Real Estate News Online

Here you will find a great overview of our topics and other renowned online portals and newspapers for real estate news.

List from Real Estate News Online:

• Handelsblatt
• Real estate investor Alex Fischer
• Manager Magazine
• FIV Magazine / Real Estate
• Frankfurter Allgemeine
• Star
• Focus Online
• IM Real Estate Manager
• Haufe
• T-Online
• South German Newspaper
• Federal Gazette
• Berlin.de
• Real Estate Newspaper
• Mirror

New! Real estate Corona crisis: demand increases

These days, many are talking about the second wave that is now coming to Germany but also to the whole world. Already at the beginning, with the Corona pandemic, many economic but also financial news warned that in autumn a wave of insolvencies will come upon us. A logical consequence of insolvency is the loss of property, not only in the form of jewelry, cars or furnishings, of course real estate will also be affected if the rate of insolvencies in Germany increases. Single-family homes but also apartment buildings, with several tenants.

• Real estate Corona crisis: demand increases

News Special: News from Germany

Analyses and special articles by Stephan M. Czaja (Lukinski):

Sell house fast: Corona and the risk of insolvency

Investment Istanbul: Investing in Turkey?

Vonovia & Deutsche Wohnen in the DAX

Buy and rent in Berlin

Germany: Price Atlas Big City

Buying luxury real estate: Facts and prices

This is how Jeff Bezoz lives: richest man in the world

Corona: Is the real estate bubble bursting?

Coronavirus: meaning and onset

Investment: Real Estate, Shares & Co.

Real Estate Interviews

Current real estate interviews in the news:

Real estate as an investment: What to look out for?

Investing in real estate: Classic or exotic?

Is building saving worthwhile?

Investor Interviews: Videos

Social ads, online advertising, ads in newspapers

On the other hand, not only the unit price plays a role in the choice of media, but also the quality. Of course, the individual person can be reached more cheaply via a Facebook ad than, for example, through a sales employee at the trade fair stand. At the same time, despite the lower reach of individual persons, the trade fair stand is much more profitable for some industries, as the individual contacts are of higher quality, because they are more intensive, and accordingly potentially bring in more sales. When deciding for or against a certain marketing campaign, the target group analysis is again decisive.

B2B or B2C advertising?

Do you want to reach private consumers or business customers?

Depending on that, you’ll choose to be pro Facebook Advertising or pro trade show, tackle both, or opt for a different strategy entirely. If we are within media advertising, the comparison between the different channels is especially important. What is the effectiveness of each campaign? The comparison is based on the CPM.

CPM – Thousand-Contact-Price

Media advertising is usually calculated using the CPM and compared with other campaigns. The CPM refers to the thousand-contact price. The CPM tells you how high the costs are for reaching 1,000 people. If you want to run a campaign to reach 5 million people, for example, you can use the CPM to compare the different offers. More on the CPM with best practice later in “Social Media”.

Tip. Social Media Advertising. Especially for young companies and startups, social media advertising is worth a look. While other, classic channels are often overbooked by brands and companies, for example because they are used to traditional advertising techniques. Thus, they often fall back on trade magazines and TV advertising. Accordingly, the costs for advertising placements are high because the competition is fierce. It is completely different in social media marketing, for example. Although more and more companies are discovering the social networks for their own marketing campaigns, very few companies use these methods, so it is still possible to run good campaigns, with low click prices and high conversion (we will also come to this technical term in the chapter on social media marketing). The second advantage, the media advertising does not have to be booked in a package. You only pay for the reach that was really generated.

Media advertising costs

There are two advantages to this. Firstly, you don’t have to pay for the big package straight away, you pay for the media advertising bit by bit. The much bigger advantage is that if a campaign doesn’t work, you can cancel it or change it. Of course, you can’t do that with media advertising in trade magazines or on TV. The magazines are printed, the TV program is scheduled. Now, if you’re paying to reach three million people and you realize at the beginning of the campaign that there’s hardly any return, you’ll be happy if you can still edit your campaign.

