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		<title>Living in Düsseldorf: investing in exclusive luxury properties on the banks of the Rhine in Oberkassel and Co.</title>
		<link>https://lukinski.com/living-in-duesseldorf-investing-in-exclusive-luxury-properties-on-the-banks-of-the-rhine-in-oberkassel-and-co/</link>
		
		<dc:creator><![CDATA[Laura]]></dc:creator>
		<pubDate>Sat, 02 Jan 2021 09:56:45 +0000</pubDate>
				<category><![CDATA[Buying]]></category>
		<category><![CDATA[Law]]></category>
		<category><![CDATA[Real estate]]></category>
		<category><![CDATA[Sell]]></category>
		<category><![CDATA[Building]]></category>
		<category><![CDATA[condominium]]></category>
		<category><![CDATA[Düsseldorf]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Holiday apartment]]></category>
		<category><![CDATA[Holiday home]]></category>
		<category><![CDATA[Liegenschaftskarte]]></category>
		<category><![CDATA[Name change]]></category>
		<category><![CDATA[Old town]]></category>
		<category><![CDATA[Tax advantage]]></category>
		<category><![CDATA[Villa]]></category>
		<guid isPermaLink="false">https://lukinski.de/living-in-duesseldorf-investing-in-exclusive-luxury-properties-on-the-banks-of-the-rhine-in-oberkassel-and-co/</guid>

					<description><![CDATA[Living in Düsseldorf &#8211; With almost 640,000 inhabitants, Düsseldorf is one of the largest cities in the Rhineland and home to Germany&#8217;s third-largest airport, after Munich and FrankfurtFrankfurt. With its authentic charm, the city attracts businesses from all over the world. This international audience not only demands places to go out and work, but is [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Living in Düsseldorf &#8211; With almost 640,000 inhabitants, Düsseldorf is one of the largest cities in the Rhineland and home to Germany&#8217;s third-largest airport, after <a href="https://lukinski.de/wohnen-in-muenchen/">Munich</a> and <a href="https://lukinski.com/frankfurt-real-estate-market-tips-from-the-experts-renting-buying-living-capital-investment/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/immobilienmarkt-frankfurt-tipps-experte-mieten-kaufen-wohnen-kapitalanlage/" data-id="44054">FrankfurtFrankfurt</a>. With its authentic charm, the city attracts businesses from all over the world. This international audience not only demands places to go out and work, but is also always on the lookout for the right apartments. We reveal the most popular areas of the city on the Rhine and the <a href="https://lukinski.com/duesseldorf-the-most-expensive-streets-apartments-houses-in-the-old-town-on-the-rhine/" data-type="post" data-id="45129">most expensive streets in Düsseldorf</a> here. Back to overview: <a href="https://lukinski.com/germany/duesseldorf/" data-type="page" data-origin="de" data-origin-url="https://lukinski.de/deutschland/duesseldorf/" data-id="43793">Düsseldorf real estate Düsseldorf real estate</a>.</p>
<h2>Properties with a view in Oberkassel, Golzheim and Düsseldorf&#8217;s Old Town</h2>
<p>Düsseldorf in North Rhine-Westphalia is the city of art and has a lot to offer. From luxury shopping to cultural offerings, there are many options to pass the time in the city on the Rhine. But also the job market is diverse and appealing. The people of Düsseldorf are gallant and educated, which is why many move here for professional reasons. Others come to Düsseldorf because the city&#8217;s historic charm appeals to them. Whatever your reasons, we&#8217;ll tell you where to find the best properties to live in or as <a href="https://lukinski.com/real-estate/investment/" data-type="page" data-origin="de" data-origin-url="https://lukinski.de/immobilien/kapitalanlage/" data-id="43765">capital investments</a>.</p>
<p><iframe style="border: 0;" src="https://www.google.com/maps/embed?pb=!1m18!1m12!1m3!1d79950.94872928975!2d6.720256282159085!3d51.22889097591509!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x47b8c97bf1465907%3A0x42760fc4a2a73b0!2sD%C3%BCsseldorf!5e0!3m2!1sde!2sde!4v1614606857473!5m2!1sde!2sde" width="100%" height="600" allowfullscreen="allowfullscreen" loading="lazy"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></p>
<h3>Old town: apartments at the pulse of the city</h3>
<p>Shopping, going out, sightseeing: that&#8217;s what you get in Düsseldorf&#8217;s old town. The city centre offers central living coupled with quiet corners and one of the liveliest residential environments in Düsseldorf. Singles and couples in particular will feel at home here.</p>
<ul>
<li>Central</li>
<li>Well connected</li>
<li>Woke</li>
</ul>
<h3>Oberkassel: exclusive living with a view</h3>
