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Advertisements and presentation with WordPress

WordPress Themes are prefabricated internet pages that can be edited and individualized for yourself through settings. Important is, if you have never worked with a content management system or WordPress system before, you should not start directly with a real estate portal. The functionalities are relatively complex and elaborate. Accordingly one should bring along sufficient previous experience. But enough small talk, let’s look at the essential features of a real estate feed. At the end I have my toplist and recommendation for real estate WordPress Themes.

Translation into languages

For many users it is important that the topic is translated into several languages. Because not everyone is fluent in English and with technical terms, especially in the real estate sector, it can quickly take a lot of time to constantly translate individual words. Therefore one should already pay attention to the fact during the selection that the topic, if one does not feel so sure of the English language, already contains a translation and/or a translation.

Very few themes are translated, you usually have to create this translation yourself. My tip, for all of you who are searching, create an extra language file in your plugin folder, edit it e.g. with a program like PoEdit.

Pre made homepage – Prefabricated website

The layout of a website, which has different elements and formatting and design, can take a lot of time. Therefore, many of the WordPress templates offer directly finished pages as layout. These can be easily packed with a One Click installation as a demo on your own page. You already have a beautifuly designed start page or a clear page with all team members.

The pages are mostly built with Page Builder. We already have a detailed article about this on YouTube Video! If you want to know more about Page Builder and Content Creation, you can find the detailed article here.

• Page Builder

One click importer – Demo example insert for learning

For all those who haven’t built 20, 50 or 100 WordPress pages yet, this demo content is really worth a lot! Here you can see how the author of the team integrates his structure, the elements and the embedding work. You can also view the extra menu items, such as the new real estate listings. Here one can recognize directly from several examples, how the information is structured and where which data is entered or how a finished real estate advertisement would look on their side.

Real estate management software or plugin

The core of any WordPress installation are the various extensions that extend the content management system with blog function to an online shop, a real estate portal or even a social media platform. Would you have thought that this is possible with WordPress if possible? That’s exactly what makes it the most popular CMS in the world! Let’s take a look at which plugin functions are indispensable for you as a broker.

Front-End – Real estate ,anagement

Those who like to work directly from the website and don’t want to deal with a purely informative back-end should make sure that the topic also has a front-end editing function for the real estate. This means that all advertisements can be edited directly on the website with a simple push of a button. This means that you don’t have to switch to the back end first, but can see the results live, so to speak.

Front-End – Submission of new properties

For brokers, the front-end or back-end editing function as administrator of the page is sufficient. Who wants to build up his real estate page, however, to a large real estate portal, that must give also other brokers the possibility to place their advertisements. For this there is a user management with which new brokers can register. These are automatically or manually accepted and activated. You get the possibility to place your own real estate advertisements, to edit them or to delete them. So you can invite various brokers to present their houses or apartments or plots of land on your platform.

Integrated live messaging system (communication)

If you think modern, you should also have a functioning messaging system. Do you know any websites on which you have a small chat window or speech bubble at the bottom left or right? That’s what this is all about. Users and visitors can contact our team and broker directly. Without detours and without telephone calls, quite simply via the browser.

Your employees can start communication immediately or process the request a little later. In this messaging system it is also possible to create predefined message modules, e.g. for standard questions. But let’s get back to the basic question, which real estate is the best for WordPress?

E-mail notification and saved search

Notifications and saved searches for already registered users are an important tool for you to get you back to your site. Recurring users are very important, not only for search engine optimization, but also for your sales. The more often you can reactivate users, the more traffic you have on your website and the more sales you will be able to generate. With extensions that allow you to receive e-mail notifications, e.g. new advertisements for a certain area in Berlin or even when a property has been taken off the market, you are even more interactive and interesting as a platform. You should also allow your users to save searches so that they can directly connect to meaningful email notification functions. Most real estate themes already have such user management on board.

Login and real estate comparisons

Buying a property is a big investment. But also renting an apartment and paying the rent deposit is a lot of money for most fellow citizens. Therefore, it is worthwhile to offer a comparison function as a real estate portal but also as an individual broker. With this feature, your users can easily save individual real estate listings and later compare them with each other. Just as you know it from online shops like Amazon, where you can compare several products with each other.

Payment system for brokers (external)

Directly integrated payment systems make it possible that if you build a portal with several brokers, amounts for real estate advertisements can be collected directly. With various payment providers, from credit card to Paypal and of course the classic bank transfer. By the integrated payment system you can save a lot of effort in the invoicing, as well as the administration of customers.

Important functions: Search and localization

In addition to these features, there are of course many more ways for users to make a comfortable visit to their homes clean. This includes, for example, auto-completion in the search field.

Autocomplete in search field

If you are looking for something, you need an autocompletion just like with search engines. If you enter a spelling error, for example, no search result would be available in theory. When you make a suitable suggestion for the search query in advance, we can avoid many mistakes and thus also minimize the previously mentioned bounce rate.