Advantage Digital Media

Over the course of the business, you’ll learn a lot of marketing strategies. For your business plan, we’ll look at the most important, overarching strategies for attracting customers, from offline to online.

Mailing and direct mail: Classic

Mailings and direct mail are still central tools in marketing today, despite laws against mass mailing of information, sending emails and direct mail in the mailbox is still commonplace. Of course, the ratio of email to direct mail has changed dramatically, but letters are still in vogue. Even modern startups use classic letters, because that’s how you can create awareness again. The less the method junk mail use, the more attractive listening test again to create attention. In your company, you’ll also get regular ads for new mail products. The last one that stuck in my mind was a letter that had a pop up box in it. Of course, when you open the letter, you don’t know that yet. As soon as you open the letter, the box unfolds and literally pops up in your face. Never seen before, ingenious! Whoever has the right idea around the box, e.g. a booth builder, has a great tool to creatively win customers or to bind them again.

Guidebook: Setting up your own business & business plan

You want to start your own business as a real estate agent or with another business idea? We support you with tips on your business plan and concept. Whether self-employed full-time or part-time self-employed: If you want to start your own business, you have to think about many things, in advance and in the operational business. From the right idea to health insurance – what do you have to consider when you want to become self-employed?

There is no education or training for entrepreneurs. One is or is not a managing director. What is always important is your own ambition, because that is the only way to improve every day.

The topics at a glance:

1. Business Plan
2. Founder and founding team
3. Product / Service: USP
4. Increase customer satisfaction
5. Market Overview: Customers & Competition
6. Reference customers: Positive image transfer
7. Market analysis / validation: business idea
8. Site selection
9. Marketing concept: Sales
10. Advertising: Google Ads, SEO, Newspaper, Radio?
11. Marketing: Media advertising, costs and CPM
12. Marketing: trade fairs, training courses and trade advertising
13. Marketing: sales talk, telephone call and psychology
14. Marketing: promotions, discounts and special offers
15. Marketing: Social Media and Online Advertising
16. E-business: electronic commerce in the enterprise
17. Cooperations: Cooperative Principle
18. Financial planning: capital and financing

Here you come back to the overview:

• Form a company
• Legal forms: OHG, KG, GmbH, AG & Co.

Real estate magazines in Germany: 4 recommendations

1. Real estate newspaper
2. Real estate experience
3. House building magazine
4. Real estate professional

Real estate newspaper

Immobilien Zeitung is a leading trade journal for the real estate industry in Germany. It offers the latest news, analyses and reports on various aspects of the real estate business.

• Topics: Latest news, analyses, reports from the real estate industry
• Real estate newspaper

Real estate experience

Immobilien-Erfahrung.de is one of the largest knowledge portals for real estate. Everything for beginners, but also for professionals who want to calculate every penny before investing. Try our real estate calculator.

• Topics: Latest news, Real estate as an investment, Financing, Management
• Real estate experience

House building magazine

Hausbau Magazin focuses on construction and renovation projects for owner-occupied homes. It offers inspiration, tips and advice for builders and renovators.

• Topics: Building and renovation projects, inspiration, tips and advice
• House building magazine

Real estate professional

IMMOBILIEN PROFI is a trade magazine aimed at real estate experts and investors. It offers insights into trends, analyses and developments on the real estate market.

• Topics: Trends, analyses, developments on the real estate market
• REAL ESTATE PROFESSIONAL

Immobilien Magazine International: 13 recommendations

1. Property Week
2. Architectural Digest
3. FIV Magazine
4. The Real Deal
5. Estate Gazette
6. ImmoCompact
7. Zillow Premier Agent
8. Realtor.com
9. Redfin
10. Trulia
11. HomeAdvisor
12. Houzz
13. Idealista

Property Week

Property Week is a weekly magazine and online platform for real estate professionals in the UK. It provides news, opinion and analysis from the real estate industry.

