Target group: Real estate and finance

This year we have finally reached the quarter of a million, in such a specialized field as real estate sales, purchase, valuation and finance. This year we will continue to work on new and interesting topics. Quite new, for example, are already what is a partial sale? Or also, how does real estate crowdinvesting work?

Visitors 2021:

255,372 + people / year, in German-speaking countries alone

As of 02/2021, Google Analytics (lukinski.de), at the beginning of the year:

Increase from 7.61 % / month

The big goal:

From real estate beginner to professional

We want to turn beginners and newcomers into real estate professionals.

Until the first notary appointment, for example for the first condominium and further, until the multi-family house or apartment portfolio!

Real Estate Magazine: Furnishings, Living on FIV

Here’s another tip for construction companies and developers:

You want to apply new construction?

Developers with larger properties, estates and facilities also have another unbeatable advantage: our in-house real estate magazine with over 1 million readers a year. So we can present real estate, in the year over 1.25 million people.

• Reach, Luknski.de: ~ 250,000 / year
• Reach, Fivmagazine.de: ~ 1 million / year

Range Real Estate Advisor + Real Estate Magazine:

1.25 million people / year, in German-speaking countries alone

Living, furnishings and much more you can now also find on:

• FIV Magazine

Real estate agent: Real estate marketing today

In this short guide to our work, you will get to know the different areas of work and property types in which our Family Office is active for you.

You want to sell? Here you will find our purchase profile.

Advantages: Reach and reputation – For developers

Reach and network – The big advantage, we not only have regional partners for individual cities, but are also internationally networked. Two birds, one stone: regional and international contacts. A must, especially in major cities such as Munich, Hamburg and Berlin, because here people and investors are interested in properties worldwide, not just in their own district.

In this way, we also reach an international audience for you, as you will see in a moment in terms of reach, people (investors and buyers) from the USA, but also from Asia. This increases the sales opportunities in metropolitan areas and of course the sales price.

Calculation: Interested parties and development

Visitors and interested parties – We also give you an insight into our media data, as a real estate portal. Already knew? Annually, we have a lot of visitors to our pages and thus potential buyers, on our website. Essen not 1,000, not 10,000, not 100,000, currently would reach over a quarter of a million people a year.

255,372 + people / year, in German-speaking countries alone

Status: 02/2021, Google Analytics (lukinski.de)

Increase of 7.61 % / month

Developers with larger properties, estates and facilities also have another unbeatable advantage: our in-house property magazine with over 1 million readers a year. So we can present real estate, in the year over 1.25 million people.

• Reach, Luknski.de: ~ 250,000 / year
• Reach, Fivmagazine.de: ~ 1 million / year

Reach broker + magazine:

1.25 million people / year, in German-speaking countries alone

More about this in a moment, in the article about selling real estate (apartment, houses, villas and quarters). Here is a small overview of our portfolio.

Sell condominiums

With all the housing styles and types, construction companies and developers can get creative. Have you given an old building a completely new function? For example, a parking garage that you converted into fancy condos. Instead of thousands of square feet of space, you now have 54 chic condos in the planning stages or already under construction. The next step: marketing the units.

Profit maximization for each ETW unit

No matter how creative your work as a developer has been, good ideas can be marketed just as well with the right concepts! Of course, the better the location, the “easier” the sale. For example, with 54 ETW units, +7,000 euros more profit / unit will quickly play a role if you manage to increase the demand side. Classic business economics: more demand, less supply, higher prices. In the calculation example 54 x 7,000 euros extra.

This is exactly why experienced construction companies and developers work with real estate agents. The only question is: with which real estate agent?

How do we reach prospective buyers?

It’s not just the work in our free guides, as well as see right here, on the subject of buying a home or even selling a home. These are initial, relatively superficial / simple guides or even explanations for those buying your first property. However, it goes much, much deeper.

We inform our readers on the subject of taxes, finances and much more special. Not only hard facts, so legal and laws, also news and innovations, e.g. the new brokerage law, which came into force at the beginning of 2021 in Germany. At the same time, news from the USA, for example, on taxes in the USA when buying, but also tax relief in the USA. Just as in Germany. Our focus: Germany and USA. This is how we reach solvent people with a real interest in buying.

