“How Beautiful” by MarcCain (VR Fashion Show)

The world’s first virtual fashion show – In 2021, virtual humans will be seen on the runway for the first time. That day is today. Pictures speak louder than 1,000 words. Here is the world’s first fashion show with digital models. Created by MarcCain; Digital Models by CM Models / Zoe 101. Read more about virtual influencers (social media agency) here.

Many thanks to MarcCain. Now is the time to go shopping everyone! New outfits and collections are out now on MarcCain!

Recommendation marketing on the internet

The Internet is a real Eldorado, whose possibilities take with each passing day. Every day, the Internet is called several 100,000 new people get. Although over 3 billion people are already online, over half of the world’s population is not yet online. The growth opportunities are all too gigantic. Of course not in the industrialised countries, but in the emerging and developing countries. For example, if you are internationally active, you can immediately start an international business through digital channels. Translation? One mouse click and 3 seconds calculation time. The World Wide Web and its possibilities are still in their infancy.

Rating portals and comparison portals

Recommendation marketing is one of the most effective tools for convincing potential prospective customers and then switching to the customer. The recommendation of another person is of great value to us. Even if we don’t even know the person. And yes, even if this person isn’t real at all – but that’s another topic (social bots). This is why evaluation portals and comparison portals are currently so trendy. More on pricing: real estate appraisal. The prefiltered opinion makes life easier for us in many situations. We trust the restaurant critic for new culinary tips, we trust the fashion blogger for outfits. But not only bloggers and influencers are important contacts for you as opinion leaders, also experts (less reach but high reputation) and online magazines.

Welcome to digital marketing, where the magic happens!

TCP and interaction

The advantage of advertising on Facebook is the targeted addressing of people. Marketing messages are no longer just scattered, they are sent in a targeted manner. Just think of a classic advertising poster, thousands of people pass by every day. However, they come from different social backgrounds, have different interests, do not necessarily live in the same place, are male or female, old or young. It is never possible to determine exactly what effectiveness a single advertising poster, in a single place, had or will have on the individual person. Such effects of traditional advertising can only be captured in large quantities. It is quite different with advertisements on the Social Web. Here we can determine exactly who should see our ads, which greatly increases the effectiveness of the ads. We can also determine whether ads are displayed on mobile devices only or on the desktop. This not only increases the effectiveness but also the range in relation to the given budget.

Success measurement with CPC and TKP

A social media manager measures success at the CPC, among other things. CPC means nothing more than costs per click. The lower the cost of purchasing a click, the more successful they will convert, we assume a common target audience.

TKP means as described, thousand contact price. He answers the question of how much money has to be invested for one thousand people to see the ad (Impressions). If you now go on a very simple campaign, then the thousand contact price in social media marketing is only 20% compared to the classic CPM in a print magazine or in a daily newspaper.

This means that five times more efficiency can be achieved from the same budget.

Switch advertising on Facebook

First a superordinate campaign is created and named, for example “50% Sale”, then the ad groups with their respective target groups. As you can see, so far we have mainly taken care of the structure and structure of the advertising campaign. Now it’s time to look and design. Once you have created the ad group, you can place various individual ads in it. These single ads then contain e.g. different pictures or videos or even a whole photo slideshow. Each individual graphic gets an individual display. This makes it possible to separate the results obtained from each other precisely at a later stage. Of course the texts can vary, too, do you use emoticons or maybe not? All these possible sales-influencing variables are now played through in the individual ads. Thus one has 10 or 15 different single displays in the single display group fast.

If you now duplicate the ad groups, hundreds of individual ads are quickly created, which of course have to be managed and monitored afterwards. The subsequent monitoring and evaluation or analysis of the individual campaigns on Facebook is of course the decisive factor. That’s why it’s so important to let the individual ad groups run against each other, as well as the individual ads, graphics and texts.

Split test – campaign and analyses

Social media agencies use a split test or an A/B test to see how successful the individual ads are. In short: Which display converts best? The measurement is done by our CPC, as a reminder: costs per click. If, for example, you want to enter the German market, you naturally have a high level of competition and many competitors competing for users on social networks, especially Facebook. This can also mean that although you provide a few thousand euros of budget, in the first few days only a few euros are spent or played from Facebook. The low expenditure of the advertising budget is due to the fact that the competition in this country is high and many companies book advertising space in social networks (but also search engines). When new ad groups are added or new campaigns are launched, they must always first compete with existing ones that have already been booked. No matter how, in the end it’s all about buying clicks as cheaply as possible. If your own online shop has only twenty unique visitors a day, but you generate one hundred new visitors through advertisements on the Internet, whether Facebook or Google, then sales will immediately multiply.

Guideline: Setting up your own business & business plan

You want to start your own business as a real estate agent or with another business idea? We support you with tips on your business plan and concept. Whether self-employed full-time or part-time self-employed: If you want to set up your own company, you have to think about a lot, in advance and in the operative business. From the right idea to health insurance – what needs to be considered if you want to become self-employed?

