“Cash & Flow”: Learning to invest

Aimed specifically at real estate investment beginners like you, the Cash & Flow podcast provides a comprehensive knowledge base. With new episodes regularly, this podcast presents a wealth of information that will help you make informed real estate investing decisions and improve your investment strategies.

Learning to invest: Immerse yourself step by step in the world of successful real estate investment. From choosing the right property to calculating returns and effective property management, all the important topics are covered. Valuable tips and proven strategies will help you realize the full potential of your investments.

Real estate management: A successful real estate investment also requires efficient management. In the “Cash & Flow” podcast, you’ll gain practical insights into how to effectively manage your real estate to generate stable long-term revenue. From tenant management to maintenance to leasing strategies, you’ll learn best practices and practical tips.

Current Topics: In addition to the basics, this podcast also covers current topics in the real estate industry. Stay up to date on new legislative changes and technological innovations such as the heating ban, heat pumps, solar panels and wall boxes. Learn more about trends and developments to stay ahead of the curve on your investments.

Listen to the “Cash & Flow” podcast on the following platforms:

• Apple Music
• Spotify

“Real Estate Wiki”: Explained simply and understandably

The podcast “Immobilien Wiki” was specially designed for real estate investment beginners like you, who want to specifically expand their knowledge of technical terms and basics of the real estate world. In this podcast, the most popular and most read articles from the Real Estate Wiki are presented in a short and understandable form.

Popular articles from the real estate wiki: The Real Estate Wiki covers a wide range of real estate terms and information. The Real Estate Wiki podcast selects those articles that are most requested and read by other listeners like you. Focus on the most relevant topics and specifically deepen your understanding of the real estate industry.

Availability: The podcast “Immobilien Wiki” offers you new episodes every day. You can find it for free on platforms like Apple Music, Spotify, Amazon, Deezer and many others. Whether you’re cleaning up, sitting in the car, or playing sports, you have the opportunity to conveniently expand your knowledge of real estate anytime, anywhere.

Listen to the “Real Estate Wiki” podcast on the following platforms:

• Apple Podcasts
• Spotify

Example: Deal Trading(Tipster).

Furthermore, the following podcasts are also recommended:

“L’Immo”: The E&V Podcast

“L’Immo” – The real estate industry is undergoing a transformation. In this podcast, you will hear leading minds talking about challenges, political decisions, approaches to solutions and new developments. Dirk Labusch and Iris Jachertz, editors-in-chief of “immobilienwirtschaft” and “DW Die Wohnungswirtschaft,” ask topical and personal questions. Stay informed about the real estate industry.

Listen to the podcast “L’Immo” on the following platforms:

• Apple Podcasts
• Spotify

Example: What the house and the cell phone will have in common in the future.

“immocation Podcast”: The YouTuber

“immocation Podcast” – Want to learn how to successfuly build wealth through real estate? Whether it’s as a retirement plan, as a foundation for financial freedom to enable early retirement, or as a full-time career: Learn how to invest in real estate! In this podcast, we share stories from our coaches and community. You can now also listen to selected YouTube series as a podcast and look forward to exciting exclusive content.

Listen to the “immocation Podcast” podcast on the following platforms:

• Apple Podcasts
• Spotify

Example: This is how you double the value of your property.

Real estate investment learning

For the past 5 years I have been writing many small and large guides for real estate investment beginners here.

• Buy first property
• Buying a condominium – tip for beginners
• What does yield mean?
• What does real estate situation mean?
• Existing or new construction?
• Real Estate Apps: Learn, Manage & Co.

“The Immopreneur Podcast”

“The Immopreneur Podcast” – Are you interested in real estate development and real estate entrepreneurship? Then “The Immopreneur Podcast” is for you! Here you’ll hear first-hand from successful real estate entrepreneurs about how they analyze their projects, close deals, and build their real estate businesses. Whether you’re looking to venture into real estate yourself or simply want to learn more about this exciting field, this podcast will provide you with inspiring stories and valuable insights into the world of real estate entrepreneurs.

Listen to the podcast “The Immopreneur Podcast” on the following platforms:

• Apple Podcasts
• Spotify

Example: Renting to Monteuere.

“Immo Insider”

“Immo Insider” – Dive into the world of real estate financing with the podcast “Immo Insider”. Here you will get comprehensive information about different financing options, tips on choosing the right lender and important as

pects you should consider when financing real estate. This podcast is an indispensable tool for anyone who wants to successfuly finance their real estate projects.

