Promotions, discounts, special offers

Some companies have made it their business model to permanently state the RRP (manufacturer’s suggested retail price) and then cross it out again. Underneath is the own price, of course an absolute bargain compared to the RRP. In the assortment, there is then a small basic stock of high-quality brands for general upgrading, with a maximum share of 10 to 15%. They make sure that customers know that sometimes you can get great bargains. But of course, most of the merchandise consists of returns from big companies, in other words, remnants. Advertising with remnants would be counterproductive, however, because the customer is immediately no longer willing to pay high prices. Advertising with low-priced brand products is much better. Because the customer assumes in principle already from a higher price. Before it gets too complicated, we prefer to quickly write -20% in the shop window.

Regular campaigns anchor brands in the memory

The buyer knows only one thing, here I can save!

Discounts and special promotions are not only possible at the price, of course, you can also offer more product for the money or a special addition, for example, the collection of loyalty points to get a special bonus as a customer. Here you can also tie in again in the area of “cooperations”. If you have a product and find a product for such a promotion that complements yours perfectly, both sides could easily profit from this promotion. For example, if you open a hairdresser’s shop in Llokal, you could join forces with the fashion boutique around the corner. In the fashion boutique are then a few flyers for your hairdressing salon, with you in the store, however, for the fashion boutique. Customers are thus lured from one shop to the other. There are no additional costs for any of the cooperation partners and no one takes customers away from the other. A pure win-win business.

Advantages in online trading

Of course, the same goes for online trade. If your online shop specializes in car tuning, you could connect with an online shop for sports, e.g. football. Both topics are close together in terms of interest. The sport Onlineshop puts discount flyer to each order. With a simple code you get e.g. 5 € discount on your order. In return you put in your order every time a flyer with 15% discount on every order in the Sport Onlineshop. This way you can both profit from each other.

Immediately the customer thinks, saved! Where you can save, you go. On almost every shop window in the city centre you can see large advertising signs, “SALE! Bargain offers up to -75%!” – an important basis, just like the saying:

“Light attracts people”

Definitely remember!

Exclusive offers: For new and regular customers

Exclusive offers are something special, therefore of course also particularly difficult to explain, because each offer is individual! In general, however, it can be said that exclusive offers can e.g. ensure that you can collect contact adresses. So an exclusive offer could already look like that, that you offer a quite classical 5 € discount coupon only for 24 hours. Shortage of time. One receives the coupon code then only if one registers itself e.g. for the new type character. As soon as you have the email address of the potential customer, you can use it for promotions, as long as he or she does not object.

Exclusive offers can also refer to expensive products, so that there is also a shortage. For example, an exclusive offer could be a special cover for a smartphone if it was developed in cooperation with a designer. Depending on the offer, digital or physical, different methods and possibilities can be found here.

An exclusive offer can also refer to the own community. For example, the offer is only available to followers who follow the company on Snapchat. Accordingly, everyone who wants to see the exclusive offer on Friday evening has to log in to Snapchat. It doesn’t always have to be digital either, exclusive offers can be there just for our customers. E.g. through a mailshot and the invitation to an exclusive test drive or the exclusive discount for the next flight. Of course, this offer is only available for existing customers.

Additional benefits, guarantees and service

Additional services make the purchase more attractive. Additional services should be calculated into the purchase price in advance. An additional 2-year warranty or an additional winter tyre change makes the purchase much more interesting for many people. Especially if you as a customer save effort, trouble or costs in the future. Additional services also promote a positive image of your brand, as well as in customer service. Accordingly, additional services can also be used as a marketing tool.

Through additional services you can also distinguish yourself from the competition. If everyone sells the same product and you are the only one who adds something special, then you have an individual product that is only available from you. You already have another unique selling proposition. Whether it is a service or an additional product, this method is especially profitable if it is offered for a long time, so that the service also gets around, keyword word of mouth.

The different methods can be but also nix. So you can mix e.g. the additional service with exclusive offers, e.g. the free winter tire change but only if you buy your car in July! In addition, there is of course still 1,000 € free, for the old!

Guidebook: Setting up your own business & business plan

You want to start your own business as a real estate agent or with another business idea? We support you with tips on your business plan and concept. Whether self-employed full-time or part-time self-employed: If you want to start your own business, you have to think about many things, in advance and in the operational business. From the right idea to health insurance – what do you have to consider when you want to become self-employed?

There is no education or training for entrepreneurs. One is or is not a managing director. What is always important is your own ambition, because that is the only way to improve every day.

