AEVO in the Masterclass (free of charge)

In my Masterclass you will find methods, strategies and hacks about online marketing, search engine optimization, content marketing, Photoshop and much more. All you need to know: purchase guide. Now there is also the new special for professional trainers. I attended the preparation course, took the theoretical exam and was in the practical exam. What I learned? The preparation course is only half the battle (practice makes perfect) and just like in school, in the end you only need 10% of what you have learned in the exam. You can find all the questions here:

Now in the Masterclass: AEVO 2 – Prepare training.

Becoming a trainer: Fields of activity and preparation for the exam

Here you will find everything you need to know! Get to know the fields of action of the AEVO exam and get practical tips for your final presentation with many examples and videos – all for free! Now in the Lukinski Masterclass:

• AEVO 1 – Check training requirements
• AEVO 2 – Preparing training
• AEVO 3 – Train skilled workers
• AEVO 4 – Completing training
• Presentation – example and concept

Preparation for the training

• Draw up a training plan based on the training regulations
• Take into account the participation and determination of the operational interest representations
• Determine the need for cooperation, in particular coordination with the vocational school
• Criteria and procedures for the selection of trainees
• Prepare vocational training contract and apply for registration with the competent body

What is the youth and trainee representation?

The youth and trainee representation represents young people under the age of 18 and employees in vocational training (trainees, working students, interns) under the age of 25.

All employees under the age of 25 are eligible to vote. They are all also entitled to vote.

The “youth and trainee representation” may be established if there are at least 5 employees under the age of 18 and/or trainees under the age of 25.

• Representation of young people under 18
• Employees in vocational training under 25
• Foundations with at least 5 employees under 18 years of age or employees in vocational training under 25 years of age

What are the tasks of the works council?

The works council has participation rights but also co-determination rights.

The right to participate includes, for example, the right to be heard and the right to consultation. The right of co-determination includes, for example, the right of approval (e.g. of the training plan).

What criteria are used in the selection of applicants?

• Overall impression of the documents (compilation and care)
• Cover letter with or without interest in the training occupation
• Skills, previous experience and internships

What questions are not allowed in the interview?

Some questions do not have to be answered by applicants in principle.

When such questions are asked, it is even allowed to tell the untruth.

• Family Planning
• Financial situation
• Member of trade union or party
• Sexuality
• Health
• Religious affiliation
• Personal information of family members

Can the training period be shortened?

Yes, before the start of the vocational training, the training period can be shortened by the trainer due to certain requirements. These include, for example, the degree of academic training or previous vocational training. The shortening and justification is entered directly in the training contract.

During the training period, the duration can be shortened by an early final examination if the performance justifies it. For this, the trainee requires the consent of the trainer and the vocational school.

There is no legal entitlement to a shortening. The decision is at the discretion of the trainer.

• Shortening before the start of training
  Prerequisite: High academic degree, previous professional training
• During the training by early final examination
  Prerequisite: Very good performance.
• Legal claim does not exist

Can the training period be extended?

If the training objective cannot be achieved, e.g. due to a prolonged illness, failure to pass the final examination or parental leave, the training period can be extended.

• Prolonged illness
• Failure to pass the final examination
• Parental leave

How often may the final examination be repeated?

If the final examination is not passed, it may only be repeated twice.

The training period may be extended by a maximum of 1 year at the trainee’s request, until the trainee passes the final examination.

• Repetition 2x possible
• Extension of the training by max. 1 year

From when does the verbal job promise apply?

The commitment is immediately legally binding. The contract must be in writing at the latest at the beginning of the training.

