Setting up a company requires a lot of ambition. Very, very ambitious! Many would like to found a start-up, their own company, their own company and independence. A few days ago I met with Swiss students from the University of Applied Sciences Zurich. 100 really smart students, two days time, Berlin Alexanderplatz. In my new […]
After I already wrote a big article about real estate optimization with Photoshop, WordPress and search engine optimization last week, I wanted to introduce good WordPress themes for real estate agents and companies who want to create a platform for real estate search. Thanks to WordPress Themes a lot has changed. In the past you […]
My last Influencer Marketing lecture at the Cologne International School of Management, ISM for short, was one of the last in the year! While I don’t usually take an extra camera with me for lectures, this time I grabbed our videographer and shot a small video that briefly summarizes the lecture. Without content, because it’s […]
You have your first real estate agent as a customer or you are a real estate agent yourself and would like to build your own website for your company? Then you will eventually come across content management systems like WordPress. With content management systems such as WordPress or plugins and extensions, you can now, with […]
Shock moment! The WPBakery Page Builder no longer works. Directly after the WordPress 5.0 update. Error: Due to the new Gutenberg editor you only see shortcodes inside the editor instead of the usual Page Builder. Fortunately, the content is still displayed cleanly in the frontend. However, it is no longer possible to edit the contents. […]
New look for Google Webmastertools! The most popular search engine optimization software from online operators for detailed queries of impressions, clicks and rankings has changed its appearance. The design has become more modern, with compatibility for the mobile web view. We wanted to take a look at the most important changes and give beginners and […]
In our Advertising agency we deal a lot with the subject of search engine optimisation. Content spinning is on your topic on which we are asked questions. This is about security in content spinning but also about the effectiveness in search engine placement. Search engine placement is the be-all and end-all when it comes to […]
Today I found in our advertising agency again the problem that I have to merge several text files into one. Therefore a small tutorial for merging text files. If you create a lot of content, you will often find that several TXT files are exported. These are then corrected to standard errors by “Search & […]
Good texts are essential for search engine optimization (SEO). Many already achieve good results by working simply and cleanly. A good text structure facilitates optimal placement in the search results. The advantage is obvious, the texts are on the one hand reader-friendly (usability), but at the same time are also more easily identifiable for search […]
Emoticons “everyone knows them and yes, everybody uses them! Whether Whatsapp, Instagram or Facebook. Emoticons are omnipresent and are an important part of our digital communication. Why? Emotions and feelings are difficult to convey in text messages. Emoticons help to do this. Also advertising agencies and social media managers need for postings and advertising the […]
Shopping and doing good? Now you can easily do that at Amazon Smile! When I logged into my Amazon account today, I got the new messages about the Amazon Smile program. What is the program about? Amazon gives the opportunity to donate 0.5% of sales to a non-profit organization of your choice. Skilful PR? Sure, […]
Shopping and doing good? Now you can easily do that at Amazon Smile! When I logged into my Amazon account today, I got the new messages about the Amazon Smile program. What is the program about? Amazon gives the opportunity to donate 0.5% of sales to a non-profit organization of your choice. Skilful PR? Sure, […]