Stephan Czaja | Lukinski

“Made in Germany” Influencer Marketing – Interview Deutsche Welle DW TV

Stephan — Tue, 11 Feb 2020 17:49:14 +0000

Our Social Media Agency is now an expert on influencer marketing at Deutsche Welle DW TV. In particular, it’s about Luna Farina (18), a young singer & songwriter, whom we accompany and support in producing her own songs and music videos. With 240k followers on TikTok, more than 100k on Instagram and 60k on Youtube (music videos). In the TV show “Influencer: The I as a business model” Luna gives some insights into her work and we also give some insights into the topic: “How much do influencers actually earn?

TV contribution to the “Business Model Influencer” in the Mediathek

Now at the DW media library: Influencer Marketing [1:15 – 3:15 minutes]
More about singer & songwriter Luna Farina

Thanks to the whole team!

Many thanks to my team:

Social Media One / Luna Farina
CM Models / Natascha Windgaße

Luna Farina – TikTok Channel

Source: DW TV / Mediathek

Natascha Windgaße – Artist Management / CM Models x Social Media One

Stephan M. Czaja – media expert and speaker

Source: DW TV / Mediathek

TikTok?

Source: DW TV / Mediathek

Have you ever heard of Tik Tok? Tik Tok is one of the latest social networks and perhaps the successor to Instagram and Facebook. Tik Tok is the trend, especially among young people between the ages of 8 and 18, they are mainly present on TikTok. Already today, the app for Android and iOS is number 1 in the download charts in over 30 countries. There is now also a strong investment in Europe.

Thus, TikTok is establishing itself as a brand and is accordingly becoming more relevant for brands from other areas. This is understandable, since today’s youth is tomorrow’s affluent target group. The platform’s target group is very, very young. A target group that becomes increasingly relevant with age, however, for us as advertisers. That is why we also arrange contacts with influencers from the next generation network.

Read on socialmediaagency.one: TikTok
More about singer & songwriter Luna Farina

The Social Book – Social Media Networks, Management and Marketing

Stephan — Tue, 16 Jul 2019 07:25:25 +0000

Social media marketing is more complex than ever before. Facebook, Instagram, TikTok and YouTube have more than two billion users today. Any social media manager who knows how to address people and how to reach them is worth a lot to the company. Social media is the new instrument in marketing. No matter if Facebook Advertising, Group Marketing, Community Management, Instagram Stories, YouTube SEO, or Influencer Marketing. The possibilities and means of social media expand month by month, month by month again and again. The development of social networks is progressing and, of course, the complexity for individual social media managers is also increasing. The Social Book provides all the basics that beginners in the field of social media marketing need to run successful campaigns. These basics arise for example from practical agency experience, many conversations with customers and of course also concepts and strategies for individual social media channels or also more complex, cross-media influencers and advertising campaigns.

The Social Book German – Amazon (Print)

Important social media tips you should know

There are many questions about social media marketing. As a rule, this is not even about the really complex subject areas, but often only about very central questions such as:

What are social networks and what makes them?
What is the purpose of social media in everyday life?
What is User Generated Content?
Why do companies use Social Media Marketing?
How does Social Media Marketing actually work?
How to measure the success of your social media marketing?
For which companies is Social Media Marketing?
What skills and knowledge does a Social Media Marketing Manager need?
What are the goals of Social Media Marketing?

Who does the Social Book help?

For all social media managers, whether beginners or advanced, for young entrepreneurs and startups, but also for self-employed, such as designers, hairdressers, online shops, “The Social Book is the perfect foundation to understand the world around social media marketing. “The Social Book” is less a concrete recommendation for action than an intellectual guideline. It is a guide that will help you understand social media. More than two billion people are registered in the social networks, an excellent source for new customers, but also prospective customers for projects and campaigns. Those who know how to manage the leap between the different social networks and use the individual advantages of the social networks around Facebook, Instagram, YouTube and TikTok can achieve great success.

In addition to social media marketing, it is also about the basics, social connections and, of course, the emergence of social networks. Because in order to plan the actions in today’s social networks, it is worth taking a look at the history behind it. Although the chapter is only very short, it gives a good insight into the current expansion, but also into future developments. In addition, it deals with social connections and group dynamics.

