With the conclusion of a purchase contract, the financing is already under the umbrella. The bills from the broker, notary, land registry and tax office come as soon as the loan is fixed. Because of this, the credit is often underestimated. Back to German Real Estate Overview.

Additionally, in the following there may be slight grammatical errors, as this article was written by a German tax expert. This does not detract from the quality of information.

What Percentage are Incidental Purchase Costs?

20% ancillary building costs should be included in the loan at least, in addition to the purchase price, and are quite realistic.

~ 20% of the purchase price

The 4 Biggest Additional Costs when Buying Real Estate

The overview shows the 4 largest additional costs you expect when buying a house. But what other costs are involved in building a house? Find out more here: House construction & the costs that come up.

Fees: Notarization of the Purchase Contract by Notary

The fees for the notary appointment are probably one of the largest items in the additional costs of the house purchase. The notary fees are fixed and may not deviate from these in any direction, but even these are quite high.

~ 1,5% of the purchase price

As a rule of thumb, about 1.5% of the purchase price has been set – and this only for the signature of the purchase contract. So if you purchase a property with a purchase price of 100,000 Euros, the notary’s fee is 1500 Euros, which, in Germany, is usually paid for by the buyer.

The exact fees for notaries in Germany are laid down in the notarial fee schedule, but can also be calculated online.

• Read more here: Notary and Purchase Agreement

Taxes: Real Estate Transfer Tax

As soon as the contract has been signed at the notary and the purchase agreement has been notarized, the buyer will receive mail from the tax office. Next, the purchase tax is demanded from the buyer.

This is incurred somewhat differently. Normally it amounts in Germany round about 3% – 6% of the purchase price of the real estate. Since the land transfer tax is a state tax, meaning each state determines their individual rates land transfer tax rate.

In some federal states, however, such as Hamburg, Berlin and Saxony-Anhalt, it is 4.5% of the property purchase price. For a purchase price of 100,000 euros, for example, you therefore pay another 3500 / 4500 euros for the land transfer tax.

Reading tip: Get to know tax planning options, from cooperatives to family foundations: Save taxes with real estate

Purchase price 100.000 Euro

This debt should be paid immediately, because only when the amount has been received by the tax office will the latter issue the so-called clearance certificate. This certificate is mandatory for the transfer of the new owner to the land register. This is arranged by the land registry office and costs again fees, which are comparatively low.

3.5 – 6.5% of the purchase price

Commission: Brokers Calculate their Share

Whoever buys a property or a plot of land through a real estate agent must of course include the commission to the agent in the overall calculation. You will usually receive the invoice from the real estate agent directly after the notarization.

How high the commission is varies and depends on various factors, such as the region. In most cases it varies between four and six percent of the purchase price of the property.

With a property purchase price of 100,000 euros, you pay between 4,000 and 6,000 euros only for the real estate agent. However, it is important to know that it is definitely worthwhile to negotiate with the real estate agent’s commission, as it is known that this is associated with a large amount of leeway.

A recommendable, total commission of 3.48 percent including VAT is a recommendable and realistic value.

~ 3.48 % of the purchase price

Supplements: Credit Interest and Installment Surcharges

The banks would like to take part in a house sale, of course, and not only through the loan interest rates. In addition to the negotiated loan interest rates, you are charged costs that are additional and usually not expected by the buyer.

These costs are not clearly visible at first glance and therefore banks are deceiving their customers. Such hidden costs can occur in the form of monthly provision interest on the unpaid portion of the total loan.

There, for example, 0.25% is charged, which the customer does not expect and which adds up to the mass. For a loan amount of 100,000 euros, this is about 250 euros per month, which you do not expect.

Additional, Hidden Costs

But there are other hidden costs that you don’t expect. These include account management, which some banks charge as a fee, but also installment surcharges if you get part of the loan paid out, depending on the progress of the construction.

With your loan, pay special attention to exactly what is written in the small print, ask about all unclear points and only sign if you are certain about all obligations.

To be on the safe side, have your bank calculate the so-called total effective interest rate or the actual effective interest rate. There, all service charges are listed in detail and clearly arranged.

Assessor & Renovation – Potential Additional Costs

Another factor that does not apply to all properties is the cost of appraisers and renovators.