Strategy: Reputation and quality instead of “advertising

This way we reach future buyers long before they call up a concrete real estate listing! Through this good reputation (brand image) of our real estate portal, we create a very different brand image, than the competition. We have helped again and again, free of charge. Who will our visitors remember, if they then want to buy an apartment or a house?

Instead of placing ads, like many others, we have our own community, in agency speak: “Qualitative, organic traffic”.

We get additional reputation through our luxury properties. Everything really has to be right here! When the price per square meter is no longer 1000 euros, but 10,000 or 20,000 euros. Such luxury properties can also be found everywhere in Germany, for example in Berlin-Grunewald but also in Düsseldorf, Munich and Hamburg-Ottensen.

Take a look at an example of how we write free, simple guides for our visitors. You don’t just read this one guide, you click through each topic and article step by step, day by day. This is how we build our reputation, brand awareness, so we can find solid, solvent buyers for you.

• Buy apartments
• Sell apartments

So we now reach over 255,000 people a year, with a current increase of 7.61% a month. A good investment.

Do you have any questions? Get in touch with our contact persons now:

• Contact

Housing types:

• Old apartment
• Apartment
• Attic apartment
• Granny flat
• Apartment
• Loft
• Maisonette
• Penthouse
• Basement apartment
• Terrace apartment

For sale itself, more later in our realtor brochure: New building!

Sell houses

Construction companies also have a lot of leeway when it comes to the different types of houses.

You want to sell several houses to the man or woman? As you have just seen in the example of condominiums, we do not simply list real estate listings. We give our visitors a comprehensive insight into the topic of buying real estate, renting real estate, selling real estate and real estate as an investment.

Buyer types and target groups

The market for house sales is also, broad as in any other area of real estate. From the simple tenant who is likely to stay for a few years, to the family who will probably spend their whole life here, to the capital investor who wants to rent out one or more houses.

Real estate search begins on Google

Most real estate searchers today start their research on Google. Especially in Germany, the number of users is extremely high.

Google has a market share of over 90% here.

Did you already know that? That is, almost every Internet user begins his search with Google. Only a small part searches content with networks the T-Online, GMX or even alternative search engines like Duck Duck Gogo, Bing or Yahoo. That’s why real estate agents today need to be able to do more than just sell properties. Marketing is a big aspect nowadays, a single exposé is not enough anymore.

This is exactly why we have created “Lukinski”, a real estate platform for property developers that works on one thing above all:

Reputation with customers and buyers through quality.

In order to reach prospective buyers not only at the moment of the real estate search, but perhaps a few days or even weeks before, we write a lot of guides on the subject of real estate search, real estate research up to the subject of tax structuring for real estate owners.

Why? Trust is everything. Especially when we get into the realm of villas and luxury real estate. Ahead, here’s a sneak peek of what our simple, first time real estate beginner guides look like:

• Buying houses
• Sell houses

House types in a list:

• Buy a house
• Farm
• Bungalow
• Semi-detached house
• Single-family house
• Half-timbered house
• Holiday home / weekend house
• Prefabricated house
• Wooden house
• Country house
• Massive house
• Apartment house
• Terraced house
• Beach house
• Villa
• Low-energy house
• Zero Energy House & Passive House

Villas and luxury real estate

Those who invest in luxury real estate no longer pay “only” 2,000 euros per square meter, but easily 10,000, 20,000 euros or even more. This means that the value of the property quickly rises to 10 million, 20 million or even 50 million.

Owners of such exclusive properties are usually very successful people themselves who want to implement their ideas. Some take the opportunity to live in the villa themselves for another year or two and then sell it, others sell directly after construction begins. Large architectural firms, such as Graft in Berlin, realise the ideas of their clients.

Active or Off Market Real Estate

Now comes the big sticking point! Especially with luxury properties and people who may even still be prominent themselves. Such properties need a very special network, so they become, in the special term, off market properties.

A big villa from the star architect is something everyone would love to see, maybe even take a few photos with their phone. But do they want such people for a viewing?

This is where our work as a luxury broker comes into play, because in such special cases, the property is not seen online. The property is only presented to internal investors, so there will never be any data, photos or videos in a public area.