Listen to the Immo Insider podcast on the following platforms:

• Apple Podcasts
• Spotify

“Old But Concrete Gold”

“Old But Betongold” – Fabian Fröhlich, who describes himself as a likeable “doer”, gives easy-to-use tips on real estate, investments and entrepreneurship in his podcast. With his hands-on mentality and easy-going manner, he appeals especially to the younger generation who want to start immediately to achieve financial prosperity through clever real estate strategies. Although the podcast has not had any new episodes since 2021, the

old episodes definitely worth listening to and provide valuable knowledge for long-term success.

Listen to the “Old But Betongold” podcast on the following platforms:

• Apple Podcasts
• Spotify

“The Landlord Podcast”

“The Landlord Podcast” – This podcast is a valuable resource for all landlords and those interested in getting into the rental property business. It covers all relevant topics related to renting, including legal aspects, leases, tenant selection, tenant management, and optimizing rental income. Whether you are already a landlord or thinking about renting out a property, this podcast will provide you with practical tips and helpful insights to make your rental activities successful.

Listen to the podcast “The Landlord Podcast” on the following platforms:

• Apple Podcasts
• Spotify

“Real Estate Investor Podcast”

“Real Estate Investor Podcast” – This podcast focuses on sustainable real estate investing. Here you will learn how to find high-yield properties, which investment strategies are successful, and how to make your real estate portfolio sustainable. The podcast offers valuable insights into the world of sustainable real estate investing.

Listen to the “Real Estate Investor Podcast” podcast on the following platforms:

• Apple Podcasts
• Spotify

My recommendations for Apple, Spotify & Co.

Discover the best real estate podcasts and benefit from valuable information and practical tips. Listen to the “Cash & Flow” podcast to improve your investment strategies and the “Immobilien Wiki” podcast to expand your understanding of technical terms. With “immocation” there are strong investor stories from real life and with “L’immo” you also risk a look away from buying and investing.

These podcasts are available for free on platforms like Apple Music, Spotify, Amazon, Deezer and many others. Use your time effectively and build your real estate know-how step by step!

Lukinski Real Estate Tools – App #1

It all started with this app or idea at Christmas, two months later the app (v.1.0) is ready and in the App Store!

The idea: Real estate app for beginners

There are thousands of apps for nutrition, thousands for sports, millions for gaming, and only a handful of real estate apps, mainly for apartment hunting.

Then at Christmas I had the idea: I build very simple real estate and financial calculators for beginners. The Lukinski Immo Tools App. Example: You can explain a repayment plan (interest, repayment, loan installment, unscheduled repayment) in a complex way in guidebooks with a thousand words or just show it. My teacher in business school used to say: “Don’t bring fish to the ‘poor’, give them a fishing rod”, a simple quote from the south of Bavaria, but containing a lot of truth. “Learning by doing” would also be apt. See our Real Estate Munich.

15+ small calculators for equity, savings plan (reserves), amortization schedule, incidental purchase costs by state, real estate transfer tax, realtor costs and much more!

The real estate app for beginners with the goal:

1. Build equity
2. Find cheap property
3. Buy real estate (as an investment)

New functions of the real estate app

In the coming weeks and months, I will refine the calculators and build new calculators, also for owners. Already now you can find in the app also the co-ownership calculator (purchase of a condominium > part of an owners association) or also living space calculation, functional area and much more, all according to DIN 277 and WolfV.

Download from App Store

Here you can find the free real estate app in the stores:

Free of charge in the App Store!

You can also find out more about the app and the calculators here:

• Lukinski Immo Tools App

Lukinski Villas App: Vacation Property & Investment – App #2

Vacation property or investment (live and rent or rent only), in the Lukinski Villas app you can now find a selection of gems in Ibiza, Marbella, Los Angeles, Miami (and more places).

On my travels, especially in the Spanish-speaking world, I make more and more contacts. Some of them lead to the real gems: Villas in Ibiza, Marbella, Los Angeles (and other hotspots). With the Lukinski Villas App you can discover a few of these gems, as a vacation property or as an investment (live in and rent out or just rent out).

Download from App Store

You can find the free Villas app in the stores here:

Free of charge in the App Store!

