Discretion when selling a house – the basis for success

A lot helps a lot: according to this motto, most private house sellers act and place their object not only in every regional advertising journal, but also on all relevant sales portals. A fatal mistake is that in the eyes of the Diskret broker Sebastian Mathias. His recipe is the successful sale of real estate almost under exclusion of the public. What sounds like a contradiction, makes sense on closer inspection. Because a discreet broker works with these means:

• Discreet realtors from Lukinski sell your house with absolute discretion
• Lukinski’s discreet brokers do without the usual Internet portals for real estate offers
• Diskret-Makler vonLukinski have an extensive prospective customer file
• Lukinski’s discreet brokers often ensure a quicker sale of your property.
• Discreet brokers from Lukinski sell real estate of all types and sizes
• Lukinski’s discreet brokers work even if the seller lives abroad

With the “secret sale” – as this method has long been known in the international real estate business – the seller can also be sure of achieving top prices for his property. The focused working method of the discreet broker usually also ensures a quick conclusion of the sale.

Valuing real estate: How to determine the correct house value

The success of your home sale depends largely on the right asking price. If the price is too high, it will scare off prospective buyers. Prospective buyers are more likely to become sceptical if the price is too cheap for the region of the property. The basis for a realistic selling price is a home appraisal. This works with Lukinski simply, fast and free of charge for the salesman. So that a realistiscer offer price develops, some important things must be considered by the real estate expert however. In addition belong for instance also situation and equipment of the house. Taste does not play a role. With a correct real estate evaluation only the facts count.

When does a home appraisal make sense?

“What is my house worth?” is what everyone who wants to sell their property wants to know. A professional house valuation is also particularly useful if the property is to be inherited or has been inherited. There it concerns then namely around the height of the inheritance tax. If you want to know how the value of your property is developing, you can also commission a valuation. The official statistics usually only give a rough overview of the price development in the region. Particularly important for the valuation in Erbenheim: What influence do traffic connections to the motorway network and public transport have on the value of the property? And: How does aircraft noise from Frankfurt influence the value?

You can find more statistics at Statista

All this affects the value of a house

1. Location of the property The macro-location (region as a whole) and the micro-location (direct residential environment, distance to schools, doctors, shopping facilities).
2. Equipment What building materials were used; size of the living area; size of the plot; presence of a private garden; equipment that increases the residential value.
3. Condition in general Energy efficiency class; Degree of modernisation of the building services; Degree of renovation of the interior and exterior of the house in general.

This is how the house valuation works

• Describe your property. Is it a single-family house or an apartment building? What is the layout of the property? The size of the plot and the living space are important, as well as the year of construction and the date of past renovations. Attention: Have invoices ready!
• Schedule an on-site appointment. Lukinski’s real estate experts will evaluate your information and arrange a personal on-site appointment. This is the only way to get a comprehensive view of the property.
• After a comprehensive price analysis, you will receive a dossier with the optimum sales price for your property in line with the market.

Home appraisals homemade or from realtor?

In principle, every homeowner can determine the value of their property themselves. There is no obligation to have this done by an expert. The reason why the house is to be valued plays an important role in choosing the right way.

A so-called “full expert opinion” can only be made by an officially appointed and sworn expert. For example, if ownership is to be clarified for court proceedings, in the case of compulsory auctions or an insurance claim. Also divorces or separations often lead to a valuation in a full appraisal. In the context of loans with banks or for tax issues with the tax office, an official expert is also usually necessary for real estate valuation. The costs are about 0.5% of the determined value.

Architects or civil engineers can also be used as valuers for real estate. However, it is important to clarify in advance what costs will be charged for the valuation. The valuation by an estate agent, on the other hand, is free of charge. Only with successful sales of the house the premium agreed upon before between by the broker in the contract becomes due. So far, it is borne either in full or in half by the buyer.

If you want to value your property yourself, you need to consider a few things. First of all, there is the emotional connection of the owner to his property. It usually leads to a value being set too high. Immoblien sales in the immediate vicinity can help to get a first estimate of the house value. The own valuation is usually sufficient if you just want to get a feeling for the value of your own property without concrete intentions to sell. A real estate compass with average information on purchase and rental prices can also help here, for example.

Conclusion: Let the expert evaluate when prices rise

Perhaps the increase in house prices in Wiesbaden-Erbenheim will soon come to an end. When is the right time to sell the house, only the seller himself determines. However, the advice of an experienced real estate expert from Lukinski can always help to determine the right selling price. Especially in regions with enormous increases in real estate, the agent has the cool head to not overshoot the mark. In the end, the expert also knows the prices of the entire region, has an expert eye for the condition of the house and knows the wishes of the possible buyers. In this way, every home seller is sure to get the truly optimal value for their property during the appraisal.

