In spring I started the work. Initially, it was about a small text that should help fashion companies to find their way in the social web. That is, it should answer simple questions about social media marketing for fashion companies: Who is my target audience and how do I reach them? Which social networks are exciting for online marketing besides Facebook? Which new social networks are relevant? What are the benefits of target group targeting and Facebook Ads for fashion labels?
The e-book is ready for acceptance. Now we are working on the book cover and layout, that is designed and illustrated and then off to the shops! Title of the book: “Social Media Marketing for Fashion Labels – Relevance, Target Groups and Content Strategies for Fashion Companies in Social Networks”. Publication: August 2014. On Lukinski.de you will always stay up to date!
An excerpt from “Social Media Marketing for Fashion Labels” (approx. 60 pages)
Chapter 1.2 – Fashion on the Social Web
“The saying ‘fashion lives from participation’ is well known in the industry. Fashion is a commodity that is dependent on the social environment, sentiment, situation and marketing and PR measures of companies. Fashion can be discussed, argued and somewhere everyone has their own opinion and taste regarding fashions and trends. However, both worlds – fashion and social media – complement each other in their claims to live from the fact that people actively deal with them and participate (interaction). Both worlds live from exchange, from emotions and from trends. Therefore, the focus of this work will be on social media marketing measures of fashion companies in social networks.
The average Facebook user spends hours a week in chats, commenting, sharing, etc. But there is not only Facebook. More and more competing models from small and large competitors, like Google+, Pinterest or Vimeo, are joining the social web.”
Author: Stephan M. Czaja, Cologne