Casting | Lukinski

Top10 Model Agencies Germany

Stephan — Tue, 17 Mar 2015 17:03:20 +0000

There is an excellent model agency in every major German city. For young models, entering the business through a model agency is the surest way to success and in the big fashion magazines like Elle, Vogue or Harper’s Bazaar. From Munich to Berlin, Hamburg and Cologne there are many good agencies. More about Hamburg: real estate Hamburg. My research therefore also took a little while, but it was worth it! After a few hours on Instagram, Facebook and Google, the decision is made! Here are the results of the top 10 model agencies in Germany that are trending in 2015. Want more? Here you can find all the good model agencies in Germany.

There are alwaystrends: But who decides what becomes a trend? Exactly: fashion designers & model agencies. So that everyone can get an overview, I have packed the research results once in a clear model agency top 10 list! Of course, there are countless other agencies for photo models, fashion models, catwalk, editorial, commercial, TV and Co. My list therefore refers to three decisive factors: influence of the agency, the Instagram account and the trends (through feeds, Facebook trends, etc.) – so new, exciting agencies also find their way into the charts. At the end, there are also more great tips for Hamburg, Berlin and Düsseldorf. But first, the trend charts:

Trends

Model agency: These agencies are trendy for young models

Louisa Models

Ebersbergerstr. 9, 81679 Munich

CM Models

Hansaring 1, 50670 Cologne

MC Fit Models

Saarbrücker Straße 36a, 10405 Berlin

Quantum Seven Model Management

Pasteurstraße 1a, 50735 Cologne, Germany

PMA Models

Semperstrasse 23, 22303 Hamburg

Izaio

Almstadtstraße 7, 10119 Berlin

Iconic management

Hohe Bleichen 13, 20354 Hamburg

Mega Models

Kaiser-Wilhelm-Strasse 93, 20355 Hamburg

Most Wanted Models

Erika-Mann-Strasse 21, 80636 Munich

Www.mostwantedmodels.com
www.instagram.com/mwm_official

Place Models

Am Felde 29, 22765 Hamburg

Modeling & Become a Model

Everybody wants to be a model. Of course they do. But being a model doesn’t mean wearing nice clothes and just taking pictures. To become a top model you need ambition, commitment and versatility. You have to learn to market yourself, you have to be present and you have to have the right contacts. All this you get in a model agency. The basic requirement of a model is the figure, the face. But most importantly, you have to know how to use your talent. The famous “sparkle in the eye”, when you really burn for a cause. A model is also an entrepreneur. But with the right model agency at your side, you learn to move in the business. Therefore, it is essential to look for a professional model management.

Booker: Your agency for castings and jobs

Being part of a larger model roster gives you the chance to get bookings as a fashion model. In all good agencies there is a booker who takes care of you – he knows you, your sedcard, your book and your strengths. His/her job is to market you to the client. Bookers give you the time to focus on your job. They manage contractual details, your travel, accommodations and all transfers to the shoot location.

More tips from model agencies

Of course, there are many more interesting model agencies and managements on Instagram. That’s why I wanted to add five more agencies to the top 10 list. Here, too, a regular look at the Instagram account is worthwhile. In addition to various fashion shoots, you can also find new models, sedcards and video footage here. Here are a few tips:

Model Pool

Elisabethstr. 14 D-40217 Düsseldorf

Viva Models

Friedrichstraße 210, 10969 Berlin

Vivienne Models

Schmellerstr. 8, 80337 Munich

Munich Models

Siegfriedstrasse 17, 80803 Munich

Modelwerk

Rothenbaumchaussee 1, 20148 Hamburg

Tips for your first agency and jobs

Conditions – How much commission does a model agency take?

Most model agencies take a commission of 20%. That is, if the model fee is 1000 euros, there is an agency commission (AP) of 200 euros for the customer. The booking is therefore a total of 1200 euros. Agency commission is incurred because model agencies must first invest in a model. Be it travel, accommodation, living expenses or even advances. In addition, there are photographer shoots for new faces and investments in time and management, sedcard creation or books. Therefore, it is also common that for international bookings higher commissions are incurred. These vary greatly, but are usually twice as high as nationally. It is important that a model agency invests in you – not you in the agency! Managements that demand money from you, in any form, are not serious. Period.