The topics at a glance:

1. Business Plan
2. Founder and founding team
3. Product / Service: USP
4. Increase customer satisfaction
5. Market Overview: Customers & Competition
6. Reference customers: Positive image transfer
7. Market analysis / validation: business idea
8. Site selection
9. Marketing concept: Sales
10. Advertising: Google Ads, SEO, Newspaper, Radio?
11. Marketing: Media advertising, costs and CPM
12. Marketing: trade fairs, training courses and trade advertising
13. Marketing: sales talk, telephone call and psychology
14. Marketing: promotions, discounts and special offers
15. Marketing: Social Media and Online Advertising
16. E-business: electronic commerce in the enterprise
17. Cooperations: Cooperative Principle
18. Financial planning: capital and financing

Here you come back to the overview:

• Form a company
• Legal forms: OHG, KG, GmbH, AG & Co.

Der Beitrag Marketing: Promotions, Discounts and Special Offers – Self-Employed Part 14 erschien zuerst auf ℄ Real Estates.

Separation and divorce – the reasons for ending a relationship

End a relationship or marriage is always difficult. The law also lays down some rules that do not make the process easier. The law does not specify reasons for divorce, but what are the reasons to end a marriage and what are the top 10 reasons for divorce in Germany?

• Tip. Our guide for house and apartment: Selling real estate after divorce.

The most important at a glance:

• Since 1977, the law no longer requires grounds for divorce…
• In every relationship there are different problems that can lead to a separation or a divorce
• Common reasons for divorce are infidelity, violence, differences of opinion, drugs, constriction or the lack of common interests.
• The decision to divorce should never be taken lightly
• Talking and working together on the relationship can help save the marriage and overcome the difficulties

Legally valid grounds for divorce – the law in divorces

The law specifies many things when it comes to divorce. However, since 1977 married couples no longer have to state a reason for divorce in order to be able to divorce. The principle of guilt was replaced here by the principle of disruption. However, the legislator specifies a separation year. Before married couples can get divorced, they must go through a separation year, during which the couple is separated but still remains married. This year is to protect against hasty decisions and purely emotional whims and to preserve the principle of marriage. Only in cases of special hardship, the separation year can be omitted.

The grounds for divorce – infidelity, violence and disputes.

There are many different reasons to end a marriage. In each case, the reasons are different and the individual situation of the couple plays a huge role. For some, certain reasons are cause for separation while for others they are not really a reason. In most cases, however, it boils down to similar problems.

Why do women get divorced?

According to a survey by Brigitte magazine, life goals in particular are the reason for divorce. Of 43,000 women, almost 32 percent named different ideas about the future as the main reason. “We’ve grown apart,” they often say succinctly. Place 2 occupies the infidelity with 29.2 per cent. Here affairs of the partner are decisive as a reason for divorce. 10.9 percent of respondents named constant quarreling, bickering and bickering as the main reason for divorcing their husbands, which is thus the third most common reason.

1. Life goals
3. Controversy

Cheating and infidelity – lack of trust in the relationship

Trust is known to be one of the most important prerequisites in a relationship. However, this can be destroyed by infidelity. In monogamous relationships, infidelities are one of the most common reasons for separation. For some, a single slip means the end of the relationship, while others are willing to talk about what happened. Such conversations can bring up issues that were not brought up before and problems can be sorted out. Depending on the situation, such conversations can give a relationship new hope and a second chance can lead to a happy ending.

However, the cheating should not be taken lightly in any case and should be considered by both partners as the first problem in the relationship. In many cases, such a fling means the end of the relationship.

Addiction and drugs – a burden on coexistence

Addiction and substance abuse can become a problem in many relationships and a reason for separation. Often partners of addicts are co-dependent and unknowingly support their partner’s unhealthy behavior. Such relationships are extremely unhealthy for both parts of the relationship. In any case, outside help should be sought and the problems worked through. Depending on the case, this can be done together as a couple or individually after the divorce. Support from outside or an own insight are the first important steps to get out of this cycle.

Violence in relationships – unhealthy relationship with each other

Violence in relationships can take many different forms. This ranges from physical violence in any form to psychological violence in the form of condescending comments or insults. In such relationships, it is important to seek outside help and find a confidant to help one out of this difficult situation. In any case, such behavior constitutes grounds for separation and should not be taken lightly. Violence in relationships counts as a hardship case in most cases and can even be cited as grounds for a hardship divorce, which means that the separation year does not have to be observed. Learn more about hardship divorce!

Constriction of the partner – pressure in the relationship

Constrictions in relationships happen very often and are often exercised unnoticed by the people involved. These include, for example, a strong form of jealousy or small tricks that prevent the other partner from organizing their own leisure time. This behaviour often comes from fears of abandonment or a feeling of inferiority. Such problems should be openly adressed and discussed in relationships. Through such discussions, the partner’s anxiety can be relieved and the behavior may improve. If this is not the case, the relationship can become a constricting place that is unhealthy for both partners. In such a case, the situation is definitely grounds for separation!

