Virtual realtor: Real estates 4.0

When you ask architects, builders and other people in the real estate industry what inspires them, it is usually the future. Future, is the change of reality and always brings different aspects.

While the world of real estate keeps turning over the years, buildings become more modern, require less energy, create different cityscapes, the presentation of real estate has often remained at a standstill, in the classic real estate exposé.

Future architecture: just one example from Berlin

To stay in the example of architecture, architectural firms such as Graft in Berlin show how to design modern buildings for future-oriented cities. Urban development that is no longer expressed in the typical, boring facades, but in elements, shapes and materials that bring completely new visual hotspots to the city architecture.

For example, if you look at the villas built by the architects in Berlin, for example in Grunewald, you can see this unique architecture from hundreds of meters. As well as the “Villa M”, a cube made of ceramic plates, each one unique. From the outside, the entire architecture is reminiscent of a giant erratic block. A true one-of-a-kind, as is the outer ceramic casing. In all of Berlin Grunewald, a unique object. Such pioneers are needed so that new ideas can emerge.

But pioneers do not only exist in architecture. There is now also the first real estate portal, with virtual avatar “Ella”, for presentation.

Change in presentation: virtual exposé

What if you could present any property, without an extra visit to the site, moderated? Be possible in 2021!

Digital avatars present real estate

First, what is a digital avatar? Digitalization is on the rise. In architecture, as described above, in building technology and also in presentation. So virtual, digital people are taking over presentation and moderation.

Especially for supra-regional realtors, who have properties not only in their own area, but in other cities, states or even countries, the presentation of a property involves a relatively large amount of effort. Travel must be organized, not only for the realtor himself, but also for the potential buyer, in the further step.

• Model agency: Ella (VR)

With this new technology, the entire laborious process can be skipped, the property is presented by a digital avatar.

Example: Real estate portal with digital presentation

Pictures say more than a thousand words, so here is a small video:

Source: GetKey

Here, for the very first time in the world, a virtual avatar presents a property. Absolute top performance! Here technology combines with one of the largest economic sectors of this planet, the real estate industry.

Program code & CGI design: making ideas real

Digital avatars are animated from program code, partially post-processed with CGI design. This is how ideas are turned into reality, virtual persons who can then travel to places, talk about topics and much more.

In fact, we are thus only at the beginning of the journey in the real estate industry.

XXL precast factories and 3D printers

XXL Prefabrication Factories – Today, the first factories are being developed to develop entire prefabricated parts for high-rise buildings, for entire housing developments, not just the individual prefabricated house.

3D Printers – 3D printers are now shaping houses so that building materials no longer need to be purchased at great expense, everything comes easily and quickly from 3D printing. Here’s a short video demonstrating how a 3D printer builds a house in no time.

Just as construction companies, developers and the building industry are changing, so will the marketing of real estate, in the wake of digitalization.

Presentation of house & apartment through videos: Supraregional

Until now, real estate exposés were preferred by almost everyone. No between technology of presentation he has really prevailed, for example, 360 ° house tours. Why? It lacks the human element, someone to guide through the property.

Of course, as a real estate realtor, you could cover the presentation with a video, so prospective buyers see the property before visiting (just from photos). But this has two disadvantages. Either you have to moderate yourself, that is also be on site, or someone else has to do it and convey the same spirit, the same still know how, as the real estate realtor. Another disadvantage, the language. Do you know Israeli? Spanish? French?

In short, the presentation of the property has different factors, from location to languages. So, as soon as properties need to reach a national or international audience rather than just a regional one, the effort of presentation increases.

Lure new target groups: Marketing tool for real estate realtors / portals

Just as in the entire economy, the real estate industry is also about supply and demand. The new generation of future real estate owners, by purchase or inheritance, has grown up with the Internet. They jump on other carriers (trigger factor).

Therefore, new concepts are needed, also in real estate marketing. On the one hand in the marketing of condominiums, which are sold individually to private persons, for example over real estate portals, just as with the sales of luxury real estates, which are now times more difficult over a badly made Immobilienexposé, as PDF to sell.

If you also want to show innovation, you can’t avoid new marketing strategies. Bill Gates (founder of Microsoft) gave the Internet only a few years in the beginning. Today, more than 20 years later, many real estate realtors, realtor offices and real estate portals are using social networks such as Facebook and Instagram (Social Marketing [external]).

Strategy: Reaching Generation Z

In Israel, a new project has now been launched that has never been seen before in the world. The above already to see in the example video, real estate are presented by “Ella” here.

Source: GetKey

Voice use in technology – Putting digital people in commercials, breathing emotion into them, a really difficult job. The next stage was now to integrate speech, so that Ella becomes a multi speech talent. As seen in example video (above), for example in Hebrew. This way, Israeli customers are specifically adressed on the website.

“How Beautiful” by MarcCain (VR Fashion Show)

The world’s first virtual fashion show – In 2021, virtual humans will be seen on the runway for the first time. That day is today. Pictures speak louder than 1,000 words. Here is the world’s first fashion show with digital models. Created by MarcCain; Digital Models by CM Models / Zoe 101. Read more about virtual influencers (social media agency) here.

Many thanks to MarcCain. Now is the time to go shopping everyone! New outfits and collections are out now on MarcCain!

