TV contribution to the “Business Model Influencer” in the Mediathek

• Now at the DW media library: Influencer Marketing [1:15 – 3:15 minutes]
• More about singer & songwriter Luna Farina

Thanks to the whole team!

Many thanks to my team:

• Social Media One / Luna Farina
• CM Models / Natascha Windgaße

Luna Farina – TikTok Channel

Source: DW TV / Mediathek

Natascha Windgaße – Artist Management / CM Models x Social Media One

Stephan M. Czaja – media expert and speaker

Source: DW TV / Mediathek

TikTok?

Source: DW TV / Mediathek

Have you ever heard of Tik Tok? Tik Tok is one of the latest social networks and perhaps the successor to Instagram and Facebook. Tik Tok is the trend, especially among young people between the ages of 8 and 18, they are mainly present on TikTok. Already today, the app for Android and iOS is number 1 in the download charts in over 30 countries. There is now also a strong investment in Europe.

Thus, TikTok is establishing itself as a brand and is accordingly becoming more relevant for brands from other areas. This is understandable, since today’s youth is tomorrow’s affluent target group. The platform’s target group is very, very young. A target group that becomes increasingly relevant with age, however, for us as advertisers. That is why we also arrange contacts with influencers from the next generation network.

• Read on socialmediaagency.one: TikTok
• More about singer & songwriter Luna Farina

• The Social Book German – Amazon (Print)

Important social media tips you should know

There are many questions about social media marketing. As a rule, this is not even about the really complex subject areas, but often only about very central questions such as:

• What are social networks and what makes them?
• What is the purpose of social media in everyday life?
• What is User Generated Content?
• Why do companies use Social Media Marketing?
• How does Social Media Marketing actually work?
• How to measure the success of your social media marketing?
• For which companies is Social Media Marketing?
• What skills and knowledge does a Social Media Marketing Manager need?
• What are the goals of Social Media Marketing?

Who does the Social Book help?

For all social media managers, whether beginners or advanced, for young entrepreneurs and startups, but also for self-employed, such as designers, hairdressers, online shops, “The Social Book is the perfect foundation to understand the world around social media marketing. “The Social Book” is less a concrete recommendation for action than an intellectual guideline. It is a guide that will help you understand social media. More than two billion people are registered in the social networks, an excellent source for new customers, but also prospective customers for projects and campaigns. Those who know how to manage the leap between the different social networks and use the individual advantages of the social networks around Facebook, Instagram, YouTube and TikTok can achieve great success.

In addition to social media marketing, it is also about the basics, social connections and, of course, the emergence of social networks. Because in order to plan the actions in today’s social networks, it is worth taking a look at the history behind it. Although the chapter is only very short, it gives a good insight into the current expansion, but also into future developments. In addition, it deals with social connections and group dynamics.

However, the book not only provides a detailed basis on the subject of social media management, community management and social media marketing, a large chapter also deals with the subject of social advertising in the best-practice example, Facebook. Facebook also includes Instagram and WhatsApp, two of the largest networks we use on a daily basis. That’s exactly why it’s worth taking a look at the Facebook Advertisement Manager, because here you can learn a lot and later put the theory into practice for your own company.

Help the book also in your studies?

The answer is definitely yes! The book can also be used for your bachelor’s or master’s degree. This is because there are absolutely practical tips here, most of which are only derived from expert interviews. Those who adhere to the existing guidelines will definitely be convinced in the paper, the term paper, the Bachelor or Master Thesis.

• The Social Book German – Amazon (Print)

Recommended book value

More books? Here you can find all publications (Stephan M. Czaja): Books.

The Business Book

Becoming an entrepreneur is not difficult, but being an entrepreneur is very difficult. Already knew 9 of 10 startups failed in the first 5 years. When I am on the road during my lectures, this is often the first step to make it clear to the young entrepreneurs that every person around them has to fail if they want to survive as entrepreneurs themselves. The reality check for entrepreneurs is pretty brutal. Nobody remembers the pyramids that fell. Everything talks about those who are still standing. It’s the same with entrepreneurs. Failure knocks on the door faster than you’d expect. This book is the result of my experience as an entrepreneur, the lectures and the reflection of the audience. More about: The Business Book.