Particularly with older real estate it is meaningful to hire an appraiser before the purchase, who examines the real estate down to the lattices. This includes, for example, checks on moisture and pollutants (especially for properties dating from the 1970s). Such appraisals are carried out by independent experts such as architects or civil engineers but also real estate experts.

The costs here are very different, as it depends on the type of expertise and the time required. Depending on how good the report is, possible renovation work in the future may be necessary, which should be incldued in the purchasing price as a reduction. For this reason, these assessments are critical.

Whether it is a new heating, new windows or the restoration of the roof, the costs for this case also vary greatly. Here you should note that there are usually costs for general renovation before moving in. New floors, different wall colors, a new kitchen or even tearing down a wall.

All these things again cost money, which should not be underestimated. Often there are more costs than planned, because something goes wrong, but was more expensive than calculated or small things are missing. Also note that many renovation works cannot be done by yourself. So you need craftsmen and experts to help you and they will of course calculate their working time. Before you decide on a house, think about which work would still have to be done, what you would like to renew and how much the costs for such renovation work will be.

Conclusion: Calculate additional purchase costs

In Germany, for a property with a purchase price of 100,000 euros and a loan of the same amount, expect additional costs of 9,000 to 12,000 euros.

If you do not include them in your loan amount, they must be deducted from your own capital. Such unexpected service charges should not be underestimated and can vary enormously from property to property. The higher the price of the property, the higher the service charges you expect.

• Back to our full guide on Real estate Taxes in Germany.

If you’re looking to invest in Germany’s thriving real estate market, Lukinski has you covered. From guides to German inheritance law, tax optimization, additional costs and hidden purchase fees, renovation, and the list goes on. Want to delegate the work? As German real estate experts, we can be your man on the ground:

• Realtor, Agent, and Advisor: Lukinski

Living on the Rhine

Cologne is known throughout Germany and the world. Thanks to its bustling cultural and historic presence, as well as its heavy activity in national and international media production creatives. On top of that it’s home to top universities and research institutes, and is well-connected via transport to all major hubs in Germany. It’s also beloved throughout Germany for its inhabitants’ easy-going and open personality, reflected in the ‘carnival’ a massive festival taking place throughout the city twice a year. Compared to other cities, Cologne has a youthful age distribution.

• < 30 years – 33%
• 30-60 years – 45%
• > 60 years – 22%

All these characteristics make it an attractive destination for people from all demographics. Young people enjoy the artistic opportunities, and strong educational system through the universities, while professionals have all the perks of a big metropolis. In regards to real estate, the fact that this is a metropolis is only strongly felt in few parts of the city. Cologne boasts many residential areas with green parks and water near to the city, with neighborhoods like Lindenthal and Rodenkirchen being home to families who enjoy their single-family homes away from the hustle of the city without needing more than 10 minutes to get to the inner city. Another popular option for those working Cologne is to move to the nearby Bonn, where real estate is less expensive.

Invest or Rent in Cologne?

Cologne is a city ripe for investment. With the real estate sector growing strongly, and becoming increasingly attractive. This is a city where a real estate investment is worth it. It will likely appreciate in value, especially if it is located in one of the prime sectors like Ehrenfeld and Sülz. The decision to buy or to rent is also evident in the comparison between average price to buy an apartment compared to the price to rent it. The rent price multiplicator, an indicator of how advantageous it is to buy rather than buy, is around 30, a strong value.

• Rent/m²: €12.5-€20.50
• Price/m²: €5.000-€13.750

Real Estate Market Cologne Explained

The real estate market is thriving, and experts believe it to continue doing so, with a steady population growth ensuring high demand throughout the city. Prices to buy property increased in the past years, and are expected to increase steadily. For single-family homes, and multi-family houses, prices have increased slightly, with condominiums being the biggest winners. Looking into the rental sector shows a steady and strong increase for rental prices for all types of properties, especially strong for the many new construction properties. The most expensive parts of the city for homes include Lindenthal, Rodenkirchen, and Hahnwald, while the inner city with the Old City (Altstadt) boasts many expensive apartments.

Foreign investment here is rare, and in general, the majority of real estate investments are owner-occupied. Although within Germany, Cologne is among the most attractive investment options for real estate

Apartments Price €/square meter for different regions

• Very Good – €5.000-€13.750 (steady)
• Good – €3.000-€7.750 (increasing)
• Mediocre – €1.900-€4.400 (increasing)
• Simple – €1.500-€3.200 (steady)

Purchase in Cologne

First we take a detailed look at current statistics for buyers. Here you will find a lot of information, from the purchase price for a newly built condominium to tips for renting property. We also answer the questions, is it sensible to buy a flat in Cologne without an estate agent?