<p>Those looking for pure luxury will find it in Oberkassel. Properties on the Rhine promenade overlook the beautiful old town and are also quickly across the river, either by underground or by car through one of the two bridges that connect Oberkassel with the other side of the Rhine. Exclusive apartments with historic charm attract wealthy Düsseldorfers.</p>
<ul>
<li>Nobel</li>
<li>Historical</li>
<li>Family</li>
</ul>
<h3>Golzheim: contemporary luxury apartments</h3>
<p>A new job brings you to Düsseldorf? Then Golzheim could be the place for you! Here you will find high-quality properties for singles, couples and families in the best new buildings in the city. Fast connections, a view of the Rhine and parks are also on offer here.</p>
<ul>
<li>Modern</li>
<li>Proven</li>
<li>Pleasant</li>
</ul>
<h2>Old town: exclusive apartments on the banks of the town hall</h2>
<p>Residential areas near the city centre are traditionally the most popular. Düsseldorf is no exception. The streets of the old town are characterised by art nouveau buildings, shop spaces and gastronomic options to suit everyone&#8217;s taste. If you are looking for a central living option that definitely demands a larger wallet, you will find it here.</p>
<p>Even if you&#8217;re not planning on shopping, Düsseldorf is the perfect place to spend your free afternoons, because Düsseldorf takes care of an appealing streetscape. This makes it a hotspot for relaxing and meeting friends.</p>
<ul>
<li><a href="https://lukinski.com/selling-a-property-in-altstadt-duesseldorf-procedure-for-a-private-house-sale/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/immobilie-verkaufen-duesseldorf-altstadt-ablauf-privaten-hausverkauf/" data-id="44381">Selling real estate in the old townSelling real estate in the old town</a></li>
</ul>
<p>The average purchase price for a property in the old town is 4,000 &#8211; 4,800 €/m².</p>
<blockquote><p>Real estate prices: 4,000 &#8211; 4,800 €/m²</p></blockquote>
<h3>Explore Düsseldorf Old Town on the map</h3>
<p>The lively district not only boasts excellent transport links, but is also home to Düsseldorf attractions such as the Schlossturm and the K20, the largest art collection in North Rhine-Westphalia. The city&#8217;s penchant for the visual arts is further evidenced by the Kunstakademie, which is located in the city centre.</p>
<ul>
<li>Population: 2,244</li>
<li>Area: 0.47 km²</li>
</ul>
<p><iframe style="border: 0;" src="https://www.google.com/maps/embed?pb=!1m18!1m12!1m3!1d4997.108146875914!2d6.76816477912!3d51.227289868360344!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x47b8ca1977193c49%3A0x52760fc4a2dc0f0!2sAltstadt%2C%2040213%20D%C3%BCsseldorf!5e0!3m2!1sde!2sde!4v1614595191324!5m2!1sde!2sde" width="100%" height="600" allowfullscreen="allowfullscreen" loading="lazy"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></p>
<h3>Sightseeing: A walk through the city center</h3>
<p>The historic residential buildings cast a spell on you and enchant tourists as well as people who have lived here forever. During the day, Düsseldorf convinces with its diverse shopping opportunities. Especially luxurious is the famous Königsallee. There you will find all the luxury labels you could wish for, perfumeries with high-quality care products, as well as exclusive cafés and restaurants.</p>
<p>As soon as the evening comes, the city centre turns into a noble nightlife district, with bars and clubs to satisfy the need for a good cocktail and a successful evening with friends.</p>
<p>Just look around the woke streets:</p>
<p><iframe style="border: 0;" src="https://www.google.com/maps/embed?pb=!4v1614595236534!6m8!1m7!1s5-IisGlMjVauAKJGtldbgA!2m2!1d51.22696189924675!2d6.771978688051511!3f105.04741564683484!4f0.08315750426379509!5f0.7820865974627469" width="100%" height="600" allowfullscreen="allowfullscreen" loading="lazy"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></p>
<h2>Oberkassel: dignified living directly on the Rhine</h2>
<p>If you&#8217;re looking for <a href="https://lukinski.com/apartment-advantages-and-disadvantages-of-the-modern-small-apartments-for-investment-renting-co/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/apartment-vorteile-nachteile-moderne-kleinwohnung-investition-vermietung/" data-id="45385">apartments</a> and <a href="https://lukinski.com/apartment-tips-for-buying-and-renting-the-family-living-environment/" data-type="post" data-id="45399">flats</a> in pompous townhouses, you don&#8217;t have to look any further, because in Oberkassel you&#8217;ll find buildings from the pre-war period that are taking the aesthetic hearts of the masses by storm. This is a luxurious and well connected place to live. For this reason, we would like to introduce you to this appealing residential district in more detail.</p>