However, first shootings with photographers for Newfaces are quite normal. However, they are not paid in cash, but are pre-financed by your management and later offset against the first bookings.

Management: Step by step to the top model

Your model management provides contacts, castings and jobs. For a career as a model you should start early, with 14, 15 years and gain experience. School, training should always play priority, but you must always be aware that being a top model means investing a lot of time. Ideally, you should take a year, look for a large – or several small – agencies and try to organize your everyday life around the model life full-time. Because, for castings, bookings you often have to have spontaneous time and travel a lot. But with the right model management at your side, everything is organized.

Exclusive or not?

Exclusive contracts are only worthwhile for you if the agency has a reputation and is also trusted by other models. Because, an exclusive contract prohibits you as a model the cooperation outside the agency structures. If the booker doesn’t get you any jobs, you have no option for other jobs – because the booking rights lie exclusively with your agency. Therefore: keep your eyes open, ask models if they have any experience, do a little googling and ask directly for jobs and clients during the first meeting. Serious agencies will be able to give you clear goals. But: With the known agency, grab if you have the chance. Because, with an exclusive contract, the agency also invests more time in you, since the profit lies exclusively with them. A list can be found on vogue.de.

Social Media for Fashion & Lifestyle Agencies

Do you manage agencies? More information on how to present fashion, models, agencies and management on Instagram, Facebook & Co. can be found in my book: Social Media Marketing. Special highlights are Facebook Insights, target group targeting and content marketing. You can also find more tips on marketing in social networks in my new book “Social Media Marketing für Fashion & Label”, available in bookstores, on Amazon & Co.

Model Agencies Munich: The Best Agencies & Application Tips

Stephan — Sat, 28 Feb 2015 01:50:20 +0000

Munich is second to Hamburg as the most important center of the German fashion industry. The Bavarian state capital offers models a unique booking environment: automotive campaigns for BMW and Audi, Oktoberfest assignments, fashion shootings, and IT advertising — a mix that no other German city offers. Anyone who wants to work as a model in Munich needs the right entry point through one of the established agencies on site.

Top Model Agencies in Munich

The following agencies belong to the most well-known and longest-established in Munich. They differ in specialization, booking volume, and target customers.

Nathalie Models

One of the oldest and most prestigious model agencies in Germany, based in Munich. Nathalie Models has been placing talents for high fashion, catalog, TV advertising, and lifestyle for decades. The agency works with major fashion brands and advertising agencies and has an extensive network within the Munich creative economy.

Specialization: Fashion, Catalog, TV Advertising, Lifestyle
Target Customers: Fashion brands, mail order companies, advertising agencies
Particularity: One of the best known German agencies with a long tradition

Model Pool International

Model Pool International is strong in the international business and places models not only in Germany, but also in Paris, Milan and New York. The agency belongs to the top league and works mainly with editorial clients and premium brands.

Specialization: Editorial, Premium Fashion, International Placements
Focus: Models with high fashion potential, slim silhouette, runway
Particularity: International placement via partner agencies worldwide

Munich Models

Munich Models is a mid-sized agency with a broad portfolio: from classic advertising models over fitness models to plus-size models. The agency has successfully positioned itself in the automotive and technology advertising sector in recent years — a unique selling point in Munich.

Specialization: Advertising, Automotive, Fitness, Diverse Models
Zielkunden: BMW, Audi, Siemens, Tech-Startups
Special feature: Open for non-standard sizes, broad spectrum

Neugebohrn

neugebohrn is a modern booking agency with a focus on new faces and scouting newcomers. The agency operates strongly digital and has an active Instagram scouting program. For young talents without experience, neugebohrn is a good starting point.

Specialization: Newcomers, New Faces, Digital Campaigns
Zielkunden: E-Commerce, Social Media, Influencer-Kooperationen
Special feature: Digital focus, less formal requirements when starting out

MGMT Models

MGMT Models specializes in talent management and commercial bookings. The agency mainly places models in advertising productions and TV commercials. Particularly in demand are strong-character faces and people models for narrative advertising formats.