1. Facts and figures: Purchase price and stock
2. Let the property
3. New building: what’s being built?
4. Buying in Cologne?
5. Buying a flat in Cologne without an estate agent

Numbers and facts: Purchase price and stock

Here is an overview of the most important facts and figures from the Federal Statistical Office. Further statistics can be found at Statista.

The Cologne skyline at sunset:

Rheinauhafen, exclusive apartments in the best location

Purchase price

• Offer price for a freehold flat in Cologne – 3,296 Euro / square meter
• Purchase price for a condominium in the city center of Cologne – 4.680 Euro / square meter
• Purchase price for a one- or two-family house in Cologne – 3.801 Euro / square meter
• Property price for a newly built row house in Cologne – 465.000 Euro
  Purchase price of a building plot for private homes in Cologne – 560 Euro / square meter

Real estate portfolio

• Number of residential buildings in Cologne – 137,773
• Number of single-family homes in Cologne – 68,965
• Number of apartments in Cologne – 558.000 Euro
• Housing stock in the Cologne city centre – 81,335
• Number of completed apartments in residential and non-residential buildings in Cologne – 3,923
• Vacancy rate for apartments in Cologne – 1%

Let property

You can live in your own property yourself or you can rent it out. With the current housing shortage, this is a good prerequisite for increasing rental income. Because as always, supply and demand. The chart shows the share of annual building completions in 2016-2018 in the annual demand in the period 2016-2020.

1. Hamburg and Düsseldorf Coverage / year at 86%
2. Frankfurt am Main Coverage / year at 78%
3. Berlin coverage / year at 73%
4. Munich Coverage / year at 67%
5. Stuttgart Coverage / year at 56%
6. Cologne Coverage / year at 46%

More statistics can be found at Statista

New building: what is being built?

What else is being done in housing construction? Here you can see the structure of the construction volume according to construction sectors in Germany in 2018.

More statistics can be found at Statista

Where is it worth buying? comparison

Where is it worth buying a property (house, semi-detached house, condominium, etc.)? In comparison, one sees the potential that lies dormant above all in NRW and Hessen. This chart shows the cost advantages of home ownership compared to rents in German metropolitan areas in 2018.

1. Düsseldorf with 53.8%
2. Cologne with 53.6%
3. Frankfurt with 50.1%
4. Stuttgart with 44.0%
5. Leipzig with 41.8%
6. Munich with 37.6%
7. Hamburg with 35.0%
8. Berlin with 26.9%

More statistics can be found at Statista

Purchase of an apartment without an agent

The chart shows the proportion of condominiums advertised by real estate agents in 2016.

2 of 3 condominiums – 63% of Cologne apartments are offered by real estate agents

Here you can clearly see that the majority of the market is in the hands of experienced real estate agents. High-quality and good properties are always sold with the help of an estate agent. After all, it is not “only” about the viewing. Buyer acquisition, network, negotiations, credit assessment, purchase contracts, all this belongs to the profession of an estate agent.

1. 78.6% of Berlin’s condominiums through real estate agents
2. Düsseldorf ETW at 76.0% via brokers
3. Hamburg ETW 65.1% via brokers
4. Cologne ETW at 63.0% via brokers
5. Stuttgart ETW at 56.8% via brokers
6. Munich ETW at 55.2% via brokers
7. Frankfurt ETW at 53.3% via brokers

More statistics can be found at Statista

Cologne by night, a charming ambience

Rent

1. Number of residential buildings
2. Rent a commercial property
3. Rent an office
4. Rent office: Free areas and practices

Number of residential buildings

Number of residential buildings in Cologne in the years from 2010 to 2017.

• 2010 – 132,812 / 2017 – 137,773
• Increase: + 4,961 residential buildings in Cologne

More statistics can be found at Statista

Commercial property rent

Location is everything! Especially for entrepreneurs and companies, also in Cologne. In all major cities the rents for commercial properties are rising, only in Berlin the costs for the monthly rent are getting cheaper, and that in the best location. This chart shows the indexed costs for commercial real estate in the largest cities in Germany (Hamburg, Cologne, Frankfurt, Munich and Berlin) in comparison. A joint index takes into account shop rents in prime locations, shop rents in secondary centres, office rents in city centres and the prices for commercial properties.