You can also find out more about the app and the Villas here:

• Lukinski Villas App

Real Estate Experience App: Learn Investment – App #3

How do you learn to “buy a property”? The best way is with the Immobilien-Erfahrung.de app. 30 steps, constructed by our expert, to the first property.

In addition, in the app you will find the entire wiki with over a thousand technical terms, explained simply and understandably.

Download from App Store

Here you can find the free real estate app in the stores:

Free of charge in the App Store!

You can also find out more about the app and how to become an investor here:

• Real Estate Experience App

FIV Magazine App: Fashion & Real Estate Magazine – App #4

Already over 25 issues of FIV Magazine, my little media baby of the 90s, my “little Vogue”. All issues are now available for free with all covers, interviews in the FIV Magazine App.

Download from App Store

Here you can find the free real estate app in the stores:

Free of charge in the App Store!

You can find out more about the app and the magazine here:

• FIV Magazine App

Search engine optimization for brokers

Traffic means reach, i.e. visitors who are on your website. SEO Tip from professionals, for professionals! First, let’s start with the definition of search engine optimization.

What does SEO mean? 5 Basics

Search engine optimization (SEO) includes all measures that serve to increase the visibility of one of your website in search engines (such as Google, Bing & Co.). These are:

1. Page structure and keywords
2. Page content with structure, keywords, text length and links
3. Visualizing (photo) and explaining media (infographic, explanatory video, etc.)
4. Internal links (increases page dwell time)
5. External links (increases page relevance)

Goals in SEO: High placement in search results

There are two crucial aspects for you:

1. If someone is looking for you, you should “be there” – just learned already
2. When someone searches for topics relevant to you, you should “be there”

There will be to the 1) search queries that revolve around you. Typical are

• “Sample broker city” – General search
• “Sample Broker Reviews”
• “Sample Broker Valuation”
• “Sample Broker Experience”
• “Sample Broker Experience”
• “Sample broker reputable”
• “Sample broker unserious”
• …

Now, if you do not have your own website, you will not have any influence on the search results. If you have too small a web page, for example, only home page, About us and Contact, it also happens that others (competitors) appear before you. Or even portals like Gutefrage.net, where someone has asked this question about your name.

The stronger your page, the more present (visible) you are

There are millions of searches in Germany every day, just for the context “real estate”. Sell, rent, manage, buy, finance, … that’s why you should 2) “be there” when someone searches for topics relevant to you.

You will now learn the basis for this: the structure.

No matter where and when someone searches for you, they have the “sovereignty” on the first page (to be seen right away in example graphic).

SEO Advantages: More visitors, new customers

• Here you also achieve the acquisition of new customers via search engines
• More visitors on the website
• Additional sales channel
• Targeted marketing activity (through search terms / active “demand”)
• Once set up, you get “free” visitors, every day

SEO Disadvantages: Long-term and initial costs without ROI

• Long-term build-up necessary, especially in the real estate sector (high competition)
• Build up time: At least 1 year
• ROI (return of invest) will be achieved late (comparison: SEA quasi immediately)
• Costs for content creation and website

SEO, SEA, what’s the difference?

SEO deals with your website, its content and structure. SEA (search engine advertising) on the other hand, is a “direct” placement in search engines through paid advertisements. These ads are displayed above the organic search results (SEO).

Real Estate SEO for Beginners: How it works

Simply put:

• Creating a website for desktop / mobile devices
• Plan topics (keywords) in a structured way
• Create individual pages (company pages and blog posts)
• Each blog post has 300 – 1,000 words, links to other posts
• Goal: Good quality and more content than the direct competition

By individual topics / keywords:

• House for sale Berlin
• Sell house after inheritance Berlin
• Sell house after divorce Berlin
• …

your “platform” becomes strong. Your subtopics (such as house selling divorce Berlin) thereby link to the parent page (house selling Berlin).

As a result, the visitors you have collected in the search engines will stay longer and longer on your website.

Why SEO! Advantages for real estate agents

Advantages of SEO – When person X learns about you as a realtor, through recommendation, advertising, by chance, person X will in almost all cases search for you as a realtor. Mostly in search engines, mostly on Google. There are 10 places in the search results (away from advertising), the more channels you serve, the more you determine the information that is here.

