Digital Natives! Our advertising agency for digital media and media production, develops team strategies and media for the new markets. The entire media planning requires a lot of experience and strategies to wrap classic advertising psychology in new media. Online marketing, social media, search engine optimization are just a few of the keywords for brands in 2017. Always think one step ahead! My name is Stephan M. Czaja, owner & founder of Lukinski Media Managements. Smartphone, Tablet, Desktop: We design since 2009 strong brands, businesses and individuals in public life with vibrant graphic design. Everything started with design, today we design long-term concepts. Model agencies, international make-up artists, real estate and real estate agents, food online shops, and much more. We design media and brands that achieve their goals online through websites and online shops, but also provide them with experts for photo and video production. Today, markets are physical and digital. Consider both in your media planning and you will succeed in the market and the public – especially in social media marketing. We advise you on new medial ways. We bring companies and projects into the discussion, give brands and companies their individual look! With optimized design, no matter if youtube channel or company logo and image brochure. We also help in online marketing and search engine optimization. Only effective, optimized media will bring you predictable success. We make brands.
Stephan M. Czaja
At the touch of a button, we get all the information we want from all over the world. But who determines the information? Who determines what is in your search results? We do that. Through targeted content, networks and optimized online media. We develop media appearances for small and medium-sized companies, projects and for public figures. We design media appearances and media concepts. We advise companies, hold workshops for employees and plan the subsequent online marketing in the form of systematic network building and content marketing strategies. Tips and tutorials for your own online marketing we give as
Welcome to the world of search engine optimization. SEO onpage measures for websites and online shops are now standard for companies on the Internet. Targeted page layout, layout customization, link structures, keywords, and many other factors can help boost the power of your site in search engine results such as Google, Bing, & Co. Google has the greatest relevance to the German market. If you look at the results page of the industry giants, it soon becomes clear what optimization means: 99.7% of the activities are listed on page 1 among the first 3-6 search results. That means: Goal of SEO Onpage Optimization is not to get you ‘higher’, page 1 is the goal! Tips and tutorials for your own Internet presence, we like to give, read more about our
Great ideas require motivated people – Successful companies live from ambitious entrepreneurs, design and differentiation to competition. Our design office develops concepts for your company appearance as a creative agency. We develop the thread for your idea. As a graphic designer, all media design: graphic design for business cards, flyers, homepage and image brochure. Design is always unique, individually and personally tailored to the company individual pieces. A harmonious design combines the ideas of the entrepreneur (project manager, etc.) and the needs of the target group. In other words, on a cross-media basis, designs must fulfill your ideas and requirements, but also the requirements and needs of your readers, customers or product users – Ying & Yang. As a communication agency but also logo design Whether business, brands or person in public life. Read more about ours
We specialize in designing digital and online media for demanding customers. I personally guarantee all our customers in the fashion, model and lifestyle sector. Emotions are everything and it is especially important to convince people and customers through (intelligently placed) emotional and intuitive advertising messages and marketing ideas. We combine the classic aspects of marketing and modern digital standards in e-commerce, in ours
As a modeling agent, it is important to me to help young, talented and ambitious people to fully develop their talent with us. It’s a wonderful feeling to find rough diamonds and to experience their development from the “chick” to the model weeks, months and years. At some point, they then go to Fashion Weeks, shoot their first big campaigns and become stronger and stronger personalities. When I think back to the first test shoots and the first steps in catwalk coaching as an agent, model agents fill us with pride, joy, happiness … thousands of emotions! Helping young models is the A & O in management for us and me. More about me than
We sell brands and products through smart social media campaigns. Social networks are a network of dynamic groups of people, different platforms and technical features that make our communication with friends omnipresent and multimedia. What we are looking for is the famous ‘sticking point’ – the virality! We have been intensively involved in social media marketing and campaigns during our studies. Since then we work daily in Social Web. Why? Social media platforms offer you enormous potential for extremely fast range generation, efficient target group communication and targeted addressing. Our
First of all, I want to thank all media representatives for their trust in my expertise. I always try to give best and most objective assessments, even in sensitive topics. With expertise in the media industry (marketing, advertising, online, PR), modeling (management, lifestyle, marketing) and management (society, politics, business). Here are excerpts of my
Project management is essential for well-functioning marketing, its advertising effects and corporate sustainability. Already during the first media planning, the decisive features of a project become apparent. This structured flow into one another is the recipe for quality in the planning. Various parameters determine the fixpoints and variables in the project. With consistent overview of a mangers about media mix, media planning, marketing, design and monitoring. Carrying elements in every business. They also run through every media project, like a red thread. The representative homepage for a real estate portal, the classic fashion show in the city and promotion or the brand new online shop. First-class advice, in-depth knowledge and structured work will advance your project and increase your success.