1. Hamburg
2. Cologne
3. Frankfurt
4. Munich
5. Berlin

More statistics can be found at Statista

Rent office

Where are office rents currently highest? Cologne is at the top of the league, currently at 25.50 euros / m² on average for office rents, in comparison the neighbouring city of Düsseldorf is +3 euros higher for square metres, here you currently pay 28.50 euros / m² on average. Here you can see the top rents for office space in German cities

1. Frankfurt – 45.50 Euro / m² (+ 23.1%)
2. Berlin – 39.90 Euro / m² (+ 44.9%)
3. Munich – 39.50 Euro / m² (+ 24.6%)
4. Hamburg – 29.00 Euro / m² (+ 19.0%)
5. Düsseldorf – 28.50 Euro / m² (+ 19.3%)
6. Cologne – 25.50 Euro / m² (+ 20.4%)
7. Stuttgart – 24.00 Euro / m² (+ 21.7%)

More statistics can be found at Statista

Rent office: Free areas and practices

Finding the perfect office – How does Cologne compare to other German cities? How many free spaces and practices are there in relation to Düsseldorf, Frankfurt, Stuttgart, & Co. This chart shows the proportion of vacant office space as a proportion of total office space in selected German cities in 2018.

1. Frankfurt am Main – 6.8% free / 93.2% rented
2. Düsseldorf – 6.4% vacant / 93.6% rented
3. Hamburg – 3.6% vacant / 96.4% rented
4. Cologne – 2.8% free / 97.2% rented
5. Stuttgart – 2.3% free / 97.7% rented
6. Munich – 1.8% free / 98.2% rented
7. Berlin – 1.5% free / 98.5% rented

More statistics can be found at Statista

Living, economy, city and inhabitants

1. City map of Cologne
2. Private households: Forecast until 2030 in NRW
3. 2nd place of the most livable cities in Germany
4. Cologne is family-friendly
5. Comparison: Cologne, Berlin, Hamburg and Munich

Excellent economy with international companies, like here Microsoft

Cologne city map

Private households: forecast until 2030

How is Cologne developing as a city and in North Rhine-Westphalia as a federal state? Here you can see the number of private households in Germany by federal state in 2018 and forecast for 2030 (in 1,000). This is an optimal situation for landlords as the demand for living space increases.

More statistics can be found at Statista

Place 2 of the most livable cities in Germany

Do you consider your city worth living in? Cologne is in second place with 89%. This means that 9 out of 10 people in Cologne also appreciate the qualities of the city.

1. Stuttgart – 89% think the city is worth living in! 9 out of 10 people live in Stuttgart
2. Cologne – 89%
3. Hamburg – 88%
4. Dusseldorf – 87%
5. Bremen – 86%
6. Munich – 84%
7. Berlin – 83%
8. Essen – 80%
9. Frankfurt – 79%
10. Dortmund – 76%

More statistics can be found at Statista

Cologne is family-friendly

Do you consider your city to be family-friendly?

1. Stuttgart – 65%
2. Dortmund – 63%
3. Bremen – 61%
4. Hamburg – 60%
5. Cologne – 60%
6. Dusseldorf – 57%
7. Munich – 56%
8. Frankfurt – 51%
9. Berlin – 48%
10. Essen- 41%

More statistics can be found at Statista

Comparison: Cologne, Berlin, Hamburg and Munich

Where do most of the inhabitants live? Here you see visualized, the 4 biggest cities in Germany. The graph shows the number of inhabitants in the German megacities on 31 December 2018, at the turn of the year 2018 / 2019.

• Berlin – 3,644,826 inhabitants
• Hamburg – 1,841,179 inhabitants (- 1,625,647 cf. Berlin)
• Munich – 1,471,508 inhabitants (- 2,173,318 see Berlin)
• Cologne – 1,085,664 inhabitants (- 2,559,162 cf. Berlin)

More statistics can be found at Statista

Buy in Germany

Tip! Read more about Buy an apartment: The 10 most expensive German cities.

1. Ranking: Square meter prices for condominiums
2. House price index: Development of house prices
3. Development of construction investments in Germany
4. Ownership ratio in Germany

Ranking: Square meter prices for condominiums

Cities with the highest prices per square meter for condominiums in 2015 and 2019 (in euros per square meter).

