Social Media Marketing für Modelabels: E-Book fertig!

EBooks: Social Media Marketing / Mobile Web

Autumn is approaching! To ensure enough reading, I have two book releases coming up in the next two months. As you can see on the media blog at, I have been writing extensively about media, media systems, groups and group dynamics for 14 years. I enjoy writing and often write extensively about new media management, website/e-commerce and content creation, creative and corporate design but also social media management. For a blog, however, this ‘in-depth’ can be dangerous.That’s why I wanted to take a closer look at two topics: The megatrend Mobile Web and Social Media Management. This resulted in two new books, which will be published in the coming weeks.

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In September: Social Media Marketing for Fashion Companies

  • Social media marketing for fashion companies
  • Channel set-up (multi-channel management)
  • Content strategy and development
  • Reach and crisis PR in social networks
  • Release: In stores from 28 August 2014
  • Length: 92 pages, digital edition
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In … December (?) – Megatrend Mobile Web

  • Mobile Web – Mobile Megatrends until 2020
  • Software and cloud storage
  • Location-based services
  • Mobile devices (wearable technology)
  • Multiscreen / Mobile First
  • Mobile Payment and Social Commerce
  • Release: In stores as of September 15, 2014
  • Length: 68 pages, digital edition
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