Specialization: TV advertising, commercial, talent management
Target clients: Advertising productions, film studios, PR agencies
Special feature: Character models and people in demand (not only fashion standard)

Munich as a fashion metropolis

Munich has three unique selling points in the German modeling business:

Automotive industry: BMW, MAN, Audi headquarters nearby — vehicle presentations, campaigns and product videos require models with lifestyle appeal and a sporty look
Oktoberfest: Hundreds of bookings are created every year for traditional clothing photo shoots, promotions and international fashion brands around the Oktoberfest theme
Technology and IT advertising: Munich is Germany’s second most important tech location after Berlin — Siemens, MAN, Linde, Allianz book for image brochures and corporate campaigns

Munich agencies work less with high fashion than Hamburg — but more with commercial, automotive and lifestyle. This offers different, often more stable bookings.

How does the application process work at model agencies in Munich?

The application process is similarly structured at most Munich agencies. Those who are well prepared have significantly better chances of getting an initial interview.

Step 1: Preparing the application portfolio

Natural photos: 3–5 images without heavy makeup and retouching — agencies want to see the real potential
Body shot: A full-body photo in simple clothing (fitted, no costumes)
Close-up: Portrait photo, good lighting, clear background
Measurements: Body size, weight, clothing size, shoe size, eye and hair color

Step 2: Online Application or Scouting Day

Most agencies have an online application form on their website. Some, like neugebohrn or Munich Models, regularly host scouting days, where you can introduce yourself in person.

Step 3: Casting and Test Shoots

If interested, the agency will invite you to a personal casting. There, movement sequences, expressiveness, and camera presence are tested. Sometimes test shoots follow — serious agencies do not charge for these.

Important: Reputable agencies do not ask for upfront payments for portfolios or shoots. Anyone who is asked to pay before a contract is in place should be cautious.

Munich vs. Hamburg vs. Berlin — What’s the Difference?

City	Focus	Typical Clients	Booking Character
Hamburg	Fashion, Catalog, E-Commerce	Zalando, Otto, ABOUT YOU, Fashion Brands	Serial, high volume
Berlin	Editorial, Streetwear, Avantgarde	Designer brands, art scene, startups	Creative, variable
Munich	Automotive, Corporate, Lifestyle	BMW, Siemens, Allianz, Tracht Brands	Stable, well-paid

Whoever sees Commercial-Models as an investment form — similar to modest side incomes — can achieve solid income with Munich bookings that are suitable over time for a first investment.

What do models earn in Munich?

The compensation varies greatly depending on agency, experience and booking type.

Editorial / Magazine: 150xe2x80x93600 EUR/Day (partially also exchange for Tearsheets)
Catalog / E-Commerce: 400xe2x80x931.200 EUR/Day
TV Advertising: 800xe2x80x933.500 EUR depending on reach and duration of use
Automotive Campaign: 1.000xe2x80x934.000 EUR depending on brand and duration of use
Oktoberfest Promotions: 50xe2x80x93200 EUR/Hour for promo bookings

For newcomers, 300xe2x80x93600 EUR per shooting day are usually realistic. With increasing experience and a strong portfolio, daily rates over 1.500 EUR in Munich are also achievable.

FAQ: Model agencies Munich

Which agency is the best in Munich for newcomers?

For newcomers without experience, neugebohrn and Munich Models are the most open agencies. Both have less strict requirements and are actively looking for new faces. Nathalie Models and Model Pool International usually require an existing portfolio.

What measurements do I need for Munich modeling agencies?

For classic fashion agencies, women should be between 174–181 cm tall, with a size of 34–36. For commercial and automotive modeling, the requirements are broader — strong-character types, athletic bodies and a variety of age groups are in demand.

Are there modeling agencies for male models in Munich?

Yes. All mentioned agencies also represent men. Particularly Munich Models and MGMT Models have active men’s boards. Typical bookings for male models in Munich include automotive campaigns, sportswear and business advertising.

How does Munich differ from other German modeling locations?

The big difference lies in the booking character. While model agencies in Berlin are strongly editorial-oriented and Hamburg dominates the catalog market, Munich is the center for corporate, automotive, and lifestyle advertising. An overview of all German locations is provided in the article on the Top 10 Model Agencies in Germany.

Are the agencies in Munich reputable?

The agencies listed here belong to the established houses with a long history. The most important indicator of reliability: No advance payments for shootings, no purchase of portfolio packages as a condition for enrollment. Reputable agencies earn their income from the commission of bookings, not from the models themselves.