1. Munich – 8,993 Euro / square meter
2. Frankfurt am Main – 6,701 Euro / square meter
3. Stuttgart – 6,324 Euro / square meter
4. Potsdam – 6.1.64 Euro / square meter
5. Berlin – 5.578 Euro / square meter
6. Hamburg – 5,507 Euro / square meter
7. Düsseldorf – 5,470 Euro / square meter
8. Erlangen – 5.416 Euro / square meter
9. Regensburg – 5.411 Euro / square meter
10. Freiburg im Breisgau – 5,349 Euro / square meter

More statistics can be found at Statista

House price index: development of house prices

Development of house prices in Germany in the years from 2000 to 2018 (2015 = Index 100).

More statistics can be found at Statista

Development of construction investments in Germany

Development of construction investments in Germany in the years 2000 to 2016 (compared to previous year).

More statistics can be found at Statista

Ownership ratio in Germany

Ownership rate in Germany in the period from 1998 to 2018 by Länder

All further information on statistics can be found at Statista

New buildings, modern architecture and old churches in the cityscape. A unique European combination in Cologne.

Rentals in Germany

Tip! Read more about Rent an apartment: The 10 most expensive German cities.

1. Development of the rental price index
2. Ranking: Rents for apartments
3. Number of newly constructed residential buildings

Development of the rental price index

Development of the rent price index for Germany in the years from 1995 to 2019 (2015 = Index 100)

More statistics can be found at Statista

Ranking: Rents for apartments

Cities with the highest rental prices for apartments in Germany in the 4th quarter of 2019(in euros per square metre)

More statistics can be found at Statista

Number of newly constructed residential buildings

New construction: Where are new apartments being built? Number of newly constructed residential buildings in Germany by federal state in 2017 and 2018 (in 1,000).

Cologne Mitte: Exclusive real estate & Luxury

For a real estate purchase in Cologne, it’s necessary to know the city. In the mindset of ‘kölner’ it’s important to have a human connection, as opposed to a cold hand. We have expert knowledge and connections throughout the city, offering exclusive properties, and luxury opportunities whether you are looking to invest in real estate or buy a home for yourself. We’re here to help.

Realtor: Stephan M. Czaja

Phone: +49 (0) 221 165 323 77

E-Mail: office@lukinski.com

Unique Flair of a Historic City

Cologne is known throughout Germany and the world. Thanks to its bustling cultural and historic presence, as well as its heavy activity in national and international media production creatives. On top of that it’s home to top universities and research institutes, and is well-connected via transport to all major hubs in Germany. It’s also beloved throughout Germany for its inhabitants’ easy-going and open personality, reflected in the ‘carnival’ a massive festival taking place throughout the city twice a year. Compared to other cities, Cologne has a youthful age distribution.

• < 30 years – 33%
• 30-60 years – 45%
• > 60 years – 22%

Real Estate Market Cologne

The real estate market is thriving, and experts believe it to continue doing so, with a steady population growth ensuring high demand throughout the city. Prices to buy property increased in the past years, and are expected to increase steadily. For single-family homes, and multi-family houses, prices have increased slightly, with condominiums being the biggest winners. Looking into the rental sector shows a steady and strong increase for rental prices for all types of properties, especially strong for the many new construction properties. The most expensive parts of the city for homes include Lindenthal, Rodenkirchen, and Hahnwald, while the inner city with the Old City (Altstadt) boasts many expensive apartments.

Foreign investment here is rare, and in general, the majority of real estate investments are owner-occupied. Although within Germany, Cologne is among the most attractive investment options for real estate

Prices – Apartment, Villa, Condo + Co

Cologne is a city ripe for investment. With the real estate sector growing strongly, and becoming increasingly attractive. This is a city where a real estate investment is worth it. It will likely appreciate in value, especially if it is located in one of the prime sectors like Ehrenfeld and Sülz. The decision to buy or to rent is also evident in the comparison between average price to buy an apartment compared to the price to rent it. The rent price multiplicator, an indicator of how advantageous it is to buy rather than buy, is around 30, a strong value.

• Rent/m²: €12.5-€20.50
• Price/m²: €5.000-€13.750

Apartments Price €/square meter for different regions

• Very Good – €5.000-€13.750 (steady)
• Good – €3.000-€7.750 (increasing)
• Mediocre – €1.900-€4.400 (increasing)
• Simple – €1.500-€3.200 (steady)

Old city, Südstadt & Co.