At the same time, the reach still helps us to find buyers for such luxury properties. As described, with our own network, which reaches a quarter of a million people and as an additional reach kicker our real estate magazine, with which we can reach another (x4) million people. So we can also present such, special off market luxury properties indirectly. E.g. by reporting about luxury real estate in Kitzbühel and additionally making reference to our off market real estate offers. Interested parties and buyers can then contact us as real estate agents and we will check their creditworthiness in advance. Only then, only the very first information will be published.

Should I hire a luxury broker real estate service is very important especially for wealthy people. Because time is worth more than money.

Of course we inform our visitors not only in the area of condominium buy and sell, as well as houses buy and sell, also villas and apartment buildings are a big topic with us.

Sell villas

• Buy a villa
• Sell villa

Do you have any questions? Get in touch with our contact persons now:

• Contact

Real Estate Portal: Apartment, House & Apartment Building

Advantages – this small, very first brochure our new building project customers receive in the very first step. Since you have already dealt with the matter “marketing” in great detail, otherwise you would not be at this point in the article, we would like to present our new construction brochure to you once. Here we summarize our range, the possibilities, in shortest form.

1. Page 1 with example advertisement (villa)
2. Facts & Figures: Media data and readers
3. Buyers seek quality: Real Estate Portal
4. Domain Rating: Comparison with a market leader

Brochure: Page 1 with example advertisement (villa)

On the very first page you will find directly an example real estate listing. This villa is currently under construction in Los Angeles, Beverly Hills, to be found in Lukinski Home. Our real estate portal is optimized for all kinds of devices. From smartphones, older generations and newer generations, to tablets, notebooks, desktops and of course 4k monitors, which are built into every modern condo.

New construction: project partners and developers

Facts & Figures: Media data and readers

As seen at the beginning:

255.372 visitors per year, +7,61 % increase / month

With our German-language site alone, we reach over 250,000 people a year. That’s 250,000 potential buyers and prospects for your real estate. With a monthly increase of over 7%, we are aiming for over one million visitors per year in the next few years. As you will see in the following slides, we already have 33% of organic traffic (number of visitors), from one of the market leaders in Germany.

Buyers seek quality: Real Estate Portal

Most start their search on Google.

90+% search on Google

Why do we put our focus, with the real estate portal Lukinski, on search engines and algorithms like Google? The Internet is the future, the saying actually belongs to the year 2010, but it is still as present today as it was then.

Speaking of which, did you know? To date, only about 40% of humanity has access to the Internet. If we look at the situation very simply, there is still an enormous potential for increase. However, we are not only talking about “poorer” countries, which are increasingly gaining access to the Internet through mobile devices, for example; older target groups are also among these “yet to be tapped” groups.

More and more are switching from the classic newspaper and starting their real estate research on the Internet.

Domain Rating: Comparison with a market leader

A direct comparison with one of the leading real estate portals in Germany shows that we have already achieved 33% of organic traffic. This within two years! In the here accessible version of our “Brochure: New Construction”, we can’t tell you about this real estate portal, but we can show you the official evaluation and analysis, which was created with one of the leading search engine optimization software (Xovi).

How does the domain (website) comparison work? The software checks all available keywords and their placement in the Google search engine. The more keywords, the better the ranking, the higher the rating of the domain. This creates a uniform value that can be easily compared with other domains.

Advantages of our real estate agency

These values are an extremely strong argument when it comes to the advantages of our real estate agency. Currently, we are the newest real estate portal that exists in Germany. In 2021 we have (now) reached 33% of the organic traffic of one of the market leaders. In a few days, we’ll be adding English and Chinese to those, so we can reach additional real estate investors, in the US and in Asia. Why?

Germany is the strongest real estate market in the whole of Europe.

Strong returns can be achieved here, especially in metropolitan areas such as Berlin, Munich and Hamburg. A strong playground, for real estate investors.

Contact & Real Estate Agent

Do you have any questions? Get in touch with our contact persons now:

• Contact

Exclusive! Own real estate magazine

In addition, over 1 million people a year

No other real estate agent or real estate portal offers him this advantage. With our real estate magazine, we have built a real benchmark. We report on news in the real estate market, give tips for buying apartments, houses and apartment buildings, write about furnishings, interior design styles and brands that real estate owners need to know. And through our real estate magazine, we can draw on an additional reach of more than one million readers in the year, in German-speaking countries alone.