However, the book not only provides a detailed basis on the subject of social media management, community management and social media marketing, a large chapter also deals with the subject of social advertising in the best-practice example, Facebook. Facebook also includes Instagram and WhatsApp, two of the largest networks we use on a daily basis. That’s exactly why it’s worth taking a look at the Facebook Advertisement Manager, because here you can learn a lot and later put the theory into practice for your own company.

Help the book also in your studies?

The answer is definitely yes! The book can also be used for your bachelor’s or master’s degree. This is because there are absolutely practical tips here, most of which are only derived from expert interviews. Those who adhere to the existing guidelines will definitely be convinced in the paper, the term paper, the Bachelor or Master Thesis.

The Social Book German – Amazon (Print)

Recommended book value

More books? Here you can find all publications (Stephan M. Czaja): Books.

The Business Book

Becoming an entrepreneur is not difficult, but being an entrepreneur is very difficult. Already knew 9 of 10 startups failed in the first 5 years. When I am on the road during my lectures, this is often the first step to make it clear to the young entrepreneurs that every person around them has to fail if they want to survive as entrepreneurs themselves. The reality check for entrepreneurs is pretty brutal. Nobody remembers the pyramids that fell. Everything talks about those who are still standing. It’s the same with entrepreneurs. Failure knocks on the door faster than you’d expect. This book is the result of my experience as an entrepreneur, the lectures and the reflection of the audience. More about: The Business Book.

The Content Book

Writing good SEO texts needs to be learned. Therefore there is now the new book from my SEO Collection, The Content Book. Search engine optimization has changed many marketing processes. Today, people can be reached globally within a few seconds and with just a few tricks. Knowing the right tips and tricks, especially from everyday agency life, is worth its weight in gold for young companies as well as for online shops of all shapes and sizes. The Content Book shows how it works: practical and direct. More about: The Content Book.

The Model Book

You want to be a model? THE MODEL BOOK gives you a comprehensive overview of what you as a model need to know about the industry and your model agency. In order to prepare models perfectly for the job, good agencies coach their models very intensively. In points such as cooperation with the agency and with customers, your own public image, your personality, but also with practical posing and catwalk training. What do you need to watch out for? What do you need to prepare for? What’s coming your way? How do you write modeling agencies? How do you get good shoots with photographers? How does the agency work behind the scenes? How are castings decided? In the book you will learn everything + insider tips! More about: The Model Book.

Content: The Social Book

Development of social media in Germany
Web 2.0
Affect
Revolution
Differentiation
SMM: Communication and Interaction
Transmitter-receiver model
“Broadcast Yourself”
Always Online
Success factors
SMM in companies: Analysis
Worldwide relevance
Modern Information Society
User Generated Content and Company
Trend conscious. Fashion companies are pioneers
Best Practice Asos
Trends and social groups
Social Media Stars
Advertising psychology
Adapting principles of the Social Web
Media usage
Use of media in transition
Development of online use
Age groups
Use
Mobile activities in Germany
E-Commerce
Purchases by commodity group
A products and priority
Channel structure
Brand, identity and first fans
What social network?
Social Media Mix recommendation
Content with added value
Times: Studies and Live
Guiding rules in SMM
Create inspiring content
Ease sharing your content
Reward users
Share contents active
Encourage you to embed your content
Opportunities and Risks
Long Term Optimization
Measurement, goals, target group and reach
Societing – improvement through customer feedback
Metering – Results and analysis
Multipliers and brand ambassadors
Multi-Channel-Management
Synergie: Online / Offline
Conclusion: Core elements
Regular content and added value
Interaction and Communication
Network expansion
Optimization
Social Advertising
Facebook
Success through fanpage, design and ads
Fanpage
B2B Marketing
Create page
What does the perfect posting look like?
Posting times
1K Generate Facebook Fans
Increase organic reach
Create Attractive Lead Magnets
Youtube
Youtube SEO
Instagram
Product Placement
Alternatives
TikTok
Twitter
Google Plus
Pinterest
Vimeo
Tumblr
LinkedIn
Xing
Influencer Marketing
How do you benefit from the hype?
Lifestyle Meets Media
Effect on buyer
Social Advertising: Facebook
Targeting
Age
Residence
Interests
Retargeting
Audience Insights
Select target group
Interaction rate as a success indicator
Retargeting Pixel
Create Advertisements
Display and display groups
Leads
A/B Test
CPC: Cost per click
Costs
Youtube Advertising
Further development
Localization
Social Commerce
Swarm intelligence
Social networks have a great future

The Business Book – Startup, Business Plan & Pitch

Stephan — Tue, 16 Jul 2019 06:48:51 +0000

The Business Book German – Amazon (Print, German)
The Business Book German – Amazon (Kindle, German)

What’s Business Book?