The Content Book

Writing good SEO texts needs to be learned. Therefore there is now the new book from my SEO Collection, The Content Book. Search engine optimization has changed many marketing processes. Today, people can be reached globally within a few seconds and with just a few tricks. Knowing the right tips and tricks, especially from everyday agency life, is worth its weight in gold for young companies as well as for online shops of all shapes and sizes. The Content Book shows how it works: practical and direct. More about: The Content Book.

The Model Book

You want to be a model? THE MODEL BOOK gives you a comprehensive overview of what you as a model need to know about the industry and your model agency. In order to prepare models perfectly for the job, good agencies coach their models very intensively. In points such as cooperation with the agency and with customers, your own public image, your personality, but also with practical posing and catwalk training. What do you need to watch out for? What do you need to prepare for? What’s coming your way? How do you write modeling agencies? How do you get good shoots with photographers? How does the agency work behind the scenes? How are castings decided? In the book you will learn everything + insider tips! More about: The Model Book.

Content: The Social Book

1. Development of social media in Germany
2. Web 2.0
3. Affect
4. Revolution
5. Differentiation
6. SMM: Communication and Interaction
7. Transmitter-receiver model
8. “Broadcast Yourself”
9. Always Online
10. Success factors
11. SMM in companies: Analysis
12. Worldwide relevance
13. Modern Information Society
14. User Generated Content and Company
15. Trend conscious. Fashion companies are pioneers
16. Best Practice Asos
17. Trends and social groups
18. Social Media Stars
19. Advertising psychology
20. Adapting principles of the Social Web
21. Media usage
22. Use of media in transition
23. Development of online use
24. Age groups
25. Use
26. Mobile activities in Germany
27. E-Commerce
28. Purchases by commodity group
29. A products and priority
30. Channel structure
31. Brand, identity and first fans
32. What social network?
33. Social Media Mix recommendation
34. Content with added value
35. Times: Studies and Live
36. Guiding rules in SMM
37. Create inspiring content
38. Ease sharing your content
39. Reward users
40. Share contents active
41. Encourage you to embed your content
42. Opportunities and Risks
43. Long Term Optimization
44. Measurement, goals, target group and reach
45. Societing – improvement through customer feedback
46. Metering – Results and analysis
47. Multipliers and brand ambassadors
48. Multi-Channel-Management
49. Synergie: Online / Offline
50. Conclusion: Core elements
51. Regular content and added value
52. Interaction and Communication
53. Network expansion
54. Optimization
55. Social Advertising
56. Facebook
57. Success through fanpage, design and ads
58. Fanpage
59. B2B Marketing
60. Create page
61. What does the perfect posting look like?
62. Posting times
63. 1K Generate Facebook Fans
64. Increase organic reach
65. Create Attractive Lead Magnets
66. Youtube
67. Youtube SEO
68. Instagram
69. Product Placement
70. Alternatives
71. TikTok
72. Twitter
73. Google Plus
74. Pinterest
75. Vimeo
76. Tumblr
77. LinkedIn
78. Xing
79. Influencer Marketing
80. How do you benefit from the hype?
81. Lifestyle Meets Media
82. Effect on buyer
83. Social Advertising: Facebook
84. Targeting
85. Age
86. Residence
87. Interests
88. Retargeting
89. Audience Insights
90. Select target group
91. Interaction rate as a success indicator
92. Retargeting Pixel
93. Create Advertisements
94. Display and display groups
95. Leads
96. A/B Test
97. CPC: Cost per click
98. Costs
99. Youtube Advertising
100. Further development
101. Localization
102. Social Commerce
103. Swarm intelligence
104. Social networks have a great future