Real Estate News Online

Here you will find a great overview of our topics and other renowned online portals and newspapers for real estate news.

List from Real Estate News Online:

• Handelsblatt
• Real estate investor Alex Fischer
• Manager Magazine
• FIV Magazine / Real Estate
• Frankfurter Allgemeine
• Star
• Focus Online
• IM Real Estate Manager
• Haufe
• T-Online
• South German Newspaper
• Federal Gazette
• Berlin.de
• Real Estate Newspaper
• Mirror

New! Real estate Corona crisis: demand increases

These days, many are talking about the second wave that is now coming to Germany but also to the whole world. Already at the beginning, with the Corona pandemic, many economic but also financial news warned that in autumn a wave of insolvencies will come upon us. A logical consequence of insolvency is the loss of property, not only in the form of jewelry, cars or furnishings, of course real estate will also be affected if the rate of insolvencies in Germany increases. Single-family homes but also apartment buildings, with several tenants.

• Real estate Corona crisis: demand increases

News Special: News from Germany

Analyses and special articles by Stephan M. Czaja (Lukinski):

Sell house fast: Corona and the risk of insolvency

Investment Istanbul: Investing in Turkey?

Vonovia & Deutsche Wohnen in the DAX

Buy and rent in Berlin

Germany: Price Atlas Big City

Buying luxury real estate: Facts and prices

This is how Jeff Bezoz lives: richest man in the world

Corona: Is the real estate bubble bursting?

Coronavirus: meaning and onset

Investment: Real Estate, Shares & Co.

Real Estate Interviews

Current real estate interviews in the news:

Real estate as an investment: What to look out for?

Investing in real estate: Classic or exotic?

Is building saving worthwhile?

Investor Interviews: Videos

Roof renovation – Roof renovation refers to the repair of a roof in terms of thermal insulation and waterproofing. Often the roof renovation is carried out as soon as minor damage, such as loose or loose tiles, are noticed. In exceptions and in the case of larger damages, a complete new covering of the roof is also carried out. For this purpose, above-rafter insulation is often used, which is attached to the roof truss over the entire surface. If there is a desire for photovoltaics on the roof, it is a good idea to plan a system as part of a roof renovation.

Requirements & possibilities

However, before starting the renovation, the craftsman looks at the exact structure of the house. It is looked whether it is an old building, new building, with flat roof or pitched roof. Then the options are discussed with the owner of the property and the duration of the work is planned. If they happen to be a roofer themselves, or are very handy, they can also do the roof renovation themselves. In any case, the last step before the actual renovation is to obtain the necessary building permits.

Costs, promotion & free photovoltaic system

The costs of a roof renovation are calculated from the material costs and the personnel costs for architects and craftsmen. Depending on the type of roof renovation, there is the possibility of receiving a grant of 10% from the KFW or a subsidy in the form of a particularly favorable loan. Compare rates: mortgage comparison. There is also the option to receive a completely free roof renovation. After the total costs are determined, the exact costs per square meter can be calculated. To do this, they must apply to a photovoltaic power producer and then receive in the best case a free roof renovation, including installation and lease income for the provision of their roof.

Roof renovation at a glance

• Repair, thermal insulation and waterproofing of the roof
• Full-surface insulation with above-rafter insulation
• Analysis: old building, new building, flat roof or pitched roof
• Do it yourself – only with craftsman expertise
• Building permits are necessary
• KFW subsidy 10% or favourable loan
• Free roof renovation with photovoltaic system & lease possible

Back to the wiki: Real Estate

Promotions, discounts, special offers

Some companies have made it their business model to permanently state the RRP (manufacturer’s suggested retail price) and then cross it out again. Underneath is the own price, of course an absolute bargain compared to the RRP. In the assortment, there is then a small basic stock of high-quality brands for general upgrading, with a maximum share of 10 to 15%. They make sure that customers know that sometimes you can get great bargains. But of course, most of the merchandise consists of returns from big companies, in other words, remnants. Advertising with remnants would be counterproductive, however, because the customer is immediately no longer willing to pay high prices. Advertising with low-priced brand products is much better. Because the customer assumes in principle already from a higher price. Before it gets too complicated, we prefer to quickly write -20% in the shop window.