• Real Estate Magazine

This means that we can also handle extremely large and exclusive real estate projects, from quarters to high-rise buildings, with over 100 residential units.

Attic apartment: Low prices for full living experience?

“But it’s an attic apartment” has been an argument against an apartment for far too long. Yet the qualities that this type of apartment brings with it are completely underestimated. Because the disdained apartments have potential, which you can bring out especially as an owner quite great.

Are you looking for a suitable apartment – whether as a tenant or investor? Then take a look at our guide to apartment types A-Z!

Modern attic apartments: Area and room layout

What exactly is a loft apartment anyway? The name is actually pretty self-explanatory. Attic apartment is the term that describes an apartment on the floor directly under the roof.

A prerequisite for an apartment to actually be understood as an attic apartment is that the roof slopes are also part of the living unit, and thus reduce the space in the apartment, for example. Sometimes roof slopes even have a negative effect on the usable living space. Penthouse apartments can also be living units on the top floor of a house, but these are never characterized by slopes.

Another type of apartment under the roof is the mansard apartment. This also refers to a form of living on the top floor of a house. However, the name already reveals that the roof form is not the classic pitched roof, but a mansard roof, which can be found increasingly in large cities such as Paris. The slope of the side walls under the mansard roof is not quite as extreme as that of a classic roof form.

Calculate area and determine room layout

Of course, the roof slopes can have a negative impact on the living space, because according to the regulation for calculating the living space, living space is only fully counted from a ceiling height of 2 meters. Everything under 1 meter ceiling height falls out completely in the area calculation. From a height of 1 meter, the square meters count half.

So, in an attic apartment, you can get decent floor space, but it is limited in use. For this reason, it is important to cleverly design the layout of the apartment to get the most out of it.

This option opens up to tenants, as well as owners who have more options for expansion to maximize the space under the roof.

Advantages & disadvantages of the attic apartment: temperature, area and service charges

After we have already touched on certain factors, we will now go into more detail about the advantages and disadvantages of this type of apartment. This should help you to make a decision about your future rental apartment, your own home or even the apartment that you want to rent out as an owner and make it palatable to interested parties.

Advantages: Reduced utility costs and living with a view?

Many of the advantages of an apartment also bring disadvantages. This is not only true for the attic apartment, but many different types of apartments. After all, tastes and priorities also differ massively. These are the advantages we have found in relation to attic apartments:

• Low heating costs
• Beautiful view
• Large windows
• Favourable living space

Cons: Stormy highs and hot summer nights?

Of course, the apartments do not come without drawbacks, but let’s face it, no apartment does. The important thing is to make the little quirks as pleasant as possible and especially to know them during the expansion to avoid as many problems as possible from the start.

• Summer heat
• Noise during storms
• Reduced living space
• Limited accessibility, if applicable

Tip. Building in the attic: prices & insulation : Read even more about attic conversion here.

Convert attic flat: Upgrading, costs, planning permission & co.

Converting the top floor into a fully functional living unit is something that many people rack their brains over. And it should be, so that at the end of the project you have premises that meet your needs. You or your tenant will hopefully spend complaint-free, enjoyable times in the apartment. So that this hope comes true, we have put together a few aspects for you.

Costs: How much does the conversion of an attic apartment cost?

The price for the conversion of an attic apartment depends entirely on the amount and scope of the conversion measures. For example, if the kitchen and bathroom are to be refitted, it may be necessary to lay new pipes, which will cause the price to soar.

If you want to maximize the living space, you should consider raising the roof if necessary. Depending on the size and condition of the house, this measure alone will cost 5000 € and more.

The best thing to do is to think about what measures you want to take to transform the apartment under the roof. Once you are clear about this, find out about the prices of the individual points. The internet, building companies and engineering firms can all help you with these questions.

Planning permission: What is the legal situation regarding the extension of apartments under the roof?

You have decided on the extension and there is no turning back? Then there is only one thing that could get in your way: the lack of planning permission. Depending on the extent of the work, you will always need planning permission. This will cost approximately 0.5% of the total conversion.

A little tip for those who want to save money: In some federal states, no building permission is required for loft conversions, as long as it is only an extension to your own premises.

Removal without a permit can result in a fine, a halt to construction, or even the dismantling of the measures taken.