No common denominator – lack of common ground

These problems often arise when the couple gets into the daily grind and the rose-red glasses slowly disappear. In such situations, couples realize that they actually have nothing in common. Neither political attitudes nor hobbies, eating habits or even the circle of friends. Lack of common interests can become a big problem and cause arguments. To what extent this burden is a reason for separation, however, must be decided individually in each situation. For a while, such lack of common ground can be concealed with a lot of tolerance and love, but the question remains whether the relationship has a long-term future.

Lack of physicality – the attraction is gone

Physicality is very important in relationships and speaks not only of love, but also of a desire for each other. If the tenderness in relationships become scarce, the question remains open how much feelings and attraction are still present in the relationship. Through conversations and joint work, relationships can often be saved and also the physical desires rekindle, but the lack of physicality can certainly become a serious problem and also a reason for separation.

Ranking – the most frequent reasons for separation in Germany

After we have looked at the various reasons for separation and the requirements of the legislator, the only question that remains is which are the most common reasons for separation in Germany and how many marriages are actually divorced in Germany.

Lack of commitment

Lack of commitment is one of the most common reasons for separation in Germany. After some time, couples drift apart, love turns into friendship and the commitment to maintain and work on the marriage is missing.

Infidelity

Infidelity is often the straw that breaks the camel’s back. Already unhappy relationships were finally shattered by the cheating and divorce was the last resort for the couple. In such cases, however, the separation is usually the best for both parties, because the relationship was already falling apart before the infidelity.

Disputes are often not fully resolved in relationships due to communication problems and thus keep resurfacing. The constant arguing changes the feelings towards the other person and the positive atmosphere of the relationship gradually deteriorates. Divorce is the best solution for the couple.

Married too young

The topic of age plays a role for many. Especially during the twenties, people’s feelings and personalities change and go through a transformation. Relationships often break down due to such a change, because common interests disappear or too few commonalities remain. The trend towards marriage gradually shifts to the age of late twenties, early thirties.

Finance

Money problems in relationships often lead to arguments. If these accumulate, the finances quickly become a major issue in the relationship and can become a reason for separation. Often, these arguments are only part of the problems, but ultimately bring the barrel to overflow.

Drugs

Substance abuse presents a difficult issue in relationships, especially when only one partner is affected. These problems are often not the sole reason for divorce, but depending on the case, they can become too much of a strain on the relationship.

Violence

Violence in relationships, be it psychological or physical is grounds for separation and even warrants a hardship case in court. Any kind of violence should not be tolerated in relationships and should be grounds for divorce.

Health problems

Health problems cause debt and pain, and especially prevent one partner from doing their part in the relationship. Illnesses can make relationships stronger and make the partners a team, but they can just as easily cause the relationship to break down from the strain. An illness is often a reason for separation in marriages and relationships.

Lack of family support

The family is an important pillar in life for many people. It is therefore just as important that one’s partner gets along well with the family and, in the best case, is integrated into it. If disputes arise at this point and there are conflicts between partner and family, this can become a burden for the relationship. The family is therefore also often a reason for the breakup of a relationship.

The number of marriages in Germany in 2018 was 449,466, according to the Federal State Office. In comparison, the divorce rate in 2018 was 32.94%, which means about 0.3 divorces for every one marriage.

Divorce: guide, help and tips

Divorce is complex, it’s true. But you are not alone! Many let themselves separate and in fact, a large part always finds a good solution. Only a small part ends in a quarrel. So that you can prepare well, you will find here our small guides and tips on divorce, family, money and real estate.

• Divorce: Guide

Der Beitrag Grounds for Divorce: Life goals, infidelity, disputes – The most important facts erschien zuerst auf ℄ Real Estates.

Sole Heir at a Glance: The overall inheritance of an estate

• Sole heir to an estate
• If there are several legal heirs, the sole heir must be explicitly mentioned in the will
• The heir must claim the entire estate or nothing at all, there is no partial inheritance
• Inheritance tax must be paid on the inheritance

Back to the wiki: Real Estate

Der Beitrag Sole heir to the estate erschien zuerst auf ℄ Real Estates.

Sole Proprietorship at a Glance: An almost limitless right

• Owner is the sole master of an object or land
• In the case of real estate, the owner is the one entered in the land register
• Owner can own, use or even destroy property without consequences
• Consequences are only drawn as soon as the law or third parties oppose the right

Back to the wiki: Real Estate

Der Beitrag Sole ownership of land erschien zuerst auf ℄ Real Estates.