Regular campaigns anchor brands in the memory

The buyer knows only one thing, here I can save!

Discounts and special promotions are not only possible at the price, of course, you can also offer more product for the money or a special addition, for example, the collection of loyalty points to get a special bonus as a customer. Here you can also tie in again in the area of “cooperations”. If you have a product and find a product for such a promotion that complements yours perfectly, both sides could easily profit from this promotion. For example, if you open a hairdresser’s shop in Llokal, you could join forces with the fashion boutique around the corner. In the fashion boutique are then a few flyers for your hairdressing salon, with you in the store, however, for the fashion boutique. Customers are thus lured from one shop to the other. There are no additional costs for any of the cooperation partners and no one takes customers away from the other. A pure win-win business.

Advantages in online trading

Of course, the same goes for online trade. If your online shop specializes in car tuning, you could connect with an online shop for sports, e.g. football. Both topics are close together in terms of interest. The sport Onlineshop puts discount flyer to each order. With a simple code you get e.g. 5 € discount on your order. In return you put in your order every time a flyer with 15% discount on every order in the Sport Onlineshop. This way you can both profit from each other.

Immediately the customer thinks, saved! Where you can save, you go. On almost every shop window in the city centre you can see large advertising signs, “SALE! Bargain offers up to -75%!” – an important basis, just like the saying:

“Light attracts people”

Definitely remember!

Exclusive offers: For new and regular customers

Exclusive offers are something special, therefore of course also particularly difficult to explain, because each offer is individual! In general, however, it can be said that exclusive offers can e.g. ensure that you can collect contact adresses. So an exclusive offer could already look like that, that you offer a quite classical 5 € discount coupon only for 24 hours. Shortage of time. One receives the coupon code then only if one registers itself e.g. for the new type character. As soon as you have the email address of the potential customer, you can use it for promotions, as long as he or she does not object.

Exclusive offers can also refer to expensive products, so that there is also a shortage. For example, an exclusive offer could be a special cover for a smartphone if it was developed in cooperation with a designer. Depending on the offer, digital or physical, different methods and possibilities can be found here.

An exclusive offer can also refer to the own community. For example, the offer is only available to followers who follow the company on Snapchat. Accordingly, everyone who wants to see the exclusive offer on Friday evening has to log in to Snapchat. It doesn’t always have to be digital either, exclusive offers can be there just for our customers. E.g. through a mailshot and the invitation to an exclusive test drive or the exclusive discount for the next flight. Of course, this offer is only available for existing customers.

Additional benefits, guarantees and service

Additional services make the purchase more attractive. Additional services should be calculated into the purchase price in advance. An additional 2-year warranty or an additional winter tyre change makes the purchase much more interesting for many people. Especially if you as a customer save effort, trouble or costs in the future. Additional services also promote a positive image of your brand, as well as in customer service. Accordingly, additional services can also be used as a marketing tool.

Through additional services you can also distinguish yourself from the competition. If everyone sells the same product and you are the only one who adds something special, then you have an individual product that is only available from you. You already have another unique selling proposition. Whether it is a service or an additional product, this method is especially profitable if it is offered for a long time, so that the service also gets around, keyword word of mouth.

The different methods can be but also nix. So you can mix e.g. the additional service with exclusive offers, e.g. the free winter tire change but only if you buy your car in July! In addition, there is of course still 1,000 € free, for the old!

Guidebook: Setting up your own business & business plan

You want to start your own business as a real estate agent or with another business idea? We support you with tips on your business plan and concept. Whether self-employed full-time or part-time self-employed: If you want to start your own business, you have to think about many things, in advance and in the operational business. From the right idea to health insurance – what do you have to consider when you want to become self-employed?

There is no education or training for entrepreneurs. One is or is not a managing director. What is always important is your own ambition, because that is the only way to improve every day.