<p>Due to the fact that Ober and Niederkassel are only connected to the rest of the city by bridges, they offer insane views over Düsseldorf and its sights. So it&#8217;s worth it to drive over, explore the district and enjoy the view over the rest of the city.</p>
<ul>
<li><a href="https://lukinski.com/selling-real-estate-in-oberkassel-duesseldorf-professional-sale-of-villas-houses-and-apartments/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/immobilien-verkaufen-duesseldorf-oberkassel-villen-haeuser-wohnungen-professionell-verkaufen/" data-id="44288">Sell real estate in OberkasselSell real estate in Oberkassel</a></li>
</ul>
<p>The average purchase price for a property in Oberkassel is 5,500 &#8211; 6,200 €/m²-.</p>
<blockquote><p>Real estate prices: 5,500 &#8211; 6,200 €/m²</p></blockquote>
<h3>Overview of the most popular residential areas in Düsseldorf</h3>
<p>Düsseldorf&#8217;s high society congregates in Oberkassel, attracted by the apartments in modernised <a href="https://lukinski.com/old-building-flat-high-ceilings-oriel-and-stucco-investment-and-capital-investment/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/altbauwohnung-hohe-decken-erker-stuck-investment-kapitalanlage/" data-id="45368">old buildings</a>, the good connections to Düsseldorf city centre and the many schools, which also guarantee the best educational options for the younger residents. Goods for everyday needs are also provided for in the form of short distances to supermarkets.</p>
<ul>
<li>Population: 18,840</li>
<li>Area: 3,65 km²</li>
</ul>
<p><iframe loading="lazy" style="border: 0;" src="https://www.google.com/maps/embed?pb=!1m18!1m12!1m3!1d9993.532284421657!2d6.739180546720101!3d51.230439573448024!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x47b8b5f9258ac6d1%3A0x52760fc4a2dc200!2sOberkassel%2C%20D%C3%BCsseldorf!5e0!3m2!1sde!2sde!4v1614595303221!5m2!1sde!2sde" width="100%" height="600" allowfullscreen="allowfullscreen" loading="lazy"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></p>
<h3>Sightseeing: historical buildings with a view of the old town</h3>
<p>The residential offers on the Rhine promenades, which offer an incredible view over the river and directly onto the heart of the city, have a special attraction for those interested in real estate in this luxurious district. In addition to real estate, there are also routes for jogging and for an extensive walk, which can end with a good coffee in one of the local pubs.</p>
<p>See for yourself the inviting streets of Oberkassel:</p>
<p><iframe loading="lazy" style="border: 0;" src="https://www.google.com/maps/embed?pb=!4v1614595377080!6m8!1m7!1sYo0vPdYaBFrIgVMFtAafrg!2m2!1d51.230595216879!2d6.747022443180543!3f339.39247357541916!4f-2.906483877263696!5f0.7820865974627469" width="100%" height="600" allowfullscreen="allowfullscreen" loading="lazy"></iframe></p>
<h3>Meerbusch: Visit the villa district on the outskirts of the city</h3>
<p>Although the prices per square metre in Meerbusch are not on the same level as the other areas we present to you, there are more and more luxury properties such as <a href="https://lukinski.com/villa-build-buy-or-house-with-pool-invest-in-your-modern-villa-as-an-investment/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/villa-bauen-kaufen-haus-pool-moderne-villa-kapitalanlage/" data-id="45456">villas</a> with impressive gardens and excellent architecture. There&#8217;s also the chance to relax with a round of sport and some lively conversation in Meerbusch&#8217;s exclusive golf park.</p>
<p>For exactly this reason we would not like to withhold from you the view of this small insider tip and show you here virtually the most beautiful corners:</p>
<p><iframe loading="lazy" style="border: 0;" src="https://www.google.com/maps/embed?pb=!4v1614595034684!6m8!1m7!1sCAoSLEFGMVFpcE1TdDFWTkIwTGRRN3ZkNnU1ZkxVbEdITFp6UUtJcjM4eGdhQjdG!2m2!1d51.25329199999999!2d6.666411999999999!3f148.61069533900235!4f-15.8770188057225!5f0.7820865974627469" width="100%" height="600" allowfullscreen="allowfullscreen" loading="lazy"></iframe></p>
<h2>Golzheim: Living close to the centre on the banks of the Rhine</h2>
<p>The district opposite Niederkassel, another popular real estate location in Düsseldorf, is directly from the trade fair and offers a location to many, large auditors and institutions of national relevance. Green spaces and parks can also be reached quickly from here. Apart from that, we will show you what to expect in Golzheim in the following.</p>
<ul>