The Business Book deals with the pitfalls of entrepreneurship but also with the recipe for success. In short, entrepreneurship means a lot of work. Daily, on weekends, on public holidays and of course sometimes on Christmas and New Year’s Eve. You have to be an entrepreneur from the bottom of your heart. That’s what the book’s about. Topics such as financial plans or press releases are kept extremely short, leaving enough space for the important topics. You as entrepreneur and founder, the business idea, the proof of concept, the profitable business ideas bit to pitch in front of banks, investors and customers.

If you are looking for dry formulas and topics that have already been discussed in hundreds of books, you are in the wrong place. This is about real entrepreneurship. Simply described, kept simple, simply implemented. Good business ideas don’t need buzzwords, words that usually nobody understands. Entrepreneurs are good salespeople, they understand something about their material and products. Entrepreneurs can lead teams but also motivate themselves. But entrepreneurs are also accountants and permanent financial jugglers.

The good thing is that after three or four years you have made it at some point and you notice that things are always going uphill. Now remember the statistics, 9 out of 10 companies fail in the first five years. You hang on a little longer, you’re out of the woods. My new book gives you the necessary motivation and inspiration to make it as an entrepreneur!

Who Does the Entrepreneur Help Book?

The Business Book also helps young entrepreneurs who want to start their own business. In The Business Book you learn how to sell yourself successfuly, how to develop a successful business idea and how to bring it successfuly to a large audience.

The practical tips help beginners as well as advanced learners to improve their own business model. Anyone who takes all tips and advice into account and also ensures that the checklists are fulfilled himself has a good chance of making it far as an entrepreneur. In the book you learn the absolute basics, but also everything important about business plans, financial planning and pitches for customers, banks and investors.

Help the book also in your studies?

Yes! the book can also be used excellently for your own Bachelor’s or Master’s degree. This is because there are absolutely practical tips here, most of which are only derived from expert interviews. Those who adhere to the guidelines will be convinced in the paper, the term paper, the Bachelor or Master thesis.

The Business Book – Amazon (Print, German)
The Business Book – Amazon (Kindle, German)

Recommended book value

More books? Here you can find all publications (Stephan M. Czaja): Books.

The Social Book

Social media marketing is more complex than ever. Facebook, Instagram, TikTok and YouTube now have more than two billion users. Any social media manager who knows how to address people and how to reach them is worth a lot in the company. Social media is the new instrument in marketing. No matter if Facebook Advertising, Group Marketing, Community Management, Instagram Stories, YouTube SEO or Influencer Marketing. The possibilities and means of social media expand month by month. The development of social networks is progressing and, of course, the complexity for individual social media managers is also increasing. The Social Book provides all the basics that beginners in the field of social media marketing need to run successful campaigns. From practical agency experience, many conversations with customers and of course also concepts and strategies, for individual social media channels or also more complex, cross-media influencers and advertising campaigns. More about: The Social Book.