The old city is the heart of everything going on in Cologne. It has the Dom, museums, countless restaurants and cafes, and everything the heart could want. If you’re looking to be in the middle of the action this is where to go. Younger families, who still do not want to miss out on the lively city life will often choose the südstadt. Clean, safe, with many possibilities for eating out and daily activities, everyone feels welcome and welcomed here.

For a more exclusive atmosphere, Lindenthal or Rodenkirchen offer villas and mansions, and you will often find young professionals enjoying the sun along the canal or in one of the beautiful parks.

City Map

Home visit? weather forecast for Cologne

Weather data from ImmoAO.de / Visualization Windy.com

Cologne’s weather up-to-date.

Forecast: Today / 3 days

Cologne from above: Skyline

Investment: Tips and explanation

More tips and recommendations? Is real estate worthwhile as a capital investment? What taxes are incurred and are there any tips on how to save taxes? In FIV Magazine we provide answers to many questions on the subject of capital investment. Not only real estate, but also precious metals, art and equity funds are in focus. After all, a good investment portfolio always contains a mix of several elements.

My column in FIV Magazine on the subject of capital investment.

Luxury Realtor: Contacts

My team and I will support you in your search for real estate in Cologne. No matter whether as a capital investment, for rent or for own use. With good contacts and recommendations, we will find the most interesting investment properties for you in Cologne. More questions? Call us or write us free of charge:

Realtor: Stephan M. Czaja

Phone: +49 (0) 221 165 323 77

E-Mail: office@lukinski.com

]]> https://lukinski.com/people-agencies-recommendations-for-characters-best-agers-tattoo-models-etc/ Fri, 19 Jul 2019 11:08:24 +0000 https://lukinski.de/?p=14653 People Agency Germany – The dream of every model? The big advertising campaigns and photo shoots! No matter if it is for TV advertising, social media, especially for YouTube or the classic lookbook of the fashion designer. If you want to fulfill your dream, you need a good management or a good agency behind you! In addition to the classic model agencies, which primarily serve fashion customers and customers from the high fashion industry, there is also an agency type that specializes in advertising and people with character, People Agencies! Whether key in Berlin, characters for NRW or public heroes in Berlin, there are good agency recommendations for every city and region.

People advertising agencies: Tips

People agencies, just like model agencies, place talented people with clients for jobs. The task of an agency is always to select the best talents for its clients. If you make it into a good agency, you’ll have a chance at jobs. The measurements are not decisive, but the character and your look!

Best ager, tattoos, a wild mane, crooked teeth or the housewife next door. In advertising, new faces are always sought for productions around TV, City Lights, Bill Boards, and much more. Here I have a selection of first people agencies for you. Find out more below!

View this post on Instagram

@karaktere #peopleagency #vscobest #vscodaily #model #makeportraits #friendsandwalls #storyportrait #postmoreportraits #makeportraitsnotwar #chasinglight #justgoshoot #handsinframe #acertainslantoflight #makemoments #modelagency #acolorstory #character #illgrammers #createcommune #fatalframes #thecreatorclass #portraitphotographer #photographer #photography #modelagency #barbershop #barber #beard #beardedman

A post shared by Karaktere-Agentur (@karaktere) on Mar 9, 2019 at 12:12am PST

STIL Models in Germany

Hansaring 1 / Linienstraße 119
50670 Cologne + Berlin

• Www.stilmodels.com
• STIL Instagram

Karaktere für People in NRW

Südstrasse 49
42119 Wuppertal

• Www.karaktere.de
• Karaktere auf Instagram
• Karaktere auf Facebook

TASTE People & Creatives in Hamburg

Thadenstraße 52
22767 Hamburg

• Www.thisistaste.de
• This is Taste Instagram

Public Heroes in Berlin

Windscheidstraße 23
10627 Berlin

• Www.public-heroes.de
• Public Heroes auf Instagram

Pretty Normal in Hannover

Weidendamm 10
30167 Hannover

• Www.prettynormal.de
• Pretty Normal auf Instagram

Agencies for advertising in Berlin, Hamburg and all of Germany

There are people agencies in all major German cities. It is advisable for new talents to look for an agency in the immediate vicinity. This not only gives you personal and family contact, but also more opportunities for good jobs, as most customers are often located close to the agencies. Customers from Berlin book mostly with Agencies from Berlin, exactly the same as resident of Munich customers gladly with Agencies from Munich book. The proximity to your own agency is therefore quite helpful for your own career! Therefore, you should also be considered at the beginning of the search: Where’s the nearest good agency?