Exhibition: Presentation and trade audience

On the one hand, the acquisition costs for obtaining stand space. The next step is to compete with the other stands to attract visitors, which requires a stand builder. In addition there are the personnel, e.g. for the care of the guests. For presentations, conferences and congresses you have to plan a lot of time for the organisation. Depending on the location, e.g. in Berlin-Mitte, this can be very expensive. At the same time, the effect is great, because it’s worth it for prestige alone. The majority of these media measures are aimed at B2B professionals with large order volumes and budgets.

Presence is always important in advertising. The bigger your company, the broader your media portfolio will be. While you may start out with advertising on Facebook and Instagram for cost reasons, sooner or later you’ll be sure to be at trade shows and conventions. Maybe just like in TV commercials or trade journals. If you are preparing for a trade fair, the following points are particularly important:

• Exhibition stand
• Personnel and Service
• Objectives and Schedule
• Documents (Information until sale)
• Presentation media

Information, training, trade advertising

As with meals, conferences and congresses, this form of advertising is also aimed at a B2B audience. Here even much more than at trade fairs, because training courses and trade advertising usually take place among skilled personnel. If you are, for example, in the field of heating and sanitation, you could hold regular training sessions to discuss new fittings and designs, for example. If more and more non-contact bathroom and kitchen faucets are installed in the future (trend), specialist knowledge of the product must of course also be available. In addition to the water, there is also the electrical connection, maintenance and repairs. In addition, such training and further education courses have the advantage that they obviously do not look like advertising. Finally, there is free training and further education.

For companies, such training courses are also a free possibility of further training for employees. For you it is a possibility to bring your products or services into conversation. Through the practical application, the participants have a very high learning factor directly, because they are not only mentally present, but also motor, through example installations. All this solidifies the new product for the craftsman. At the next customer meeting, he or she will perhaps point out the advantages of the new, non-contact bathroom fitting. If he or she convinces the customer, everyone benefits. The craftsman’s workshop earns a few extra euros thanks to the exclusive fittings. You won another customer. The customer has an excellent, non-contact bathroom fitting.

Ideally, the new building should not only be equipped with one fitting, but also directly with several fittings on several floors. So you have ensured by the concept of a training and further training for advertisement, directly with the specialized public, direct hit. Of course this is not only possible for B2B customers. From a golf taster course to a Tupperware party. This also brings us to the sales talk, live marketing, not printing.

Merchandising and Recognition

If merchandising is used correctly, it can leave a permanent reminder especially with existing prospects and customers. You remember, the more contacts, the greater the effect on the individual consumer.

Originally, merchandising came from the music industry. Music bands print their logos on simple T-shirts so fans can take them home with them after the concert. So you always have the memory of the live concert but also the reminder, if you like the old songs, buy the new ones too! Today, merchandising works not only for music bands, but also for companies. From sponsored shirt merchandising for long-distance running and positive PR through sport and movement to brand merchandising, your own brand logo, large and present on a T-shirt or jacket. Some of the long-distance runners will wear the T-shirt for a long time as proof that they were there. In the gym, in your free time or while jogging. Excellent options for companies to bring their logo to the right target audience. It also works with brand merchandising. The bigger the brand logo, the better! So everyone can see what they can afford.

Merchandising is about leaving a lasting impression, having a constant source of memories for the customer and brand presence in the target group. By wearing pieces such as T-shirts or bags, logos get a large advertising space. With a walk on Friday afternoon, through the city centre, a simple T-shirt or jute bag can reach 1,000 to 2,000 contacts so quickly. Projected on days, weeks, months and years, you have not only made a small business with it, but also placed advertising, completely free of charge and sustainable. Not only with the customer himself, but also with his or her circle of friends, as well as in the close public, e.g. shopping or sports.

Guideline: Setting up your own business & business plan

You want to start your own business as a real estate agent or with another business idea? Tips on choosing the right professional: real estate broker. We support you with tips on your business plan and concept. Whether self-employed full-time or part-time self-employed: If you want to set up your own company, you have to think about a lot, in advance and in the operative business. From the right idea to health insurance – what needs to be considered if you want to become self-employed?

There is no training or further education for entrepreneurs. Managing director is you or not. Your own ambition is always important, because this is the only way to improve, every day.

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