<li><a href="https://lukinski.com/selling-real-estate-in-golzheim-duesseldorf-procedure-real-estate-agent-and-sales-strategies/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/immobilien-verkaufen-duesseldorf-golzheim-ablauf-makler-verkaufsstrategien/" data-id="44278">Sell real estate in GolzheimSell real estate in Golzheim</a></li>
</ul>
<p>The average purchase price for a property in Golzheim is 4,100 &#8211; 6,000 €/m².</p>
<blockquote><p>Real estate prices: 4,100 &#8211; 6,000 €/m²</p></blockquote>
<h3>Best residential areas in Golzheim at a glance</h3>
<p>Cecilienallee and Rotterdamer Straße run along the banks of the Rhine. From here you can admire the green space opposite and also have an optimal view over the Rhine. You don&#8217;t have to do without good connections in Golzheim either, because a whole three stations connect the district with the rest of the city, and that&#8217;s just the subway connection. Even the nightlife and gastronomy do not stand still here, because business professionals attracted by the job market of the city go out here.</p>
<ul>
<li>Population: 12,700</li>
<li>Area: 2.7 km²</li>
</ul>
<p><iframe loading="lazy" style="border: 0;" src="https://www.google.com/maps/embed?pb=!1m18!1m12!1m3!1d9989.785936857805!2d6.755257746728781!3d51.24768817349151!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x47b8c9e49234823f%3A0x52760fc4a2dc140!2sGolzheim%2C%20D%C3%BCsseldorf!5e0!3m2!1sde!2sde!4v1614595433894!5m2!1sde!2sde" width="100%" height="600" allowfullscreen="allowfullscreen" loading="lazy"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></p>
<h3>Tour through the streets of Golzheim</h3>
<p>The streetscape of Golzheim has changed significantly in recent years, with modern new buildings offering office space, hotels and, above all, luxury apartments. The proximity to the trade fair centre in particular has helped the district to become popular and ensures that there are quick connections to the city centre and the rest of Düsseldorf.</p>
<p>We&#8217;ll give you a closer look at the cityscape here:</p>
<p><iframe loading="lazy" style="border: 0;" src="https://www.google.com/maps/embed?pb=!4v1614595517499!6m8!1m7!1sak6y3qWxr8G4yrR9_tYOCA!2m2!1d51.25377563629673!2d6.76347811142022!3f161.50985056464876!4f9.108403054666596!5f0.7820865974627469" width="100%" height="600" allowfullscreen="allowfullscreen" loading="lazy"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></p>
<h2>Luxury real estate in Oberkassel and Co.: with real estate agents to the dream house</h2>
<p>A suitable property, which corresponds to the own desires and hopes is not so simple. In addition, the competitive market in cities complicates the situation. Moreover, the luxury real estate market is the extra class of real estate. Many villas, townhouses, penthouse <a href="https://lukinski.com/penthouse-rent-buy-luxury-apartment-and-find-out-prices-costs-advantages-disadvantages/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/penthouse-luxuswohnung-mieten-kaufen-preise-ermitteln-kosten-vorteile-nachteile/" data-id="45414">apartmentsPenthouse apartments</a> and <a href="https://lukinski.com/loft-apartment-exclusive-living-in-an-industrial-look-advantages-disadvantages-costs-and-tips/" data-type="post" data-id="45373">lofts</a> are not simply disclosed in real estate portals but traded through brokers and even off-market.</p>
<p>Accordingly, it&#8217;s worth getting expert help to help you find a suitable property to invest in. This comes in the form of real estate agents who not only have a good overview of the market in the city, but can also land offers that would otherwise have passed you by. To make sure you don&#8217;t miss out on the best deals, we&#8217;ve rounded up the creme de la creme of Düsseldorf real estate agents:</p>
<ul>
<li><a href="https://lukinski.com/luxury-realtor-dusseldorf-germany-condo-house-capital-investment/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/luxus-makler-duesseldorf-eigentumswohnung-haus-kapitalanlage/" data-id="15374">Luxury Broker Dusseldorf</a></li>
</ul>
<h3>Conclusion: You should take a closer look at these districts</h3>
<p>Finally, a quick summary for you. You should take a closer look at the old town if you like to be in the middle of the action. Apartment offers here are limited and houses are actually impossible to get. Nevertheless, you can find the one or other luxury property here.</p>
<p>Those who like to surround themselves with like-minded people are definitely at the right address with a luxury property in Oberkassel. The townhouses with historic charm offer the best apartments in Düsseldorf. Particularly sought-after: apartments with a view of the old town. The one or other <a href="https://lukinski.com/maisonette-renting-buying-and-financing-the-popular-form-of-living/" data-type="post" data-origin="de" data-origin-url="https://lukinski.de/maisonettewohnung-mieten-kaufen-finanzierung-der-beliebten-wohnform/" data-id="45390">maisonette apartment</a> is also hiding here.</p>