In advertising, you can’t work as a young person, 14, 15 or 16 years old. Even as a “normal person” you can earn your living in the advertising world. Especially when it comes to commercials, people are naturally also sought who have something special or striking about them. These can be tattoos, but also a special hairstyle or blatant teeth. It doesn’t always have to be extreme. Just imagine a muesli commercial, here you would take ordinary people sitting together at the breakfast table. The same applies to advertising for soft drinks and much more. In any case, interesting people are sought who, together with others, form an exciting overall picture.

How to apply in a people agency?

Many people ask themselves the question: How do I become a model? The first step is always a few photos and your application in an agency.

1. First photos for the agency application
2. E-Mail cover letter in very short form with picture material
3. No make-up, no outfit, just you

First photos for the agency application

If you want to apply to an agency, you should make sure that you have two good photos of yourself. The photos do not have to be produced professionally, e.g. by a photographer for models, you can do them easily with your mobile phone! Whether Samsung or iPhone, just grab your phone, find a bright wall, best with daylight, let’s go! Take a portrait of yourself, then a full body photo. Now turn 90 degrees and take a profile picture of yourself, also in portrait and overall body. The easiest way is with a friend who takes the pictures quickly.

E-Mail cover letter in very short form with pictures

In the next step you formulate a short e-mail, super short! If a scout from an agency finds you, he’ll be satisfied with your pictures. You don’t have to write much about yourself about what you’ve done in your life or where you’ve lived. Every model agent, no matter if in a model agency or in a people agency, it is enough to see pictures, name, age, place of residence and measurements to know.

Naturally wins! No make-up, no outfit, just you

In any case, you should make sure that your pictures are as natural as possible, especially if you are a woman! Many forget that make-up or too flashy styling distracts from their own person. Also reluctantly seen are gel nails or extensions or hair extensions. As a model you should always take care to keep your look, because once you have created your Modelmappe, the customer books one based on the look seen. If you now change your appearance, the customer will be very dissatisfied with the photo shooting set. This is important later in the job as a model, but also at the beginning, when you apply in an agency.

Be as natural as you can, don’t try to distract yourself with anything. Naturalness is the be-all and end-all and is extremely valued not only by agencies, but also by customers.

If you want to start now, here are some more recommendations for people agencies all over Germany, from Munich to Hamburg and Berlin.

People Agencies in Berlin

Public Heroes

Windscheidstraße 23
10627 Berlin

• Www.public-heroes.de
• Public Heroes auf Instagram

FF People

Knesebeckstraße 26
10623 Berlin

• Www.ffpeopleberlin.com
• FF People auf Facebook

Procast

Rosenthaler Straße 49
10178 Berlin

• Www.procast.de
• Procast auf Facebook

So & Anders

Wiclefstraße 9
10551 Berlin

• Www.soundanders.com

People Agencies in Hamburg

TASTE – People & Creatives

Thadenstraße 52
22767 Hamburg

• Www.thisistaste.de
• This is Taste Instagram

Procast

Gasstraße 4
22761 Hamburg

• Www.procast.de
• Procast auf Facebook

Elbfänger

Lerchenstr. 1062
22767 Hamburg

• Www.elbfaenger.de
• Elbfänger auf Facebook

O O M O Agency

Ekhofstraße 17
22087 Hamburg

• Www.oomo.one
• O O M O auf Instagram

People Agencies in Munich

Zimt Casting

Zentnerstr.33 / RGB
80798 München

• Www.zimt-casting.com
• Zimt Casting auf Facebook

People Agencies in Cologne / Dusseldorf

Everyday People

Lichtstr. 43d
50825 Köln

• Www.everydaypeople.de
• Everyday People Instagram

Karaktere

Südstrasse 49
42119 Wuppertal

• Www.karaktere.de
• Karaktere auf Instagram
• Karaktere auf Facebook

People Agenturen für Models in Hannover

Pretty Normal

Weidendamm 10
30167 Hannover

• Www.prettynormal.de
• Pretty Normal auf Instagram

]]>