Marketing increases the chance to be perceived as a competitor in the market. Starting with the four classic Ps (Product, Price, Promotion, Place) up to modern marketing strategy around Affiliate Marketing, B2B, Viral and Online Marketing. If you plan and organize your mix well, you ideally set up your media based on all variables. Everyone has advantages and disadvantages in everyday business life, from their own location to capital reserves. Is the product new or already in the market? Are there forerunners? With us you market your products holistically, from the marketing concept with the classic four Ps to modern sales methods on the Internet, social media and at the POS. We design your product for the user, develop intelligent price systems and clever promotion in sales.
DESIGN is the crucial element in communication between customer and manufacturing company. There are many aspects of communication design that graphic designers pay attention to. Starting with the first idea and basic business equipment, from business cards to logo and first image brochure. As a fundamental element, graphic design is what you convey to your counterpart. Even the corporate equipment shows that it can go in many directions. From the simple, simple, black and white design to the colorful, eye-catching look – with a communications agency at your side, you can make the statement you want to make. Likewise, media design plays an important role in the development of production. Whether physical product or modern app for iPhone and Android smartphones and tablets. Also in the sales process, which is why good web design also contributes to sales promotion. Usability always plays a major role in the perception of products and brands. The more satisfied the user is in the application, the more the readiness to recommend (referral marketing) but also the readiness to buy, for example for new purchases and for follow-on products, increases. Your graphic design – whether business equipment or product – decides on interest, buying interest and recommendation. Thus the media design in the entire marketing and in the media planning is a supporting element for enterprises and their
Setting up a company requires a lot of ambition. Very, very ambitious! Many would like to found a start-up, their own company, their own company and independence. A few days ago I met with Swiss students from the University of Applied Sciences Zurich. 100 really smart students, two days time, Berlin Alexanderplatz. In my new […]
After I already wrote a big article about real estate optimization with Photoshop, WordPress and search engine optimization last week, I wanted to introduce good WordPress themes for real estate agents and companies who want to create a platform for real estate search. Thanks to WordPress Themes a lot has changed. In the past you […]
My last Influencer Marketing lecture at the Cologne International School of Management, ISM for short, was one of the last in the year! While I don’t usually take an extra camera with me for lectures, this time I grabbed our videographer and shot a small video that briefly summarizes the lecture. Without content, because it’s […]
You have your first real estate agent as a customer or you are a real estate agent yourself and would like to build your own website for your company? Then you will eventually come across content management systems like WordPress. With content management systems such as WordPress or plugins and extensions, you can now, with […]
Shock moment! The WPBakery Page Builder no longer works. Directly after the WordPress 5.0 update. Error: Due to the new Gutenberg editor you only see shortcodes inside the editor instead of the usual Page Builder. Fortunately, the content is still displayed cleanly in the frontend. However, it is no longer possible to edit the contents. Anyone […]
Seit Gründung der Agentur stehe ich als Inhaber mit meinem Namen für die Qualität unserer Medien und Unternehmen. Als Berater, Experten und Speaker sind wir auch oft bei Fortbildungen und Weiterbildungen in Unternehmen. Mehr finden Sie unter Presse & Medien.
Stephan M. Czaja, Inhaber
SEO & Photoshop – Duplicate Stock Photos! Cheap and free: Video Tutorial
SEO and Photoshop don’t belong together for many, but you can (as I show in the video) collect new customers by Google image search. The whole thing, practically free of charge. The problem: Stock photos are legally secure (if purchased with license), but expensive. Alternatives like Unsplash are free but not legally secure because the […]
Format HTML table: Template for frames, columns without frames
HTML table formatting – Today a small basic from the practice. Many customers wanted to create their own texts with their employees in WordPress. So that the text is also optimized for search engines, various small features are added. These can be photos from the media library or Youtube video embeddings. Inserting tables simply with […]
Miss Germany Wahl – Guest at Sat1 “Finally closing time”
The new season of Germany’s Next Topmodel has started – what happened to the Miss Germany election? At Sat1 “Endlich Feierabend” (tv show) we take a look at the world of the Miss Germany election. With insights into the current Model Camp and the question: Is the Miss Germany choice an ancient relic or a […]
Ryanair Tattoo and its Marketing Effect – Sat1 Breakfast TV
When I’m on TV as a guest, it’s mostly as an expert on the subject of models, “top models” and marketing. Today it was once about a very special topic, tattoos in advertising. Maybe you’ve seen it before, crazy tattoos right in the face on your forehead or guys tattooing logos of fast food chains […]
The Model Book – The book to become a model #topmodel
As a modeling agent, I naturally have to deal with a lot of questions in my daily work. The questions are: “How big do I have to be as a model?”, “Why are minimum sizes required?” or “Do photoshoots cost money for my model portfolio?”. Then there are also very specific questions from models in […]