Read more in the Masterclass

You can find more tips about “Presentation – Example and Concept” here:

Now in the Masterclass: Presentation – Example and Concept

Becoming a trainer: Fields of action and examination

Here you will find everything you need to know! Get to know the fields of action of the AEVO exam and get practical tips for your final presentation with many examples and videos – all for free!

Now in the Lukinski Masterclass:

• AEVO 1 – Check training requirements
• AEVO 2 – Preparing training
• AEVO 3 – Train skilled workers
• AEVO 4 – Completing training
• Presentation – example and concept

Professions

For all the different professions, you have to prepare individual presentations. This also means that you have to prepare working material.

Baker

Craftsman

Cinematographer

Office Management

AEVO questions: All fields of activity

All fields of activity of the instructor examination at a glance:

• AEVO 1 – Check training requirements
• AEVO 2 – Preparing training
• AEVO 3 – Train skilled workers
• AEVO 4 – Completing training
• Presentation – example and concept

Exhibition: Presentation and trade audience

On the one hand, the acquisition costs for obtaining stand space. The next step is to compete with the other stands to attract visitors, which requires a stand builder. In addition there are the personnel, e.g. for the care of the guests. For presentations, conferences and congresses you have to plan a lot of time for the organisation. Depending on the location, e.g. in Berlin-Mitte, this can be very expensive. At the same time, the effect is great, because it’s worth it for prestige alone. The majority of these media measures are aimed at B2B professionals with large order volumes and budgets.

Presence is always important in advertising. The bigger your company, the broader your media portfolio will be. While you may start out with advertising on Facebook and Instagram for cost reasons, sooner or later you’ll be sure to be at trade shows and conventions. Maybe just like in TV commercials or trade journals. If you are preparing for a trade fair, the following points are particularly important:

• Exhibition stand
• Personnel and Service
• Objectives and Schedule
• Documents (Information until sale)
• Presentation media

Information, training, trade advertising

As with meals, conferences and congresses, this form of advertising is also aimed at a B2B audience. Here even much more than at trade fairs, because training courses and trade advertising usually take place among skilled personnel. If you are, for example, in the field of heating and sanitation, you could hold regular training sessions to discuss new fittings and designs, for example. If more and more non-contact bathroom and kitchen faucets are installed in the future (trend), specialist knowledge of the product must of course also be available. In addition to the water, there is also the electrical connection, maintenance and repairs. In addition, such training and further education courses have the advantage that they obviously do not look like advertising. Finally, there is free training and further education.

For companies, such training courses are also a free possibility of further training for employees. For you it is a possibility to bring your products or services into conversation. Through the practical application, the participants have a very high learning factor directly, because they are not only mentally present, but also motor, through example installations. All this solidifies the new product for the craftsman. At the next customer meeting, he or she will perhaps point out the advantages of the new, non-contact bathroom fitting. If he or she convinces the customer, everyone benefits. The craftsman’s workshop earns a few extra euros thanks to the exclusive fittings. You won another customer. The customer has an excellent, non-contact bathroom fitting.

Ideally, the new building should not only be equipped with one fitting, but also directly with several fittings on several floors. So you have ensured by the concept of a training and further training for advertisement, directly with the specialized public, direct hit. Of course this is not only possible for B2B customers. From a golf taster course to a Tupperware party. This also brings us to the sales talk, live marketing, not printing.

Merchandising and Recognition

If merchandising is used correctly, it can leave a permanent reminder especially with existing prospects and customers. You remember, the more contacts, the greater the effect on the individual consumer.

Originally, merchandising came from the music industry. Music bands print their logos on simple T-shirts so fans can take them home with them after the concert. So you always have the memory of the live concert but also the reminder, if you like the old songs, buy the new ones too! Today, merchandising works not only for music bands, but also for companies. From sponsored shirt merchandising for long-distance running and positive PR through sport and movement to brand merchandising, your own brand logo, large and present on a T-shirt or jacket. Some of the long-distance runners will wear the T-shirt for a long time as proof that they were there. In the gym, in your free time or while jogging. Excellent options for companies to bring their logo to the right target audience. It also works with brand merchandising. The bigger the brand logo, the better! So everyone can see what they can afford.

Merchandising is about leaving a lasting impression, having a constant source of memories for the customer and brand presence in the target group. By wearing pieces such as T-shirts or bags, logos get a large advertising space. With a walk on Friday afternoon, through the city centre, a simple T-shirt or jute bag can reach 1,000 to 2,000 contacts so quickly. Projected on days, weeks, months and years, you have not only made a small business with it, but also placed advertising, completely free of charge and sustainable. Not only with the customer himself, but also with his or her circle of friends, as well as in the close public, e.g. shopping or sports.

Guideline: Setting up your own business & business plan

You want to start your own business as a real estate agent or with another business idea? Tips on choosing the right professional: real estate broker. We support you with tips on your business plan and concept. Whether self-employed full-time or part-time self-employed: If you want to set up your own company, you have to think about a lot, in advance and in the operative business. From the right idea to health insurance – what needs to be considered if you want to become self-employed?

There is no training or further education for entrepreneurs. Managing director is you or not. Your own ambition is always important, because this is the only way to improve, every day.

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