Cooperation and the Principle of Cooperation – Becoming Self-Employed Part 17

Laura — Mon, 14 Oct 2019 07:00:29 +0000

The principle of cooperation is clear, it is always a win-win situation. Through a precise formulation of the goals, later successes can be accurately evaluated. If both sides benefit, the cooperation has worked well. The big advantage, as described above, is that the costs of cooperation are relatively low, since companies use existing structures, e.g. in marketing or advertising. We have already adressed the added value of cooperation with best-practice examples in terms of “discounts” and “customer care”.

Cooperations: Goals and tasks

It is important that all goals and tasks are clearly defined in advance in any cooperation. This is because it is difficult to implement and make changes in the ongoing cooperation. So anyone who has already negotiated a minus deal in advance will not be able to correct it afterwards. If you distribute 10,000 discount coupons of a cooperation partner in your packages, but he or she only mentions you in the newsletter in return, both actions are not equal, the cooperation principle is broken.

The cooperation between two companies can, however, go even further. For example with the symbiosis of two brands. The classic chocolate, peppered with a brand of biscuit, the ice cream, coated with a certain type of chocolate, the modern, electrically driven delivery service and the car brand, the car rental and the flight provider or even car sharing. Both sides profit from each other, not only through advertising, but also through discounted conditions and positive image transfer. The car manufacturer has its new models constantly in the street scene, the car sharing provider has high-quality vehicles and good purchasing conditions. A win-win situation for both sides.

Cooperation Principle in Companies

Have you already planned cooperation partners or cooperation models?

If so, here is the place for it in your business plan.

Both sides benefit
Precise formulation of goals
Expectations and objectives
Actions, Dates, Costs
Distribution of tasks and competences
Cost and earnings distribution
Same rights and obligations for all partners
Willingness to compromise
Relative / Equal commitment
Employees must know goals and support

Opportunities and Risks

Congratulations, you’ve done it all! You know your business idea inside out, you have validated it against various data, customers, competitors, market and price. You know your marketing concept but also your sales strategy. You know every single cost center and of course the entire personnel planning. Now you close your business plan with the big question, what are the biggest opportunities and risks for your company? No more, no less. Here you have to deliver a realistic self-assessment. Not only full of praise for your business idea, risks also play a role here and have to be included in the concept accordingly. Here you show banks and investors for the last time what they might get involved with.

What are the three biggest opportunities that could positively influence the further development of your company.
What are the three most important problems that could hinder a positive development of your business?

Everything described, everything explained. Now comes your financial planning.

Guideline: Setting up your own business & business plan

You want to start your own business as a real estate agent or with another business idea? Learn more: estate agent guide. We support you with tips on your business plan and concept. Whether self-employed full-time or part-time self-employed: If you want to set up your own company, you have to think about a lot, in advance and in the operative business. From the right idea to health insurance – what needs to be considered if you want to become self-employed?

There is no training or further education for entrepreneurs. Managing director is you or not. Your own ambition is always important, because this is the only way to improve, every day.

The topics at a glance:

Social media real estate agents – goals and strategies for Facebook, Instagram & Co.

Laura — Thu, 15 Aug 2019 19:44:22 +0000

Living, whether in the house, in the condo or for rent, social media marketing is becoming more relevant for more and more real estate agencies and agencies, because the numbers speak a clear language! The acquisition of potential prospects and thus tenants or buyers is with few forms of advertising so precisely on a target group alignable but just as accurate in monitoring. After all, individual clicks, e.g. from Facebook or YouTube, can be precisely traced. Through event tracking, i.e. the tracking of a specific action on the website, paths can be traced and thus ultimately also evaluated, e.g. which campaign had a success of 4.8% and which only told 0.3%. But there we are already in a very deep matter, let’s start with the basics, social media marketing for real estate & live.

Goals and Strategies: Housing, Construction, Real Estate & Marketing

What are actually the goals and strategies of a social media marketing agency? Social media marketing carries the word social in itself, so there is a big focus on this marketing method in community care.

Social media marketing is so much more than just a sales channel, this is about people and targeted communication in a different form. Simpler, more image-heavy, more emotional. These are the core building blocks of any good social media channel. Add to that modern methods.

Social media marketing mix: multi-channel marketing

Did you know that they are allowed to repost all photos on Instagram? So why permanently produce expensive, own footage, if you are allowed, for example, on the social network Instagram also on the footage of third parties? On YouTube, you can achieve subscriptions through playlist, so you can already build followers and subscribers through and timely collection of relevant videos. On Facebook, you can not only advertise within your own fan page, of course you can do it in groups as well. Social media marketing is so much more!

To the now almost classic methods come of course also the newer tools, as well as influencer marketing. The area of influencer marketing counts in particular on the recommendation marketing, by relevant people, for certain target groups out. Every single recommendation on social networks reaches people who follow other people. As a result, the advertising aspect is much less. Influencer marketing in the real estate sector could, for example, accompany a person on YouTube in the search for an apartment, this person makes two or three videos at the end, in which he reports on the apartment search, first on the Internet, that he is desperate and has finally found the solution through portal XY! Then our Influencer takes the camera and accompanies his apartment viewing, bit to video number 3, in which the apartment is ready furnished, with the appropriate keyword apartment furnishings. So we can also do search engine optimization within YouTube. Did you already know that?

That’s how diverse the world of social media marketing is for real estate agents, real estate portals but also for more specific topics like buying a house or selling a house.

Ultimately, a lot can be done, from channel building to ads that are targeted out to specific groups of people. Let’s focus on the goals first though, what is it all about? In principle, social media marketing can be described in four steps.

Target Reach: Do you already know broker XY?

Our primary goal is reach, because without reach, no one will know about our product. Even Henry Ford said, “For every dollar you invest in your product, you must have another ready to make it known”. The more people we reach, the more will become fans of our channel. Because of the added value they get or because of new offers or even because of very exclusive offers.

Target community: added value instead of advertising for tenants / buyers

The second step is about community building, collecting fans is not difficult, we invest 100,000 € in an ad and will surely be able to gain 10,000 fans. 10 € for one fan? That’s a lot of money. Because at the end of the day, it’s not just about gaining fans once, but we need to keep them. That’s why community building and targeted community management are among the core tasks of a social media manager and, of course, of the social media agency.

Goal Information: Regular interaction in social networks

The third step is an editorial plan and the regular sending out of previously planned information. Our channels must not be filled with graphics and texts from the advertising department, they need individual content, that means content. The better our information, i.e. advertising content is packaged, the higher the values in the conversion, means the conversion of visitors to buyers, newsletter subscribers or even interested parties.

Target sale: strategies for customer acquisition of tenants and buyers

In the fourth step, we can now focus on sales, run different texts or graphics against each other in so-called A/B split tests. What happens to the property: property during separation. Through the targeted evaluation in monitoring, we then recognize the opportunities and risks, or the advantages and disadvantages of individual target groups. This allows us to answer many questions, such as:

In which target group does our product sell best?
Which target group completes the most newsletter sign-ups?
Who ends up asking for a specific viewing date for an apartment listing?

Westend-Süd | Lukinski