• Topics: News, opinions, analysis from the British real estate industry
• Property Week

Architectural Digest

Architectural Digest is a magazine that specializes in design and architecture. It provides inspiration for real estate projects and showcases impressive architecture and interiors.

• Topics: Design, architecture, real estate projects, interior design
• Architectural Digest

FIV Magazine

If you want a little more lifestyle and not just dry numbers, you will find simple guides for real estate beginners on FIV Magazine. For your dream home or your first investment.

• Topics: First property, furnishing and investment for beginners
• FIV Magazine

The Real Deal

The Real Deal is an online platform that provides comprehensive reporting and analysis on the real estate industry in the USA. It provides information on current developments and trends.

• Topics: Reporting, analysis, trends in the US real estate industry
• The Real Deal

Estate Gazette

Estate Gazette is a British magazine and online platform specializing in commercial real estate. It offers comprehensive reporting and analysis.

• Topics: Commercial real estate, reporting, analyses
• Estate Gazette

ImmoCompact

ImmoCompact is a German online magazine that reports on current developments in the real estate industry. It provides compact information and news.

• Topics: Current developments, news in the real estate industry
• ImmoCompact

Zillow Premier Agent

Zillow Premier Agent is a paid subscription service that provides real estate agents with enhanced advertising opportunities on the Zillow platform.

• Topics: Extended advertising options on Zillow
• Zillow Premier Agent

Realtor.com

Realtor.com is an online platform that provides real estate listings and useful resources for home buyers and sellers.

• Topics: Real estate listings, resources for home buyers and sellers
• Realtor.com

Redfin

Redfin is a real estate buying and selling website and app that provides useful data and tools for homebuyers.

• Topics: Buying and selling real estate, data and tools
• Redfin

Trulia

Trulia is an online real estate listing platform and resource for home buyers and sellers.

• Topics: Real estate listings, resources for home buyers and sellers
• Trulia

HomeAdvisor

HomeAdvisor is a subscription service that provides homeowners with access to handyman services and remodeling resources.

• Topics: Craft services, renovation resources
• HomeAdvisor

Houzz

Houzz is a platform that specializes in interior design and home improvement and provides inspiration for homeowners.

• Topics: Interior design, DIY, Inspiration for homeowners
• Houzz

Idealista

Idealista is an online platform for real estate ads in various European countries.

• Topics: Real estate ads in Europe
• Idealista

Real Estate Newsletter: Free of charge

Tips straight to your inbox? Quite simply, with the:

• Real Estate Newsletter

Veto action at a glance: Veto against a resolution of the residential community meeting

• An objection may be lodged against a decision of the residential community meeting
• Resolution may be declared invalid by action
• Directly changes the legal situation
• Must be raised within one month and justified within two months

Back to the wiki: Real Estate

City escape: The feeling of wanting to live in the country again

Just a few years ago, the rural exodus was considered an integral part of German demographics (More on Statistics / Real Estate & Housing). More and more parts of the population in the country, wanted to try their luck in the city. The rural areas are thereby for a long time not only threatened, from the departure of the people, real are millions of people from small villages in the city moved. Large metropolises such as Berlin or Frankfurt am Main can hardly save themselves from the influx of residents. In Berlin alone, 30,000 people move into the city every year. Of course, there are also many people who move to Germany and have not lived here before. But the majority of people are from Germany and mostly from sparsely populated, rural areas.

The growing pull of the cities not only ensures that fewer and fewer people live in the countryside, of course, the local economy suffers from it. Ultimately, of course, the social life, from the classic example, the bus that comes only once an hour, if at all. To the baker around the corner or the supermarket that has to close because there are no longer enough customers for the business. For a long time, there was virtually nothing to counter this trend. Save the province! That was the motto throughout.