There is no training or further education for entrepreneurs. Managing director is you or not. Your own ambition is always important, because this is the only way to improve, every day.

The topics at a glance:

Marketing Concept: Constellation and Attention

In the marketing part you have to explain exactly how your product is / will be positioned and how you get attention for it. The first step is to refine the offer, in particular you have to clarify two questions for the optimization of your idea with the new findings from target group (need, benefit) and competition (USP)

1. What benefits does your offer have for potential customers?
2. What’s better than the competition’s offer?

After your idea has been clearly defined and your offer has been written in key points, the price strategy continues. In which price segment do you want to be on the move with your business idea? Low-priced offers or the high-priced offer, with the risk of a small clientele.

Price Strategy in Marketing Concept

The price strategy at the first moment does not depend on your personal feeling, but on the market. The competition in particular plays a major role when it comes to finding the right price for one’s own product. Not only the competition, but also potential customers play a role in pricing.

At what price will you end up selling your product? The assessment depends not only on factors that can be clearly quantified and evaluated, of course the psychological price also plays an important role in the assessment.

1. What price strategy do you pursue and why?
2. At what price do you want to offer your product / service?
3. What calculation is this price based on?
4. Acceptable
5. Introduction
6. Competition
7. Psychological Price
8. Price Differentiation
9. Conditions

Psychological price

What role does the psychological price play exactly if you are really active in the market? You can determine the price for a product completely freely. You can produce cars for a reasonable price but also cars in the luxury segment. Depending on which applications and which extensions you offer customers, the higher the product value. The more individual and unique your product is, the more individual and unique the price will be. Supply and demand are the main basis for pricing. The principle is quite simple. The higher the demand in relation to supply, the more likely it is that the price will rise, whether the product is low-priced or high-priced, and whether there is much or little supply. If demand tends to outstrip supply, it is a good market for new business ideas.

Here again a little reality check about High Pricing vs Low Pricing, Which strategy do you want for your product?

• High Pricing: Exclusivity vs. smaller clientele

• Low Pricing: Mass Market vs Costs

• Middle: Less effect (psychological) vs Stability

Sales in Marketing Concept

The organization of sales ultimately plays the central role in the sales figures. Because without a profit, your business idea will never make it to the top league. Accordingly, sales must be well organized. Ideally, you have a good network and good contacts to quickly start selling your products or services. The less sales structure there is at the beginning of a business idea, the more difficult it becomes to establish it in the market.

Sales methods: telephone sales to fulfillment

There are numerous possibilities for distribution. Above all, the new digital methods are worth mentioning. E.g. Fulfillment (like Amazon FBA). As a retailer, you can outsource the entire logistics process, from the storage of products to dispatch and return. If you purchase your products via platforms such as Alibaba or produce them yourself, you can have them delivered directly from warehouse to warehouse. All you (at least) need is a notebook. So you can focus on marketing and sales as managing director and owner. Sales, in the FBA example you have Amazon as the largest trading platform in the world behind you! This gives you public access to new products and direct market access to millions of users every day. Sales, however, is not only handled by external service providers, but of course also by our own employees. From the Facebook advertising campaign your social media managers to the classic telephone sales.

The business plan then deals with the rough goals. How big will your sales be by your chosen distribution methods, especially periodically distributed over the months? In which area will you be able to offer your products? What are the costs of new logistical extensions such as sales partners? Of course, your media portfolio in marketing will always be diversified. In the business plan you focus on the most important sales channels. Those who make the decisive sales. The central questions for your business plan and your later pitch:

1. What heel sizes do you control in which periods?
2. Which destinations are you heading for?
3. Which distributors will you use?
4. What are the costs of distribution?

Guideline: Setting up your own business & business plan

You want to start your own business as a real estate agent or with another business idea? We support you with tips on your business plan and concept. Whether self-employed full-time or part-time self-employed: If you want to set up your own company, you have to think about a lot, in advance and in the operative business. From the right idea to health insurance – what needs to be considered if you want to become self-employed?

There is no training or further education for entrepreneurs. Managing director is you or not. Your own ambition is always important, because this is the only way to improve, every day.

The topics at a glance:

People advertising agencies: Tips

People agencies, just like model agencies, place talented people with clients for jobs. The task of an agency is always to select the best talents for its clients. If you make it into a good agency, you’ll have a chance at jobs. The measurements are not decisive, but the character and your look!

Best ager, tattoos, a wild mane, crooked teeth or the housewife next door. In advertising, new faces are always sought for productions around TV, City Lights, Bill Boards, and much more. Here I have a selection of first people agencies for you. Find out more below!