Checklist for attic conversion

That can be quite a lot to consider. To make sure you have a few things in mind, we’ve put together a list of the most important factors:

• Funding
• Building permit
• Connections for water, electricity and co.
• Insulation and insulation
• Temperature measures, such as air conditioning
• Extension of the window areas
• Clever room layout

5 things you should consider before buying a loft apartment

Finally, your dream of owning your own home will come true and this one attic apartment is particularly appealing to you. But the decision is difficult, because you have heard so many bad things about living under the roof that you are not sure whether it should really be this apartment? We’ve got some handy tips to help you make sure your own apartment isn’t a total disaster. This should be special for attic apartment in any case:

• Air conditioning
• Water, electricity and heating connections
• Natural light
• Enough usable living space
• Sound insulation from the roof

Want to finally own your own apartment? Then take a look at our guide to buying an apartment, which prepares you in detail for the purchase of a condominium.

Financing: equity and loans for the purchase of a home

Before you buy a home, you should think about how much discretionary capital you use each month for rental costs. In addition, it is worthwhile to include the reserves, which you would otherwise make, in the calculation.

In combination, you then get the monthly installment which you are able to pay for the home loan. For this purpose, you should also have assurance that this amount would not change much in the next few years in which your loan would run.

Another factor is the equity to be raised. As a rule of thumb, it is assumed that the available equity should cover at least 10% of the purchase price.

• (available capital for rent + savings rate) x loan term in months + available equity n = realistic property purchase price
• N > 10 % of the property price

In addition, it is important that this calculation is not too tight, because in addition to the pure real estate costs, there are a lot of costs, such as the payment of a notary and some other things that are often forgotten. A house purchase should be well thought out in any case and the financial sustainability must be given in any case.

Purchase and rental agreement: recognising pitfalls at an early stage

As a buyer or tenant of an apartment, you are not only taking a big step, you are also taking on responsibility and making legally binding agreements with the landlord or seller of the property. These binding decisions are very difficult to revoke afterwards and can cost you more than just nerves.

For this reason, it is worth checking the contracts thoroughly for possible pitfalls. If you have legal expenses insurance, it is quite possible that you can have a lawyer do this for you. However, if you want to check the contract yourself, the following things should be taken into account.

• No waiver of termination
• No graduated rents
• Consideration of rental defects
• Who pays for minor repairs?

Everything you need to know before renting a property can be found in our article on renting a property!

House & Buy a flat: Real estate investment

Many real estate buyers bring a lot of time with them, some of them need to move quickly. Career changes, spontaneous inheritance, but also tax aspects, such as profits at the end of the year to avoid tax, play a role for some property buyers.

Factor: Time, local knowledge and laws for owners

But it is not only the time that holds risks for many a real estate investor, the lack of local knowledge also ensures that the property search takes considerably longer than planned and causes considerably more sources of error. Sometimes expensive mistakes, after all you are moving in a new legal system (USA or Europe, or Germany).

Risk factors:

• Lack of time
• Lack of local knowledge
• New laws and taxes

Real estate yield: city districts in comparison

Some evergreen districts, mainly in the city centres, always pay off for real estate investors in the end. On the other hand, the return on the property is “only” moderate. If you want a higher property return, you have to go to Upcoming districts.

Some buyers, however, will by no means deal with the yield of a property, but first of all with the basics, the mistakes that can be made when buying a property, as well as the procedure, from the search, through the broker of the to purchase contract and notary.

Real estate special: USA, Germany (emigrants)

Hundreds of thousands immigrate to both countries every year, hundreds of thousands leave the countries and look for a new home. Career changes, as described in the introduction, the new love, a spontaneous inheritance or a blatant change of scene. It is not always about investment. This is another reason why our little guides are intended to provide a quick and clear insight into the megacities of both countries.

Example New York City

Here is a little insight into the city that never sleeps. Which districts do you need to know? Which taxes are important for real estate buyers in the USA? Even in the state of New York?

• Investment brochures

Each individual investment brochure is available in two languages, English and German. Tip! Among the individual investment brochures you will find more detailed information, for example on the square metre prices for condominiums and houses in the respective cities. You can find out about buying a house or buying an apartment free of charge from us at. Here you can access the respective overview, invest in the USA and invest in Germany:

• Investment brochures

Multi-family houses and renting

You do not want to buy only for your own use but would like to rent out parts of your property? Then there are once again very special requirements, laws and regulations that you need to know.