Not a good outlook for sellers, but now people and young families are coming back! Today there is slowly a counter-current, more and more people are trying to escape the conurbations and are looking for their fortune in the countryside again. In doing so, it’s no longer just to the suburbs, but rather to the bastions of the cities. You can read more about this topic in this week’s Bundesanzeiger:

Real Estate Newspapers: Overview on urban flight to trade in healthcare real estate

Federal Gazette on urban migration and its effects

Do you still remember the great debates on the topic of “rural exodus”? The trend seems to be slowly reversing. More and more people, including young people, are seeking their fortune somewhat outside the conurbations. Bundesanzeiger takes a close look at the issue and sheds light on the reasons behind the decision of many. This week at Bundesanzeiger among others “Where prices have risen particularly sharply” but also the just mentioned “The new urban flight” . New articles, headlines and trends:

• The new urban exodus
• Where prices have risen particularly sharply
• ZIA demands: A European approach to climate policy

Housing in Tokyo: Future for German Cities?

Up to 2,000 euros for a 1-room apartment. Tokyo is the most expensive city in the world when it comes to housing. In this Galileo report, you can see what the increasing shortage of housing in big cities is leading to. Is this also a future scenario for Germany?

Even satirical magazines like extra 3 deal with the topic of rural exodus – a trend that continues but is subsiding.

Berlin.de about the protests on the current debate about expropriation

New articles and posts from Berlin.de this week include “Expropriation of real estate owners is a “moronic idea”” and “FDP: Remove the possibility of expropriation from the Basic Law”. Within the policy in Berlin moves thus momentarily some. Why exactly the FDP wants to delete the part in the law, you can find out today on Berlin.de. More headlines of the week:

• Eminent domain for property owners is ‘moronic idea’
• Business associations warn: “Expropriation leads to the sidelines”.
• FDP: Remove possibility of expropriation from Basic Law

Real Estate Newspaper on health care real estate trading

Investing in nursing homes and hospitals, that is for many investors nothing strange. Therefore, today in the real estate newspaper a look the trade. This week, Real Estate Newspaper has interesting topics such as “Lack of logistics properties melts investment volume” and “Prices for residential buildings increase by 4.8% within a year” in the magazine. Check out the posts and more tips here:

• Lack of logistics properties causes investment volume to melt away
• Healthcare real estate traded for 427 million euros
• Prices for residential buildings increase by 4.8% within one year

Spiegel about the price increase of real estate due to low interest rates

Interest rates are the trigger for many overarching effects of the economy. Depending on the development, e.g. the construction interest rate development, strategies and plans change. This also has an effect on the real estate sector and of course on the increase in rents and purchase prices. With mirror it goes in this week around “Dubiose accountings: Tenants defend themselves against housing giant Vonovia” and “Real estate crisis: what really helps against the housing shortage” . More news from this week:

• Housing crisis: What really helps against the housing shortage
• Rents and purchase prices: How low interest rates make real estate more expensive
• Dubious settlements: Tenants defend themselves against housing giant Vonovia

Süddeutsche Zeitung on the headquarters of the Bayerische Versorgungskammer (new building)

There is no new record in Bavaria. More precisely, it is about the winning design for the new headquarters of the Bavarian Chamber of Supply on Richard-Strauss-Strasse. The building could have been even taller, why not, that reveals the Süddeutsche in the article on the winning design:

• High-rise complex remains under the 100-metre mark

Stern about the rip-off of emergency services

Craft rip-off! The topic comes up a lot, whether it’s dish services or handymen coming to fix your washing machine. Stern’s blog looks at “Top 10 factories: Megafactories – the largest factory is in Germany” and “Rip-off emergency services: botched construction: craftsmen collect 150,000 euros – and leave only chaos” . More news of the week:

• Rip-off of emergency services: botched construction: tradesmen collect 150,000 euros – and leave only chaos behind
• Top 10 Factories: Megafactories – the largest factory is in Germany
• Natural building: This material actually seals wine bottles – but houses are also made of it