. Customers become repeat customers and so customer lifetime value becomes an important aspect. Instead of constantly winning new customers, ensure with a good product for regular customers and referrals.</p>
<blockquote><p>Ask yourself, honestly: would you recommend your product to your friends?</p></blockquote>
<p>In the area of product policy, you deal specifically with your product range or the individual, specific products. Here you learn a lot in the Marketing Podcast, in our special on the Lean Canvas (episode 4, 5 and 6), on the topic of developing a business idea.</p>
<p>From the business idea it goes at some point to the horizontal and vertical product or assortment acquisition.</p>
<h3>Place: POS, trade fair, infrastructure &#038; Co.</h3>
<p>Place &#8211; where do you need to offer your products or services? And do you only stay online, do you only sell stationary or do you combine analogue and digital marketplaces? In this area of marketing, you decide on your sales locations, which can be very specific or very general. Very specific, like a shop in a prime city centre location, or very general, like a shop on the Amazon platform.</p>
<h3>Promotion: marketing the idea</h3>
<p>Promotion &#8211; marketing is what it ultimately comes down to. As mentioned before, Henry Ford once said that for every dollar you put into a product, you have to have another one ready to make it known.</p>
<p>Promotion, within the marketing mix, is all about this aspect! How do you get people to pay attention to your product? And more importantly, how do you get the people who have become aware of your product to become buyers?</p>
<h3>What are marketing measures? Example: Content Marketing</h3>
<p>Here is a small example of what such an elaborate marketing campaign looks like.</p>
<p>What is content marketing? How does content marketing work? You already know the typical advertisement. Big, loud, colorful, and most importantly, noticeable. Content marketing is extremely passive in comparison.</p>
<p>A simple example would be this: Your company is about to release a new, very innovative product for electric cars. Of course, the classic marketing channels can be used, e.g. TV advertising. Ultimately, however, many users will set out and actively search for reviews, tests or even testimonials in search engines or social networks.</p>
<p>If you don&#8217;t think about this aspect of marketing when releasing your product, you run the risk of negative reviews, no matter how small, quickly moving up in Google&#8217;s algorithm or on Facebook.</p>
<p>Accordingly, it needs alternative facts, testimonials that have been placed. E.g. at larger online portals, magazines or blogs. These articles are not written in an advertising form, but at first glance very neutral and objective.</p>
<p>Why without advertising? The important thing is that there is (not negative) opinion!</p>
<p>25Even if this absolute value is neutral, it is better than any negative rating. Even much better, people don&#8217;t perceive this form of placement as advertising at all. Accordingly, you should also hold back on marketing buzzwords and resort to simple language when using such content marketing. Of course, only if it fits, if you are in the field of real estate, insurance or finance on the road, had to have language accordingly information density.</p>
<h2>Lean Canvas Special! Develop and test business idea</h2>
<ol>
<li>Product (problem / solution) and USP</li>
<li>Key figures, unfair advantages and target group</li>
<li>Marketing and finance (costs/revenues)</li>
</ol>
<h3>Product (Problem / Solution) and USP &#8211; Part 1</h3>
<p>The Lean Canvas is a variation of the Business Canvas. Instead of complex key partners you focus on the business idea. In the first part we talk about the 9 steps of the Lean Canvas, more specifically about steps 1-3: Problem, Solution and USP. To &#8220;invent&#8221; profitable business models you need to know the needs of your target group. In the Lean Canvas you look at problem and solution. From this you create the next steps, for example the USP, the Unique Selling Proposition. Many see this USP as &#8220;what am I&#8221;. But the USP is much more precise and concrete. Learn how to develop your business idea in the first part of the Lean Canvas.</p>
<p>In this podcast episode, you&#8217;ll learn, among other things:</p>
<ul>
<li>Lean Canvas Part 1: Problem, Solution &#038; USP</li>
</ul>
<p><iframe loading="lazy" src="https://open.spotify.com/embed-podcast/episode/5Ony5D6EylvLgMXlcrut12" width="100%" height="232" frameborder="0" loading="lazy"></iframe></p>
<h3>Key figures, unfair advantages and target group &#8211; Part 2</h3>
<p>In part two, we focus on steps 4-6 in the Lean Canvas. Especially key figures! These are very important to validate (test) the potential success of your business idea. After that we jump to an extreme advantage for you as a founder and foundress, the &#8220;unfair advantage&#8221;. In the next step we start marketing with the target groups, a big topic from print to social ads on TikTok &#8211; as an example.</p>