The Content Book

Content: The Business Book

The Business Book
Business – What does that mean?
Many jobs and poorly paid
Finance Juggler
What do you need for your idea / company / brand? – Overview
Team of founders / People / Knowledge / Qualification
Employees or co-founders?
Analysis / Strengths / Deficits / Compensation
Idea / Basics / Special feature(s)
Prerequisites / Development / Rights / Testing
Start / Time (why)
Clients / Demography / Interests / Type → Moodboard (3 persons)
Needs / everyday life / little luxury / dreams
Purchasing behaviour / Places / Ways / Meeting opportunities
Product meets competition / benefit / innovation / difference
Pricing / High Pricing / Low Pricing / Middle
Pricing strategy / Introduction / Conditions / Discounts / Specials
Sales / Partner / Quantities / Regions / Costs / Profitability
Advertising / Offline / Online / Channels or media / Costs
Phase 1: Winning customers / advertising / communication / ways
Phase 2: Customer retention / Advertising / Communication / Ways
Best Practice: Influencer Fee
Exkurs: Satellite Project
Returnability / Benefits / Reach / Conversion
Exkurs: KPI – Key Performance Indicator (Online)
Interaction Rate – Engagement Rate
Click rate – click-through rate CTR
Reaction rate – response rate
Opportunities and risks / 3 x
Market / Development / Growth / Niche / Advantages / Disadvantages
Excursus: niche products
Cost Planning Start / Realistic / Rent / Personnel / Equipment / …
Future / planning for 3 years
Personnel
Recruitment / How do you get the best employees?
Ultra Local
Online Portal
Search engine
Exkurs: Positive reviews in social networks
Positive reviews in social networks
Google Reviews
Facebook reviews
Kununu, Yelp & Co
Human Resources Management / Leadership Style
Press release
E-Business / Which methods do you use for your idea?
Scaling
Course: Learn to scale with Affiliate / Advertisements
How does Affiliate / Ads Scale?
Tip! ROI (Return of Investment) for investors and valuation
Calculation and Formula
ROI for comparison – Investment decision
Partners / Why / How / With what success
Business and financial plan / 3 – 5 years for orientation / Objective
4 questions for you
Are I a founder or entrepreneur type?
How often does a company foundation fail?
Is your idea profitable later in the market?
I am also an entertainer and motivator?
Entrepreneur – seller
Robert Geis
Carsten Maschmeyer
Kylie Jenner
Elon Musk
Steve Jobs
Failure – Top 11 reasons
Shit happens! Make it a T-shirt
Failure at a young age: Today Icons
Jeff Bezos, Amazon
Morten Lund, Skype
Bill Gates
Business idea
Create ideas? Go openly through the world
Where do you see gaps, missing concepts?
Notebook
What can you do? What do you want?
Brainstorming and Idea Development: Validation
Igniting idea
Foundation
Must I write a business plan?
Business plan
Business Concept (short)
Founder
The unfair advantage
Reality Check: Founder Team
Product/Service
What is special about your offer?
State of development of your product / service?
When can the product be marketed?
Reality Check: Brand protection and evaluation
Customer Satisfaction
Products
Services
Market overview
Customer analysis – Who are your customers? Where are your customers?
Competitor product analysis – Which products are already available?
Do you already have reference customers? Image transmission
Market overview
Reality Check: It’s all been there before…
Location
Reality Check: Expensive or square meter?
Coworking?
Actual state, development and positioning
Marketing
Price strategy
Psychological Price
Sales
Advertising
Winning customers
Media advertising
TKP – thousand contact price
Trade fairs, presentations, conferences and congresses
Information, training, trade advertising
Sales talk
Mailing, Throws
Telephone calls
Sales promotion, sales documents
Merchandising
Promotions, discounts, special offers
Exclusive offers
Additional services, warranties and service
Internet and Social Media Marketing
Recommendation marketing on the Internet
Exkurs: CPC is King! CPM and interaction
Facebook Ad Manager: A/B Test – MOVE
The split test – campaign and analysis
Customer Care
E-Business
Exkurs: Electronic trading
WordPress and WooCommerce
Call Center Provider
Realization expenses
Cooperation
Reality Check: Opportunities and Risks
Financial planning
Pitch Time
What is a pitch?
Pitches in advertising agencies: How the presentation works
Pitches for Investors: Preparation for Start Ups
3 Tips for your first presentation on a pitch
Get short
Make your presentation simple
Take your audience with you
Do’s & Don’ts
Elevator Pitch
Elevator Pitch – Person
Elevator Pitch – Business
Elevator Pitch – Example
Full Pitch
Time
Story
Focus
Exkurs: Revenue Model
Real Talk – Pitch
Who spends money on it? – Mental
How do we make money? – Content
Book Tips
Social Media: Theory and Marketing – Facebook, Youtube, Instagram
The Content Book: SEO text writing: 1×1 for free reach
The Spinning Book: SEO Content Spinner Tools and Text Writing

The Content Book – Writing Good SEO Texts

Stephan — Tue, 16 Jul 2019 06:42:44 +0000

Writing good SEO texts needs to be learned. Therefore there is now the new book from my SEO Collection, “The Content Book”. Search engine optimization has changed many marketing processes. People today can reach each other globally, within seconds and by pressing a few buttons. Knowing the right tips and tricks, especially from everyday agency life, is worth its weight in gold for young companies and online shops. The Content Book shows exactly how it works: Practical and direct.