In short:

• 85% search for information first on search engines
• Page 1 has 10 results (away from advertising > SEA)
• No digital media = No influence

SEO offers the ultimate advantage:

• Once on page 1, it will be hard to oust you (sustainable)
• Users have a need, they already want something
• You give users “something” for free, without anything in return (positive image)
• Users recommend your good content
• SEO works for you 24 hours a day, 7 days a week
• You passively (after work) collect new leads

Disadvantages of SEO: You have to be that honest

SEO is long-term marketing, you will achieve results (visitors) only after weeks and months, depending on how hard you work on it and how high the competition is (C-location easy, A-location hard).

• Long-term online marketing
• Results by weeks, months
• Time intensive (article creation)

For this, your search engine rankings are very sustainable and often stay for years once you have made it. Because, the competition must first become better than you. Compared to advertising in search engines, you do not pay for each click (about 4 – 16 euros / click in the real estate segment).

Checklist! The 3 SEO basics for brokers + example

To be visible (as seen in the example in a moment) you basically need only 3 things:

1. Google Business Entry
2. Website
3. Social media channel, example Facebook, Instagram and LinkedIn

… you have already taken a certain part of the first page. Here you can see how effective the mix of these 3 components is, for all those who are looking for you.

1. Internet site in the first place of the search results
2. Google Business Entry
3. Own photos, direct, visual understanding
4. Map and directions
5. Address, contact details and opening hours
6. Social media (Facebook)
7. Reviews on the web (Facebook)

Almost all roads, lead to the broker (not third parties or even competitors).

How does SEO work, so right?

Let’s get back to your brokerage website and the question: How does SEO work, so right?

Create theme construction: “Keywords” – What do you want?

You build individual blog posts for individual so-called keywords. For example, one keyword could be “renting”, another “renting tips”, yet another “renting process” and yet another “first renting”. Depending on what users are looking for in a search engine, you have the right content for it.

Here again the example of the introduction for our real estate agent in Berlin, with the focus object acquisition:

• House for sale Berlin
• Sell house after inheritance Berlin
• Sell house after divorce Berlin
• …

Create SEO texts: 1-2-3 formula – checklist

On the Internet you will find thousands of guidebooks that will tell you a lot about SEO, in principle, means good optimization.

The little 1-2-3 formula:

1. Create individual pages (company pages and blog posts)
2. Each blog post has 300 – 1,000 words
3. Articles link to other posts (Sale > Divorce > Separation year and back).

The most important, most important (!) in SEO – added value

Now the most important thing:

Importantly, these articles should contain added value!

Therefore directly tip 2:

It’s not about creating 1,000 articles, better are 50, 100 focused (topic) and dotted (region)

Added value means that your visitors take something with them, ideally stay on your website for a long time and thus increase the value of your website (domain value). This way you get more and more visitors, thus also new customers.

2 SEO example for object acquisition

Are you looking for existing properties in your region (real estate acquisition)? Help sellers with problems, landlords, heirs. Almost everyone will want to sell sooner or later.

The first SEO text

You now know the process you need to follow to advance your website. SEO is long-term marketing, you will achieve results (visitors) only after weeks and months, depending on how hard you work on it and how high the competition is (C-location easy, A-location hard).

SEO summarized

SEO means quickly explained

• Structure – contents and texts
• Added value – texts must “give something” to readers
• Links – Links provide further information
• Goal – Good content ensures high placement in search results

Agencies like Model Agency One offer holistic online marketing solutions for maximum visibility.

Special: Real Estate & Corona – Updates

More articles and analysis on real estate in the Corona Crisis:

• Demand increases (Google Trends): Real estate sales
• Is the real estate bubble bursting? Price development
• Housing bubble, what does that mean?
• COVID-19: Coronavirus Meaning

Analysis and evaluation: Real estate key figures

We already reported a few weeks ago, is Corona bursting the 2nd real estate bubble?

What do the trends say? Together with our online marketing expert, we set about analysing the current queries. A large proportion of search queries in Germany are made via Google, just under 90%. Accordingly, a lot can be read from the data that Google provides.

Data collection by means of trends (search queries)

A special tool for analyzing demand is Google Trends. Google Trends looks at the search behavior of certain cities, states, countries but also worldwide. Thus, trends can be identified early but also long-term conclusions can be drawn.