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STIL Models in Germany

Hansaring 1 / Linienstraße 119
50670 Cologne + Berlin

• Www.stilmodels.com
• STIL Instagram

Karaktere für People in NRW

Südstrasse 49
42119 Wuppertal

• Www.karaktere.de
• Karaktere auf Instagram
• Karaktere auf Facebook

TASTE People & Creatives in Hamburg

Thadenstraße 52
22767 Hamburg

• Www.thisistaste.de
• This is Taste Instagram

Public Heroes in Berlin

Windscheidstraße 23
10627 Berlin

• Www.public-heroes.de
• Public Heroes auf Instagram

Pretty Normal in Hannover

Weidendamm 10
30167 Hannover

• Www.prettynormal.de
• Pretty Normal auf Instagram

Agencies for advertising in Berlin, Hamburg and all of Germany

There are people agencies in all major German cities. It is advisable for new talents to look for an agency in the immediate vicinity. This not only gives you personal and family contact, but also more opportunities for good jobs, as most customers are often located close to the agencies. Customers from Berlin book mostly with Agencies from Berlin, exactly the same as resident of Munich customers gladly with Agencies from Munich book. The proximity to your own agency is therefore quite helpful for your own career! Therefore, you should also be considered at the beginning of the search: Where’s the nearest good agency?

In advertising, you can’t work as a young person, 14, 15 or 16 years old. Even as a “normal person” you can earn your living in the advertising world. Especially when it comes to commercials, people are naturally also sought who have something special or striking about them. These can be tattoos, but also a special hairstyle or blatant teeth. It doesn’t always have to be extreme. Just imagine a muesli commercial, here you would take ordinary people sitting together at the breakfast table. The same applies to advertising for soft drinks and much more. In any case, interesting people are sought who, together with others, form an exciting overall picture.

How to apply in a people agency?

Many people ask themselves the question: How do I become a model? The first step is always a few photos and your application in an agency.

1. First photos for the agency application
2. E-Mail cover letter in very short form with picture material
3. No make-up, no outfit, just you

First photos for the agency application

If you want to apply to an agency, you should make sure that you have two good photos of yourself. The photos do not have to be produced professionally, e.g. by a photographer for models, you can do them easily with your mobile phone! Whether Samsung or iPhone, just grab your phone, find a bright wall, best with daylight, let’s go! Take a portrait of yourself, then a full body photo. Now turn 90 degrees and take a profile picture of yourself, also in portrait and overall body. The easiest way is with a friend who takes the pictures quickly.

E-Mail cover letter in very short form with pictures

In the next step you formulate a short e-mail, super short! If a scout from an agency finds you, he’ll be satisfied with your pictures. You don’t have to write much about yourself about what you’ve done in your life or where you’ve lived. Every model agent, no matter if in a model agency or in a people agency, it is enough to see pictures, name, age, place of residence and measurements to know.

Naturally wins! No make-up, no outfit, just you

In any case, you should make sure that your pictures are as natural as possible, especially if you are a woman! Many forget that make-up or too flashy styling distracts from their own person. Also reluctantly seen are gel nails or extensions or hair extensions. As a model you should always take care to keep your look, because once you have created your Modelmappe, the customer books one based on the look seen. If you now change your appearance, the customer will be very dissatisfied with the photo shooting set. This is important later in the job as a model, but also at the beginning, when you apply in an agency.

Be as natural as you can, don’t try to distract yourself with anything. Naturalness is the be-all and end-all and is extremely valued not only by agencies, but also by customers.

If you want to start now, here are some more recommendations for people agencies all over Germany, from Munich to Hamburg and Berlin.

People Agencies in Berlin

Public Heroes

Windscheidstraße 23
10627 Berlin

• Www.public-heroes.de
• Public Heroes auf Instagram

FF People

Knesebeckstraße 26
10623 Berlin

• Www.ffpeopleberlin.com
• FF People auf Facebook

Procast

Rosenthaler Straße 49
10178 Berlin

• Www.procast.de
• Procast auf Facebook

So & Anders

Wiclefstraße 9
10551 Berlin

• Www.soundanders.com

People Agencies in Hamburg

TASTE – People & Creatives

Thadenstraße 52
22767 Hamburg

• Www.thisistaste.de
• This is Taste Instagram

Procast

Gasstraße 4
22761 Hamburg

• Www.procast.de
• Procast auf Facebook

Elbfänger

Lerchenstr. 1062
22767 Hamburg

• Www.elbfaenger.de
• Elbfänger auf Facebook

O O M O Agency

Ekhofstraße 17
22087 Hamburg

• Www.oomo.one
• O O M O auf Instagram

People Agencies in Munich

Zimt Casting

Zentnerstr.33 / RGB
80798 München

• Www.zimt-casting.com
• Zimt Casting auf Facebook

People Agencies in Cologne / Dusseldorf

Everyday People

Lichtstr. 43d
50825 Köln

• Www.everydaypeople.de
• Everyday People Instagram

Karaktere

Südstrasse 49
42119 Wuppertal

• Www.karaktere.de
• Karaktere auf Instagram
• Karaktere auf Facebook

People Agenturen für Models in Hannover

Pretty Normal

Weidendamm 10
30167 Hannover

• Www.prettynormal.de
• Pretty Normal auf Instagram