<p>Golzheim is the right place to go for all business professionals who like to get to work quickly, but who also don&#8217;t want to miss out on good connections to the city centre. The proximity to the trade fair is also attractive.</p>
<h2>Düsseldorf: Real estate in the metropolis on the Rhine</h2>
<p>Düsseldorf has a fascinating attraction. Although the Rhine metropolis <a href="https://lukinski.com/germany/cologne/" data-type="page" data-origin="de" data-origin-url="https://lukinski.de/deutschland/koeln/" data-id="43791">KölnKöln</a> is only a few minutes away, you can find the big luxury boutiques, international companies, advertising agencies and many other interesting industries here. Especially the fashion industry has made Düsseldorf a very international, stylish location. If you are looking for beautiful real estate here, maybe even luxury real estate, you will find it.</p>
<p>Düsseldorf stands for luxury, shopping and an internationally positioned local economy. High-fashion companies have their headquarters here, but also the state government of NRW. The Düsseldorf real estate market is therefore highly sought after. The city is located in the heart of the state of North Rhine-Westphalia. The state capital is divided into several districts and is very popular with property buyers due to its charming location on the Rhine.</p>
<ul>
<li><a href="https://lukinski.com/germany/duesseldorf/" data-type="page" data-origin="de" data-origin-url="https://lukinski.de/deutschland/duesseldorf/" data-id="43793">Real Estate DüsseldorfReal Estate Düsseldorf</a></li>
</ul>
<p><a href="https://lukinski.com/germany/duesseldorf/" data-type="page" data-origin="de" data-origin-url="https://lukinski.de/deutschland/duesseldorf/" data-id="43793"><img loading="lazy" decoding="async" class="alignnone wp-image-37476 size-full" src="https://lukinski.de/wp-content/uploads/2021/03/skyline-medienhafen-blick-fernsehturm-exklusive-lage-eigentumswohnungen-dusseldorf-germany-real-estates-immobilien-haus-wohnung-makler-kaufen-verkaufen.jpg" alt="" width="1200" height="794"/></a></p>
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		<title>Social media real estate agents &#8211; goals and strategies for Facebook, Instagram &#038; Co.</title>
		<link>https://lukinski.com/social-media-real-estate-agents-goals-and-strategies-for-facebook-instagram-co/</link>
		
		<dc:creator><![CDATA[Laura]]></dc:creator>
		<pubDate>Thu, 15 Aug 2019 19:44:22 +0000</pubDate>
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					<description><![CDATA[Living, whether in the house, in the condo or for rent, social media marketing is becoming more relevant for more and more real estate agencies and agencies, because the numbers speak a clear language! The acquisition of potential prospects and thus tenants or buyers is with few forms of advertising so precisely on a target [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Living, whether in the house, in the condo or for rent, social media marketing is becoming more relevant for more and more real estate agencies and agencies, because the numbers speak a clear language! The acquisition of potential prospects and thus tenants or buyers is with few forms of advertising so precisely on a target group alignable but just as accurate in <a href="https://socialmediaone.de/monitoring-social-media-monitoring/" target="_blank" rel="noopener noreferrer">monitoring</a>. After all, individual clicks, e.g. from Facebook or YouTube, can be precisely traced. Through event tracking, i.e. the tracking of a specific action on the website, paths can be traced and thus ultimately also evaluated, e.g. which campaign had a success of 4.8% and which only told 0.3%. But there we are already in a very deep matter, let&#8217;s start with the basics, social media marketing for real estate &#038; live.</p>
<h2>Goals and Strategies: Housing, Construction, Real Estate &#038; Marketing</h2>
<p>What are actually the goals and strategies of a social media marketing agency? Social media marketing carries the word social in itself, so there is a big focus on this marketing method in <a href="https://socialmediaone.de/community-management-influencer-firmen/" target="_blank" rel="noopener noreferrer">community care</a>.</p>
<p>Social media marketing is so much more than just a sales channel, this is about people and targeted communication in a different form. Simpler, more image-heavy, more emotional. These are the core building blocks of any good social media channel. Add to that modern methods.</p>