Search for radius (km) and geolocation

In particular for the search of flats and condominiums, for purchase or rent it is important that one considers regional aspects. Regional aspects are particularly important when it comes to investing in a property that you want to live in the longer term. So that only those offers are displayed that are relevant, the search should also contain a slider for the number of kilometres. So you can directly select a city area and filter only objects in the vicinity. This makes the search process much easier for our users.

Resuming search: type of construction, plot, etc.

Almost all themes have of course integrated the further information, so that I can leave a user in the search directly, whether he wants to see e.g. only advertisements that are with balcony or with a fitted kitchen. You can define all these filters and parameters in your back-end, depending on the properties of a single property.

Performance: Pagespeed & search engine optimization

Last but not least you should always think about the performance of your own website. The better and more structured the page is, the faster it is in the loading time, the higher it will be placed in the search engines. In Germany, the search engine Google is the most important, followed by Telekom, Yahoo and other platforms. Therefore, pay a little attention to the performance of your potential new website.

SEO and search engine – Optimization of the real estate page

The term SEO comes from Search Engine Optimization and means translated search engine optimization. But why is search engine optimization so important?

Search engine optimization constantly brings new leads, i.e. customers who, for example, buy a product or sign up for a specific list or newsletter. The more visitors we have on a website, the higher the chance that we will make good deals. Search engine optimization costs in relation to permanent advertising, only a one-time investment. Advertising that is optimized for clicks costs money with every single click or sometimes with every impression. This is why many companies attach great importance to search engine optimization. You should do the same with your new real estate project!

Pagespeed – Loading time of the internet page

The last important point before we come to the concrete recommendations is the Pagespeed. Pagespeed is the English term for the loading time of a website. The shorter the loading time, especially in relation to the competition and also with applications, the better it is for your website and the more positive it has an effect on search engine placement. With Pagespeed you can achieve CSS by optimizing scripts like HTML, Java but also by compressing image files. A detailed tutorial on compression for real estate advertisements can be found here

• Real estate listings: Photoshop, WordPress and SEO

WordPress Theme Recommendation

After you have learned a lot about search engine optimization but also about advertising real estate on WordPress, we now come to my recommendations for real estate WordPress themes! You can simply buy the themes for a really very fair amount at the biggest platform there is in the world. You can install the themes with just a few clicks. Have fun and good luck!

Theme 1 – MyHome by TangibleDesign

Rating of MyHome on Themeforest:

• $59 – Price
• 5 Stars (168 Ratings)
• 2,400 Sales
• WordPress Theme – Download

Theme 2 – Houzez by favethemes

Current rating of Houzez on Themeforest:

• $59 – Price
• 5 Stars (828 Ratings)
• 11,900 Sales
• WordPress Theme – Download

Theme 3 – Reality by inwavethemesThemes

The reviews of Residence Immoblien WordPress Theme on Themeforest:

• $49 – Price
• 5 Stars (62 Ratings)
• 781 Sales
• WordPress Theme – Download

Theme 4 – Residence by WpEstate

Residence reviews on Themeforest:

• $59 – Price
• 5 stars (1,000+ ratings)
• 13,100 Sales
• WordPress Theme – Download

Theme 5 – Realtyspace by codefactory47

The reviews of Realtyspace:

• $59 – Price
• 5 Stars (202 Ratings)
• 3,110 Sales
• WordPress Theme – Download

Theme 6 – Findeo by purethemes

Current rating of Findeo on Themeforest:

• $59 – Price
• 5 Stars (80 Ratings)
• 870 Sales
• WordPress Theme – Download

Theme 7 – Benaa by G5Themes

Rating of Benaa Immoblien WordPress Theme for real estate agents on Themeforest:

• $60 – Price
• 5 Stars (20 Ratings)
• 441 Sales
• WordPress Theme – Download

Theme 8 – casaRoyal by Fantasy

Opinions and ratings about casaRoyal:

• $49 – Price
• 5 Stars (7 Ratings)
• 105 Sales
• WordPress Theme – Download

Theme 9 – Hometown by LeafThemes

Hometown reviews on Themeforest:

• $59 – Price
• 4.5 stars (111 ratings)
• 1,600 Sales
• WordPress Theme – Download

Theme 10 – Real Estate 7 by contempoinc

Current reviews of Real Estate 7 on Themeforest:

• $59 – Price
• 5 Stars (506 Ratings)
• 6,400 Sales
• WordPress Theme – Download

Many sites fail due to the fact that won visitors do not feel 100% comfortable. This could be because the images are not compressed and a page needs 30 or 40 seconds to load. Especially in rural areas where there is no fast Internet connection, loading photos at large file sizes and perhaps an extra video can quickly paralyze the computer. Of course you don’t wait forever but simply switch to another side. You must prevent this abort!