• Buy a multi-family house
• Build or buy an apartment building ?

Real estate magazines in Germany: 4 recommendations

1. Real estate newspaper
2. Real estate experience
3. House building magazine
4. Real estate professional

Real estate newspaper

Immobilien Zeitung is a leading trade journal for the real estate industry in Germany. It offers the latest news, analyses and reports on various aspects of the real estate business.

• Topics: Latest news, analyses, reports from the real estate industry
• Real estate newspaper

Real estate experience

Immobilien-Erfahrung.de is one of the largest knowledge portals for real estate. Everything for beginners, but also for professionals who want to calculate every penny before investing. Try our real estate calculator.

• Topics: Latest news, Real estate as an investment, Financing, Management
• Real estate experience

House building magazine

Hausbau Magazin focuses on construction and renovation projects for owner-occupied homes. It offers inspiration, tips and advice for builders and renovators.

• Topics: Building and renovation projects, inspiration, tips and advice
• House building magazine

Real estate professional

IMMOBILIEN PROFI is a trade magazine aimed at real estate experts and investors. It offers insights into trends, analyses and developments on the real estate market.

• Topics: Trends, analyses, developments on the real estate market
• REAL ESTATE PROFESSIONAL

Immobilien Magazine International: 13 recommendations

1. Property Week
2. Architectural Digest
3. FIV Magazine
4. The Real Deal
5. Estate Gazette
6. ImmoCompact
7. Zillow Premier Agent
8. Realtor.com
9. Redfin
10. Trulia
11. HomeAdvisor
12. Houzz
13. Idealista

Property Week

Property Week is a weekly magazine and online platform for real estate professionals in the UK. It provides news, opinion and analysis from the real estate industry.

• Topics: News, opinions, analysis from the British real estate industry
• Property Week

Architectural Digest

Architectural Digest is a magazine that specializes in design and architecture. It provides inspiration for real estate projects and showcases impressive architecture and interiors.

• Topics: Design, architecture, real estate projects, interior design
• Architectural Digest

FIV Magazine

If you want a little more lifestyle and not just dry numbers, you will find simple guides for real estate beginners on FIV Magazine. For your dream home or your first investment.

• Topics: First property, furnishing and investment for beginners
• FIV Magazine

The Real Deal

The Real Deal is an online platform that provides comprehensive reporting and analysis on the real estate industry in the USA. It provides information on current developments and trends.

• Topics: Reporting, analysis, trends in the US real estate industry
• The Real Deal

Estate Gazette

Estate Gazette is a British magazine and online platform specializing in commercial real estate. It offers comprehensive reporting and analysis.

• Topics: Commercial real estate, reporting, analyses
• Estate Gazette

ImmoCompact

ImmoCompact is a German online magazine that reports on current developments in the real estate industry. It provides compact information and news.

• Topics: Current developments, news in the real estate industry
• ImmoCompact

Zillow Premier Agent

Zillow Premier Agent is a paid subscription service that provides real estate agents with enhanced advertising opportunities on the Zillow platform.

• Topics: Extended advertising options on Zillow
• Zillow Premier Agent

Realtor.com

Realtor.com is an online platform that provides real estate listings and useful resources for home buyers and sellers.

• Topics: Real estate listings, resources for home buyers and sellers
• Realtor.com

Redfin

Redfin is a real estate buying and selling website and app that provides useful data and tools for homebuyers.

• Topics: Buying and selling real estate, data and tools
• Redfin

Trulia

Trulia is an online real estate listing platform and resource for home buyers and sellers.

• Topics: Real estate listings, resources for home buyers and sellers
• Trulia

HomeAdvisor

HomeAdvisor is a subscription service that provides homeowners with access to handyman services and remodeling resources.

• Topics: Craft services, renovation resources
• HomeAdvisor

Houzz

Houzz is a platform that specializes in interior design and home improvement and provides inspiration for homeowners.

• Topics: Interior design, DIY, Inspiration for homeowners
• Houzz

Idealista

Idealista is an online platform for real estate ads in various European countries.

• Topics: Real estate ads in Europe
• Idealista

Real Estate Newsletter: Free of charge

Tips straight to your inbox? Quite simply, with the:

• Real Estate Newsletter