The Content Book German – Amazon (Print)
Hardcover edition for € 19,99

Search engine optimization and its significance in marketing

Search engine optimization allows you to reach people organically. This means that the range does not have to be purchased for a fee. This is also directly the further advantage of search engine optimization. Every visitor, every click does not have to be bought individually. Search engine optimization is sustainable and present for months and even years.

Since we have a lot of questions about search engine optimization and how to write good SEO texts, I became aware at the beginning of the year that I should express myself in the form of a new book on this topic. This is where the most important findings from everyday agency life come together and of course all the experience and knowledge that should be conveyed to the SEO managers of the future, but also to employees in my company. Whoever implements all these tips reaches an estimated 100,000 visitors per month, with a set-up time of two to three years. So you can achieve top rankings in the search engine even without an expensive advertising agency.

Before we talk a lot around the bush, let’s just ask ourselves the question, which tips the book contains exactly? What advice and tricks are included? Here is an overview of the individual topics.

SEO 1×1 for beginners

How do you improve your rankings?

Text and language – you always write first for people, then for search engines
Analyses – Work from the beginning with web analytics like Google Search (free) and Google Analytics (free)
Linking – Link relevant content of other websites
Backlinks – Get other relevant, good sites to link yours
Load speed – remove anything from your page that slows it down
Page URL – Use clear and easy to read URLs (example www.example.com/produkt245 > www.example.com/sneaker-nike-air-mann-gruen)
Meta Description – Write individual meta descriptions for each article (tip for WordPress: SEO Yoast)
Social Media – Invigorate activity and community
Images – URLs should be clear and easy to read (keywords), images should also be
Content – Content with added value for rankings and virality

Frequently asked questions in search engine optimization

What is SEO? What does Search Engine Optimization?
Why SEO Optimization?
What is SEO optimized?
What to do with SEO?
How can you improve your Google ranking?
What is a backlink?

Here are quick and short answers.

What is SEO and what is Search Engine Optimization?

Search engine optimization is the targeted processing of your own website or online shop to improve placement in the search results of search engines such as Google, Yandex or Bing.

Why SEO Optimization?

In marketing, a distinction is made between two forms of reach. On the one hand there is the organic range, on the other there is the paid range. Paid range has the advantage that it is immediately available, but also costs money with every single click. The disadvantage, for each new visitor of the website money must be invested again and again. Organic reach, on the other hand, is concerned with improving reach through “good” content. “Good” content is more often shared in social networks, it is better placed in search engines and therefore more often on the actual content. The great advantage of this placement is sustainable. Every month you get 1.000, 10.000 also 100.000 visitors. No new money has to be invested for this. The disadvantage of this organic range is that it takes some time to build. Otherwise it is not immediately available and needs experts, as well as a lot of capital for concept and production.

What is SEO optimized, or what to do with SEO?

Search engine optimized are all projects that deal with a structured structure of the individual articles, as well as with the use of meaningful and previously defined keywords. Keywords are words that are frequently entered by people when searching. For example, if you are active in make-up, you should include similar words in texts, but also in headings. Quality instead of quantity applies. This optimization method is called Onpage Optimization. In contrast, there is the offpage optimization. It deals to a large extent with backlinks.

How can you improve your ranking on Google?

The own placement in the search engine is improved by adapting the own web offer, no matter if internet page or online shop, to the competition. It is even better if your own website exceeds that of your competitors. The focus is on the diversity of the topics, but also on the depth of the topics.

What exactly is a backlink?

A backlink is a link from another online portal to our website. The more other Internet pages refer to your own, the better it will be placed. The principle of quality instead of quantity applies here again. Better are 10 backlinks from renowned online magazine than 1,000 backlinks from dubious forums and dubious readers. Ultimately it is, as in real life, a person enters a bar, there are two ways. Either people talk about the person entering the bar or they don’t. The more people talk about a person, the more important he or she is felt to be. It’s the same with search engines. The more people talk about their site, the more important it is and the better it is placed.

The Content Book German – Amazon (Print)

Recommended book value

More books? Here you can find all publications (Stephan M. Czaja): Books.

If you are interested in good content and first class SEO texts, then you might also like these books from me.