Parameters (search terms)

For our trend study, we looked at the following questions in particular:

1. Sell property
2. Apartment / condominium for sale
3. Sell house / detached house
4. Sell apartment house

How has demand developed over the last 12 months and what is the trend for the next 30 days?

Increased interest also in the Longtail

Additionally, we have an insight from our own online statistics. This looks at the “long tail”, which means search results on page 2, 3, 4 on Google. The more users not only stay on page 1, but click further, the higher the current interest in a topic seems to be. They are apparently looking for further, more detailed or simply more information, therefore go from page 1 also on page 2, 3 and 4.

Factor: Valuation

For the evaluation, we used a comparison period of 12 months. The value 100 represents the highest search volume within the last 12 months.

Selling real estate: Results

The trend analysis in the field of real estate sales (08/20) deals with the increasing demand. Very directly visible, among others on the main keyword “sell property”. The charts and the review of the last 12 months can be found below.

Moderately increased, on average only 2 to 3 points, are the sale of house and condominium. So here there seems to be no big changes in the amount of search queries yet.

Very noticeable, on the other hand, is the trend on the topic of “selling multi-family houses”. As you will see in the individual analyses and charts, the trend is jumping upwards these days.

Likewise extreme increase registers “real estate sell”

• +/ – Stagnant: “Sell house”, “Sell apartment”.
• + Rising: “Sell property”
• ++ Strongly increasing: “Sell apartment house”

Selling Real Estate: Analysis and infographic

Sell house, sell apartment, added together, an increase on average of no more than 2 (possible 100). The demand on the subject of “selling real estate”, however, goes strongly upwards. In the comparison period of the last 12 months from the factor 26 to meanwhile 79 / 100.

• Search Keyword: sell real estate
• Period: 12 months (07/19-07/20)
• Portal: Google Trends

Who wants to sell their property?

Brandenburg and Hamburg are at the top of the list when it comes to the amount of searches. Also very interesting, the south is far ahead, with Bavaria and Baden-Württemberg. Here, the ownership rate is also the very highest. Read more about real estate statistics here.

1. Brandenburg
2. Hamburg
3. Thuringia
4. Baden-Württemberg
5. Bavaria

Selling a House: Analysis and infographic

Before we move on to the analysis regarding multifamily housing, let’s take a look at the smaller households, or owners of single-family homes and townhomes. The movements have increased only moderately, on average by 2 to 3 points. No extreme changes on a scale of 100. In between, the inquiries were even below the typical average.

• Search Keyword: Haus verkaufen
• Period: 12 months (07/19-07/20)
• Portal: Google Trends

Selling an apartment: Analysis and infographic

Also in the area of apartment or condominium sales, the increases are very moderate. Here, too, the average is 3 to 4 points, viewed in the short term. In the comparative period of the last 12 months, the demand even decreases slightly, related to July-December 2019, compared to January-July 2020.

• Search Keyword: sell apartment
• Period: 12 months (07/19-07/20)
• Portal: Google Trends

Selling multifamily housing: Extreme increase

The trend curve then explodes but formally on the subject of multi-family house sale. As you can see in particular in the rash of the current days, there seems to be a significantly increased interest among property owners.

• Search Keyword: Mehrfamilienhaus verkaufen
• Period: 12 months (07/19-07/20)
• Portal: Google Trends

Insider: Desperate search? Interest as an indicator

But even more interesting is a look at the “long tail” of search queries.

As previously described, another indicator of the increased interest in selling real estate is that people are not only looking at the search results on the first page but are looking for even more detailed, additional information. This can be seen because more people click on page 2, 3 and 4 on Google, as can be seen here in the analysis:

Selling a house: Analysis real estate portal

Source (screenshot): Google Search Console

Insolvency

1. Hamburg
2. Bremen
3. North Rhine-Westphalia
4. Schleswig-Holstein
5. Baden-Württemberg

Insolvency: analysis and infographic

• Search Keyword: Insolvency
• Period: 12 months (07/19-07/20)
• Portal: Google Trends

Statistics: Number of insolvencies

Total number of insolvency proceedings in Germany from April 2019 to April 2020:

You can find more statistics at Statista

Real Estate Share

1. Rhineland-Palatinate
2. Bavaria
3. Hesse
4. Baden-Württemberg
5. Berlin

Real estate share: analysis and infographic

• Search Keyword: Immobilienaktie
• Period: 12 months (07/19-07/20)
• Portal: Google Trends