<h3>Social media marketing mix: multi-channel marketing</h3>
<p>Did you know that they are allowed to repost all photos on Instagram? So why permanently produce expensive, own footage, if you are allowed, for example, on the social network Instagram also on the footage of third parties? On YouTube, you can achieve subscriptions through playlist, so you can already build followers and subscribers through and timely collection of relevant videos. On Facebook, you can not only advertise within your own fan page, of course you can do it in groups as well. Social media marketing is so much more!</p>
<p>To the now almost classic methods come of course also the newer tools, as well as influencer marketing. The area of influencer marketing counts in particular on the recommendation marketing, by relevant people, for certain target groups out. Every single recommendation on social networks reaches people who follow other people. As a result, the advertising aspect is much less. Influencer marketing in the real estate sector could, for example, accompany a person on YouTube in the search for an apartment, this person makes two or three videos at the end, in which he reports on the apartment search, first on the Internet, that he is desperate and has finally found the solution through portal XY! Then our Influencer takes the camera and accompanies his apartment viewing, bit to video number 3, in which the apartment is ready furnished, with the appropriate keyword apartment furnishings. So we can also do search engine optimization within YouTube. Did you already know that?</p>
<p>That&#8217;s how diverse the world of social media marketing is for real estate agents, real estate portals but also for more specific topics like buying a house or selling a house.</p>
<p>Ultimately, a lot can be done, from channel building to ads that are targeted out to specific groups of people. Let&#8217;s focus on the goals first though, what is it all about? In principle, social media marketing can be described in four steps.</p>
<h2>Target Reach: Do you already know broker XY?</h2>
<p>Our primary goal is reach, because without reach, no one will know about our product. Even Henry Ford said, &#8220;For every dollar you invest in your product, you must have another ready to make it known&#8221;. The more people we reach, the more will become fans of our channel. Because of the added value they get or because of new offers or even because of very exclusive offers.</p>
<h2>Target community: added value instead of advertising for tenants / buyers</h2>
<p>The second step is about community building, collecting fans is not difficult, we invest 100,000 € in an ad and will surely be able to gain 10,000 fans. 10 € for one fan? That&#8217;s a lot of money. Because at the end of the day, it&#8217;s not just about gaining fans once, but we need to keep them. That&#8217;s why community building and targeted community management are among the core tasks of a social media manager and, of course, of the social media agency.</p>
<h2>Goal Information: Regular interaction in social networks</h2>
<p>The third step is an editorial plan and the regular sending out of previously planned information. Our channels must not be filled with graphics and texts from the advertising department, they need individual content, that means content. The better our information, i.e. advertising content is packaged, the higher the values in the conversion, means the conversion of visitors to buyers, newsletter subscribers or even interested parties.</p>
<h2>Target sale: strategies for customer acquisition of tenants and buyers</h2>
<p>In the fourth step, we can now focus on sales, run different texts or graphics against each other in so-called A/B split tests. What happens to the property: <a href="https://lukinski.com/real-estate/divorce/">property during separation</a>. Through the targeted evaluation in monitoring, we then recognize the opportunities and risks, or the advantages and disadvantages of individual target groups. This allows us to answer many questions, such as:</p>
<ul>
<li>In which target group does our product sell best?</li>
<li>Which target group completes the most newsletter sign-ups?</li>
<li>Who ends up asking for a specific viewing date for an apartment listing?</li>
</ul>
<p>More on the subject:</p>
<ul>
<li><a href="https://socialmediaone.de/wohnen-immobilien-social-media-marketing-werbung-und-influencer/" target="_blank" rel="noopener noreferrer">Social Media Agency / Real Estate</a></li>
</ul>
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