The Social Book

Social media marketing is more complex than ever. There are more than two billion users on Facebook, Instagram, TikTok and YouTube today. Any social media manager who knows how to address people and how to reach them is worth a lot in the company. Social media is the new instrument in marketing. No matter if Facebook Advertising, Group Marketing, Community Management, Instagram Stories, YouTube, SEO, or Influencer Marketing. The possibilities and means of social media expand month by month. The development of social networks is progressing and, of course, the complexity for individual social media managers is also increasing. “The Social Book” provides all the basics that beginners in the field of social media marketing need to be able to run successful campaigns. From practical agency experience, many conversations with customers and of course also concepts and strategies, for individual social media channels, or also more complex, cross-media influencers and advertising campaigns. More about “The Social Book”.

The Business Book

The Spinning Book

Contents Spinning is especially for those who like to work with data packages and big data a nice addition in the area of content marketing. In the second sentence it should be said that content spinning is definitely not for beginners. Contents Spinning requires a lot of practice, at least 15, 20, 30 projects. This means a lot of time investment in training (weeks and months). The topic should therefore only be approached by content managers who want to learn for themselves. Warning! Don’t use it for “SEO,” “sounds simple.” More about: The Spinning Book.

Content: The Content Book

SEO texts, quality and rankings
Quality criteria of good online texts
More quality increases the personality
Structure imparts professionalism
How do I create a good SEO text?
200, 300, 400 words or more
Internal and external links
Bad SEO texts
Good SEO texts with structure with added value
Recommendations for the structure
A, B, C – Analysis of keywords
Keyword Search and Planning
A, B, C – Analysis of content
Text and HTML elements
Titles in articles
List elements
Image and video elements
Exkurs: Image compression with Photoshop
Infographics
Table of contents
Internal linking in article
External linking in article
How do I start writing?
Content Management System
Self Made with WordPress
Page, Post, Category and Permalink
Webspace and server – a recommendation
FTP and SQL
Page Speed
Reasons for slow charging times
Content Publishing
Pages and Posts
Categories and keywords distinguish
Table of contents
Internal page linking by plugins
Page titles
URL
Text optimization through structure
Video Tutorial: Everything to the Point
Headings and text length
WordPress: From Login to Publishing
Settings and Post Pictures
Editor vs Composer
Design Principle Shortcodes
Composing in WordPress Editor
Columns, cells and structure
Tools for planning SEO texts
Google Keyword Planner
Google Analytics and WebMaster Tools
Video Tutorial: Setup and Embedding
Keywordshitter
Google Pagespeed Insights
Secret tips
Wiki
Questions and Answers
Lists
Homepage
Backlinks
Organic Backlinks
Bought backlinks
Collect active backlinks through requests
Predictive planning
Increase text output
Editorial planning with increasing output

The Spinning Book – Mass Text Creation and Data Generation

Stephan — Tue, 16 Jul 2019 06:39:22 +0000

The Spinning Book German – Amazon (Print)
All Book Recommendations

What is Content Spinning?

The basic form of content spinning is about generating text. To make this possible, individual words are replaced by variables. Not only single words but also phrases, whole sentences and paragraphs. The more varied these texts are mixed or diced together, the more organic, i.e. more human, the texts appear.

Many who hear Content Marketing use the magic word Content Spinning for mass text creation think it would be easy. This is not only about mixing words but also grammatically related ones. The more complex a language is, the more complex are these grammatical contexts and, accordingly, the depth of the spinning text.

The resulting texts can then be used, e.g. to fill online shops with texts. To make the texts even more individual, professionals enter the next level, data generation. The word Big Data plays an important role in data generation. Besides spinning, there is also scratching. Scraping allows automated online data collection.

My new book is about the basics of content links. How does the variable listing work, how does one prepare such a spinning project in perfection and what must the final result look like?

Important spinning tips you should know

The most basic and important tip in this area is that any projects should only be taken online by experts. You need to practice as long as you understand this:

Uniquenss of the text 95% +
Spinning from at least 6 layers
Data table with at least 15 data records in columns
Text Output at least 800 words

There’s nothing more to explain beforehand. Spinning is for absolute nerds. Anyone who wants to deal with it should be satisfied with this information.

Everything else is in my new book, The Spinning Book.

Who does the spinning book help?

This book is for those who want to raise their talent in online marketing, especially in content marketing, to a higher level. But to really understand the subject it takes months of work and you should consider Content Spinning as a small, very intensive study.