The topics at a glance:

1. Business Plan
2. Founder and founding team
3. Product / Service: USP
4. Increase customer satisfaction
5. Market Overview: Customers & Competition
6. Reference customers: Positive image transfer
7. Market analysis / validation: business idea
8. Site selection
9. Marketing concept: Sales
10. Advertising: Google Ads, SEO, Newspaper, Radio?
11. Marketing: Media advertising, costs and CPM
12. Marketing: trade fairs, training courses and trade advertising
13. Marketing: sales talk, telephone call and psychology
14. Marketing: promotions, discounts and special offers
15. Marketing: Social Media and Online Advertising
16. E-business: electronic commerce in the enterprise
17. Cooperations: Cooperative Principle
18. Financial planning: capital and financing

Here you come back to the overview:

• Form a company
• Legal forms: OHG, KG, GmbH, AG & Co.

Bundesanstalt für Immobilienaufgaben – Foundation & tasks around federal real estate

The tasks of the Federal Property Administration were taken over by the Federal Agency. In this article you will learn details about the establishment and the tasks of this federal agency. You will also learn more about the divisional model that governs the structure.

The foundation

It was established on 1 January 2005 by the Act on the Establishment of a Federal Agency for Real Estate Tasks. The tasks and personnel of the Federal Property Administration were taken over. The Federal Agency is managed by an Executive Board consisting of three persons. Firstly, the Spokesman of the Board, Dr Christoph Krupp, who is responsible for facility management, organisation and personnel, the member of the Board, Dr Gert Leis, who is responsible for information technology, administrative tasks and finance, and finally the member of the Board, Paul Johannes Fietz, who is responsible for portfolio management, sales and the Federal Forest.

• Established 1 January 2005
• Law on the Establishment of a Federal Real Estate Agency
• Takeover of tasks and personnel of the Federal Property Administration
• Management Board: Dr. Christoph Krupp, Dr. Gert Leis and Paul Johannes Fietz

The headquarters – Bonn

The headquarters of the Federal Real Estate Agency is in Bonn. Here, action is taken in accordance with the modern standards of the real estate industry.

Address:

Ellerstrasse 56

53119 Bonn

Federal Agency for Real Estate Tasks introduces itself

https://www.youtube.com/watch?v=RooZmLgt5Ok

Tasks – administration, building owner and environmental protection

The Federal Agency for Real Estate Tasks takes care of the administration of real estate and properties of the Federal Government. The Federal Agency for Real Estate Tasks has taken over the tasks and personnel of the Federal Property Administration. Ownership of most of the Federal Government’s domestic properties has been transferred to it. A total of 26,000 properties are administered here. The properties that are no longer needed for federal purposes are sold by the Federal Agency. Another task is that when new official buildings have to be built, the Bundesanstalt acts as builder. It also contributes to environmental protection through energy-related refurbishments. More on efficiency: energy saving tips.

• Establishment of the uniform real estate management (ELM)

This task refers to the optimised management of real estate used by the federal government for official purposes.

• Letting and leasing of residential property and land
• Forestry services: Forestry management nature conservation care of the property assets
• Real estate management within the federal administration
• Covering land and space requirements for federal purposes
• Real estate management and sale
• Housing assistance for federal employees
• Realisation of financial assets

Expectations

• Increase in efficiency, service and profitability
• Increase in earnings and value of assets

The divisional model – All about the structure

The Bundesanstalt für Immobilienaufgaben has a portfolio of land with a total area of around 468,000 hectares and 36,000 apartments. This makes the Federal Agency one of the largest real estate owners in Germany.

The various tasks are organised on the basis of a divisional model. At present, there are the divisions:

• Sale
• Portfolio management
• Facilities management

The Facility Management division is divided into two areas. The procurement, transfer and management of real estate for federal agencies and the rental and leasing of housing stock and other real estate.

• Federal Forest
• Administrative tasks
• Organization/Personnel
• Finance
• Information Technology

Locations & the employees

A total of 6,500 employees work for the Federal Real Estate Agency at various locations. There are currently a total of nine directorates in:

• Berlin
• Dortmund
• Erfurt
• Freiburg
• Koblenz
• Potsdam
• Rostock
• Magdeburg
• Munich