<p><iframe loading="lazy" src="https://open.spotify.com/embed-podcast/episode/0SozEl6hh0b83jD43peLAq" width="100%" height="232" frameborder="0" data-mce-fragment="1" loading="lazy"></iframe></p>
<h3>Marketing and Finance (Costs/Revenues) &#8211; Part 3</h3>
<p>Marketing and Money! In part 3 of the Lean Canvas we talk about the last 3 of 9 steps: marketing, costs and revenue. Of course only ultra abbreviated, but with a lot of know how and practice. From online marketing (like social media) to offline marketing around POS, trade shows and direct mail, yeah right&#8230;. Letters! Last big focus is your revenue streams: How do you make money? More importantly, how do you turn customers into real repeat customers to stretch the &#8220;customer lifetime value&#8221;? That&#8217;s what you&#8217;ll learn in the third part of the Lean Canvas (Developing a Business Idea).</p>
<p>Starting Sunday on Spotfiy!</p>
<h2>Pinterest for SEO and Advertising: Hidden Champion</h2>
<p>The share price of Pinterset is currently breaking the boundaries of all social networks. With a rise from around 18 US dollars to over 60 US dollars in less than 12 months, Pinterest has more to offer than many think. From aspects of search engine optimization to advertising on Pinterest. This episode on Spotify show is about the magic behind Pinterest marketing and the question: why do so few businesses use Instagram? Learn about the benefits.</p>
<p>Learn in this marketing podcast episode:</p>
<ul>
<li>Pinterest underestimated? Share price and performance</li>
<li>Pinterest from SEO perspective, example decoration ideas</li>
</ul>
<p><iframe loading="lazy" src="https://open.spotify.com/embed-podcast/episode/4JkAkdf7J6TleIwtk8miDB" width="100%" height="232" frameborder="0" loading="lazy"></iframe></p>
<h2>Facebook Algorithm and Affiliate Marketing</h2>
<p>In the second episode of our marketing podcast, we talk about two topics: Facebook Algorithm and Affiliate Marketing. The Facebook algorithm needs to be understood, especially if you want to do more &#8220;than just&#8221; normal advertising on Facebook. We&#8217;ll also talk about passive income and affiliate marketing. Where do you start? What affiliate marketing platforms are out there? And&#8230; is affiliate marketing worth it? Insight.</p>
<p>In this podcast episode, you&#8217;ll learn, among other things:</p>
<ul>
<li>Facebook Algorithm from a Cognitive Perspective (3 Learnings)</li>
<li>Affiliate Marketing and Basics</li>
</ul>
<p><iframe loading="lazy" src="https://open.spotify.com/embed-podcast/episode/71mXD9bQKCE7gASb1VrGCt" width="100%" height="232" frameborder="0" loading="lazy"></iframe></p>
<h2>Fake reviews in online shops</h2>
<p>Fake. In this podcast episode we discuss how easy it is to create your own evaluations and what effects they have. In addition, Lasse has news again, from customer projects, so directly, best practice!</p>
<p>That&#8217;s what you&#8217;ll learn in this episode:</p>
<ul>
<li>Fake reviews: Government reprimand against comparison portals</li>
<li>Text spinning: Create ratings automatically</li>
</ul>
<p><iframe loading="lazy" src="https://open.spotify.com/embed-podcast/episode/2IFF5WpEZzyBKTby99mYwJ" width="100%" height="232" frameborder="0" loading="lazy"></iframe></p>
<h2>Marketing Podcast: Spotify, iTunes, Amazon &#038; Co.</h2>
<p>New now! Lasse &amp; Lukinski, the podcast on Social Media One. Two marketing super nerds, one studio! One went to college, the other likes to watch breakfast TV. We discuss media weeks &amp; more! Each week we come across new methods and strategies. Marketing is moving faster than ever. New social networks come into play, others lose relevance for certain audiences. We also usually come up with live hacks between the lines, which we leave uncut in the podcast. Real-world agency experience with million-dollar adspend. We want to give you inputs that you can use to grow yourself, your business and your brand. Follow now &amp; never miss a show.</p>
<p>Now stream &amp; learn for free on:</p>
<ul>
<li><a href="https://open.spotify.com/show/4IOnrV8LsU2lhNiGefjGLR" target="_blank" rel="nofollow noopener noreferrer">Spotify &#8211; Marketing Podcast</a></li>
<li><a href="https://podcasts.apple.com/de/podcast/lasse-lukinski/id1542462542" target="_blank" rel="noopener noreferrer">ITunes &#8211; Marketing Podcast</a></li>
<li><a href="https://music.amazon.de/podcasts/3dca2830-1a07-477c-b7cc-a38957597409/Lasse-Lukinski" target="_blank" rel="nofollow noopener noreferrer">Amazon &#8211; Marketing Podcast</a></li>
<li><a href="https://www.deezer.com/show/1918112" target="_blank" rel="nofollow noopener noreferrer">Deezer &#8211; Marketing Podcast</a></li>
<li><a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9sYXNzZWx1a2luc2tpLnBvZGlnZWUuaW8vZmVlZC9tcDM%3D" target="_blank" rel="nofollow noopener noreferrer">Google &#8211; Marketing Podcast</a></li>
</ul>
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