• Verbal commitment is immediately legally binding

Learn more for free…

All questions about the block “AEVO 2 – Preparing training” can now be found here:

Now in the Masterclass: AEVO 2 – Prepare training

AEVO questions: All fields of activity

All fields of activity of the instructor examination at a glance:

• AEVO 1 – Check training requirements
• AEVO 2 – Preparing training
• AEVO 3 – Train skilled workers
• AEVO 4 – Completing training
• Presentation – example and concept

Winter clearing obligation at a glance: To prevent accidents in snowy and icy conditions

• Is the traffic safety obligation in snow and icy conditions to prevent accidents
• Exists for each resident on a road, driveway or sidewalk
• There are extensive regulations and legal rulings in the case of inadequately cleared paths, so if the worst comes to the worst, seek advice from an expert body
• In apartment buildings, the landlord bears the duty, but usually commissions a caretaker to carry out these

Back to the wiki: Real Estate

Winter road clearance: When do I have to start shovelling snow?

Rights and obligations around snow clearing

Gritting obligation of the municipality – shifting clearing obligation on citizens?

Goals and Strategies: Housing, Construction, Real Estate & Marketing

What are actually the goals and strategies of a social media marketing agency? Social media marketing carries the word social in itself, so there is a big focus on this marketing method in community care.

Social media marketing is so much more than just a sales channel, this is about people and targeted communication in a different form. Simpler, more image-heavy, more emotional. These are the core building blocks of any good social media channel. Add to that modern methods.

Social media marketing mix: multi-channel marketing

Did you know that they are allowed to repost all photos on Instagram? So why permanently produce expensive, own footage, if you are allowed, for example, on the social network Instagram also on the footage of third parties? On YouTube, you can achieve subscriptions through playlist, so you can already build followers and subscribers through and timely collection of relevant videos. On Facebook, you can not only advertise within your own fan page, of course you can do it in groups as well. Social media marketing is so much more!

To the now almost classic methods come of course also the newer tools, as well as influencer marketing. The area of influencer marketing counts in particular on the recommendation marketing, by relevant people, for certain target groups out. Every single recommendation on social networks reaches people who follow other people. As a result, the advertising aspect is much less. Influencer marketing in the real estate sector could, for example, accompany a person on YouTube in the search for an apartment, this person makes two or three videos at the end, in which he reports on the apartment search, first on the Internet, that he is desperate and has finally found the solution through portal XY! Then our Influencer takes the camera and accompanies his apartment viewing, bit to video number 3, in which the apartment is ready furnished, with the appropriate keyword apartment furnishings. So we can also do search engine optimization within YouTube. Did you already know that?

That’s how diverse the world of social media marketing is for real estate agents, real estate portals but also for more specific topics like buying a house or selling a house.

Ultimately, a lot can be done, from channel building to ads that are targeted out to specific groups of people. Let’s focus on the goals first though, what is it all about? In principle, social media marketing can be described in four steps.

Target Reach: Do you already know broker XY?

Our primary goal is reach, because without reach, no one will know about our product. Even Henry Ford said, “For every dollar you invest in your product, you must have another ready to make it known”. The more people we reach, the more will become fans of our channel. Because of the added value they get or because of new offers or even because of very exclusive offers.

Target community: added value instead of advertising for tenants / buyers

The second step is about community building, collecting fans is not difficult, we invest 100,000 € in an ad and will surely be able to gain 10,000 fans. 10 € for one fan? That’s a lot of money. Because at the end of the day, it’s not just about gaining fans once, but we need to keep them. That’s why community building and targeted community management are among the core tasks of a social media manager and, of course, of the social media agency.

Goal Information: Regular interaction in social networks

The third step is an editorial plan and the regular sending out of previously planned information. Our channels must not be filled with graphics and texts from the advertising department, they need individual content, that means content. The better our information, i.e. advertising content is packaged, the higher the values in the conversion, means the conversion of visitors to buyers, newsletter subscribers or even interested parties.

Target sale: strategies for customer acquisition of tenants and buyers

In the fourth step, we can now focus on sales, run different texts or graphics against each other in so-called A/B split tests. What happens to the property: property during separation. Through the targeted evaluation in monitoring, we then recognize the opportunities and risks, or the advantages and disadvantages of individual target groups. This allows us to answer many questions, such as:

• In which target group does our product sell best?
• Which target group completes the most newsletter sign-ups?
• Who ends up asking for a specific viewing date for an apartment listing?

More on the subject:

• Social Media Agency / Real Estate