There are various ways to reduce the abort rate. You can find some important information and videos in my blog or on my YouTube channel.

Today we are looking especially at the topic of compression and maintenance with aspects of search engine optimization.

Selects the camera format with 4:3 or 16:9?

Before we can even start building our site, we need to consider whether any real estate elements output by our WordPress themes are well formatted. This means that the CSS of the WordPress theme is written so that every photo, no matter how it is uploaded, is always output correctly. In practice, however, this can not work, because one makes e.g. also portrait-format pictures. High formats in images are then automatically centered in the center and thus do not reflect the image section that was originally intended for the project. Another important point is that in some real estate listing often used sliders. This, too, is designed for a certain size so that you can be played correctly on all end devices, from notebooks and desktops to tablets and smartphones.

How do we guarantee a good function?

For every new real estate advertisement and every new photo of an apartment or house, there must be a uniform format. All photos are cut to exactly this format before they are played into the WordPress system.

What are the advantages?

• Same layout on all pages and single pages
• Compressed photos for fast loading times
• Search engine optimized file names

The more similar the elements are, the higher the quality of a website will be. High quality websites are a guarantee and for us there are good sales deals. You should therefore pay attention to such details right from the start. Once you have established such a template in your company, your employees or yourself can fall back on it at any time. This saves you a lot of time and personnel costs afterwards and ensures higher sales. Your website will also be better rated by the search engines, as the time spent on your website will usually increase if the design elements fit perfectly. Therefore, our view lies on the advertisement creation.

Every camera has basically two formats with which you can take pictures. You can easily change this in the settings, no matter if Canon, Sony or other camera manufacturers. It is important to decide for only one format. Which format comes out of the camera is usually not so important. It is important that it is now correctly entered in the Photoshop template.

Video Tutorial – German

Photoshop File Template

Now that we’ve learned everything we need to know about the reason for the optimization, we can take a closer look at the Photoshop template. As always, this template is available for free download for real estate agents, advertising agencies and media managers.

Both Photoshop files are already in a smaller format, with a maximum width of 1920 or 2000 pixels. This means your photos are still large enough for a visitor to view at full resolution on their computer. Just download the Photoshop file.

Free Download: Photoshop template for brokers

• Download – Photoshop template – camera format 3:4 ( ZIP-Datei)
• Download – Photoshop template – camera format 16:9 ( ZIP-Datei)

Insert into Photoshop

Once you have photographed the images, all you have to do is drag them from the memory card to your computer. Simply insert your SD memory card into the appropriate slot of your computer or card reader. In the following a file folder already opens, from this you can drag the pictures into your Photoshop file. So here’s what you do:

• Enable card reader or insert SD card directly into computer
• Open folder with image files and make selection
• Position selection in Photoshop

Shrinking the images with Shortcut

Since all your images are in the same format as you can see in the tutorial video, you can enlarge or reduce all your images at the same time. To do this, select all layers, start at the first and press the Shift key with the mouse on the last layer. In the next step, press Ctrl+T to access the transformation model. This sounds complex at first, but is actually quite simple, for enlarging or reducing the images. Always make sure that you drag the images only at the edges, not at the sides. To do this, always press the Shift key. This enlarges or reduces the images proportionally. The format is not falsified. Here once again summarized

• Legen your selection collected in Photoshop
• Confirm with Enter to place the images
• When all images have been saved, highlight the layers and press Ctrl+T
• Scale the images in size with the Shift key pressed down now

Compressed storage for web and devices

Now we come to the storage of the picture material for our real estate advertisement. Here comes the clou, always save your photos compressed. While a photo in the same format without compression is still loosely 1.5 MB, we can compress it by 60 to 80%, perhaps even from 200 to 300 KB.

To do this, simply select File in Photoshop and Save for Web and Devices in Photoshop below the cloud version. Here you only have to make the following settings

• Output – JPEG
• Compression Quality – 50%

The next step is to assign the file name, here again you can worry a little about optimizing your rankings.

Search engine optimized file names Description

If you assign a file name, make sure that you do not use the file name formatting of your camera. Cameras only display numbered images, so they cannot describe which emotions an image reflects or which objects or locations are concealed here. That’s why we rename our pictures and call them instead of the standard edition:

• DCIM45592.JPEG
• House-berlin-friedrichshain-sales-balcony-view-outlook-park.JPEG

We do this with all photos of our current property and vary the individual files depending on what can be seen on this picture. The prefix with the respective real estate object, the location and the district remains.

Insert into WordPress

We did it! Now we have prepared our new real estate homepage perfectly and have not only a beautiful WordPress theme, but also perfect image material that looks the same on every page. Instead of landscape and portrait format we use only landscape format images and of course all are compressed and optimized from the file name for the search engine.

If you are still looking for the right WordPress themes, then here are my recommendations for you!

• Real Estate WordPress Theme